Pengaruh Personal Selling Dan Direct Marketing Yang Efektif Untuk Meningkatkan Volume Penjualan Pakaian Anak Pada Toko Rezeki Wijaya

2020 ◽  
Vol 6 (1) ◽  
pp. 12-21
Author(s):  
Hendra ◽  
Elisabeth Nainggolan
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Test Results ◽  
Validity And Reliability ◽  
Library Research

The purpose of this study is to determine the effect of Personal Selling and Direct Marketing on Sales Volume at Toko Rezeki Wijaya. Research methodology used is descriptive quantitative method, the unit of analysis in this study is Toko Rezeki Wijaya and its observation unit are customers of Toko Rezeki Wijaya. The population in this study is amount to 65 of Toko Rezeki Wijaya customers. The technique of determining the number of samples used in this study was saturated samples and amounted to 65 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show that the Personal Selling variable has a positive and significant effect on Sales Volume at Toko Rezeki Wijaya and the Direct Marketing variable have a positive and significant effect on Sales Volume at Toko Rezeki Wijaya.

scholarly journals PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN)

2019 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Sri Rezeki ◽  
Ninie
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Library Research ◽  
Customer Review

The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749  > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.

scholarly journals Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya)

2020 ◽  
Vol 6 (2) ◽  
pp. 9-20
Author(s):  
Muammar Rinaldi
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

scholarly journals Pengaruh Price Discount Dan In-Store Display Terhadap Impulse Buying Pada Labello Store Medan

2020 ◽  
Vol 6 (1) ◽  
pp. 34-43
Author(s):  
Desma Erica Maryati Manik ◽  
Erveni
Keyword(s):  
Positive Emotion ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Impulse Buying ◽  
Test Results ◽  
Observation Unit ◽  
Price Discount ◽  
Unit Of Analysis ◽  
Library Research

The purpose of this study is to determine the effect of Price Discount on Impulse Buying at Labello Store Medan, determine the effect of In-Store Display on Impulse Buying at Labello Store Medan, determine the effect of Price Discount and In-Store Display on Impulse Buying at Labello Store Medan. The research methodology used descriptive quantitative method, the unit of analysis in this study is Labello Store Medan and its observation unit are customers of Labello Store Medan as many as 980 respondents. The technique of determining the number of samples used in this study was the Slovin formula and amounted to 91 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypothesis is descriptive analysis, regression analysis. The test results of the coefficient of determination (R2) indicate that 94.20% of the Impulse Buying variable is influenced by Price Discount and In-Store Display variables, while the remaining 5.80% is explained by the influence of other factors variables outside the model such as fashion involvement, positive emotion, store image and social media.

scholarly journals Analisis Bauran Promosi yang Paling Berpengaruh terhadap Keputusan Mahasiswa Baru dalam Memilih Universitas Sarjanawiyata Tamansiswa

2021 ◽  
Vol 7 (1) ◽  
pp. 1-16
Author(s):  
Imas nursiwan Dono
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Personal Selling ◽  
T Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test ◽  
Beta Coefficient

The purpose of this study was to analyze the Influence of Promotion Mix which Most Influences on Student Decisions in Choosing Sarjanawiyata Tamansiswa University. The research methodology used is descriptive quantitative method, the unit of analysis in this study is Sarjanawiyata Tamansiswa University and the observation unit is the students of the Sarjanawiyata Tamansiswa University. The population in this study were 4,270 respondents from Sarjanawiyata Tamansiswa University. The technique for determining the number of samples used in this study is the Slovin formula and totals 135 respondents. The research method used is data collection techniques through questionnaires which are carried out systematically in accordance with the research objectives. The analysis method used to solve problems and prove the hypothesis is descriptive analysis and regression analysis. This analysis includes validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through the F test and t test, the coefficient of determination (R2) and thetest Standardized Beta Coefficient. The results of the F test show that simultaneously Advertising, Personal Selling, Sales Promotion and Publicity have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the t test partially show that the Advertising variable and the Sales Promotion variable have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University, the Personal Selling variable and the Publicity variable have no positive or significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the coefficient of determination (R2) test show that student decisions are influenced by the variables of Advertising, Personal Selling, Sales Promotion, and Publicity, while the rest is explained by other variables not discussed in this study. Judging from the results of Standarized Beta Coefficient, it shows that the most dominant variable in this study and the most influential on student decisions is advertising.

