FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS

2020 ◽  
Author(s):  
Tatyana Vladimirovna Gromova ◽  
Keyword(s):  
Modern Society ◽  
Men And Women ◽  
The World ◽  
Gender Neutral ◽  
And Gender ◽  
Definition Of

Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.

scholarly journals Found in Translation: The Reception of Andrei Ivanov’s Prose in Estonia

2016 ◽  
Vol 21 (1) ◽  
pp. 95
Author(s):  
Anneli Kõvamees
Keyword(s):  
Decisive Role ◽  
Modern Society ◽  
Russian Language ◽  
Literary Field ◽  
Literary Magazines ◽  
Cultural Field ◽  
The World ◽  
The Status ◽  
Definition Of ◽  
Estonian Language

Andrei Ivanov (b. 1971) is the most well known Estonian Russianlanguage writer who has won many literary awards in Estonia and Russia. His prose and position in the literary field of Estonia has initiated the discussion about the exact definition of Estonian literature and the status of the Estonian Russian-language literature. Due to Ivanov’s prose, the world of Estonian Russians has become more visible for the Estonian audience. He also gives a piercing look into the modern society and offers a different perspective on the world; these are some of the reasons of his popularity. The article focuses on the analysis of the reception of Ivanov’s prose published in Estonian. The vast majority of Ivanov’s prose has been translated into Estonian: Путешествие Ханумана на Лолланд, Харбинские мотыльки, Бизар, Исповедь лунатика, Горсть праха, Печатный шар Расмуса Хансена, Мой датский дядюшка and Зола. The author has entered the Estonian cultural field through translations, it may be said that he has been found in translations. Ivanov’s books are bestsellers and widely discussed in newspapers, blogs and in the literary magazines. The position of Estonian Russian literature has shifted from the periphery into the spotlight and the works by Ivanov have played a decisive role in that process. The article focuses on the analysis of the reception of Ivanov’s prose published in Estonian. The articles published in the Estonian language and concentrating on his prose (both in newspapers and in the literary magazines) are under observation. What topics have been discussed? Which aspects of Ivanov’s prose have attracted the attention of the critics?

Two Women, One Man: Knowledge, Power, and Gender in Medieval Sunni Legal Thought

1997 ◽  
Vol 29 (2) ◽  
pp. 185-204 ◽  
Author(s):  
Mohammad Fadel
Keyword(s):  
Belief System ◽  
Empirical Science ◽  
Neutral System ◽  
Men And Women ◽  
The Core ◽  
Fatima Mernissi ◽  
Gender Neutral ◽  
Two Factors ◽  
The Veil ◽  
And Gender

Many Muslim feminists have argued that at the core of Islam lies a gender-neutral belief system that has been obscured by a centuries-long tradition of male-dominated interpretation. Although this gender-neutral system of belief had been almost entirely suppressed by the ruling Islamic discourses, according to Leila Ahmed, marginalized discourses such as Sufism and the antinomian Carmathians were able to preserve Islam's message of the ethical equality of men and women. Amina Wadud-Muhsin argues that the traditional verse-by-verse method of Qurʾanic exegesis, along with its domination by male practitioners, marginalized female experiences in understanding revelation. In her view, these two factors ultimately led to the suppression of the Qurʾan's message of gender equality. Fatima Mernissi, in The Veil and the Male Elite, instead argues that the religious scholars of Islam, because of their fear of subjectivity, were content with a purely empirical science of religion—a methodology that left the door wide open to the manipulation of revelation through interpretation. Unlike Ahmed, however, she recognizes that even within the dominant discourse of the Sunni scholars, not all spoke of women in the same monotonously misogynistic voice.

Kudos to Our Volunteers

2005 ◽  
Vol 24 (1) ◽  
pp. 5-5
Author(s):  
Suzanne Rait
Keyword(s):  
Modern Society ◽  
Men And Women ◽  
Essential Component ◽  
The World ◽  
The Military

VOLUNTEERISM IS AN ESSENTIAL COMPONENT OF modern society. Without volunteers, the daily operations of many institutions on which we rely, would come to a screeching halt. Volunteers have become an integral part of our world, the most noticeable volunteers presently being the men and women serving in the military in Iraq and other parts of the world. Certainly, we are grateful that these men and women have chosen to volunteer to defend our country.

scholarly journals GENDER DALAM PERSFEKTIF BUDAYA DAN BAHASA

2018 ◽  
Vol 11 (2) ◽  
pp. 278-300
Author(s):  
Abdul Jalil ◽  
St. Aminah
Keyword(s):  
Cultural Factors ◽  
Communication Tool ◽  
Men And Women ◽  
Appropriate Behavior ◽  
The Public ◽  
Nature And Culture ◽  
Language And Gender ◽  
The World ◽  
And Gender ◽  
The Relationship

Language is not as a communication tool, but also as a tool for human to think in an effort to understand the world. The use of language in people's lives is a part that is reflected as a result of culture including the culture of communication. Regarding the relationship between language and gender is never separated from cultural factors, because there are factors that cause the division of roles based on sex, because a language contains concepts, terms, and symbols that indicate appropriate behavior for men and women. This treatment is different due to social behavior and appears in language symbols. Gender in people's lives gives their respective roles, as cultural ideas that define different roles in both the public and domestic spheres. The view of the universalism of dichotomy between men and women originating from nature and culture, as well as differences in domestic and public roles has been aborted by ethnographic evidences, and at the same time opened up new facts that the dichotomy between men and women is relative.

