scholarly journals Evolution of Worldwide Cable Television and Rating Systems: A Case Study of Pakistan

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Waris Khan, Dr. Huma Nisar, Dr. Irfan Aziz
Keyword(s):  
Cable Television ◽  
Age Groups ◽  
Research Paper ◽  
Ease Of Use ◽  
Rating Systems ◽  
Demand And Supply ◽  
Cable Tv ◽  
The World ◽  
Subsequent Rise

All around the world, advertisers select a medium that has higher consumer reach and for this context television and cable, T.V is one of the top priorities. Since the advent of cable television globally, this medium has made this process much more convenient because it has vastly available in almost every household and offers content to all age groups and genders. It contains all sorts of information and entertainment genres such as cartoons for children, food, fashion, and entertainment for women, sports and news for men, and religious channels for people who are interested in religion. The ease of use in its operation and the subsequent rise in viewership have also made it a medium on which competition is stiff. Every channel using this medium is in the race to achieve the title of most-watched television broadcaster and to be in the limelight to attract and air the most amount of advertising which translates into higher income and place for advertisers for their products. This demand and supply have given rise to the TRP wars and start the race of No 1. This research paper discusses the worldwide evolution of television and cable TV, elaborates about TRP, deliberating the rating framework of Television channels especially in Pakistan, also about the institutions that award these ratings, also about People meter and its working. 

Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

scholarly journals Probe on Myth and Hero, A Case Study of Harry Potter: Asserting Harry Potter as a Modern Mythical Hero

2021 ◽  
Vol 9 (2) ◽  
pp. 145-157
Author(s):  
Devu M Suresh
Keyword(s):  
Research Paper ◽  
Harry Potter ◽  
The Novel ◽  
Fictional Character ◽  
The World ◽  
The One

A Hero is the one who stands unique as his own, based on the presumption that, he is someone who has given his or her life to something bigger than oneself. Throughout this research paper, there have been undertaken many references and probes to the realm of ‘Hero’, obviously that of ‘Mythical Hero’, as the ideology concerning hero dates back it’s root in ancient myths and legends all over the world. Myriads of attempts have been made to the ‘Hero Myth Cycle’ proposed by Campbell, to assert the novel conception, concerning the well renowned fictional character, Harry Potter as a ‘Modern Mythical Hero’.

Peace Promotion Through Volunteer Tourism

2018 ◽  
pp. 121-142
Author(s):  
Tomáš Gajdošík ◽  
Jana Sokolová ◽  
Zuzana Gajdošíková ◽  
Kristína Pompurová
Keyword(s):  
Community Empowerment ◽  
Social Force ◽  
Volunteer Tourism ◽  
Environmental Preservation ◽  
Demand And Supply ◽  
The Sustainable Development ◽  
The World ◽  
Development Goals

Tourism has been recognized as a social force that can promote international understanding, cooperation, and global fraternity among all people of the world. Volunteer tourism, as an expanding form of tourism, is becoming one of the promising tools to strengthen these values. However, the research on this topic, is so far limited. Therefore, the aim of the chapter is to analyze how volunteer tourism can promote peace and find out how the connection of tourism and volunteering through creating specific improvements in education, healthcare, environmental preservation, and community empowerment contribute to principles of peace. Following the sustainable development goals (SDGs), the chapter highlights the connection of tourism and peace, as well as the role of volunteer tourism in peace promotion. Based on the AIESEC case study, it examines the demand and supply of volunteer tourism projects aiming at implementing the SDGs.

scholarly journals RESIDENT’S PERCEPTION OF THE ENVIRONMENTAL IMPACT OF TOURISM: A CASE STUDY OF THE BAWA COMMUNITY IN BUTTERWORTH, SOUTH AFRICA

2020 ◽  
Vol 33 (4) ◽  
pp. 1527-1531
Author(s):  
Kimrochey Goliath-LUDIC ◽  
◽  
Siyasanga YEKELA ◽  
Keyword(s):  
South Africa ◽  
Qualitative Research ◽  
Environmental Impact ◽  
Environmental Impacts ◽  
Tourism Development ◽  
Research Paper ◽  
Quantitative And Qualitative Research ◽  
The World

Tourism is the fastest growing industry in the world. Understanding residents’ perceptions of the industry assists tourism planners deliberately utilise resources to improve resident awareness and, therefore, increase the sustainability of future tourism development. The aim of the research paper was to determine resident’s perception on the environmental impacts of tourism in Bawa community in Butterworth, South Africa. Quantitative and qualitative research approaches were both employed. A questionnaire was administered to collect data from the local commuity of Bawa.The main findings of the research reveals that the respondents perceive littering and overcrowding as the foremost issue to environmental impacts. This study contributes to the largely under researched area of tourism environmental impacts in Butterworth.

