scholarly journals The Youth’s Shift Towards International Brands

2019 ◽  
Vol 7 (2) ◽  
pp. 24
Author(s):  
Muhammad Ahsan Khan ◽  
Waqas Baig ◽  
Yasir Iftikhar ◽  
Kashif Nadeem ◽  
Muhammad Bilal Ahmad

The research paper aims to understand the dimensions of recent shift of youth buying behavior about several international brands that are launching into the market. Also, it aims to look for the association of emotional value, normative influence, purchase intention, perceived quality, and cost consciousness with brand awareness of international brands. A sample of 200 students from various departments of Punjab University, Lahore was selected. The results showed that there is significant relationship between all the variables. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 200 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.

2020 ◽  
Author(s):  
Yigrem Ali Chekole

Abstract Introduction Compared to other deadly communicable diseases, Psychoactive Substance use is among the leading cause of death. Repeated use linked to addiction, dependence and predisposition for criminal and antisocial behaviors. Even though drug use in Africa relatively is short; however the abuse of drug in Africa is escalating rapidly. Substances use is also one of the most burning and growing public health problems in Ethiopia, as in many developing countries; alcohol is the most frequently used substance. Objective To Assess the Prevalence of alcohol Use and Associated factors among Dilla University undergraduate students in Southern Ethiopia. 2018. Methods An Institution based cross -sectional study was conducted at Dilla University among undergraduate regular students from January-February. Systematic random sampling technique was used to get a total of 803 samples of students from each year and department of the university. The collected data was coded, entered in to EPI-INFO version7.1 and analyzed by using SPSS version 20. Crude and adjusted OR were analyzed using logistic regression and the level of significance of association was determined at P- value <0.05. Result A total of 803 participants were interviewed with a response rate of 91.7%. Among the Participants, alcohol use was found to be 67.6%. (41.8%; n=336). Being 4 th year students (AOR =2.66, 95% CI: 1.64, 4.31), having friends who use substance (AOR=1.53, 95% CI: 1.09, 2.1), being Khat user (AOR= 1.48, 95% CI: 1.05, 2.09) and being Cigarette smoker (AOR=1.76, 95% CI: 1.09, 2.84) were found to be significantly associated with alcohol use. Conclusion Half of the participants found to have alcohol use. Therefore, early prevention, detection and alleviating of alcohol use should be implemented among students in the university.


2012 ◽  
Vol 1 (2) ◽  
pp. 38-46
Author(s):  
Sadaf Shafqat ◽  
Sarah Omer ◽  
Marina Ayub ◽  
Asma Faheem ◽  
Muhammad Shahid ◽  
...  

OBJECTIVE To determine the awareness and perception of Physical Therapy as a career among the intermediate students of Karachi. STUDY DESIGN It is a cross sectional study. STUDY SETTINGS AND PARTICIPANTS The settings of this study were two Private and two Government sector Intermediate colleges, offering Pre-medical and participants were students studying in these colleges. SAMPLING TECHNIQUE Non-probability convenience sampling technique. RESULTS Results revealed that only 13.5% of students were well aware of physical therapy as a profession in government and private colleges whereas, 31% in government colleges and 26.5% in private colleges had little knowledge. While 28% government and 30.5% in private were totally unaware of it. 75.7% and 83.5% from government and private sector students responded that physical therapy will be most rewarded in Orthopedic/Musculoskeletal fields respectively. CONCLUSIONS The awareness of Physical Therapy as a career among intermediate students would help in creating more effective marketing strategies. Unfortunately, a small percentage of the students are aware of physiotherapy and the services provided by this profession which implies that there is an urgent need for marketing campaign.


2021 ◽  
Vol 15 (5) ◽  
pp. 1369-1371
Author(s):  
Q. Kiran ◽  
S. Riaz ◽  
Z. Hashmi ◽  
R. R. Khan ◽  
Z. R. Athar ◽  
...  