PENGARUH PEMASARAN LANGSUNG TERHADAP PERILAKU KONSUMEN BISNIS MENGGUNAKAN MEETING PACKAGE DI GRAND TJOKRO HOTEL BANDUNG

2019 ◽  
Vol 3 (2) ◽  
pp. 96-110
Author(s):  
Dian Candra Fatihah ◽  
Dewi Rani Desmawati
Keyword(s):  
Consumer Behavior ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Sales And Marketing ◽  
Strong Relation

This research is aimed to determine The Influence of Direct Marketing to Business Consumer Behavior Using Meeting Package at Grand Tjokro Hotel Bandung. Respondents from this research are 44 consumers selected by simple random sampling. This research used quantitative methods with approach descriptive analysis. Data was collected through survey, questionnaires and interviews. The test results validity and reliability variables X and Y are valid and reliable. The data analysis used statistical test of correlation pearson product moment and the coefficient of determination. Calculated used SPSS version 21. The data of this research is obtained from consumer data Grand Tjokro Hotel Bandung. From the result obtained correlation coefficient of 0,633. This tells that there is strong relation between Direct Marketing of Business Consumer Behavior. The influence of Direct Marketing to Business Consumer Behavior to 40,0% and remaining 60,0% is influenced by other factors not examined. The problems are competition between hotels is very tight, lack of coordination between sales. The suggestions given to fix the problem are 1) Do a better promotion to attract the attention of consumers; 2) Evaluation between Manager and Sales especially in Sales and Marketing Division.

Pengaruh Sales Promotion, Personal Selling, dan Direct Marketing terhadap Keputusan Pembelian Makanan dan Minuman di Padma Resort Legian

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 86-93
Author(s):  
Ni Putu Diana Monica Dewi ◽  
I Gusti Ayu Wimba ◽  
I.A. Sasmita Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Literature Study ◽  
Survey Interviews

The purchase decision is the stage where consumers have evaluated the product and can form an intention to buy the most preferred product for personal consumption. The purpose of this study was to determine the effect of sales promotion, personal selling, and direct marketing on food and beverage purchasing decisions at Padma Resort Legian. This research was conducted at Padma Resort Legian. The number of samples taken was 90 consumers with the nonprobability sampling method, and with the proportional random sampling technique. Data collection was carried out through observation (survey), interviews, literature study, documentation, and questionnaires. Testing research instruments using validity and reliability tests. The data analysis technique used is multiple linear regression analysis, analysis of the coefficient of determination, t-test (partial), and F-test (simultaneous). From the results of data analysis, it was found that sales promotion had a positive and significant effect on purchasing decisions, personal selling had a positive and significant effect on purchasing decisions, and direct marketing had a positive and significant effect on purchasing decisions, while simultaneously it was found that sales promoters, personal selling, and direct marketing have a positive and significant effect on purchasing decisions.

scholarly journals Pengaruh Kualitas Produk, Harga, Cita Rasa Dan Promosi Terhadap Kepuasan Konsumen Di Rumah Makan Mbak Siti

2021 ◽  
Vol 3 (1) ◽  
pp. 22-33
Author(s):  
Amir Hamzah Siregar, Susana, Zuriani Ritonga, Desmawati Hasibuan, Elvina
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Independent Variable

The purpose of this study was to determine the effect of product quality, price, taste and promotion on consumer satisfaction at Mbak Siti's restaurant in Sosopan Village, Kotapinang District, Labuhanbatu Selatan Regency. The sample in this study amounted to 30 people. The analytical method used is descriptive analysis, classical assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination and this data is processed using the IBM SPSS Statistics 21 program. Hypothesis test results show that partially the product (X1) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for product quality is tcount 0.009> ttable 2.05954, with a significant value of 0.993 <0.05. Hagra (X2) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for price is tcount 2.273> ttable 2.05954, with a significant value of 0.32 <0.05. Taste (X3) has a positive and significant effect on consumer satisfaction, this can be seen from the tcount value for taste is tcount 0.541> ttable 2.05954, with a significant value of 0.593 <0.05. Promotion (X4) has a positive and significant effect on customer satisfaction, this can be seen from the tcount value for promotion is tcount 6.794> ttable 2.05954, with a significant value of 0.000 <0.05. The value of Ftable in the 4: 26 distribution is 2.74, so based on table 4.14 it can be seen that the Fcount value is 36.656> 2.70, and a significant value is 0.000 <0.05, this shows that simultaneously the Independent Variable has a positive and significant effect on the Dependent Variable.

scholarly journals The effect of work motivation and work discipline on the work achievement in the Camat Munte Office Karo District

2021 ◽  
Vol 10 (1) ◽  
pp. 140
Author(s):  
Elisabet Girsang
Keyword(s):  
Hypothesis Testing ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
Positive Direction ◽  
Library Research

