Pemasaran Digital Dalam Kewirausahaan

2020 ◽  
Vol 9 (1) ◽  
pp. 25-43
Author(s):  
Decky Hendarsyah
Keyword(s):  
Human Resources ◽  
Digital Marketing ◽  
Financial Resources ◽  
Target Market ◽  
Business World ◽  
Digital Platform ◽  
Close Relationship ◽  
Marketing Activities ◽  
New Ideas ◽  
Entrepreneurial Activities

This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneurial activities. Digital marketing has huge opportunities in the development of the business world from now until in the future where the target market has been transformed into a digital platform. While the challenges that must be faced by the business world when implementing digital marketing are readiness in terms of human resources and financial resources in supporting digital marketing activities.

scholarly journals Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram

2022 ◽  
Vol 6 (2) ◽  
pp. 37-49
Author(s):  
Geralda Carnelian Tantra
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Target Market ◽  
Brand Relationship ◽  
Content Development ◽  
Close Relationship ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Targeted Marketing

The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia.   Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.

Digital Marketing Suggestions for Companies

2020 ◽  
pp. 93-114
Author(s):  
Oya Eru
Keyword(s):  
Industry 4.0 ◽  
Distribution Systems ◽  
Business Processes ◽  
Communication Technologies ◽  
Digital Marketing ◽  
Business World ◽  
Digital World ◽  
Marketing Activities ◽  
Use Of The Internet ◽  
Marketing Suggestions

The use of the internet in the business world, changes in communication technologies, digitalization in business processes, and adapting Industry 4.0 require enterprises to keep up with this transformation. Digitalization of enterprises will affect all processes of enterprises from production processes to accounting activities, from financial activities to marketing activities. Businesses that want to step into the digital world in Industry 4.0 should first determine their basic goals and strategies. With the transition to Industry 4.0, the price and promotional activities in manufacturing processes, supply chain, and distribution systems make it inevitable for businesses to adapt their marketing activities to the digital environment and Industry 4.0. This chapter includes strategies that can be used for digital marketing strategies for businesses.

scholarly journals STRATEGI PEMASARAN SYARI’AH PADA BMT AL-AMANAH DALAM MENINGKATKAN MODAL DAN PENYALURAN PEMBIAYAAN

2019 ◽  
Vol 2 (1) ◽  
pp. 96
Author(s):  
Muhamad Subhan
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Marketing Strategy ◽  
Financial Institutions ◽  
Market Segmentation ◽  
Field Research ◽  
Target Market ◽  
Marketing Activities ◽  
Number Of Customers

This research is a field research conducted at the Al-Amanah BMT in Jambi City. Data collection techniques in this study use methods of observation, interviews, and documentation. The formulation of the problem in this study is how the marketing strategy carried out by BMT Al-Amanah in increasing capital and financing distribution, the constraints faced and efforts to overcome these obstacles. This study produces three conclusions, namely: (1) the marketing strategy carried out by BMT Al-Amanah Jambi City in increasing capital and financing distribution is by determining the market segmentation of products and services, conducting marketing activities in accordance with the target market, as well as positioning and mixing concepts. marketing; (2) the constraints faced include the lack of human resources who are competent in their fields, the source of funds as limited capital, and the existence of tight competition with other financial institutions. (3) efforts made to overcome obstacles are by improving the quality of human resources, continuing to strive to be able to increase the number of customers, and increase capital and financing distribution through promotion and introducing the BMT financial system to the wider community.

scholarly journals A Work on Digital Marketing Processes at Digitally Inspired India

2019 ◽  
Vol 8 (2S8) ◽  
pp. 212-214
Keyword(s):  
Life Goals ◽  
Digital Marketing ◽  
Target Market ◽  
Web Based ◽  
Business World ◽  
Key Factor ◽  
Game Plan ◽  
The Web

This paper offers sees on some present and future examples in promoting. The substance relies upon late composition and on what's happening in the business world. The paper relies upon assistant data. The paper relies upon enduring composition and web sources. The various articles, investigates, reports, papers, magazines, various locales and the information on web have been considered. We experience an extraordinary change in India towards the digitalization. The customer are looking and glancing through extra on web to find the best game plan structure the sellers around India when stood out from standard or conventional strategies. In perspective on this assessment, it can further be battled that knowing which web based life goals an association's target market uses is another key factor in guaranteeing that online displaying will be productive. The feasibility of Internet publicizing with respect to particular business can be bankrupt down. The examination can further be extended to differentiate the web publicizing frameworks and unequivocal to various associations.

KOMPETENSI MANAJERIAL KEPALA SMP ISLAM AL AZHAR 15 CILACAP

2020 ◽  
Vol 5 (1) ◽  
pp. 156-169
Author(s):  
Wardjono
Keyword(s):  
Human Resources ◽  
School Environment ◽  
School Facilities ◽  
Financial Resources ◽  
Quality Of Education ◽  
Managerial Competencies ◽  
Head Of School ◽  
Information And Communication ◽  
Education Personnel

The problem in this research is the head of the school can manage all the components or resources that exist in the school environment with good so thatstudent achievement continues to rise in academic and non academic. The purpose of this study is: (1) Describe and analyze so that the head of school in implementing managerial competencies in SMP Islam Al Azhar 15 Cilacap. (2) Describe and analyze the response of the teachers and education personnel  of the competence of the managerial head of school in SMP Islam Al Azhar 15 Cilacap. (3) Describe and analyze the contraints of the head of school in implementing mangerial competencies in SMP Islam Al Azhar 15 Cilacap. The results of this study are: (1) The head of the SMP Islam Al Azhar 15 Cilacap has been making efforts to utilize existing resources in the school environment both from human resources, school facilities and infrastructure, financial resources of the school, and the advancement of technology in the field of information and communication, which includes 16 type of competence; (2) support of personal is realized by setting up the school adminstration well in order to improve the quality of education, as for the support of educators is realized with:  create lesson plans, implement learning process and assesment and evaluation; The head of SMP Islam Al Azhar 15 Cilacap get the constrains in implementing  managerial competencies, namely limitations in manging the school’s finances.