Objective: To find out the frequency of Musculoskeletal Pain among Postmenopausal women with Overall and Central Obesity. Methods: A Cross-Sectional study was carried out at Jinnah Hospital, Lahore, for six months. A sample size of 250 patients with generalized obesity and central obesity was taken. Non-Probability, Convenience Sampling technique was used. The Nordic questionnaire was used as a data collection tool. Data was analyzed on SPSS version 21. Results: Results showed that majority respondents were in the age group of 51-60 i.e. 43.6% (N=109), respondents with BMI >30 were 50.8% (N=127), waist/height ratio 99.2% (N=248) were > 0.5, waist/hip ratio 86.8% (N=217) were >0.85, 90% (N=225) were present with waist circumference >88cm. Conclusion: This study concludes that musculoskeletal pain is high in postmenopausal women with overall obesity and has shown more pain in the neck, back, shoulder and lower extremities, while postmenopausal women with central obesity have suffered more with back pain. Keywords: Body Mass Index, Obesity, Post menopause, Musculoskeletal pain.


2020 ◽  
Vol 24 (1) ◽  
pp. 8-12
Author(s):  
Sheena Shamoon ◽  
Khushbakht Ms. ◽  
Saleha Ahmed Khan ◽  
Maheen Sajid ◽  
Syeda Rija Hussain ◽  
...  

Aims/objectives: Coronavirus pandemic has been declared a health emergency worldwide. Millions of people have been affected by it. The objective of this study was to assess anxiety and depression among people who are confined to their homes due to the covid-19 pandemic so that measures can be taken to reduce the frequency and effects of psychological distress during mass lockdowns in the future.Materials and methods: The study population consisted of educated adults of Rawalpindi and Islamabad who have been under strict lockdown. A non-probability convenience sampling technique was used. Informed consent was taken. Data were collected via a questionnaire based on the HADS scale. For data analysis, SPSS version 25 was used.Results: This descriptive, cross-sectional study was conducted among 615 individuals, out of which 15 did not meet the inclusion/exclusion criteria. The majority were females (80.2%). The average age was 22.6 years. 37.5% were found to have anxiety, whereas 21% had depression. Borderline cases of anxiety and depression were 27.5% and 28.3%, respectively. The frequency of anxiety and depression was found to be higher in females than males, 39.5% vs 29.4%, and 22.4% vs 11.5% respectively. The correlation of HADS scores with other demographic parameters was studied, but no significant relationship was found.Conclusions: The study reveals a high prevalence of anxiety and depression among individuals during lockdowns. The development of a comprehensive educational and emotional support system is required for the improvement of the mental health of individuals.


2019 ◽  
Vol 1 (Number 2) ◽  
pp. 15-18
Author(s):  
Sultana Begum ◽  
Monowar Ahmad Tarafdar ◽  
Md Saizuddin ◽  
Nadia Begum ◽  
Shila Rani Das ◽  
...  

The current descriptive type of cross sectional study was conducted during 16th May to 31st May 2018 to assess awareness regarding personal hygiene and sanitation practices in Dhamrai, Dhaka with a sample size of 120 using interviewer administered semi-structured questionnaire employing convenience sampling technique. More than one third (35.9%) of the respondents were in age group 25-35 years and about 65% were female, 32.5% were housewives and 35.8% were found illiterate. source of drinking water was from71.67% tube well and 78.3% used sanitary latrine. More than half of the respondents (61.67%) were taking daily bath with soap and water, 61.66% cut their nails at leisure time and 51.67% wash hair with shampoo and water; while 59.67% washed their hands before meal and 76.67% after defecation with soap and water. It is revealed that 43.3% were aware about the transmission of diarrheoa through dirty nail and 73.3% were aware not to defecate on barefoot. Health education and comprehensive knowledge of proper personal hygiene and sanitation is essential in daily life and should be used to prevent the spread of infectious diseases.


