scholarly journals Digital Marketing Soft Skills and University Students’ Perceptions of Employability

2021 ◽  
Vol 1 (1) ◽  
pp. 25-36
Author(s):  
Ildiko Kovacs
Keyword(s):  
University Students ◽  
Work Experience ◽  
Quantitative Research ◽  
Soft Skills ◽  
Academic Research ◽  
Digital Marketing ◽  
Marketing Environment ◽  
Factors Affecting ◽  
Perceived Importance ◽  
The Difference

Over the past several decades, the digital transformation of businesses has revolutionized the role of the digital marketing environment within organizations. Consumer behaviour has also fundamentally changed, affecting important requirements for marketing professionals, and therefore, new hard and soft skills are needed to become successful. In digital marketing, basic soft skills are increasingly becoming more valued by employers and are relevant factors affecting employability. Business graduate students need to develop appropriate skills to succeed in their career and to have a right balance of skills. The aim of the study is to explore the gap between the most relevant digital marketing employability skillset and the perceptions of graduate university students based on the analytics of previous managerial quantitative research and the findings of the current research. A quantitative study was conducted to explore the perceived importance of soft skills related to employability and the difference between students work experience. The demand of soft skills courses focusing on Massive Open Online Courses (MOOCs) demand was examined focusing on the most relevant soft skills in digital marketing. Key findings of the research explored categories of the perceived importance of soft skills and differences between working students and their perceived skills and the usage of MOOCs. Implications of the results for further academic research is to explore gaps between students’ perceptions of soft skills according to employability research on managerial requirements.

scholarly journals The gap in soft skills perceptions: a dyadic analysis

2020 ◽  
Vol 62 (4) ◽  
pp. 357-377
Author(s):  
Konstantinos Tsirkas ◽  
Alexandra-Paraskevi Chytiri ◽  
Nancy Bouranta
Keyword(s):  
Job Search ◽  
Work Experience ◽  
Quantitative Research ◽  
Soft Skills ◽  
Past Research ◽  
Dyadic Analysis ◽  
Content Type ◽  
Factors Affecting ◽  
Business Operations ◽  
Practical Implications

PurposePrevious studies have shown that soft skills play a significant role in applicants' employability and in the job search, recruitment, selection and hiring process. However, past research indicates a gap in perceptions of soft skills, between employees and employers. The present empirical research aims to explore this gap in perceptions and to suggest effective ways to resolve any mismatch. Demographical factors affecting these perceptions are also taken into consideration for the analysis.Design/methodology/approachA quantitative research design has been applied. The survey undertaken, covers all three main sectors of employment (manufacturing, retail and services), with 151 employee–employer dyads around Greece participating in the survey. Paired sample t-test, independent t-test and One-way ANOVA were used to analyze the data.FindingsThe results show a gap between employees' and their subsequent employers' perceptions of employees' soft skills. Employees seem to regard their skills more highly than do their employers, whereas employers seem to consider employees as not properly equipped with the necessary soft skills. These findings are a worrying sign for business operations and suggest that difficulties in manager–employee co-operation can arise.Practical implicationsThis study has both theoretical and practical implications. It adds to the literature in human resources appraisal process by identifying soft skills perceived differently by employees and employers. It also highlights the reasons for that gap and makes suggestions for the enhancement of required skills.Originality/valueThe majority of previous studies in the field focus either on employees' or employers' perceptions, without comparing them. In addition, the few former studies attempt a comparison focused on students as employees or trainees, with no previous work experience. The current study focuses on employees whose work experience has already shaped perceptions of their skills and employability.

scholarly journals Factors Affecting Student Achievement in Faculty of Economics "X" University

The Winners ◽  
2015 ◽  
Vol 16 (1) ◽  
pp. 25 ◽  
Author(s):  
Lily Suhaily ◽  
Yasintha Soelasih
Keyword(s):  
Student Achievement ◽  
High Education ◽  
University Students ◽  
Random Sampling ◽  
Standard Of Living ◽  
Factors Affecting ◽  
The Difference ◽  
Campus Activities

