scholarly journals Sex Sells! Could Sex Scenes in Ghanaian Video Films be used to Market Culture through Costume?

2020 ◽  
Vol 10 ◽  
pp. 133-141
Author(s):  
Daniel Edem Adzovie ◽  
Abdul Bashiru Jibril ◽  
Rita Holm Adzovie ◽  
Divine Narkotey Aboagye
Keyword(s):  
Literature Review ◽  
Case Study Method ◽  
Market Culture ◽  
Film Directors ◽  
Mise En Scene ◽  
The World ◽  
The Rich ◽  
New Perspective ◽  
Video Films

Film, although one of the youngest art forms, influences societies due to its unique way of interacting with the viewer. Film directors employ different tropes in conveying messages to audiences. One of such tropes is costume. “Sex sells” is a popular expression in advertising and marketing communications. The purpose of this study is to offer a new perspective on how sex scenes in films could be used to project aspects of a country’s culture. Riding on this popular expression, we argue that sex scenes in a Ghanaian video film could be a strong fulcrum to expose aspects of the rich Ghanaian culture to the world. We submit that by paying particular attention to the mise-en-scene of costume used during sex scenes, directors could lure film lovers into appreciating the kinds of fabric as well as style used by characters in a film. Through the case study method, we reviewed literature on mise-en-scene of costume in film, and its ability to convey underlying messages to the viewer. The literature review serves as the basis of our argument, where we propose how to ride on costume in sex scenes to project and market the richness of Ghanaian culture regarding clothing/costume in sex scenes in films. In this regard, we have been able to problematize a new way of thinking about sex scenes in films, especially regarding sex scene costume as a unique selling proposition and its contribution to marketing a country’s culture to the viewing public. This study contributes to policy in the entertainment industry in terms of portrayal of sex scenes in Ghanaian video films while ensuring cultural adaptability and growth.

Power and Globalization in Africa: Perceptions of Barriers to Fair Economic Development in Kenya

2021 ◽  
Vol 20 (1-2) ◽  
pp. 77-97
Author(s):  
John Bosco Ngendakurio
Keyword(s):  
Economic Development ◽  
World Order ◽  
Global Market ◽  
Language And Culture ◽  
Poor Countries ◽  
Face To Face ◽  
The World ◽  
The Rich ◽  
First World

Abstract This article seeks to reveal the primary barriers to fair economic development based on Kenyans’ perceptions of power and globalization. This search was initially sparked by the seeming disinterest of First World scholars to understand the reasons why poor countries benefit so little from the global market as reflected in a subsequent lack of a wide-ranging existing literature about the subject. The literature suggests that global capitalism is dominated by a powerful small elite, the so-called Transnational Capitalist Class (TCC), but how does this relate to Kenya and Africa in general? We know that the TCC has strong connections to financial capital and wealthy transnational corporations. It also pushes neo-liberalism, which becomes the taken-for-granted everyday language and culture that justifies state policies that result in a further class polarization between the rich and poor. Using Kenya as a case study, this article draws on original qualitative research involving face-to-face interviews with Kenyan residents in different sectors who spoke freely about what they perceive to be Kenya’s place in the world order. My interview results show that, on top of the general lack of economic power in the world order, the main barriers to Africa’s performance are neo-colonial and imperialist practices, poor technology, poor infrastructure, general governance issues, and purchasing power.

scholarly journals IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PERUSAHAAN PENYELENGGARA PERJALANAN IBADAH UMRAH DAN HAJI DI MUBINA TOUR INDONESIA KABUPATEN GRESIK

2020 ◽  
Vol 7 (12) ◽  
pp. 2419
Author(s):  
Aisyah Amini ◽  
Suherman Rosyidi
Keyword(s):  
Literature Review ◽  
Business Ethics ◽  
Economic Condition ◽  
Preliminary Survey ◽  
Case Study Method ◽  
Islamic Business Ethics ◽  
Qualitative Descriptive ◽  
Collecting Techniques ◽  
Descriptive Approach

