scholarly journals Assessing the Prospects of Green Marketing in India

2021 ◽  
pp. 123-126
Author(s):  
Dr. M . Vairavan ◽  
Ms. B. Anusuya
Keyword(s):  
Marketing Strategy ◽  
Green Marketing ◽  
Revenue Growth ◽  
The World

The word “eco-friendly” has become a slogan of today’s marketing practices of different companies throughout the world. Green marketing is gaining noteworthy attention from both marketers and consumers. Given that a cautiously crafted green marketing strategy can earn trustworthiness with customers and provide a stage for revenue growth, it’s an area worthy of additional reflection. This paper is an effort to present a picture of green marketing prospects in India.

scholarly journals Measuring Green Marketing Strategy for Resort Spa in Bali

2019 ◽  
Vol 16 (2) ◽  
pp. 99
Author(s):  
Rr. Astrid Adiyanti Prawitasari ◽  
Ida Bagus Raka Suardana
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Well Being ◽  
Green Marketing ◽  
Promotional Activity ◽  
The World ◽  
Green Business ◽  
Data Source

ABSTRACT            According to the expert, the spa industry is still growing and can be used as green washing. Therefore, it is important for the spa industry to also poised to offer adequate solutions and lead the way on how we can achieve sustainable well being within protecting the world. Fairmont Sanur The Spa, as the winner of Best Leading Spa Resort 2017/2018 by Bali Tourism Award realize the increase interest of customer for ‘something green’ also impact their business. The customers sincere awareness about environment make them realize that they might have to run things differently from now on, starting with checking their green marketing strategy due to up until now they only focus on the regular marketing. The purpose of this study is to develop a green marketing strategy for the green spa industry which is exemplified by Fairmont Sanur The Spa. This research used qualitative method that is constructive with literature review and management interview as the premier data source. The result of this study is finding that Fairmont Sanur The Spa needs to focus more on their promotion in terms of strategy, therefore a strategy for promotional activity is made. This research contributes to the resort spa business where they need to focus on their green movement as a whole to ensure the quality of the products and services offered. Further studies can be can be conducted to find standardization on green spa, therefore even though they have been doing all the green marketing, they do not have a certificate that can assure their green business.

Based on the Ecological Tourism Destination of Green Marketing

2012 ◽  
Vol 524-527 ◽  
pp. 3549-3552
Author(s):  
Chang Bo Shi ◽  
Guan Nan Zhang
Keyword(s):  
Green Marketing ◽  
Tourism Destination ◽  
Tourist Destination ◽  
The World ◽  
Coordination Development ◽  
Ecological Tourism ◽  
The Way

21 century is the century of China's tourism to the world, and ecological tourism is the biggest concern of the way and attention to the tourism, ecological tourism has become the world tourism a trend and trend, environment and tourist coordination development also become more popular with tourists. This article from the concept of ecological tourism, expounds the present Chinese tourist destination the implementation of ecological tourism dilemmas, and put forward the countermeasures that the tourism destination can take the green marketing successfully.

The Customer-Quality Link Through a Quantum Quality Approach: The “Indcoserve” Study

2001 ◽  
Vol 26 (4) ◽  
pp. 228-236
Author(s):  
Vidya P. Mulky
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Organizational Development ◽  
Social Conditions ◽  
The Political ◽  
Tea Industry ◽  
The World ◽  
The Nilgiris ◽  
Indian Tea ◽  
Quality Approach

The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political and social conditions in the world have, however, changed while the Indian tea industry has made no change in its product or its marketing strategy. This article on the Nilgiris small gardens cooperative “Indcoserve” deals with the need for a coordinated approach, involving organizational development, product, quality and marketing strategy.

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals TINGKAT KEPUASAN LAYANAN CUSTUMER SERVICE BERDASARKAN METODE WEBQUAL 4.0 PADA PT TRITANA DENGAN PLS-SEM

2021 ◽  
Vol 5 (1) ◽  
pp. 89
Author(s):  
Andi Arfian ◽  
Dede Mustomi ◽  
Juarni Siregar ◽  
Adelia Alvi Yana
Keyword(s):  
Customer Satisfaction ◽  
Data Processing ◽  
Marketing Strategy ◽  
Web Service ◽  
Service System ◽  
Excellent Service ◽  
The World ◽  
Service Businesses ◽  
The Web

In the world of business, especially for service businesses, there are many strategies to make a business successful. In addition to a reliable marketing strategy, a business also needs excellent service so that it can make consumers comfortable and happy. Each company will compete to provide the best service for its customers which makes customers satisfied so that it can improve other aspects such as sales, profit. In this study the authors analyzed aspects of the web service service available at PT Tratana, namely by analyzing the excellent service system to consumers with Using the Webqual4 model and data processing with the Pls-Sem method from the results of this study it is expected to know the extent to which the effectiveness and satisfaction of consumers after buying the products they buy from the analysis results obtained by many variables that are not significant to customer satisfaction..

scholarly journals Strategies of Green Marketing as tool of Competitive Advantage

2019 ◽  
Vol 7 (2) ◽  
pp. 257-265
Author(s):  
Arslan Afzal Ansari ◽  
Muhammad Waqas Ameer ◽  
Lubna Tabbassum
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Great Increase ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Basic Tool ◽  
The Impact

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

scholarly journals “LEAGUE OF HISTORICAL CITIES” AS A TOURIST POTENTIAL REPRESENTATION FORMAT OF THE WORLD’S CITIES

2017 ◽  
Vol 11 (2) ◽  
pp. 17-27 ◽  
Author(s):  
Олег Афанасьев ◽  
Oleg Afanasev
Keyword(s):  
Urban Planning ◽  
Marketing Strategy ◽  
International Organizations ◽  
World Market ◽  
Governmental Organization ◽  
City Life ◽  
Cultural Organizations ◽  
The World ◽  
Historic Cities ◽  
Potential Representation

The article considers the category of the «historical city», the formation features of this concept in time, the main problems and contradictions associated with the corresponding status for cities. The author substantiates the importance of participation of historical cities in various international organizations performing representative functions for them. This makes it possible to inform large number of potential tourists about the historical and cultural potential of historic cities. The article describes the international non-governmental organization League of Historical Cities (LIG), its goals, tasks, and the geography of member cities, and proposes their classification according to the spatial and-time principle. Increasing tourist fame (representativeness) in the world and the opportunities provided by LIG for information promotion is the reason for cities from different countries to desire for membership in this organization. Many historical cities of Russia, especially small and medium-sized, retain in their environment authentic stories and legends, architectural monuments, often have unique features of landscape and urban planning. Each settlement also has its own specific dates related to the outstanding events of city life. And the involvement of at least some of them in the activities of international historical and cultural organizations, for example, the League and its analogies, can be considered as world recognition. This should be regarded as one of the marketing strategy mechanisms of the city’spromotion, and its active positioning in the world market of tourist offers.

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