scholarly journals THE ROLE OF MARKETING COMMUNICATIONS OF THE BANJAR DISTRICT GOVERNMENT IN IMPROVING THE ECOTOURISM IMAGE OF THE RIAM KANAN RESERVOIR SOUTH KALIMANTAN, INDONESIA

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Siswanto Rawali ◽  
Muhammad Muthahhari Ramadhani
Keyword(s):  
Case Study Research ◽  
Field Research ◽  
Communication Strategy ◽  
Target Market ◽  
Literature Study ◽  
Communication Management ◽  
Wide Audience ◽  
The People ◽  
The Media ◽  
Media Channels

One of the water attractions that is very interesting and has the potential to be developed into a mainstay tourist destination in Banjar Regency and even in Kalimantan is the Riam Kanan Reservoir in Aranio District. The center of its attraction is the Riam Kanan dam building, the natural scenery around the reservoir and the social, economic and cultural activities of the people above and around the reservoir, which is one of the largest reservoirs in Indonesia. However, the potential of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy and Marketing Communication are the combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely Establishing Communicators. Setting Targets, Compiling communication messages and, selecting media, channels communication and also target market. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0765/a.php" alt="Hit counter" /></p>

scholarly journals ANALISIS STRATEGI KOMUNIKASI DALAM MENINGKATKAN CITRA EKOWISATA RIAM KANAN DI KALIMANTAN SELATAN

2021 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
Siswanto Siswanto ◽  
Muhammad Muthahhari Ramadhani
Keyword(s):  
Case Study Research ◽  
Field Research ◽  
Communication Strategy ◽  
Public Communication ◽  
Literature Study ◽  
Communication Management ◽  
Wide Audience ◽  
The Media ◽  
Communication Planning

 The potency of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy is a combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely establishing communicators. setting targets, compiling communication messages and, selecting media and channels communication. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels.

scholarly journals PERAN KOMUNIKASI DALAM DIFUSI INOVASI USAHA BARANG BEKAS DI DESA PENGADANG

MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Haerozi Haerozi
Keyword(s):  
Diffusion Of Innovation ◽  
Local Community ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Literature Study ◽  
The People ◽  
New Ideas ◽  
The Media ◽  
Used Goods

Ideas that have an impact on social change must be communicated to the community. As objects, they not only know about the changes that have occurred, but they must also support and be involved so that they become part of the changes. People have always assumed that innovation always ends with the adoption of an innovation that is conveyed to them. So according to this assumption, it is as if the diffusion of innovation only focuses on spreading innovation programs or ideas to the community and only sees innovation as new ideas, ideas, methods, or products in the perspective of development communication.This study aims to find out how the innovation and development of used goods business occurred in Pengadang Village and to find out how the role of communication in the diffusion of secondhand goods business innovation occurred in Pengadang Village. This study also seeks to find out the communication of secondhand innovation in order to develop community empowerment programs. And also its influence on the community's strategy for the development of the used goods business. This study uses a qualitative approach. Data was collected by means of observation and interview techniques, also supported by literature study. The results show that through the process of diffusion of innovation, this business has now become popular and is widely practiced by the people in Pengadang Village and with communication, the secondhand goods business in Pengadang Village is now a large growing business and is widely cultivated by the local community. The implementation of the communication strategy in the innovation of used goods processing is going well. Such as outreach activities, making pamphlets, brochures, exhibitions, and using the media to encourage the process of rapid diffusion of innovation in Pengadang Village.

scholarly journals MEDIA AND PUBLIC TRUST TOWARDS COVID-19 INFORMATION

2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Mass Media ◽  
New Media ◽  
Public Trust ◽  
Online Questionnaire ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Media Channels ◽  
And Behavior ◽  
Attitudes And Behavior

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.

scholarly journals Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 280
Author(s):  
Shani Dwi Putri ◽  
Suzy Azeharie
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Participant Observation ◽  
Management Strategies ◽  
Case Study Research ◽  
Research Approach ◽  
Literature Study ◽  
Communication Management ◽  
Circular Model ◽  
Personal Branding

