scholarly journals Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District

2020 ◽  
Vol 9 (2) ◽  
pp. 132
Author(s):  
Rita Rita ◽  
Muhammad Arifin
Keyword(s):  
Raw Materials ◽  
Product Price ◽  
Strategy Analysis ◽  
Physical Evidence ◽  
Regional Tourism ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Quantitative Descriptive

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the Barru district restaurant to increase guest visits, this proved effective in attracting guests to visit the restaurant. product, price, place, promotion, have shown conformity with the segmentation, targeting and positioning expected by the restaurant. For example, the products offered are varied and use quality raw materials in accordance with the positioning that the company wants to achieve as the only restaurant that uses healthy raw chicken and seafood. Apart from that the price, physical evidence and promotion are also in accordance with the targeting of young people and families, because the prices offered are still quite affordable, the place is also unique and is promoted through online media.

scholarly journals THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

2021 ◽  
Vol 4 (2) ◽  
pp. 61-73
Author(s):  
Azhar Azzura Bachtiar ◽  
Purwanto -
Keyword(s):  
Social Sciences ◽  
Marketing Strategy ◽  
Purchase Decision ◽  
Product Price ◽  
Physical Evidence ◽  
The Social ◽  
Place Promotion ◽  
Descriptive Approach ◽  
Research Show

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

scholarly journals ANALISIS KERAGAAN AGROINDUSTRI KLANTING DI DESA GANTIMULYO KECAMATAN PEKALONGAN KABUPATEN LAMPUNG TIMUR

2021 ◽  
Vol 8 (2) ◽  
pp. 265
Author(s):  
Gusti Ayu Komang Theresia Aidawati ◽  
Ktut Murniati ◽  
Maya Riantini
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Raw Materials ◽  
Marketing Mix ◽  
Case Study Method ◽  
Product Price ◽  
Physical Evidence ◽  
The Right ◽  
The Village

This research aims to analyze the procurement process of raw materials that correspond to six rights (time, place, quality, quantity, type, and price), klanting agroindustry profit, and marketing mix with 7P (product, price, promotion, place, people (human resources), process, and physical evidence). This research uses the case study method at Klanting Agrondustry in Gantimulyo Village Pekalongan District. The location was chosen purposively considering that the village is a klanting production center in East Lampung Regency. Data of this research were collected from December 2019 to January 2020.  The method data analysis used in this research is a descriptive qualitative analysis and quantitative. The results of this research indicated that the procurement of raw materials has not fulfilled all the six components precisely, because it does not match reality expected by agroindustry owners on components on time, the right type, right quality, and right quantity. On the right place and right price component, it is accordance with the agroindustry owner's expectations, because the location of raw materials is close to the agroindustry, and the price is low. The advantages of agroindustry are good, because it shows a positive advantage. That advantage obtained in one month at Mekar Sari Agroindustry amounting to IDR4,933,709.57, Mitra Tani Agroindustry amounting to IDR3,854,706.64, and Mitra Lestari Agroindustry IDR2,907,475.87. The agroindustry marketing strategy has implemented components of the 7P marketing mix, only the promotional components are missing applied optimally. Key words: agroindustry, klanting, marketing mix, performance

scholarly journals The Effectiveness of Marketing Mix Strategies on Competitiveness: A Case of Food Micro and Small Enterprises in Masvingo, Zimbabwe.

2007 ◽  
Vol 2 (1) ◽  
pp. 78-85
Author(s):  
Munyaradzi Mutsikiwa ◽  
Clay Hutama Basera ◽  
Kossam Dhliwayo ◽  
Jonatan Muzangwa
Keyword(s):  
Survey Research ◽  
Marketing Mix ◽  
Small Enterprises ◽  
Product Price ◽  
Physical Evidence ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Micro And Small Enterprises ◽  
Descriptive Survey ◽  
Major Emphasis

The study seeks to investigate how Food Micro and Small Enterprises (FMSEs) (particularly restaurants) employ the 7Ps marketing mix strategy framework to enhance competitiveness measured in terms of patronage. The major emphasis is centred on the synergistic contribution of product, price, place, promotion, physical evidence, people, and process to enhancing competitive advantage to the enterprise. The researchers adopt a descriptive survey research design which enables them to establish consumers  propensity to frequent the FMSE outlets. The sample size includes 95 regular customers and 20 people from management. The major findings of this research indicates that, the application of the 7ps framework plays an insignificant role in enhancing competitiveness serve for product and place variables

scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

scholarly journals THE STRATEGY OF PESANTREN LEADER IN MANAGING THE MARKETING OF EXECELLENT EDUCATION

2020 ◽  
Vol 5 (2) ◽  
pp. 168-180
Author(s):  
Ali Nurhadi ◽  
Atiqullah
Keyword(s):  
Public Schools ◽  
Boarding School ◽  
Product Price ◽  
Physical Evidence ◽  
Leadership Strategy ◽  
Marketing Planning ◽  
Education Marketing ◽  
Place Promotion ◽  
Data Validity

