scholarly journals Situational Analysis of Indian Furniture Industry

2019 ◽  
Vol 5 (3) ◽  
pp. 57
Author(s):  
Neeraj Kumari
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Situational Analysis ◽  
Furniture Industry ◽  
Design Data ◽  
National Leader ◽  
Retail Chain ◽  
Plastic Composite ◽  
Sharp Edges

Purpose: The study aims to do marketing mix of plastic furniture industry, to do SWOT analysis of furniture industry and Nilkamal group of companies, and to recommend marketing strategies for the plastic furniture industry.Research Design, Data & Methodology: A structured questionnaire has been used to collect primary data. Convenience sampling has been used in the study. The sample size is 120.Results: The strengths of Nilkamal are as follows: National leader, Pro-actively enters new segments and markets, Partners well-established companies, Strong distribution in the company, Vast product range with emphasis on quality, Financially strong, and Strong R & D.Conclusion: In order to improve its marketing strategies, Nilkamal can take the following steps: Target Kid’s furniture kit, Advertise the products as being designed with respect to safety by avoiding sharp edges, The furniture set can be customized to suit the kid’s tastes, A retail chain for plastic furniture can be opened in the major cities, A resale store can be opened at major cities in the country where the sales of plastic furniture are high, and Venture into wood-plastic composite furniture.

scholarly journals Novel Technologies for Processing Mushrooms and its Marketing Strategies

2021 ◽  
Vol 11 (1) ◽  
pp. 93-96
Author(s):  
Shwetha Acharya ◽  
Vijay Tajane ◽  
Prof. Shubhangi
Keyword(s):  
Agaricus Bisporus ◽  
Swot Analysis ◽  
Mathematical Reasoning ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Novel Technologies ◽  
Freeze Dried ◽  
Anti Cancer ◽  
Attractive Activity

Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.

scholarly journals Assessment of Smallholder Farmers’ Adaptive Strategies on the Effects of Seasonal Rainfall Variability on Maize Yields in Nyeri County

2021 ◽  
Vol 4 (4) ◽  
pp. p70
Author(s):  
Lilly N. Kabata ◽  
George L. Makokha ◽  
Kennedy Obiero
Keyword(s):  
Swot Analysis ◽  
Smallholder Farmers ◽  
Rainfall Variability ◽  
Adaptive Strategies ◽  
Seasonal Rainfall ◽  
Primary Data ◽  
Food Crop ◽  
Design Data ◽  
Secondary Sources ◽  
Maize Varieties

Maize is the leading food crop produced in most parts of the world and a staple food crop in Kenya. Majority of the maize farmers are smallholders due to reduced land sizes as a result of land fragmentation. Maize farming is rain-fed making it more vulnerable to rainfall variability. Over the years, the farmers have increased their resilience and adaptive potential through indigenous knowledge so as to cope with the climate related risks. However, the increasing rainfall variability, frequency and more severe shocks likely surpass their current adaptive strategies. The study assessed existing adaptive strategies of the small-holder maize farmers in Kieni East sub-County in Nyeri Couny to the seasonal rainfall variability effects. The research adopted a mixed research design. Data was obtained from primary and secondary sources. Primary data was obtained using household structured questionnaires. Data was analyzed using descriptive methods and presented using charts and tables. SWOT analysis analyzed several underlying aspects affecting maize farmers in the sub-County. The study found that the farmers have several specific adaptive strategies to the effects of seasonal rainfall variability at their disposal which include but not limited to the use of varieties of maize seeds, seeking training, water harvesting, use of manure and fertilizers. Farmers also respond to rainfall variability by planting maize varieties that are early maturing and drought resistant as well as engaging in alternative farming activities and other economic activities.

scholarly journals Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (3) ◽  
pp. 297-307
Author(s):  
Maulidar Maulidar
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Primary Data ◽  
Analysis Method ◽  
The West ◽  
Community Activities ◽  
Sales Strategy ◽  
Use Of Technology