One of the features that characterize TikTok social media is its main page called For You Page or FYP. Users who are frequently featured on FYP can become popular and have many followers, known as TikTok celebrities. The strategies used by each TikTok celebrity in forming personal branding tend to be different from one another. This research aims to find out the authentic personal branding that TikTok celebrities want to form in their TikTok accounts and the communication management strategies they are doing to form their personal branding on TikTok. This research is conducted because there has not been any research that discussed communication management strategies to form personal branding on TikTok social media before. The theories used in this research are new media theory, personal branding, and communication management strategy Circular Model of SoMe for Social Communication. The research uses descriptive qualitative research approach with case study research method. The datas are obtained from in-depth interviews with five key informants, non-participant observation, documentation, and literature study. The results show that the communication management strategies carried out by each TikTok celebrity was through their interaction and content. The types of interactions differ according to their personal choices and do not always depend on the category of content they create.Salah satu ciri khas media sosial TikTok adalah halaman utamanya yang bernama For You Page atau FYP. Pengguna yang sering ditayangkan dalam FYP dapat menjadi populer dan memiliki banyak pengikut, disebut sebagai seleb TikTok. Strategi yang digunakan setiap seleb TikTok dalam membentuk personal branding cenderung akan berbeda satu sama lain. Tujuan penelitian adalah untuk mengetahui personal branding autentik yang ingin dibentuk seleb TikTok dalam akun TikTok mereka dan untuk mengetahui strategi pengelolaan komunikasi yang dilakukan para seleb TikTok dalam membentuk personal branding masing-masing di media sosial TikTok. Penelitian ini dilakukan karena belum ada penelitian yang membahas mengenai strategi pengelolaan komunikasi dalam pembentukan personal branding di media sosial TikTok.Teori yang digunakan dalam penelitian ini adalah teori media baru, personal branding, dan strategi pengelolaan komunikasi Circular Model of SoMe for Social Communication. Penelitian menggunakan pendekatan penelitian kualitatif deskriptif dengan metode penelitian studi kasus. Data hasil penelitian diperoleh dari hasil wawancara mendalam, observasi non-partisipan, dokumentasi, dan studi kepustakaan terhadap lima narasumber. Hasil penelitian menunjukkan bahwa strategi pengelolaan komunikasi yang dilakukan setiap seleb TikTok adalah melalui interaksi dan konten. Jenis interaksi yang dilakukan berbeda sesuai kehendak pribadi setiap seleb TikTok, serta tidak selalu bergantung pada kategori konten yang dibuat.

scholarly journals Leadership Communication during Organizational Change: Internal Communication Strategy: A Case Study in Multinational Company Operating in Indonesia

2021 ◽  
Vol 10 (2) ◽  
pp. 24
Author(s):  
Agnetha Ophilia ◽  
Z. Hidayat
Keyword(s):  
Organizational Change ◽  
Local Level ◽  
Case Study Research ◽  
Organizational Structures ◽  
Internal Communication ◽  
Communication Strategy ◽  
Multinational Company ◽  
Structured Interviews ◽  
Literature Study

This research discusses the phenomenon of organizational change or restructuring in a multinational company (PT. X) and how leaders in these organizations carry out communication strategies when conveying changes and messages to their employees regarding the rearrangement of organizational structures. What is the leader's role as a liaison or messenger for effective communication at the local level? This research is a qualitative case study research with descriptive research type, and data were obtained through in-depth interviews, researcher observation, and literature study. This case study's primary focus is to understand and describe the production and reception of messages towards organizational change and know the management and employee's perspective during changes communication through leaders. The semi-structured interviews were conducted to find out how communication deploys, and then the message of change can be accepted by employees.   Received: 21 October 2020 / Accepted: 23 December 2020 / Published: 5 March 2021

scholarly journals STRATEGI KOMUNIKASI LEMBAGA AMIL ZAKAT NURUL FIKRI ZAKAT CENTER DALAM UPAYA PENGHIMPUNAN DANA UMAT DI KALIMANTAN TENGAH

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Adi Cahyono
Keyword(s):  
Interpersonal Communication ◽  
Positive Impact ◽  
Online Marketing ◽  
Communication Strategy ◽  
Central Kalimantan ◽  
The People ◽  
Marketing Activities ◽  
Data Source ◽  
Media Channels ◽  
Two Stages

The management of zakat essentially covers the purposes and usefulness of communication. An informative, persuasive and entertained zakat message provides a person with the potential for zakah to believe it is an obligation. Furthermore, the sense of confidence that makes them stirred to practice and with pleasure and feel secure after the zakat fulfilled. The problems raised in this research are: 1) How is the communication strategy used by NF Zakat Center in collecting zakat in Central Kalimantan, then the next issue 2) How marketing activities conducted by NF Zakat Center, and 3) How NF Zakat Center utilize zakat to the mustahik. This type of research is a qualitative research conducted in two stages of preliminary research and advanced research. The data source of the researchers comes from a collection of NF Zakat Center archives. Data collection methods used were in-depth interviews, observation and documentation. Furthermore, data management techniques and data analysis is done to answer the questions.The results of this study indicate that the communication strategy implemented by NF Zakat Center in the effort to collect the funds of the people in the form of zakat, infaq and charity is through interpersonal communication in order to foster good relationship with muzakki, candidate muzakki and the mustahik. NF Zakat Center maximizes the collection efforts through online and online marketing activities by regularly to visit each others  and utilizing social media channels. The programs and activities of empowerment in strategic and targeted areas have a positive impact in supporting the efforts of raising people's funds by the NF Zakat Center in Central Kalimantan. Keywords: Communication Strategics and Zakat

scholarly journals The Communication Strategy of the Medan Police Traffic Unit (Satlantas) on ‘Polisi Sahabat Anak’ Program Campaign in Medan City

2020 ◽  
Vol 7 (10) ◽  
pp. 653
Author(s):  
Fitri Siahaan ◽  
Lusiana Andriani Lubis
Keyword(s):  
Human Resources ◽  
Program Implementation ◽  
Communication Strategy ◽  
Young Generation ◽  
Literature Study ◽  
Traffic Police ◽  
Police Personnel ◽  
Traffic Awareness ◽  
The Media ◽  
Communication Planning