Education is an important point for many countries, including Indonesia. People with high education in a country could make the country wealthier. Parents are usually aware that it is important for their children to be educated. If the children are well educated, they will increase the standard of living of their parents and their selves. Based on this phenomenon, research evaluated factors that influence student achievement and also evaluated the difference of achievement between students who are active in campus activities and are not active. A number of 329 questionnaires were distributed to Faculty of Economics, “X” University students using random sampling. The result shows that the students themselves as factor that could determine their achievement. The evaluation also found that the achievement of student who is active in campus activities is different with the achievement of student who is not active in campus activities.

Self-employment and earning inequality

2007 ◽  
pp. 106
Author(s):  
Jean-Marc Falter
Keyword(s):  
Work Experience ◽  
Factors Affecting ◽  
Self Employment ◽  
Employment Sector ◽  
Age Related ◽  
Wage Employment ◽  
The Difference ◽  
Income Dispersion ◽  
Two Sectors ◽  
Earning Inequality

The present study attempts to explain the difference in observed earning inequality between self-employment and wage-employment in Switzerland in 1992, 1995 and 2000. We use several measures of inequality in order both to determine the factors affecting income dispersion in the two groups and to identify the variables that drive the earning inequality differential. Thus, we make use of discrete decomposition techniques and of a regression-based method. The latter allows us to introduce a selection term in our decompositions which is of crucial importance in the case of self-employment. Our results indicate that education- and age-related variables, like work experience and tenure, are the most important factors explaining the inequality level in both groups. The importance of these factors seems, however, to be larger in the wage-employment sector. The reason may lie in the process of selection into selfemployment rather than in the differences in the returns to characteristics between the two sectors.

scholarly journals Factors affecting political participation (Jordanian universities students' voting: field study 2017-2018)

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Soud Alelaimat
Keyword(s):  
Political Participation ◽  
University Students ◽  
Quantitative Research ◽  
Family Income ◽  
Northern Region ◽  
Local Elections ◽  
Content Type ◽  
Factors Affecting ◽  
The Impact ◽  
Regional Affiliation

Purpose This study aims to identify the factors affecting the political participation of Jordanian university students, especially their voting in national and local elections. The study examines the impact of gender, age, family income and regional affiliation that represent important social and economic factors affecting political participation on the voting of Jordanian university students. Design/methodology/approach Quantitative research method was used in this study. The study population contained three Jordanian universities representing the various segments of the Jordanian society: Al-Al Bayt University (Northern Region), Jordanian University (Central Region) and Mu'tah University (Southern Region). The study relied on a purposive sample of 900 students, 300 students per university (150 males and 150 females). The survey was conducted in the academic year 2018-2019. A questionnaire reviewed by two jurors (peer reviewers) was used to collect the data. Findings The study concluded that the gender, age, family income and regional affiliation factors affect the voting of Jordanian university students in national and local elections. The more the gender varies, the more the voting shifts in favor of males students. The more the age varies, the more the voting shifts in favor of older students. The more the family income varies, the more the voting shifts in favor of high-income students. The more the regional affiliation varies, the more the voting shifts in favor of Jordanians students. Originality/value This study is an approach to interpret the factors affecting voting of Jordanian university students, such as gender, age, family income and regional affiliation, which led to different voting in the national and local elections.

scholarly journals STUDENTS ATTITUDES TOWARD BLENDED TEACHING AMONG STUDENTS OF THE UNIVERSITY OF CALCUTTA

2021 ◽  
Vol 9 (07) ◽  
pp. 267-274
Author(s):  
Md. Mahasin Ali ◽  
Keyword(s):  
University Students ◽  
Quantitative Research ◽  
Teaching Method ◽  
Attitude Scale ◽  
Online Mode ◽  
Significant Difference ◽  
The Difference ◽  
Students Attitudes ◽  
The University ◽  
Blended Teaching