Holy Men and Women of the Desert

2020 ◽  
pp. 34-50
Author(s):  
David Brakke
Keyword(s):  
Complete Separation ◽  
Women And Gender ◽  
Men And Women ◽  
Literary Forms ◽  
The Poor ◽  
Recent Scholarship ◽  
The World ◽  
And Gender ◽  
Holy Man ◽  
Evagrius Ponticus

Recent scholarship has undermined the traditional picture of desert monasticism as originating with Antony of Egypt and then spreading to Palestine and Syria, as consisting of the poor and uneducated, and as developing in complete separation from the world. This essay discusses key trends in the study of late ancient desert monks including: the decentring of Egypt and the turn away from single founders; philosophy as the source of and background for monastic practices and literary forms; scepticism about the myth of the desert; the engagement of monks with wider society; rethinking the concept of the holy man; and attention to women and gender. Publications of new sources (such as the works of Evagrius Ponticus and Shenoute), more theoretically aware readings of old sources, and studies of archaeological and papyrological remains have contributed to these developments.

Tales from the Mathematical Classroom

2003 ◽  
Vol 87 (508) ◽  
pp. 3-17
Author(s):  
Sue Sanders
Keyword(s):  
Mathematical Knowledge ◽  
Formal Education ◽  
Men And Women ◽  
Knowledge And Skills ◽  
As You Like It ◽  
The World ◽  
The Subject ◽  
Definition Of ◽  
Film And Literature ◽  
Years Of Schooling

All the world's a stage,And all the men and women merely players.As You Like ItDuring this lecture I am working from the premise that all the world is a mathematical classroom. By the time children begin formal education they have spent up to five years in this classroom [1] and during their years of schooling the fraction of time spent in a formal classroom is minimal compared to the time spent out of it. I wish to argue that this broader definition of a classroom impacts in many strong ways on our conceptions of mathematics and helps to construct the misconceptions about the nature of the subject that impinge on the learning of mathematics and the value which we place on it. It is within the formal classroom that many of the misconceptions about mathematical knowledge and skills develop. Although a great deal of writing exists about these, and while teachers use this knowledge to inform their teaching I wish to place more emphasis on the less familiar conceptions and misconceptions of mathematics. I will be challenging you to examine your own conceptions by showing you examples from television, radio, advertising, newspapers, film and literature. I will ask you to reflect on how a consideration of these aspects of pupils' experiences of mathematics might affect our teaching. I am also going to ask you to think about whether influencing young people's conceptions of mathematics might affect their decisions as to stop or continue studying the subject.

Encounters with Modernity among Received Spiritualities and Traditions

2018 ◽  
Author(s):  
Candy Gunther Brown
Keyword(s):  
Twentieth Century ◽  
Modern Society ◽  
Spiritual Healing ◽  
Religious Practice ◽  
The Self ◽  
Divine Healing ◽  
The Bible ◽  
The World ◽  
Definition Of ◽  
Modern Technologies

This chapter canvasses the various meanings of modernity and secularization, and develops a partial typology of Protestant reactions to these key themes of the twentieth century. Through the author’s expertise in global charismatic and divine healing movements, and shifting interpretations of sacred texts and religious practice, the chapter notes six categories of Protestant responses, which are to: (1) reinterpret the Bible in light of modern scholarship; (2) reaffirm the Bible’s authoritative status; (3) recontextualize the Bible in light of modern society and culture; (4) reinterpret medical materialism through the prism of biblical supernaturalism; (5) reassess the Bible’s compatibility with a plurality of spiritual healing resources; and (6) reappropriate modern technologies for traditional biblical ends. The chapter notes the challenges to the standard secularization theory, and to the self-definition of Protestant dissenting movements, as they move around the world. It illustrates these points with particular reference to the rise of African indigenous charismatic dissenting practice, starting with key figures such as William Wadé Harris.