This study aims to analyze the communication strategy used by the Medan Traffic Police in carrying out the 'Polisi Sahabat Anak' (Polsanak) program in Medan City. The communication strategy is analyzed based on the communication planning model from Assifi and French (1982). The number of informants in this study were 4 (four) people consisting of two Medan Police Traffic Police personnel and two teachers. This study uses a constructivism paradigm with descriptive methods and a qualitative approach. Data collection was carried out through interviews, observation, and literature study. The results showed that, (1) the main problem behind the Polsanak program is the low traffic awareness among the current young generation. (2) The main target audience is early childhood or students of Kindergarten (TK) and Elementary School (SD). (3) The aim of this program is to create future generations who have a high awareness of traffic. (4) The message conveyed in the Polsanak program is an educational and recreational one. (5) The media used in delivering messages are videos, songs, billboards, booklets, props and traffic parks. (6) The 'Police Sahabat Anak' (Polsanak) program is evaluated by periodically reviewing the human resources of communication, audiences, messages and the media. The obstacle to implementing the Polsanak program is the lack of human resources for communication and outreach equipment. Meanwhile, the efforts made by the Medan City Traffic Police to overcome these obstacles is to propose an additional budget for program implementation every year.

scholarly journals TRAINING FOR THE DEVELOPMENT OF EXTENSIVE MATERIALS IN THE DIGITAL ERA AS A SOLUTION TO FISHERIES EXTENSION ACTIVITIES WITH DIGITAL SUBMITTING OF INFORMATION

2021 ◽  
Vol 1 (01) ◽  
pp. 17-20
Author(s):  
Ahmad Fauzan Lubis ◽  
Ayu Diana ◽  
Muhammad Zakiyul Fikri ◽  
Andri Syahputra
Keyword(s):  
Fast Food ◽  
Product Diversification ◽  
The Public ◽  
Digital Era ◽  
The People ◽  
Food Market ◽  
Fish Product ◽  
The Media ◽  
Streaming Videos ◽  
Media Channels

Background: snacks or fast food are currently favored by children's and even dominate the food market. This food has penetrated all regions and its development very fast from day to day. This increase in consumption of snacks is not followed by an increase in the nutritional value in them and most of the snacks as children's snacks that are currently circulating contain many substances that are harmful to health, such as dyes, preservatives and excessive MSG. This cannot be allowed to continue because it also affects the intelligence of children. This requires a media as the delivery of information to the public as a whole. One of the media that can convey information globally is information that is connected to the internet network, especially in streaming videos on social media channels. In order to raise awareness of the Indonesian people, especially the people of Tanjungbalai about the benefits and advantages of eating fish, so Department of  Fish Processing Technology Polytechnic Tanjungbalai (TPHP POLTAN) carries out training activities for the creation of extension materials in the digital era. The desired result of this activity is that students can create counseling materials through video media, blogs/vlogs that are presented online. Method : The form of this activity consists of providing material and making video demos. The materials provided in this activity are: 1) Fish Product Diversification, 2) Processed Product Quality Management and 3) Video making and editing tutorials. Result : the training process in making video demos of making products from fishery products as a form of counseling material for the community to be able to make their own snacks that are more nutritious and have a delicious taste. The stages in this training are as follows: 1) Participants make video material to be made, 2) Shoot or record videos according to the material, and 3) Participants do video editing to get a good video.

scholarly journals THE PRACTICE OF SECULARISM IN RELIGIOUS CENCORSHIP IN TURKISH FILM (1939-1990)

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Aditama Aditama ◽  
Nadira Bella Rachmanti ◽  
Siti Rohmah Soekarba
Keyword(s):  
Journal Article ◽  
Religious Institutions ◽  
Literature Study ◽  
The Public ◽  
Cultural Conditions ◽  
The People ◽  
The Social ◽  
The Media ◽  
Kemal Ataturk ◽  
Religious Elements

This paper analyzes a film as one of the media with the ability to convey certain messages to the public. Films can reflect the social and cultural conditions of society, thereby they can be used to spread the current ideas, views, and ideologies of a country. Films in Turkey are part of a culture that has developed rapidly and has become an entertainment for the people. Mustafa Kemal Atatürk reformed and turned Turkey into a new country with the ideology of secularism, controlling religious institutions and expressions. This journal article aims to describe the implementation of Turkish secular ideology in the country's cultural settings, namely censorship of religious elements in Turkish films from 1939 to 1990. The method used in this article is critical descriptive through literature study. This article concludes that censorship is not only practiced to maintain secularism in Turkey, but also to protect the religion itself.

scholarly journals Strategi Komunikasi Politik Pemenangan Kepala Daerah

2021 ◽  
Vol 5 (1) ◽  
pp. 133-145
Author(s):  
Yohanes De Britto Bimo Triwicaksono ◽  
Adi Nugroho
Keyword(s):  
Political Communication ◽  
Communication Strategies ◽  
Case Study Research ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
The Political ◽  
Literature Study ◽  
Candidate Pair

This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.

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