scholarly journals Pengaruh Price Discount Dan In-Store Display Terhadap Impulse Buying Pada Labello Store Medan

2020 ◽  
Vol 6 (1) ◽  
pp. 34-43
Author(s):  
Desma Erica Maryati Manik ◽  
Erveni
Keyword(s):  
Positive Emotion ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Impulse Buying ◽  
Test Results ◽  
Observation Unit ◽  
Price Discount ◽  
Unit Of Analysis ◽  
Library Research

The purpose of this study is to determine the effect of Price Discount on Impulse Buying at Labello Store Medan, determine the effect of In-Store Display on Impulse Buying at Labello Store Medan, determine the effect of Price Discount and In-Store Display on Impulse Buying at Labello Store Medan. The research methodology used descriptive quantitative method, the unit of analysis in this study is Labello Store Medan and its observation unit are customers of Labello Store Medan as many as 980 respondents. The technique of determining the number of samples used in this study was the Slovin formula and amounted to 91 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypothesis is descriptive analysis, regression analysis. The test results of the coefficient of determination (R2) indicate that 94.20% of the Impulse Buying variable is influenced by Price Discount and In-Store Display variables, while the remaining 5.80% is explained by the influence of other factors variables outside the model such as fashion involvement, positive emotion, store image and social media.

scholarly journals THE EFFECT OF PRICE DISCOUNT AND IN-STORE DISPLAY ON IMPULSE BUYING

2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Zulki Zulkifli Noor
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Unit Of Analysis ◽  
Observation Units ◽  
Library Research ◽  
Buying In

This study aims to determine the effect on the Impulse Buying Discount Price on Borma Departement Store Bandung, determine the effect of In-Store Display on Borma Departement Store Impulse Buying in Bandung, and determine the influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The methodology used is a descriptive quantitative method, the unit of analysis in this study is Borma Departement Store Terrain and observation units are customers of Borma Departement Store Terrain much as 980 respondents. Mechanical determination of the number of samples used in this study is the formula solving and amounted to as much as 91 respondents. The method used the techniques of collecting data through library research and field research conducted systematically based on objective research. The analytical method used to solve problems and prove the hypothesis is descriptive analysis. The finding are price discount has a positive and significant impact on the Impulse Buying. In-Store Display partially has a positive and significant impact on the Impulse Buying. Price Discount and In-Store Display simultaneously have a positive influence on Impulse Buying. .

scholarly journals PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN)

2019 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Sri Rezeki ◽  
Ninie
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Library Research ◽  
Customer Review

The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749  > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.

Pengaruh Personal Selling Dan Direct Marketing Yang Efektif Untuk Meningkatkan Volume Penjualan Pakaian Anak Pada Toko Rezeki Wijaya

2020 ◽  
Vol 6 (1) ◽  
pp. 12-21
Author(s):  
Hendra ◽  
Elisabeth Nainggolan
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Test Results ◽  
Validity And Reliability ◽  
Library Research

The purpose of this study is to determine the effect of Personal Selling and Direct Marketing on Sales Volume at Toko Rezeki Wijaya. Research methodology used is descriptive quantitative method, the unit of analysis in this study is Toko Rezeki Wijaya and its observation unit are customers of Toko Rezeki Wijaya. The population in this study is amount to 65 of Toko Rezeki Wijaya customers. The technique of determining the number of samples used in this study was saturated samples and amounted to 65 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show that the Personal Selling variable has a positive and significant effect on Sales Volume at Toko Rezeki Wijaya and the Direct Marketing variable have a positive and significant effect on Sales Volume at Toko Rezeki Wijaya.

scholarly journals The effect of work motivation and work discipline on the work achievement in the Camat Munte Office Karo District

2021 ◽  
Vol 10 (1) ◽  
pp. 140
Author(s):  
Elisabet Girsang
Keyword(s):  
Hypothesis Testing ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
Positive Direction ◽  
Library Research

