scholarly journals Estrategias de marketing digital para impulsar la producción y exportación del camarón de la Empresa Freddyshrimps Cía. Ltda., ubicada en la provincia de Guayas, Vía a la Costa, periodo 2020-2025

2021 ◽  
Vol 2 (4) ◽  
pp. 5454-5471
Author(s):  
Kesley Valentina Saltos Abad ◽  
Mikel Ugando Peñate
Keyword(s):  
Data Collection ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Shrimp Production ◽  
Mixed Approach

La presente investigación se enfoca en las estrategias de marketing digital para impulsar la producción y exportación del camarón de la empresa FreddyShrimps Cia. Ltda.” ubicada en la provincia de Guayas, vía a la Costa, periodo 2020-2025.”. Se ha efectuado en base a la metodología de enfoque mixto, con una investigación descriptiva. Su función es definir la problemática actual de la organización, simultáneamente se efectuó la segmentación de clientes internos y externos, en cuanto a técnicas de recolección de datos se ha empleado la entrevista y la encuesta. Como resultado se evidencia la importancia de realizar evaluaciones periódicas a las estrategias de marketing que realice la empresa, esto contribuirá a que exista un control y mejoramiento de actividades tendientes a la comercialización y posicionamiento del producto de camarón en el mercado. Cumpliendo de esta forma con las estrategias de fidelización, permitiendo conocer la importancia del proceso al ofertar un producto o brindar un servicio cumpliendo con todos los parámetros y políticas que son orientadas a cumplir este objetivo superando las expectativas de los consumidores.   This research focuses on digital marketing strategies to promote shrimp production and exports from the company Freddy Shrimps Cia. Ltda. " located in the province of Guayas, via a la Costa, period 2020-2025”. It has been carried out based on the mixed approach methodology, with a descriptive investigation. Its function is to define the current problems of the organization, simultaneously the segmentation of internal and external clients was carried out, in terms of data collection techniques, the interview and the survey have been used. As a result, the importance of periodic evaluations of the marketing strategies carried out by the company is evident, this will contribute to the existence of a control and improvement of activities aimed at the commercialization and positioning of the shrimp product in the market. Fulfilling in this way with loyalty strategies, allowing to know the importance of the process when offering a product or providing a service, complying with all the parameters and policies that are oriented to fulfill this objective, exceeding the expectations of consumers.  

scholarly journals Estrategias de marketing digital para impulsar la producción y exportación del camarón de la Empresa Freddyshrimps Cía. Ltda., ubicada en la provincia de Guayas, Vía a la Costa, periodo 2020-2025

2021 ◽  
Vol 2 (4) ◽  
pp. 5268-5284
Author(s):  
Kesley Valentina Saltos Abad ◽  
Mikel Ugando Peñate
Keyword(s):  
Data Collection ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Shrimp Production ◽  
Mixed Approach

La presente investigación se enfoca en las estrategias de marketing digital para impulsar la producción y exportación del camarón de la empresa FreddyShrimps Cia. Ltda.” ubicada en la provincia de Guayas, vía a la Costa, periodo 2020-2025.”. Se ha efectuado en base a la metodología de enfoque mixto, con una investigación descriptiva. Su función es definir la problemática actual de la organización, simultáneamente se efectuó la segmentación de clientes internos y externos, en cuanto a técnicas de recolección de datos se ha empleado la entrevista y la encuesta. Como resultado se evidencia la importancia de realizar evaluaciones periódicas a las estrategias de marketing que realice la empresa, esto contribuirá a que exista un control y mejoramiento de actividades tendientes a la comercialización y posicionamiento del producto de camarón en el mercado. Cumpliendo de esta forma con las estrategias de fidelización, permitiendo conocer la importancia del proceso al ofertar un producto o brindar un servicio cumpliendo con todos los parámetros y políticas que son orientadas a cumplir este objetivo superando las expectativas de los consumidores.   This research focuses on digital marketing strategies to promote shrimp production and exports from the company Freddy Shrimps Cia. Ltda. " located in the province of Guayas, via a la Costa, period 2020-2025”. It has been carried out based on the mixed approach methodology, with a descriptive investigation. Its function is to define the current problems of the organization, simultaneously the segmentation of internal and external clients was carried out, in terms of data collection techniques, the interview and the survey have been used. As a result, the importance of periodic evaluations of the marketing strategies carried out by the company is evident, this will contribute to the existence of a control and improvement of activities aimed at the commercialization and positioning of the shrimp product in the market. Fulfilling in this way with loyalty strategies, allowing to know the importance of the process when offering a product or providing a service, complying with all the parameters and policies that are oriented to fulfill this objective, exceeding the expectations of consumers.  

scholarly journals DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WAROENK ORA UMUM” DALAM MENINGKATKAN JUMLAH KONSUMEN

2018 ◽  
Vol 1 (1) ◽  
pp. 147-157
Author(s):  
Ascharisa Mettasatya Afrilia
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Statistical Data ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Migrant Population ◽  
Business People ◽  
Targeted Marketing ◽  
The City