FORMING GENDER CULTURE OF STUDENT YOUNG PEOPLE IN UKRAINE'S HIGHER EDUCATION STAFF

2018 ◽  
pp. 42-45
Author(s):  
Liudmila Levitska
Keyword(s):  
Gender Stereotypes ◽  
Interpersonal Relations ◽  
Modern Society ◽  
Public And Private ◽  
Interactive Technologies ◽  
Gender Culture ◽  
And Gender ◽  
Gender Theories ◽  
Definition Of ◽  
Relationship Of

The aspects of formation of gender culture of students in the process of studying psychological and pedagogical disciplines are revealed. Gender education and upbringing were studied as a psychological and pedagogical problem. Generalized existing approaches to the interpretation of the key concept of the study, which gave grounds for interpreting its own definition of the phenomenon of "gender culture". The essence and peculiarities of the gender culture of modern student youth have been established. The pedagogical conditions for the formation of the gender culture of student youth in the process of studying psychological and pedagogical disciplines are grounded: 1) the content of the content of educational disciplines is filled with a gender theme aimed at the formation of contemporary ideas about the relationship of the sexes among students; 2) the use of interactive technologies that will be based on improving the personality-oriented approach to increasing the motivation of student youth to form their own gender culture; 3) the organization of teachers of psychological and pedagogical disciplines of out-of-class work with student youth, aimed at the destruction of established and the formation of modern gender stereotypes. Realization of pedagogical conditions of formation of gender culture of students in the process of studying of psychological and pedagogical disciplines allowed us: to acquaint students with information about gender problems in modern society; promote the assimilation of the conceptual and terminological apparatus of gender studies, the formation of knowledge about gender theories, awareness in the legal and regulatory framework, the formation of ideas about the characteristics of gender and gender identity of a person; to focus on building humane interpersonal relations and recognizing the ideas of gender equality in the public and private spheres of life; form behavior based on gender.

scholarly journals Human Nature

2021 ◽  
Vol 49 (131) ◽  
pp. 175-192
Author(s):  
Malene Breunig
Keyword(s):  
Interdisciplinary Research ◽  
Research Team ◽  
Modern Society ◽  
Well Being ◽  
World Health ◽  
Broad Definition ◽  
Forest Garden ◽  
The World ◽  
Definition Of Health ◽  
Definition Of

The research-based Danish therapy garden Nacadia, which opened in 2011, can be viewed as a holistically oriented realization of the World Health Organization’s (WHO) broad definition of health from 1948: health is not just the absence of disease, but a state of both physical, mental and social well-being in which individuals may develop their abilities, deal with everyday challenges and stress, as well as socialize with other people. Nacadia’s raison d’être and relevance are indisputable. But the questions this article addresses are what perception of nature the therapy forest garden promotes and what social diagnosis it springs from and reproduces. Nacadia’s interdisciplinary research team provides no explanation, but these questions inform my analysis. Based on Nacadia’s concept manual and the therapy garden itself, as well as some literary accounts of engaging with nature, I develop two answers: First, that the researchers behind Nacadia operate with both a discourse and a physical-aesthetic presentation of nature as a peaceful and accessible place for both self-immersion and connection with ‘something greater’. Secondly, the implementation of such a sanctuary encourages romantically tinted modes of experience which certainly seem invigorating but may also evoke an element of alienation for people in a modern society.

scholarly journals Youth unemployment in the regions as the most important socio-economic problem

2021 ◽  
Vol 2 (11) ◽  
pp. 57-75
Author(s):  
Ludmila G. Batrakova ◽  
Keyword(s):  
Young People ◽  
Adult Population ◽  
Age Groups ◽  
Youth Unemployment ◽  
Modern Society ◽  
Economic Problem ◽  
Youth Policy ◽  
The World ◽  
The Republic ◽  
Definition Of

Currently, one of the most important socio-economic problems in the world is youth unemployment. Many scientists are engaged in the analysis of this problem, it is considered in the UN Development Programs, the last of which noted that today the world is home to the largest number of young people in the history of mankind. An important issue is the definition of the essential characteristics of the concept of “youth”, since at present there is no single international definition of the age group of young people. For statistical purposes, the age limits for young people are set by the UN Convention and are 15–24 years old. In Russia, before the adoption of the Federal Law “On Youth Policy in the Russian Federation” in 2020, the population aged from 16 to 30 years was considered young, and after the adoption of the Law – from 14 to 35 years. Rosstat annually analyzes the age groups of the population by various parameters: number, education, employment, unemployment, etc., and also calculates indicators, including the level of youth unemployment, the ratio of the level of youth unemployment to the level of unemployment among the adult population. An important aspect of the analysis is the regional level. In many regions of Russia, the situation on the labor market due to the coronavirus pandemic is characterized by instability. It is noted that at the end of 2020, the unemployment rate increased in 82 regions and the highest rates in Ingushetia, the Chechen Republic, and the Republic of Tyva. The problem of modern society is a large proportion of young people who do not study and do not work. Young people have great potential, but despite this, they are experiencing difficulties in finding employment, as a result, the number of NEET youth who are exposed to social exclusion and poverty is growing. The European program “Youth in Action” addresses the problems of young people through the interaction of labor markets and educational services. An important factor that reduces youth unemployment is education.

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