This study aims to determine the effect of motivation and work discipline on employee achievement at Kantor Camat Munte Kabupaten Karo. The number of samples in this study were 22 respondents who were Civil Servants at the Office of the Sub-District Head of Munte Karo Regency. Library research and field research were used in this research. Data were analyzed using multiple linear regression analysis, and hypothesis testing was performed using ttest, Ftest and determination coefficient test. The results of the study obtained multiple regression equations Y=-0,20+1,990X₁-0,688X₂, which explains that the regression coefficients possessed by the variables of motivation and work discipline give a positive direction to the achievement of the employees of the Karo District Head Office. Based on hypothesis testing, it is found that motivation has a positive and significant effect on employee achievement, with a tcount (7,040)> ttable value (2.085), or a sig value (0.000) < alpha (0.05). Work discipline has a positive and significant effect on employee achievement, with a tcount (-2,55) by the value of Fcount (39,026) > Ftable (3.49) and a significance of 0.000 <α=0.05. The coefficient of determination test results also showed that 80,4% of employee achievement variables could be explained by the variables of motivation and work discipline. While the remaining 19,6% is explained by other variables not examined in this study

scholarly journals The Influence Of Display Producton Towards Consumer Satisfaction At Togamas Supratman Bandung

2022 ◽  
Vol 2 (3) ◽  
pp. 292-298
Author(s):  
Rezky Afiahtul Barokah BARAKOH
Keyword(s):  
Consumer Satisfaction ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Field Research ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Structured Interviews ◽  
Library Research

The purpose of this research is to determine the effect of display production to consumer satisfaction at Togamas Supratman Bandung. The research method used descriptive analysis method. Data collection techniques used library research and field research in the form of non-participant observation, structured interviews, and distributing questionnaires to 60 respondents. For data analysis used validity test, reliability test, hypothesis testing, correlation coefficient X on Y, significant test, simple linear regression, coefficient of determination. The obstacles faced at Togamas Bandung are the lack of space and making it difficult to arrange displays, product especially interior displays which are used to organize various types of products in one display with large quantities and the lack of employee attention regarding product in inputting or scanning product. While the efforts made at Togamas Supratman Bandung, namely by reducing the number of displays, returning to distributors, checking scanned of products.

scholarly journals Peranan Kepala Desa Dalam Pelaksanaan Pembangunan Ditinjau Dari Fiqh Siyasah dan UU Desa No. 6 Tahun 2014

2020 ◽  
Vol 5 (2) ◽  
pp. 91
Author(s):  
Mirza Rahmatillah ◽  
Ridwan Nurdin
Keyword(s):  
Community Participation ◽  
Descriptive Analysis ◽  
Field Research ◽  
Secondary Data ◽  
Research Field ◽  
Primary Data ◽  
Library Research ◽  
Head Of Government ◽  
The Village

The success of developing a village cannot be separated from the role of the Village Head and the entire community. A developed village can be seen from the adequate facilities and infrastructure. The head of government has a big responsibility for the progress of his village in order to create a prosperous society. The formulation of the problem in this study is how the role of the village head in the implementation of development in Li-Eue Village and how the Siyasah Fiqh and Village Law review the role of the village head in the implementation of development in Li-Eue Village. This type of research is classified as field research (field research), which is descriptive analysis, namely research that tells and describes data sourced from primary data through interviews, observations and reports in the form of documents and secondary data by conducting library research in the form of Al- Qur'an, Hadiths, opinions of scholars, laws and regulations, documents and books and other scientific works. Based on the results of the analysis, it can be concluded that the role of the Li-Eue Village head in the implementation of development in Li-Eue Village is generally less than optimal so that it is less trustworthy or responsible for the duties as village head. Judging from the existence of several developments that have not been implemented. And less transparent and less mobilizing community participation. Review of Siyasah Fiqh and Village Law, namely leaders who are less trustworthy and less responsible.