ABSTRAKPelaksanaan ibadah umrah di Indonesia dari tahun ke tahun mengalami peningkatan yang signifikan. Hal ini didorong dengan semakin baiknya kondisi perekonomian di Indonesia. Untuk itu diperlukan perusahaan penyelenggara perjalanan ibadah umrah dan haji yang memfasilitasi para jamaah untuk melakukan ibadah menuju ke tanah suci. Mengenai hal tersebut, sudah seharusnya perusahaan penyelenggara perjalanan ibadah umrah dan haji menerapkan etika bisnis Islam dalam menjalankan aktivitas bisnisnya. Hal ini sangat penting dikarenakan banyak terjadi pelanggaran etika bisnis Islam yang dilakukan oleh beberapa perusahaan, tidak terkecuali oleh perusahaan travel umrah haji, seperti yang banyak diberitakan dibeberapa media yang dibuktikan dengan banyaknya jamaah yang gagal berangkat ke Baitullah. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data yang digunakan peneliti yaitu survei pendahuluan, observasi, wawancara, dokumentasi dan studi literatur. Berdasarkan hasil penelitian, penelitian ini menunjukkan bahwa Mubina Tour Indonesia kabupaten Gresik telah menerapkan etika bisnis Islam dengan cara menyampaikan secara jujur dan benar, senantiasa berusaha untuk selalu menepati apa yang telah dijanjikan, membekali semua karyawan dengan berbagai skill dan mengemas promosi dengan trik-trik yang menarik.Kata Kunci: Etika Bisnis Islam, Perusahaan Penyelenggara Perjalanan Ibadah Umrah dan Haji. ABSTRACTPerforming Umrah in Indonesia year by year has been experiencing a significant increase. It is motivated by a better economic condition in Indonesia. Therefore, Umrah and Hajj Travel Organizer Company is needed to facilitate Muslim pilgrims to pilgrimage to Mecca. According to this, this kind of company shall implement Islamic business ethics to run their business activities. It is very important because there are many Islamic business ethics violations committed by some companies, unexceptionally Hajj and umrah travel companies as widely reported in several media. It was proven by the large number of pilgrims who failed to go to Baitullah. This research used a qualitative-descriptive approach with the case study method. Data collecting techniques used by the researcher are preliminary survey, observation, interview, documentation, and literature review. The result of the research shows that Mubina Tour Indonesia in Gresik Regency has implemented Islamic business ethics by delivering information honestly and truthfully, always trying to fulfill what has been promised, equipping all employments with many various skills, and packaging promotion with interesting techniques.Keywords: Islamic Business Ethics, Umrah and Hajj Travel Company.

Case Study as a Research Method in Hospitality and Tourism Research: A Systematic Literature Review (1974–2020)

2020 ◽  
pp. 193896552097128
Author(s):  
Kadir Çakar ◽  
Şehmus Aykol
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Research Method ◽  
Case Study Research ◽  
Theory Development ◽  
Case Study Method ◽  
Tourism Research ◽  
Computer Aided Analysis ◽  
Hospitality And Tourism

This systematic literature review aimed to investigate the use of case study method in hospitality and tourism research to increase the awareness about the use of case study as a research method. Data were collected ( n = 871) from 10 leading hospitality and tourism journals published between 1974 and 2020. A thematic analysis of the data was conducted using Leximancer as a computer-aided analysis software. The study findings reveal an overall mislabel and misuse of the case study method. Suggestions are provided to improve case study method applications and increase case study research for more theory development in hospitality and tourism research.

scholarly journals ‘Dirty work’, but someone has to do it: Howard P. Robertson and the refereeing practices of Physical Review in the 1930s

2016 ◽  
Vol 70 (2) ◽  
pp. 151-174 ◽  
Author(s):  
Roberto Lalli
Keyword(s):  
Evaluation Criteria ◽  
Physical Review ◽  
Future Research ◽  
Dirty Work ◽  
Refereeing Process ◽  
The World ◽  
Historical Investigation ◽  
The Rich ◽  
Mathematical Physicist

In the 1930s the mathematical physicist Howard P. Robertson was the main referee of the journal Physical Review for papers concerning general relativity and related subjects. The rich correspondence between Robertson and the editors of the journal enables a historical investigation of the refereeing process of Physical Review at the time that it was becoming one of the most influential physics periodicals in the world. By focusing on this case study, the paper investigates two complementary aspects of the evolution of the refereeing process: first, the historical evolution of the refereeing practices in connection with broader contextual changes, and second, the attempts to define the activity of the referee, including the epistemic virtues required and the journal's functions according to the participants' categories. By exploring the tension between Robertson's idealized picture about how the referee should behave and the desire to promote his intellectual agenda, I show that the evaluation criteria that Robertson employed were contextually dependent and I argue that, in the 1930s, through his reports the referee had an enormous power in defining what direction future research should take.