The subject of my research is to investigate the students attitudes towards blended teaching among students of the University of Calcutta. The three purposes for which I have studied are –1.To study the attitude of Calcutta University students towards Blended Teaching. 2. To study the difference in attitude of Calcutta University students towards Blended Teaching with regard to gender. 3.To study the difference in attitude of Calcutta University students towards Blended Teaching with regard to locality. The quantitative research method has been used for the study. The results I obtained through the self- constructed attitude scale are –There is no significant difference in attitude towards Blended Teaching between male and female students of Calcutta University. And there is no significant difference in attitude towards Blended Teaching between rural and urban students of Calcutta University.Most of the students think that the Blended Teaching method can be acceptable to the students of College and University. Most of the students think that it will be benefited to the students if some syllabus is taught in Online Mode and some is taught in Offline Mode. Most of the students think that the students will be benefited by Blended Teaching method. Most of the students think that Blended Teaching method will benefit the teachers in teaching. Most of the students think that Blended Teaching will improve the learning of the students. Most of the students think that the Blended Teaching method will make the learning environment and teaching more flexible. Some students think that many students will face with difficulties in Blended Teaching. Some students think that only the Offline Teaching is more effective than Blended Teaching in Higher Education.

scholarly journals Training Need Assessment for the Infusion of Tolerance, Peace and Social Cohesion among University Students

2020 ◽  
Vol V (I) ◽  
pp. 419-427
Author(s):  
Anila Yasmin ◽  
Muhammad Naeem Mohsin ◽  
Muhammad Ayub Buzdar
Keyword(s):  
University Students ◽  
Social Cohesion ◽  
Sampling Technique ◽  
Statistical Test ◽  
Descriptive Statistics ◽  
Negative Effects ◽  
Factors Affecting ◽  
Low Level ◽  
The Difference ◽  
Training Need

Tolerance, peace and social cohesion are the most significant and substantial values of society. In the scenario of Pakistan, the existence of above-mentioned values are prominently correlated with each other. The aim of this study was to assess the need of training program to counter the negative effects regarding the existing level of tolerance, peace and social cohesion among university students. Population of this study was consisted of Government College University Faisalabad. A questionnaire was used to collect the quantitative. 280 students were selected by using purposive sampling technique. Descriptive statistics and inferential statistical test were applied to assess the difference between their opinions. The findings of study demonstrated low level of tolerance, peace and social cohesion among university students and identified various factors affecting low level of tolerance, peace and social cohesion among university students.

scholarly journals What Do Young Adults Think about the Safety of Over-the-Counter Analgesics? Findings from a Cross-Sectional Survey

Pharmacy ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Tahlia Duyster ◽  
Sara S. McMillan ◽  
Ella Whately ◽  
Fiona S. Kelly
Keyword(s):  
Young Adults ◽  
University Students ◽  
Online Survey ◽  
Parental Influence ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Over The Counter ◽  
Factors Affecting ◽  
The Difference ◽  
Analgesic Use

Analgesics are commonly used over-the-counter (OTC) medicines readily available for purchase, sometimes without advice of a health professional. However, analgesics can cause harm even when taken according to dosing recommendations. Young adults may be more vulnerable to harm if they perceive low risk with OTC analgesic use, or struggle to interpret dosing instructions. This study aimed to explore factors affecting how young adults use OTC analgesics and associated perceptions of safety. An online survey was distributed to school-leavers and university students (17 to 25 years), in South-East Queensland, Australia, in the period November–December 2019. Most of the 302 respondents (school-leavers n = 147, university students n = 155) did not use analgesics frequently. School-leavers deferred to parents for analgesic information, while university students preferred the internet. The majority of respondents appeared safety conscious and did not take outside indicated use or instructions. However, a small proportion reported taking analgesics for an inappropriate indication. The difference in preferred source of analgesic information may reflect experience with analgesic use, increasing autonomy or decreased parental influence. Whilst it is encouraging that the majority of young adults appeared safety conscious, greater insight is needed into factors influencing decision making on OTC use, e.g., medicines knowledge, and changes with increasing age.

scholarly journals A study on student evaluating task competency from an admission officer’s perspective