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

scholarly journals PENGARUH SUASANA TOKO TERHADAP KEPUASAN PELANGGAN

2016 ◽  
Vol 2 (2) ◽  
pp. 110
Author(s):  
Rizky Carlos Pandapotan ◽  
Maya Setiawardani
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Quantitative Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Mean Value ◽  
The Other ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Linear Regression Equation

Store atmosphere is a condition in a store that is formed by the tangible and intangible components, which can influence consumer behavior, such as customer satisfaction. Customer satisfaction is the level of one's feelings after comparing the performance or perceived value with expectations. This study used a quantitative method, such questionnaires which distributed to 142 respondents and also the observations results. In addition, this study uses three types of analysis to achieving the objectives, namely descriptive analysis, correlation analysis and linear regression analysis. Meanwhile, the results of this study indicate that store atmosphere good categories with a mean value of 3.72 and customer satisfaction at high category with a mean value of 4.09. In addition, the coefficient of determination test indicates that the effect of store atmosphere contributes 27.7%to customer satisfaction and the other of 72.3% is the contribution of the influence from the other variables which not examined in this study. Based on test results obtained linear regression equation such Y = 26.711 + 0,367X. This is show that if there is additional to the store atmosphere, the customer satisfaction will be increased by 0,367. And the results of hypothesis testing indicate that there are significant influences between store atmosphere and customer satisfaction at theToko Buku Togamas Branch Supratman Bandung.

Peran Kepala Desa Dalam Pelaksanaan Pembangunan Menurut Undang-Undang Desa dan Fiqh Siyasah; Studi Kasus Desa Mekarjati Kecamatan Haurgeulis Kabupaten Indramayu

2021 ◽  
Vol 3 (1) ◽  
pp. 27-40
Author(s):  
Susanto Susanto ◽  
Abdur Rahim
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Secondary Data ◽  
Research Field ◽  
Primary Data ◽  
Security Systems ◽  
Library Research ◽  
Village Government ◽  
The Village

The performance of a village head as head of village government must be able to carry out its main duties, namely leading and coordinating the village administration in implementing village development. The role of the village head is one aspect that stands out and affects the success of village development. The village head is assisted by village officials, as an element of village government administration. The formulation of the problem in this research is "What is the Role of the Village Head in the Implementation of Development in Mekarjati Village, Haurgeulis Subdistrict, Indramayu Regency" and "How the Siyasah Fiqh Review and the Village Law on the Role of the Village Head in Implementing Development in Mekarjati Village". The purpose of this research is "To know the role of the village head in the implementation of village development, and" to know the Siyasah Fiqh Overview of the role of the village head in the implementation of village development." This type of research is classified as field research (field research), which is descriptive analysis, namely research that tells and describes data originating from primary data through interviews, observations and reports in the form of documents and secondary data by conducting library research. Based on the research results, it can be concluded that the role of the Mekarjati Village Head, in the implementation of village development in general, there are still some that are not optimal. It can be seen that there are still some developments that have not been carried out optimally, such as the development of education and environmental security systems (Siskamling).Keywords: Role, Village Head, Implementation, Development, Village Law, Fiqh Siyasah

scholarly journals HUBUNGAN KEMAMPUAN GURU DALAM MENGELOLA KELAS DENGAN PROSES BELAJAR MENGAJAR PADA MATA PELAJARAN SEJARAH KEBUDAYAAN ISLAM (SKI) DI MTS NEGERI BATURAJA

2019 ◽  
Vol 1 (1) ◽  
pp. 41-55
Author(s):  
Azhar Azhar
Keyword(s):  
Learning Process ◽  
Quantitative Research ◽  
Teaching And Learning ◽  
Descriptive Analysis ◽  
Field Research ◽  
Islamic Culture ◽  
Quantitative Research Methods ◽  
Library Research ◽  
Culture History

The quality of life of the nation is largely determined by educational factors. In carrying out this research, the author uses quantitative research methods. quantitative approach, descriptive analysis through library research and field research. The results teacher's ability to manage classes in MTs Negeri Baturaja is in the moderate category 45.62%. means to be quite good because it is supported by the sincerity of teachers in providing religious understanding and guidance to these students. The results of the next study can be concluded that the teaching and learning process in the subjects of Islamic Culture History (SKI) in Baturaja State MTs is in the moderate category 59.65%. that the teaching and learning process in Islamic Culture History (SKI) subjects at Baturaja State MTs seems to be quite good because it is supported by positive student habits and activities.

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