scholarly journals National Identity Expressed in Chinese and Korean Clothing

2020 ◽  
Vol 12 (1) ◽  
pp. 17
Author(s):  
Chenhao Sun ◽  
Jisoo Ha
Keyword(s):  
National Identity ◽  
Literature Review ◽  
South Korea ◽  
Theoretical Background ◽  
Religious Philosophy ◽  
Clothing Design ◽  
Korean Wave ◽  
The World ◽  
Traditional Arts

The purpose of the study is to observe historically national identity expressed in Chinese and Korean Clothing. The literature review and the case study both in China and South Korea were conducted at the same time. The outcomes from the studies are as follow: National identity has been reflected in clothing mainly via the adoption of ethnic elements and civic elements. Chinese and Korean visible-symbolized ethnic elements are from their traditional arts, costumes and lifestyles, invisible-spiritual ethnic elements mainly from religious philosophy. But the Korean wave, which is the modern ethnic invisible-spiritual element, is growing popular all over the world. Chinese and Korean visible-symbolized political elements refer to national or governmental sign, marks or national logo. The invisible-spiritual political elements contain the specific political atmosphere. Chinese are Socialism and anti-capitalism. Meanwhile Korean are Patriotism, Collectiveness, anti-communism and Military ideology. It provides a comprehensive and complete theoretical background for investigating how national identity has been shown in China and Korea’s past and current fashion. It is expected to promote the diversified development of both Chinese and Korean clothing design expression in the future.

scholarly journals Persepsi abang none Jakarta terhadap fenomena ondel-ondel ngamen di Jakarta

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Lutfi Ardiansyah
Keyword(s):  
Literature Review ◽  
Case Study Method ◽  
Culture Theory ◽  
Online Data ◽  
Descriptive Research ◽  
The Difference

Ondel-Ondel is one of Betawi special icon an also one of the artworks of Betawi. This giant puppet also believed as a charm in Betawi society for decades. People of Betawi also considered Ondel-Ondel as a sacred culture. Ondel-Ondel is an entertainment for Betawi society that inherited from generation to generation. However, nowadays ondel-ondel is not considered as a sacred property for ritual any longer since the last couple of years. Ondel-ondel has been used for busking in every corner of Jakarta. The aim of this research was to find out the perception of Abang None as the ambassador of tourism to conserve the culture of Betawi regarding the phenomenon Ondel-Ondel that busking on the street. We collected the data by using observation, profound interview, literature review and online data research. This research used the concept of communication and culture theory and it is also a qualitative and descriptive research by using phenomenology and case study method. The result of this research is the Abang None about the difference between the properties of busking ondel-ondel and the Betawi’s entertainment ondel-ondel. Abang None is the disagreement with the busking ondel-ondel since it looked so pity and inappropriate, and Abang None is they would not give the money to the busking ondel-ondel. Keywords: Abang None; Ondel-Ondel; Betawi Culture; Perception.

scholarly journals ANALISIS KEGAGALAN PARTAI PERINDO DALAM PEMILU 2019

2020 ◽  
Author(s):  
zulfa
Keyword(s):  
Literature Review ◽  
Political System ◽  
Review Process ◽  
Political Action ◽  
Case Study Method ◽  
Political Campaigning ◽  
The Media ◽  
Tv Commercials

This study aims to analyze the failure of the Perindo Party ahead of the 2019 elections. The failure is seen based on the approach to the strategy carried out in the community through the media they have and what happens in fact in the community. This research uses a case study method that explores phenomena that occur through a literature review process and is based on data found in the field or from certain sources. Research using Jack Plano's concept of theory related to the spread of political action both the meaning or message concerned with the function of a political system that involves elements of communication such as messages, communicators, and so forth. The main conclusion, the failure of the Perindo Party in the election using a strategy by building organizational strength up to the TPS level, carrying out the distribution of wagons for MSMEs that enter (spreading actions), popularizing the Perindo Party by bombarding the Perindo Party march through its media (meaning / message), apparently it did not affect the people's desire to vote for the Perindo Party, after the number of TV commercials with the frequent appearance of the Perindo Mars, the KPI also gave a stern rebuke about the prohibition of political campaigning outside before the election (communicator).Keywords: Perindo, Politics, 2019 Election.