Managing Work force Diversity: Key Successful factors

2021 ◽  
Vol 1 ◽  
pp. 76-86
Author(s):  
Basu Dev Lamichhane
Keyword(s):  
Organizational Change ◽  
Problem Solving ◽  
Human Resources ◽  
Work Force ◽  
Diversity Management ◽  
Workforce Diversity ◽  
Effective Management ◽  
New Thinking ◽  
New Ideas ◽  
Diversity Effects

Human capital is an important asset for any organization. Physical and capital resource can be mobilized properly through human resources. Physical and capital resources by themselves cannot improve efficiency or contribute to increased rate of return on investment. The efficiency of capital and physical resource can be achieved through combined efforts of human resources. This paper is descriptive design. The study tackled areas of workforce diversity effects on diversity of performance of employees and how workforce diversity can be managed to the positive outcomes of an organization. Workforce diversity is combination of different caste, gender, age, attitude, religion, ability, skills, region, perception, race, sex, experience and cultural differences. It is the differences and similarities between the employees of any organization. It is the process of bringing verity of people in the same workplace. Effective management of diversity recognizes that people from different backgrounds, culture and experience can bring new ideas to the workplace. Workforce diversity leads an organization in to creativity, innovation, able to retain talent workforce, energize people and boosts them and reduced grievances. Workforce diversity promotes creativity, innovative problem solving, productivity and increase cultural diversity, increase in enterepreneural behavior and values within employees. Diversity management emphasizes on building specific skills, creating policies and drafting practices that get the best from every workers. So, diversified workforce provides various advantages to organization (i.e. creativity, change adoption, problem solving, new thinking and thought, flexible adoption to organizational change and beliefs). The study reveals that there is a positive correlation between good workforce diversity and organizational change.

scholarly journals PELATIHAN KETERAMPILAN MEMBUAT SLIDE PERSENTASI EFEKTIF DENGAN EFEK GRADASI PADA MAHASISWA FAKULTAS ILMU BUDAYA UNILAK

2018 ◽  
Vol 2 (2) ◽  
pp. 142-147
Author(s):  
Guntoro Guntoro ◽  
Loneli Costaner ◽  
Lisnawita Lisnawita
Keyword(s):  
Human Resources ◽  
Teaching And Learning ◽  
Learning Experience ◽  
Electronic Media ◽  
Academic World ◽  
Business World ◽  
The World ◽  
The Media ◽  
Power Point ◽  
The Moment

Teaching and learning process is an integral in the achievement of human resources who have the skills in the field in accordance with the goals of a college. Students who undergo the study other than he get the knowledge in the field that he studied, will also be given the learning experience given the task by the lecturer supervisor of the course and then the results are feasible for the percentage of campus forums with tools and complete electronic media. Nowadays, the percentage becomes the obstacle by students to get the perfect score, because the percentage is related to the presentation slide which is interesting and easy to understand by the audience. The percentage slide also becomes an assessment at the moment of presentation in front of the class forum, the student is not yet understand how to make an interesting and effective presentation so that the idea is well conveyed. In addition, students also difficult to make a presentation with a combination of images and writing because it has not got the skills to design the slide so much the results of the presentation of what is with a fairly satisfactory percentage value. In today's digital age, it can be said that any profession of someone in the world of organization, both business world and academic world can not be separated from the necessity to do the exposure to explain the purpose of a problem or information. Ability to present good information with an attractive means is necessary to get the ideas and ideas to the person who received the information. Good presentation skills, interesting and informative is needed everyone so that ideas or ideas can be easily understood. One of the media presentations to make the ideas submitted so more informative and interesting is to use Ms. Power point.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals DAMPAK PENDEKATAN OPEN INNOVATION TERHADAP KINERJA INOVASI PERUSAHAAN DI INDONESIA

2018 ◽  
Vol 15 (2) ◽  
pp. 235-259
Author(s):  
Siti Fadhilah
Keyword(s):  
Significant Influence ◽  
Open Innovation ◽  
Innovation Performance ◽  
Business World ◽  
Technology Acquisition ◽  
Innovation Activities ◽  
Industrial Sectors ◽  
New Ideas ◽  
Service Sectors ◽  
Innovation Approach

Open innovation is an approach that involves not only internal company, but also external parties in developing and integrating new ideas optimally for the benefit of the company. This approach is more applied by companies in innovating to cope with the business world whom very competitive. However, research through this approach is still minimal and the concept has not been fully adopted in Indonesia. Therefore, the purpose of this research is to know how the influence of open innovation approach and the factors supporting the development of innovation on innovation performance in Indonesian companies. The scope of this research is Indonesian companies engaged in all industrial sectors (both manufacturing and service sectors), which conducts innovation activities for the last 3 years, from 2011 to 2013. The research method is quantitative with statistical data analysis descriptive and inferential ie regression analysis. The result of the research shows that the open innovation approach model has a significant influence on the innovation performance of the company, but only two of the three variables approach are inter-organizational collaboration and technology acquisition which has significant influence. For both factors supporting the development of innovation ie the source of information (both internal and external) and internal R D, factors that have a significant influence on innovation performance of the company only internal R D alone.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

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