2021 ◽  
Vol 5 (5) ◽  
pp. 453
Author(s):  
Thania Pramitha

Purchase intention is an intention that arises in a person before making a purchase of a product based on experience in using the product, then based on an assessment of the product that has been proven before or can also occur because of an assessment of external factors that affect the purchase decision process. The purpose of this study is to determine the country of origin, brand image, and brand awareness have a positive influence on the purchase intention. This research is a customer who knows about those skincare products and lives in Jakarta. The sample in this study was 212 people using the convenience sampling technique. The data collection technique was carried out by distributing questionnaires using Google Forms through Whatsapp and Line. Data were analyzed using SEM with PLS-SEM analysis media. The results in this study indicate that country of origin and brand awareness affect purchase intention positively and significantly, but the brand image doesn’t affect purchase intention. Purchase intention adalah intensi yang timbul dalam diri seseorang sebelum melakukan pembelian terhadap suatu produk berdasarkan pengalaman dalam menggunakan produk tersebut, lalu berdasarkan penilaian atas suatu produk tersebut yang sudah dibuktikan sebelumnya atau dapat pula terjadi karena adanya penilaian dari faktor eskternal sehingga mempengaruhi proses keputusan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui apakah brand image dan brand awareness memiliki pengaruh positif terhadap purchase intention. Sampel penelitian ini adalah customer yang mengetahui produk skincare tersebut dan berdomisili di Jakarta. Sampel pada penelitian ini adalah sebanyak 212 orang dengan menggunakan teknik convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form melalui media Whatsapp dan Line. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa country of origin dan brand awareness mempengaruhi purchase intention secara positif dan signifikan, namun brand image tidak mempengaruhi purchase intention.


1970 ◽  
Vol 8 (3) ◽  
pp. 166-168
Author(s):  
Puspa Parajuli ◽  
GN Mandal

The aim of this descriptive cross sectional study was to assess knowledge about breast cancer and breast self examination practices among medical, dental and B.Sc nursing students and to identify the associated factors which influence towards the breast self examination (BSE). The survey was conducted among 220 graduate levels female students by using non probability convenience sampling technique. Mean knowledge about the breast cancer, as indicated by the results were 63.67±16.22, 71 ±18.16 and 76 07 ±18.60 among BDS, B.SC nursing and MBBS students respectively. Similarly mean practices regarding BSE were found to be 34.67 ± 15. 41, 47.85 ±14.08 and 46.76 ±14.77 among BDS, B.Sc nursing and MBBS respectively. Knowledge was less among BDS students whereas, it was found quite higher in MBBS and B.Sc nursing students. Similarly, mean practice in relation to BSE was found to be low in BDS, high in B.Sc nursing, and higher in MBBS students. Overall level of knowledge was found to be mordantly adequate among all disciplines, however practices among them were found to be inadequate. Keywords: knowledge; practices; breast cancer; breast self examination; medical; dental and B.Sc Nursing students. DOI: 10.3126/hren.v8i3.4209Health Renaissance, September-December 2010; Vol 8 (No.3);166-168


Author(s):  
Anil Chakradhar ◽  
Manisha Nepal ◽  
Siras Pradhan ◽  
Nisha Acharya ◽  
Pratibha Poudel