EXPORT POTENTIAL OF SILVER FIBER AND ITS IMPACT ON FOREIGN EXCHANGE EARNING IN PAKISTAN FROM 1995-96 to 2004-05 A CASE STUDY OF SINDH

2012 ◽  
Vol 01 (06) ◽  
pp. 27-34
Author(s):  
Muhammad Bachal Jamali ◽  
Nanik Ram ◽  
Imamuddin Khoso
Keyword(s):  
Export Performance ◽  
Eu Enlargement ◽  
World Market ◽  
Foreign Exchange Earning ◽  
Demand And Supply ◽  
The World ◽  
Trading Partners ◽  
Trade Preferences ◽  
Supply Side Factors

The study is aimed at the investigation of trade implications for Pakistan in the milieu of globalisation. To this end, it examines the nature and application of WTO and identifies its operative tariff and non-tariff instruments. By doing so, it intends to trace out the place of Pakistan in the world market in comparison to its competitors. The study concludes that the pattern of trade preferences and WTO grants do not necessarily guarantee success in the export performance of the recipients. Similarly, various other demand and supply side factors also play an important role in this regard. Nevertheless, the main focus of the study remained on the investigation of trade implications of WTO for Pakistan’s Cotton exports and impact of EU enlargement on Cotton sector of Pakistan. The examination of comparative trade statistics denotes that Pakistan has been one of the leading trading partners of Cotton products for the world and proved to be a forefront supplier of selected Cotton items over the period under review. Although Pakistan’s export performance has been adequate in comparison to its competitors but still it needs to be accelerated

Culture and the plasticity of perception

2020 ◽  
Vol 43 ◽  
Author(s):  
Michael Lifshitz ◽  
T. M. Luhrmann
Keyword(s):  
Cultural Context ◽  
Sensory Experience ◽  
Cultural Learning ◽  
The World

Abstract Culture shapes our basic sensory experience of the world. This is particularly striking in the study of religion and psychosis, where we and others have shown that cultural context determines both the structure and content of hallucination-like events. The cultural shaping of hallucinations may provide a rich case-study for linking cultural learning with emerging prediction-based models of perception.

HIPEREMESIS GRAVIDARUM PADA IBU HAMIL DI KLINIK BIDAN SUPRIYATI SRIBIT BERBAH SLEMAN

2019 ◽  
Vol 14 (1) ◽  
pp. 51
Author(s):  
Pramukti Dian Setianingrum ◽  
Farah Irmania Tsani
Keyword(s):  
Blood Pressure ◽  
Pregnant Women ◽  
Hyperemesis Gravidarum ◽  
Unwanted Pregnancy ◽  
The Body ◽  
Nausea And Vomiting ◽  
Daily Activities ◽  
World Health ◽  
The World

Backgroud: The World Health Organization (WHO) explained that the number of Hyperemesis Gravidarum cases reached 12.5% of the total number of pregnancies in the world and the results of the Demographic Survey conducted in 2007, stated that 26% of women with live births experienced complications. The results of the observations conducted at the Midwife Supriyati Clinic found that pregnant women with hyperemesis gravidarum, with a comparison of 10 pregnant women who examined their contents there were about 4 pregnant women who complained of excessive nausea and vomiting. Objective: to determine the hyperemesis Gravidarum of pregnant mother in clinic. Methods: This study used Qualitative research methods by using a case study approach (Case Study.) Result: The description of excessive nausea of vomiting in women with Hipermemsis Gravidarum is continuous nausea and vomiting more than 10 times in one day, no appetite or vomiting when fed, the body feels weak, blood pressure decreases until the body weight decreases and interferes with daily activities days The factors that influence the occurrence of Hyperemesis Gravidarum are Hormonal, Diet, Unwanted Pregnancy, and psychology, primigravida does not affect the occurrence of Hyperemesis Gravidarum. Conclusion: Mothers who experience Hyperemesis Gravidarum feel nausea vomiting continuously more than 10 times in one day, no appetite or vomiting when fed, the body feels weak, blood pressure decreases until the weight decreases and interferes with daily activities, it is because there are several factors, namely, hormonal actors, diet, unwanted pregnancy, and psychology.

Social Design for Services Framework

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN
Keyword(s):  
South Africa ◽  
Sustainable Development ◽  
Research Group ◽  
Design Research ◽  
Service Design ◽  
Social Design ◽  
Practical Action ◽  
The Social ◽  
The World

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.

From Persianate pasts to Aryan antiquity. Transnationalism and transformation in Afghan intellectual history, c.1880–1940

Afghanistan ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 26-67
Author(s):  
Nile Green
Keyword(s):  
Intellectual History ◽  
Collective Identity ◽  
Historical Writing ◽  
Archaeological Methods ◽  
Subsequent Rise ◽  
Intellectual Disciplines

This essay forms a case study of the transnational dimensions of Afghanistan's modern intellectual history through a focus on the practice of history. It traces the development of Afghan historical writing between around 1880 and 1940, with an emphasis on the revolutionary historiographical transformations of the 1930s. Prior to this decade, Afghan historians broadly continued the dynastic and genealogical traditions of the Persianate tarikh (‘chronicle’). After discussing several such texts, the focus turns to the new intellectuals associated with the Kabul Literary Society (Anjuman-i Adabi-yi Kabul) in its role as a crossroads for the importation and adaptation of European intellectual disciplines. Drawing on Anglophone and Francophone scholarship in their Dari-Persian publications, the Society's historians forged radically new conceptions of collective identity by adapting European linguistic and archaeological methods. An examination of the writings of two such historians, Ya‘qub Hasan Khan and Ahmad ‘Ali Kuhzad, documents the subsequent rise of the new historical ideology of Aryanism by which Afghanistan and its peoples were linked to the ancient Aryans and their homeland of Bactria qua Aryana.

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