Motivating Shoppers To Come Back: Modeling Consumer Behaviour In Retailer Loyalty Programs

Sanjai K Parahoo

doi:10.5200/ibl.2012.10

Motivation and consumer behaviour in the context of loyalty programs

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis ◽

10.11118/actaun201260020211 ◽

2012 ◽

Vol 60 (2) ◽

pp. 211-216

Author(s):

Klára Mrkosová ◽

Ondřej Dufek ◽

Luděk Majer

Keyword(s):

Consumer Behaviour ◽

Marketing Research ◽

Loyalty Programs ◽

Loyalty Program ◽

Deferred Compensation

The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.

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Gender Differences and Consumer Behavior of Millennials

Acta Economica Et Turistica ◽

10.1515/aet-2017-0002 ◽

2017 ◽

Vol 3 (1) ◽

pp. 5-13 ◽

Cited By ~ 2

Author(s):

Radojka Kraljević ◽

Zrinka Filipović

Keyword(s):

Gender Differences ◽

Millennial Generation ◽

Consumer Behaviour ◽

Loyalty Programs ◽

Price Sensitivity ◽

Student Survey ◽

Chi Square ◽

Significant Difference ◽

Chi Square Test ◽

The Empirical Analysis

Abstract Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students - generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M=40, 68%, F=59, 32%). The data were analysed using chi-square test. Our findings suggest that women are more sensitive to price than men. They also belong more to the loyalty programs and use more loyalty awards schemes. Although the millennial generation has the reputation for being digital our study shows that they actually like visiting the stores instead of shopping online although the statistically significant difference is not found.

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Investor-State Dispute Settlement under NAFTA Chapter 11: The Shape of Things to Come?

Canadian Yearbook of international Law/Annuaire canadien de droit international ◽

10.1017/s0069005800006652 ◽

1998 ◽

Vol 35 ◽

pp. 263-290

Author(s):

J. Anthony VanDuzer

Keyword(s):

Free Trade Agreement ◽

Dispute Settlement ◽

Trade Agreement ◽

Minimum Standards ◽

The North ◽

State Behaviour ◽

Nafta Chapter 11 ◽

To Come ◽

The Right

SummaryRecently, there has been a proliferation of international agreements imposing minimum standards on states in respect of their treatment of foreign investors and allowing investors to initiate dispute settlement proceedings where a state violates these standards. Of greatest significance to Canada is Chapter 11 of the North American Free Trade Agreement, which provides both standards for state behaviour and the right to initiate binding arbitration. Since 1996, four cases have been brought under Chapter 11. This note describes the Chapter 11 process and suggests some of the issues that may arise as it is increasingly resorted to by investors.

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Scanning Electron Microscopy-cuticular Lesions on the Roundworm Ascaris Suum

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s042482010006756x ◽

1970 ◽

Vol 28 ◽

pp. 114-115

Author(s):

P. A. Madden ◽

W. R. Anderson

Keyword(s):

Electron Microscopy ◽

Scanning Electron Microscopy ◽

Freeze Drying ◽

Room Temperature ◽

Secondary Electron ◽

Distilled Water ◽

Freeze Dried ◽

Silver Paint ◽

To Come ◽

Scanning Electron

The intestinal roundworm of swine is pinkish in color and about the diameter of a lead pencil. Adult worms, taken from parasitized swine, frequently were observed with macroscopic lesions on their cuticule. Those possessing such lesions were rinsed in distilled water, and cylindrical segments of the affected areas were removed. Some of the segments were fixed in buffered formalin before freeze-drying; others were freeze-dried immediately. Initially, specimens were quenched in liquid freon followed by immersion in liquid nitrogen. They were then placed in ampuoles in a freezer at −45C and sublimated by vacuum until dry. After the specimens appeared dry, the freezer was allowed to come to room temperature slowly while the vacuum was maintained. The dried specimens were attached to metal pegs with conductive silver paint and placed in a vacuum evaporator on a rotating tilting stage. They were then coated by evaporating an alloy of 20% palladium and 80% gold to a thickness of approximately 300 A°. The specimens were examined by secondary electron emmission in a scanning electron microscope.

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The microstructure change of low-carbon electrical steels by residual aluminum

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100153403 ◽

1989 ◽

Vol 47 ◽

pp. 286-287

Author(s):

C.K. Hou ◽

C.T. Hu ◽

Sanboh Lee

Keyword(s):

Annealing Treatment ◽

Low Carbon ◽

Electrical Steels ◽

Vacuum Degassing ◽

Spherical Inclusions ◽

Residual Aluminum ◽

Average Grain Size ◽

The Matrix ◽

Fine Size ◽

To Come

The fully processed low-carbon electrical steels are generally fabricated through vacuum degassing to reduce the carbon level and to avoid the need for any further decarburization annealing treatment. This investigation was conducted on eighteen heats of such steels with aluminum content ranging from 0.001% to 0.011% which was believed to come from the addition of ferroalloys.The sizes of all the observed grains are less than 24 μm, and gradually decrease as the content of aluminum is increased from 0.001% to 0.007%. For steels with residual aluminum greater than 0. 007%, the average grain size becomes constant and is about 8.8 μm as shown in Fig. 1. When the aluminum is increased, the observed grains are changed from the uniformly coarse and equiaxial shape to the fine size in the region near surfaces and the elongated shape in the central region. SEM and EDAX analysis of large spherical inclusions in the matrix indicate that silicate is the majority compound when the aluminum propotion is less than 0.003%, then the content of aluminum in compound inclusion increases with that in steel.

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409 The likely numbers to come: trends in hospitalisation for heart failure in the ‘sample’ town of trieste and its region

European Journal of Heart Failure Supplements ◽

10.1016/s1567-4215(03)90261-x ◽

2003 ◽

Vol 2 (1) ◽

pp. 84

Author(s):

D CHERSEVANI ◽

A DILENARDA ◽

P GOLIANI ◽

M GRELLA ◽

F BRUN ◽

...

Keyword(s):

Heart Failure ◽

Its Region ◽

To Come

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Suicidal Behavior in Black South Africans

Crisis ◽

10.1027//0227-5910.24.1.24 ◽

2003 ◽

Vol 24 (1) ◽

pp. 24-28 ◽

Cited By ~ 17

Author(s):

Lourens Schlebusch ◽

Naseema B.M. Vawda ◽

Brenda A. Bosch

Keyword(s):

South African ◽

Suicidal Behavior ◽

Health Care Facilities ◽

South African Society ◽

South Africans ◽

The Past ◽

The People ◽

Care Facilities ◽

Black South Africans ◽

To Come

Summary: In the past suicidal behavior among Black South Africans has been largely underresearched. Earlier studies among the other main ethnic groups in the country showed suicidal behavior in those groups to be a serious problem. This article briefly reviews some of the more recent research on suicidal behavior in Black South Africans. The results indicate an apparent increase in suicidal behavior in this group. Several explanations are offered for the change in suicidal behavior in the reported clinical populations. This includes past difficulties for all South Africans to access health care facilities in the Apartheid (legal racial separation) era, and present difficulties of post-Apartheid transformation the South African society is undergoing, as the people struggle to come to terms with the deleterious effects of the former South African racial policies, related socio-cultural, socio-economic, and other pressures.

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