scholarly journals RELIGIOUS AWARENESS DEVELOPMENT BASED ON ADULT EDUCATION FOR CORRUPTION INMATES IN PESANTREN AL-HIDAYAH CLASS I SUKAMISKIN PENITENTIARY

Empowerment ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 90
Author(s):  
Lesi Oktiwanti ◽  
Ahmad Hufad ◽  
Iip Saripah
Keyword(s):  
Adult Education ◽  
Data Collection ◽  
Literature Review ◽  
Qualitative Approach ◽  
Class I ◽  
Case Study Method ◽  
Learning Methods ◽  
Self Evaluation ◽  
Descriptive Research

This research was concerned about the development of religious awareness based on adult education for corruption inmates in Pesantren Al - Hidayah. The main objective is to describe development of religious awareness process-based adult education for corruption inmates in Pesantren Al – Hidayah. The literature review of the research comprised: religious awareness, adult education, penitentiary. This research was conducted through descriptive research and case study method with a qualitative approach. Data collection techniques used through observation, interview and documentation. Subjects in this research was a spiritual adviser, Corruption inmates and tutors. The research showed that the religious awareness was applied through a participatory, fair and equitable, transparent, learning need; Multi way communication, a variety of learning methods, pragmatic, problem-based in awareness and inoculation of belief, habituation, practice and reinforcement process; spiritual adviser role as a facilitative leader. Application of self-evaluation that suitable with the ability and condition of inmates

The WTO at 20: an economist’s perspective

2015 ◽  
Vol 14 (3) ◽  
pp. 126-128 ◽  
Author(s):  
Thomas J Prusa
Keyword(s):  
World Trade ◽  
Design Methodology ◽  
Economic Methodology ◽  
Case Study Method ◽  
Content Type ◽  
Appellate Body ◽  
Economic Methods ◽  
The World ◽  
Wto Appellate Body

Purpose – This paper aims to clarify the role that economic methodology and approach can help the World Trade Organization (WTO) Appellate Body (AB)make better decisions. The author discusses two prominent disputes to demonstrate how economics could have resulted in improved AB decision. First, there is the question of whether countervailing duties can continue to be imposed subsequent to privatization of state-owned enterprises. Second, there is the frequently challenged zeroing issue. Design/methodology/approach – The author uses a case study method. He reviews the details of specific disputes and explains how standard microeconomic methods would have produced greater clarity in the determinations and hence promoted a more efficient dispute resolution process. Findings – In this commentary, however, the author addresses a frustration with the AB, namely, the reluctance of the AB to embrace economics in its decision-making. He argues that economic methods would produce superior determinations. Originality/value – This paper fulfils an identified need to document how economic methods would have led to better AB decisions.

scholarly journals Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 135
Author(s):  
Jesslyn Jesslyn ◽  
Septia Winduwati
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Literature Study ◽  
The World ◽  
Online Business ◽  
Use Of Social Media ◽  
Collection Methods

Social media creates changes in the world of marketing, especially promotion and advertising that results in the creation of online business trends. Ivoree is a local brand that sells women's shoes through Instagram to make sales, Ivoree started selling since September 2019 through Instagram social media. Ivoree began to experience development and use social media Instagram as its main promotional tool. The purpose of this study was to find out how to use Ivoree Instagram social media. The concept used in this research is the use of Instagram social media in marketing products. This research uses a qualitative approach with a case study method. While the data collection methods used are interviews, observation, documentation, and literature study. The results of this study are the use of social media on Instagram by uploading content and using features provided by Instagram to interact with followers, Ivoree also endorsed influencers on Instagram to attract the attention of its target market.Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Ivoree merupakan merek lokal yang menjual sepatu perempuan melalui Instagram untuk melakukan penjualan. Ivoree mulai berjualan sejak September 2019 dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana pemanfaatan media sosial instagram Ivoree. Konsep yang digunakan dalam penelitian ini adalah pemanfaatan media sosial Instagram dalam memasarkan produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah pemanfaataan media sosial di Instagram dengan mengunggah konten dan menggunakan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya. Ivoree juga meng-endorse influencer di Instagram untuk menarik perhatian target pasarnya.

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