This study aims to determine the effect of motivation and work discipline on employee achievement at Kantor Camat Munte Kabupaten Karo. The number of samples in this study were 22 respondents who were Civil Servants at the Office of the Sub-District Head of Munte Karo Regency. Library research and field research were used in this research. Data were analyzed using multiple linear regression analysis, and hypothesis testing was performed using ttest, Ftest and determination coefficient test. The results of the study obtained multiple regression equations Y=-0,20+1,990X₁-0,688X₂, which explains that the regression coefficients possessed by the variables of motivation and work discipline give a positive direction to the achievement of the employees of the Karo District Head Office. Based on hypothesis testing, it is found that motivation has a positive and significant effect on employee achievement, with a tcount (7,040)> ttable value (2.085), or a sig value (0.000) < alpha (0.05). Work discipline has a positive and significant effect on employee achievement, with a tcount (-2,55) by the value of Fcount (39,026) > Ftable (3.49) and a significance of 0.000 <α=0.05. The coefficient of determination test results also showed that 80,4% of employee achievement variables could be explained by the variables of motivation and work discipline. While the remaining 19,6% is explained by other variables not examined in this study

scholarly journals Pengaruh E-WOM, Brand Image dan Brand Trust Terhadap Keputusan Konsumen (Studi Kasus Pada Lembaga Kursus Fajar English Course Pare-Kediri)

2019 ◽  
Vol 7 (2) ◽  
pp. 233
Author(s):  
Muhammad Dian Ruhamak ◽  
Afif Nur Rahmadi
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Consumer Decisions ◽  
A Value ◽  
Consumer Values ◽  
Dominant Influence

<p>This study aims to determine the effect of e-wom variables, brand image and brand trust on consumer decisions in institutions of the English course pare-kediri dawn courses. The population in this study were all consumers of English course dawn courses in August-September 2019 of 89 respondents, because less than 100 then the whole was taken to be sampled. Methods of data analysis using the validity and reliability of the questionnaire, multiple regression analysis, f and t test and the coefficient of determination. From the test results obtained e-wom variables, brand image and brand trust simultaneously have a positive and significant effect on consumer decisions with a value of fcount 41.919&gt; 2.71 (fcount) and a significance value of 0.000. Partially e-wom and brand image have a positive and significant effect on consumer decisions with a tcount of 3.795&gt; 1.99, 5.714&gt; 1.99 and a significance of 0.000. While brand trust is negative and does not have a significant effect on consumer decisions with consumer values, this is based on test results that show a t-value of -1.625 &lt;ttable 1.99 and a significance value of 1.08. Brand image has the most dominant influence on consumer decisions because it has the most influence.</p>

scholarly journals Pengaruh Content Marketing terhadap Customer Engagement (Studi Pada Akun Instagram LazadaID)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 191
Author(s):  
Christine Natalia Chandra ◽  
Wulan Purnama Sari
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Processing Technique ◽  
T Test ◽  
Customer Engagement ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Test Results ◽  
Validity And Reliability ◽  
Content Marketing

The change in marketing to the digital era causes marketers to be able to adjust technological developments and consumer interests, especially among Millennial Generation and Z Generation. LazadaID is one of the e-commerce in Indonesia, one of the marketing strategies implemented by Lazada is to use social media with content marketing to create customer engagement. This research wanted to know the effect of marketing content on customer engagement. This research uses a quantitative research with descriptive research. In this study using the survey method as a data method. The research was conducted by means of a questionnaire, pretest to 30 respondents who are followers of the LazadaID Instagram account and then tested for validity and reliability. Furthermore, valid statements will be distributed again by means of a posttest test on 100 respondents. The theory used in this research is content marketing and customer engagement. The data validity technique used in this study was the validity and reliability test. The data processing technique used is the classical assumption test, descriptive analysis, simple linear regression test, T test, and analysis of the coefficient of determination. With the T test results of 10,185> from 1,984, and the test results of 0.711> 0.05, which means that the effect of content marketing on customer engagement is strong. So in this study the results obtained show that content marketing has an effect on customer engagement on the LazadaID Instagram account.Perubahan pemasaran ke era  digital menyebabkan para pemasar harus dapat menyesuaikan perkembangan teknologi dan minat konsumen terutama pada kalangan generasi Millennial dan generasi Z. LazadaID merupakan salah satu e-commerce di Indonesia, salah satu strategi pemasaran yang diterapkan Lazada adalah menggunakan media sosial dengan content marketing untuk menciptakan customer engagement. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh content marketing terhadap customer engagement. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian yang bersifat deskriptif. Dalam penelitian ini menggunakan metode survei sebagai metode pengumpulan data. Penelitian yang dilakukan dengan cara menyebarkan kuesioner pretest kepada 30 responden yang merupakan followers akun Instagram LazadaID lalu diuji validitas dan reliabilitas. Selanjutnya pernyataan yang valid akan disebarkan kembali dengan uji posttest pada 100 responden. Teori yang digunakan di penelitian ini adalah content marketing dan customer engagement. Teknik keabsahan data yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas. Teknik pengolahan data yang digunakan adalah uji asumsi klasik, analisis deskriptif, uji korelasi, uji regresi linear sederhana, uji T, dan analisis koefisien determinasi. Dengan hasil uji T 10.185 > dari 1,984, dan hasil uji korelasi 0,711 > 0,05 yang artinya pengaruh content marketing terhadap customer engagement kuat. Sehingga dalam penelitian ini hasil yang didapat menunjukkan bahwa content marketing dari berpengaruh pada customer engagement dari akun Instagram LazadaID.

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