Purwokerto is the capital of Banyumas Regency as a growing and developing small tow. Purwokerto has experienced population transformation in terms of both quantity and quality. Based on statistical data can be seen that the population in the city per year 2014 ranged between 292,782 people with an area of 38.58 KM². The increase of population per year is also increasing along with the number of migrant population. This is an opportunity for business people are no exception to the culinary business. Waroenk Ora Umum is one type of culinary business which is quite rapid growth in the city of Purwokerto. Along with the current milenal era, it is necessary to further explore the marketing strategy of targeted marketing communications. And digital marketing is one strategy that has enough impact to increase the number of consumer culinary business in this era. This study used qualitative research methods. Data collection is done by observation, documentation, and interview. The results show that Waroenk Ora Umum Purwokerto has utilized digital marketing strategy which is also balanced with other marketing strategies.

scholarly journals Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian

2019 ◽  
Vol 16 (4) ◽  
pp. 58
Author(s):  
I Putu Lugra Agusta Pranawa ◽  
Agus Putu Abiyasa
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Marketing Strategy ◽  
Social Factors ◽  
Reference Group ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling

ABSTRACTThis study discusses digital marketing strategies and hedonism on purchasing decisions. The research location was conducted at the Bali Tree House. The sampling technique uses purposive sampling technique, data collection techniques used are: observation, documentation, and interviews, with the validity method of triangulation data. The results found are as follows: Rumah Pohon Bali has used a digital marketing strategy using E-commerce, blogs, and social media for digital marketing optimization. Hedonism combined with digital marketing with visual summaries can increase consumer attractiveness. This digital marketing strategy and hedosme can increase purchasing decisions through policy factors and social factors regarding the part of the reference group that is expected to be a strategy that can provide maximum sales results for Balinese tree houses.

scholarly journals The Use of Affiliate Marketing in Improving Pegipegi Sales

2019 ◽  
Vol 11 (2) ◽  
pp. 157 ◽  
Author(s):  
R. A. Emilia Natarina ◽  
Cendera Rizky Anugrah Bangun
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Travel Agent ◽  
Basic Understanding ◽  
Online Travel ◽  
Purchasing Patterns

<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>

Persepsi Dan Partisipasi Pengunjung Terhadap Permasalahan Sampah Laut (Marine Debris) Di Pantai Temberan Kabupaten Bangka Dan Pantai Pasir Padi Pangkalpinang

2020 ◽  
Vol 3 (1) ◽  
pp. 11-20
Author(s):  
Siska Oktavia ◽  
Wahyu Adi ◽  
Aditya Pamungkas
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marine Debris ◽  
Reliability Test ◽  
Validity Test ◽  
Data Collection Technique ◽  
Mixed Approach ◽  
Relationship Of ◽  
The Relationship

This study aims to analyze the value of the density of marine debris, perceptions and participation in Temberan beach and Pasir Padi beach, as well as determine the relationship of perception and participation to the density of marine debris. This research is a type of research that is descriptive with a mixed approach (quantitative and qualitative). The study was conducted at Temberan beach in Bangka Regency and Pasir Pasir Beach Pangkal Pinang in October 2019. The sampling technique used was random sampling and purposive sampling. The data collection technique was carried out using observation technique namely sampling and questionnaire. The validity test uses the Pearson Product Moment formula and the reliability test uses the Cronbach’s Alpha formula. The results showed that the density of debris in the Temberan beach was more dominant at 10.92 pieces/meter2, while at Temberan beach 3 pieces/meter2. The results of perception and participation are different, with the Temberan beach occupying more complex waste problems. The relationship of perception and participation in the density of marine debris have a relationship that affects each other.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands

2020 ◽  
Vol 2 (2) ◽  
pp. 166-187
Keyword(s):  
Marketing Strategies ◽  
Restaurant Industry ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Per Se ◽  
Potential Customers ◽  
Inexpensive Technique ◽  
Facebook Marketing

This study analyses the transformation of marketing strategies from traditional to 'digital' and finds out the efficacy of 'Facebook' marketing for small or micro-enterprise brands; in the case of the restaurant industry. The study looks for the answers to questions such as How ‘Facebook' has changed the means of marketing in the case of small restaurant brands. Two restaurant brands were considered for the study. A qualitative case approach was adopted for the study. Major findings of the study have revealed that Facebook marketing is the direct, easiest and economical mode of communication with current and potential customers through 'Facebook page', to disseminate information regarding brand and services through 'Facebook posts', 'Comments' and 'chats'; besides, to maintain rapid feedback service to customers' queries. In addition, through 'Facebook' activities i.e., an instance of 'Likes', 'Reviews', 'Check-ins', and' Share' customers, themselves ensue as a source for promoting the brands. Nevertheless, for these small or microbrands' Facebook Marketing' per se, it is an inexpensive technique for effective marketing; additionally, it fosters mutual relationships and increases the level of customer engagement.

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

A Trend Setting Integrated Digital Marketing Strategies for Business Promotions

2017 ◽  
Author(s):  
J Senthilkumar ◽  
S.S. Aravinth ◽  
J Gokulraj ◽  
P Iyyanar
Keyword(s):  
Marketing Strategies ◽  
Digital Marketing
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