2012 ◽  
Vol 25 (4) ◽  
pp. 633-659
Author(s):  
YeeJee Kim ◽  
KiHak Lee
Keyword(s):  
Work Experience ◽  
Hierarchical Cluster ◽  
School Curriculum ◽  
Importance Rating ◽  
High School Curriculum ◽  
Actual Performance ◽  
Perceived Importance ◽  
The Difference ◽  
Specific Competency ◽  
Level Of Importance

This study analyzed the characteristics of the perceived competency in student evaluating task from work experience, as well as observing the difference in the perceived importance of the skill and the actual performance level of the admission officers, based on the competence drawn. For this study, Study 1 used the concept map, while Study 2 used the IPA analysis method. In Study 1 conducted the multidimensional scaling (MDS) and hierarchical cluster analysis to rate the importance level of each core sentence. The analysis showed that a total of 93 core sentences were clustered into: (1) ‘the understanding of the student/major’, (2) ‘ability to evaluate the documents quickly, accurately, and insightfully’, (3) ‘vocation development through self-understanding’, (4) ‘Understanding of the high school curriculum and its characteristics’. Furthermore, the results of the importance rating showed that Cluster 3 (vocation development through self-understanding) showed the highest level of importance. Study 2 compared the perceived competency importance and the actual performance, using paired t-test. The results showed that from the 93 competency list, there were significant differences in 37 competencies; out of 37, 36 of them showed lower performance than the perceived importance in the specific competency. Finally, this study suggested its implications based on the results, as well as providing directions for future studies based on the study’s limitations.

scholarly journals A Research on Facebook Connection Strategies of University Students

GYMNASIUM ◽  
2017 ◽  
Vol XVIII (2) ◽  
pp. 127
Author(s):  
Kadir Yıldız ◽  
Cengiz Çokpartal ◽  
Özge Ada ◽  
Naci Kalkan
Keyword(s):  
University Students ◽  
Information Seeking ◽  
Quantitative Research ◽  
Male Students ◽  
Quantitative Research Methods ◽  
Screening Model ◽  
Social Media Tools ◽  
The Difference ◽  
Sports Sciences ◽  
One Way Anova

This research was planned to investigate Facebook Connection Strategies of university students who are studying sports. The research was designed by general screening model from quantitative research methods. The study group is consisted of 498 university students, 243 female and 255 male students. "Facebook Connection Strategies Scale" was used as data collection tool. In the analysis of the data, pearson moment correlation coefficient, T test and One Way Anova test were used and the tukey test was used to determine the difference between the groups. In the analysis of correlations between FCSS subdimensions, a significant positive correlation was found between initiating subdimension and information-seeking and maintaining subdimensions. Conclusion, it can be stated that university students studying sports sciences use facebook as a social media tools to provide information and access to something more common in facebook connection strategies. Developing technological tools reveal the diversity of new mass media tools.

scholarly journals Employing Gamification Methods to Increase Customer Engagement in Digital Marketing

2019 ◽  
Vol 8 (2S8) ◽  
pp. 869-872
Keyword(s):  
Quantitative Research ◽  
Academic Research ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Intrinsic Rewards ◽  
Qualitative And Quantitative ◽  
Current State ◽  
Game Mechanics ◽  
Comparative Review ◽  
Definition Of

As “Gamification” quickly becomes a hot topic across industries and academia, it deserves more thorough study through qualitative and quantitative research. There was a definite feeling of infancy of gamification, be it the definition of gamification or the effectiveness of gamification. This document provides a survey of this recent phenomenon of “gamification”: a concept that has been applauded as a “game changing layer” and derided as a “useless buzzword”. It provides a comparative review of different schools of thoughts on the effectiveness of applying game mechanics to non-game contexts. Both industry implementations and academic research is reviewed and analyzed. Most of gamification thought leaders agree that the current state of gamification is mainly focus on extrinsic rewards. While some see the bigger potentials of sustainable gamification with deeper researches in the intrinsic rewards from good game designs.

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