Introduction: Permanent mandibular first and second molars may display extra roots namely radix entomolaris and radix paramolaris which may have implications in endodontic treatment outcome, if missed. Objective: To evaluate the occurrence of extra roots in permanent mandibular first and second molars in a sample of Nepalese population. Methods: This analytical cross-sectional study was done at Dhulikhel hospital. Convenience sampling technique was utilised for data collection of 773 CBCT images. Images from June 2018 to June 2020 were retrospectively screened for presence of fully erupted bilateral mandibular first and second molars. Presence of extra roots were recorded and laterality, gender, and racial variations were analysed by Fisher’s exact test and Chi-square test using SPSS v.20. Results: For mandibular first molars, out of 517 patients, 65 (11.38%) had radix entomolaris: 38 (13.2%) female and 27 (9.54%) male. Among 38 females; occurrence was 21 (7.3%) bilateral, 16 (5.56%) unilateral right and 1 (0.34%) unilateral left side. Likewise, among 27 males, the occurrence was 15 (5.3%) bilateral, 6 (2.1%) unilateral right and 6 (2.1%) unilateral left side. Regarding races, 50 (14.6%) were Mongoloids and 15 (6.6%) were Aryans. No radix paramolaris was found in mandibular first molars. For mandibular second molars, out of 623 patients, radix entomolaris and paramolaris were observed in 0.8% and 0.48% respectively. Conclusion: The overall occurrence of radix entomolaris in mandibular first and second molars was found to be 11.38% and 0.8%, respectively. Practitioners should be aware of these unusual variations to avoid iatrogenic mishap due to missed canal.  


2020 ◽  
Vol 3 (2) ◽  
pp. 48-52
Author(s):  
Damián-Notario Jade Isabel ◽  
Torres-Zapata Ángel Esteban ◽  
Rivera-Domínguez Javier ◽  
Villanueva Echavarría José Rafael ◽  
Moguel-Ceballos Juan Eduardo

Scholar failure, defined as the insufficient quantitative performance of the students’ potential which impedes them to achieve the minimum parameters stablished by an educative institution, generating in the student a feeling of letdown, and low performance, becoming a prelude to educational lagging and school dropout. The goal of this research was to determine the reasons of academic failure from the student perspective. This is a descriptive, cross-sectional study, with a non-probabilistic by convenience sampling, 66 students participated on it, who failed on at least one course on the August – December 2019 scholar period. The instrument applied gathers information such as: Name, gender, age, enrollment code, cycle, and the following question: Which do you consider where the reasons for your academic failure? The answers where later classified as follows 1) inherent to the student 2) inherent to the teacher, 3) inherent to the family or the family’s economy 4) inherent to the curricula, and 5) inherent to the institution. Results show that the two main reasons of academic failure from a student’s perspective are inherent to the student (49.5%) and inherent to the teacher (26.6%). These results, allow to determine analysis and opportunity zones that must be addressed to reduce the scholar failure and school dropout rates.


2021 ◽  
Vol 19 (3) ◽  
pp. 251-260
Author(s):  
Sidra Akram ◽  
◽  
Nazia Mumtaz ◽  
Nameeka Shahid ◽  
Ghulam Saqulain ◽  
...  

Objectives: This study aimed to explore satisfaction and competency with telepractice services among Speech-Language Pathologists (SLPs) in Pakistan. Methods: This cross-sectional study with a sample of 204 SLPs was conducted at Riphah International University, Lahore Campus, Lahore, Pakistan, from August 2020 to December 2020. Our study recruited qualified SLPs of both genders, aged between 25 and 60 years, using a convenience sampling technique. Non-practicing SLPs and those holding administrative posts were excluded from this study. The “Service Provider Questionnaire for Telepractice” was used for data collection. The obtained data were analyzed in SPSS v. 22. The Chi-square and Pearson r correlation were used to detect any relationships between study variables, and P<0.05 was significant. Results: The results showed that SLPs are pretty satisfied with using telepractice and building relationships with child/family, compared to face-to-face practice, and did not reveal significant differences (P=0.146 and P=0.882, respectively). Also, the competence of SLPs was good with telepractice; however, higher competence was noted with face-to-face practice, and the difference was statistically significant (r=0.165, P=0.018). Discussion: Regarding satisfaction with the use of telepractice and relationship building with child/family, SLPs are pretty satisfied, though results did not differ significantly from face-to-face practice. However, for competence in providing services, the SLPs felt more competent with face-to-face practice than telepractice. Satisfaction using telepractice has an association with patient’s age and SLP’s experience and age, while satisfaction with relationships using telepractice is associated with SLP’s qualification and experience. Competence in providing telepractice is associated with patient’s age and SLP’S qualification, experience, and age.


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