Pendidikan berkeunggulan tidak hanya lahir dari sekolah umum tetapi juga dapat lahir dari pesantren yang memiliki konsep pendidikan berkeunggulan seperti di Pondok Pesantren Darussalam Puncak, yaitu IICP (International Islamic Class Program). Tujuan penelitian ini, pertama, mendeskripsikan strategi pemimpin dalam promosi pendidikan berkeunggulan di Pondok Pesantren Darusalam Puncak Pamekasan. Kedua, mendeskripsikan implementasi perencanaan pemasaran pendidikan berkeunggulan. Ketiga, mendeskripsikan pemenuhan kebutuhan logistik untuk pendidikan berkeunggulan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Metode pengumpulan data dilakukan melaluiwawancara, observasi, dan dokumentasi. Analisis data menggunakan model interaktif. Keabsahan data dilakukan dengan uji kredibilitas, transferabilitas, dependabilitas dan konfirmabilitas. Hasil penelitian menunjukkan, pertama, strategi promosi pendidikan berkeunggulan dilakukan dengan sosialisasi pada wali santri. Promosi juga dilakukan melalui media sosial, website resmi pondok pesantren, brosur, dan presentasi kepada berbagai lembaga. Kedua, implementasi perencanaan pemasaran pendidikan berkeunggulan dilakukan melalui analisis SWOT serta melibatkan tokoh-tokoh berpengaruh dan berpengalaman di bidangnya. Ketiga, pemenuhan logistik serta sarana dan prasarana menjadi prioritas utama untuk pendidikan berkeunggulan di Darussalam Puncak. Kesimpulan, strategi pemimpin dalam pemasaran pendidikan berkeunggulan di lingkungan pesantren Darrusalam Puncak Pamekasan dilakukan dengan konsep bauran pemasaran terdiri dari 7P, yaitu: product, price, place, promotion, people, physical evidence, dan process dengan mengedepankan pada promosi, harga, hasil. Excellence education is not only born from public schools but can also be born from pesantren (Islamic boarding school) with excellent education concept such as at the Darussalam Puncak Islamic Boarding School, namely IICP (International Islamic Class Program). This study aims, first, to describe the strategy of the leader in the promotion of excellent education at Pondok Pesantren Darusalam Puncak Pamekasan. Second, to describe the implementation of excellent education marketing planning. Third, describing the fulfilment of logistical needs for excellent education. This research used a qualitative approach with a type of case study. The data collection method was done through interviews, observation, and documentation. Data were analysed by using an interactive model and the data validity was carried out by testing the credibility, transferability, dependability and confirmability. The results showed, first, the strategy of promotion is carried out by socializing the IICP to students’ parent. In addition, it is also carried out through social media, the pesantren official website, brochures, and presentations to various institutions. Second, the implementation of marketing planning is analysed through SWOT and involved influentialand experienced figures in their fields. Third, the fulfilment of logistics, facilities, and infrastructure are top priority for IICP. In conclusion, the leadership strategy in marketing excellent education at Pondok Pesantren Darrusalam Puncak Pamekasan is implemented with the concept of a marketing mix consisting of 7Ps, namely: product, price, place, promotion, people, physical evidence,  and process by prioritizing promotions, prices, and results.

scholarly journals IMPLEMENTASI STRATEGI MARKETING MIX DALAM UPAYA MENINGKATKAN JUMLAH PESERTA DIDIK DI TK AL HUDA KOTA MALANG

2021 ◽  
Vol 5 (1) ◽  
pp. 94
Author(s):  
Azizah Nurul Fadlilah ◽  
Saidah Masfiah
Keyword(s):  
Group Learning ◽  
Marketing Mix ◽  
Research Data ◽  
Product Price ◽  
Data Presentation ◽  
Physical Evidence ◽  
Field Quality ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
The Cost

This research aims to explain the implementation of marketing mix strategy in an effort to increase the number of students in Al Huda Kindergarten malang. This type of research belongs to qualitative research. Data is collected using observation, interview, and documentation techniques. The data analysis step consists of data presentation, data reduction, and then drawing conclusions. The results showed that Al Huda Kindergarten successfully used a marketing mix strategy in an effort to increase the number of students. In this effort, the marketing mix strategy used in the form of 7P method, which consists of: product, price, place, promotion, people, physical evidence, and process. The products offered by Al Huda Kindergarten are Islamic religious-based schools and care about the environment with a superior program of junk blessings. The cost stipulated adjusts the economic level of the surrounding residents. The location of the school is strategic. Promotional activities are conducted with print media, online, and into the field. Quality human resources and continuous efforts to develop. The physical evidence of Al Huda Kindergarten has good infrastructure and is constantly updated. While the learning process is carried out using a group learning model based on the angles of the activity.

ANALISIS FAKTOR-FAKTOR MINAT NASABAH MEMILIKI KARTU KREDIT BCA PADA PT. BANK CENTRAL ASIA CABANG MANGGA BESAR RAYA

2019 ◽  
Vol 11 (2B) ◽  
pp. 47
Author(s):  
Asna Manullang ◽  
Debih Arliana
Keyword(s):  
Central Asia ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process

Tingkat pencapaian minat nasabah untuk memiliki kartu kredit BCA dipengaruhi oleh delapan kelompok variabel yang dikenal sebagai 8P yaitu Product, Price, Place, Promotion, Process, Physical evidence, People dan Produktivity and quality. Penelitian dilakukan di PT.Bank Central Asia, Jalan Mangga Besar Raya No. 128 Jakarta Pusat. Tujuan dari penelitian adalah untuk mengetahui bagaimana pengaruh faktor-faktor minat nasabah memiliki kartu kredit BCA. Penelitian ini menggunakan 2 metoda yaitu metoda deskriptif yaitu mengembangkan produk dan jasa yang sudah ada dan analisa kuantitatif dibagi menjadi dua analisa yang pertama analisa uji validitas dan analisa uji reabilitas. Data yang dianalisa yaitu analisis faktorfaktor yang menjadi daya tarik konsumen untuk memiliki kartu kredit BCA dapat dihitung dan diteliti langsung, data dianalisis dengan menggunakan SPSS versi 16.0. Responden telah mengisi 33 pertanyaan yang disebut dengan variabel dengan nilai skor dan dibagi berdasarkan kelompok sebagai faktornya. Hasil analisis dapat disimpulkan daya tarik konsumen untuk memiliki kartu kredit BCA ada 7 faktor utama. Faktor pertama Produk dengan nilai varians (11,74), faktor ke dua adalah Harga dengan nilai varians (10,73%), faktor ke tiga adalah Distribusi dengan nilai varians (8%), faktor ke empat adalah Promosi dengan nilai varians (7,77%), faktor ke lima adalah Proses dengan nilai varians (6,75%), faktor ke enam adalah Fisik dengan nilai varians (6,28%) dan faktor ke tujuh adalah Kualitas dengan nilai varians (5,76%). Faktor produk merupakan faktor yang paling mempengaruhi konsumen untuk memiliki kartu kredit BCA. Faktor ini dapat menerangkan keragaman data (varians) sebesar 11,74%. Dari beberapa analisis yang diperoleh bahwa faktor produk sangat berpengaruhi positif terhadap keputusan konsumen dalam memiliki kartu kredit BCA karena konsumen menginginkan produk yang baik agar dapat mempermudah transaksi dimana saja dan kapan saja. Kata Kunci: BCA, kartu kredit, Keputusan Nasabah

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals KOMPETENSI PETERNAK SAPI POTONG PERANAKAN ONGOLE DALAM PEMBUATAN KOMPOS (STUDI KASUS PADA KELOMPOK TERNAK MEKAR KECAMATAN DAGANGAN KABUPATEN MADIUN)

2018 ◽  
Vol 10 (3) ◽  
pp. 1
Author(s):  
Deha Purwoko ◽  
Bekti Nur Utami
Keyword(s):  
Manufacturing Process ◽  
Research Method ◽  
Organic Content ◽  
Compost Quality ◽  
Preparation Stage ◽  
Before And After ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Selection Of

This research aims to describe the level of competence of farmers in composting, and to draft extension and try out the implementation of counseling about composting in group of livestock of Mekar. The research was conducted in sub-district Dagangan of Madiun Regency. Selection of livestock group is done by purposive that is the only group of livestock that have made compost that is group of livestock of Mekar which is located in Kepet village. The research method used is case study with quantitative descriptive approach with scoring. The population is 44 people, the sample is based on the census. The results showed that: 1) the level of competence of farmers in composting is classified with the details of the competence of the preparation stage is low, the competence of the manufacturing process is low, and the competence of the storage stage is classified; and 2) drafting the extension plan based on the target and the purpose of extension so that the breeder know, understand and able to increase the C-Organic content and C / N Ratio on the compost according to the standard. Success shows the improvement of compost quality before and after counseling in accordance with the purpose of counseling.   Keywords: competence of breeder, livestock group of Mekar, draft extension, composting, extension

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

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