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Anton Sukoco ◽  
Yusak Anshori ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Group Discussions ◽  
Financial Reports ◽  
Sole Agent ◽  
Analysis Instrument

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.

scholarly journals The Performance Improvement Model of Group and Partnership based Coffee Processing Enterprises in the Jember Regency

2015 ◽  
Vol 6 (1) ◽  
pp. 7-13
Author(s):  
Isti Fadah
Keyword(s):  
Performance Improvement ◽  
Large Scale ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Small Scale ◽  
Community Based ◽  
Secondary Material ◽  
Production And Consumption ◽  
Research Type

The coffee commodity is one of the highly developing world commodities. The increase in demand, production, and consumption shows that this commodity is no longer as a secondary material, but it also has become a compulsory requirement for most societies. The purpose of this study was to determine and analyze alternative marketing strategies for small-scale processed coffee enterprises in Jember regency based on the SWOT analysis. Moroever it was also to determine appropriate strategies in improving the performance of large-scale processed coffee enterprises in Jember regency based on the SWOT analysis and to design marketing strategies for group and partnership based processed coffee enterprises in Jember regency. The research type is a descriptive study. Primary data was collected by indepth interviews. The research results showed cooperation in the form of a co-branding would indirectly introduce community-based coffee from Sidomulyo village to a wider consumer range. Thus, people will recognize that there is a coffee with a distinctive flavor from the Sidomulyo village in Jember regency. The group-based model is by forming a cooperative and the partnership-based model is by forming simultaneous and integrated partnership with the Koka Research Center, PTPN XII, BI, and exporters have both proven to improve the performance of community-based coffee business in Sidomulyo village.

scholarly journals PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA

2020 ◽  
Vol 7 (1) ◽  
pp. 57-69
Author(s):  
Wahyudi Wahyudi ◽  
Evi Andriani ◽  
Ana Nurmelia
Keyword(s):  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Farm Income ◽  
Average Income ◽  
The Development Strategy

This study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in this study are quantitative analysis and qualitative analysis. Quantitative analysis is used to calculate the level of income of melon cultivation with the calculation of farm income analysis. Meanwhile, qualitative analysis is used to determine the development strategy of melon cultivation using SWOT analysis. From this research, the average income of melon farmers in Seluma District was Rp 9,835,112,500 with an income of Rp 13,527,800,000 and expenditure costs of Rp 3,692,687,500. The strategy used in improving the marketing of melons is to sell melons with various processed variants of melons, marketing melons can be done with a partnership system, creating special transportation facilities in the process of melon distribution and increasing sales by adding product innovation Keywords : Melon, Revenue, Marketing strategy

scholarly journals ANALISIS SWOT UNTUK PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN APEL DI MALANG RAYA

2017 ◽  
Vol 12 (1) ◽  
pp. 58
Author(s):  
Rahayu Relawati ◽  
Istis Baroh ◽  
Bambang Yudi Ariadi
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
The Other ◽  
Bank Credit ◽  
Primary Data ◽  
Defensive Strategy ◽  
Apple Cider ◽  
Local Television ◽  
Durable Products ◽  
Apple Products

This  study  aimed  to  carry  out  a  SWOT  analysis  and  formulate  marketing strategies  of  processed  apple  products.  Primary  data  were  obtained  from  producers and  consumers.  Producers  were  selected  purposively,  while  consumers  were selected by  accidental  sampling  when  they  bought the  product  at  souvenirs  shops  of Malang. SWOT analysis was used to analyze the data taken from both producers and consumers, as  well  as  to  formulate  marketing  strategies.  The  results  showed  that  in  general  the products of apple chips, porridge and cider have the strength on products, especially in terms  of  taste.  Meanwhile,  the  weaknesses  are  less  durable  products,  however, consumers also do not want any preservatives  added.  Moreover, the opportunities  are the high interest of consumers, many souvenir shops and bank credit offered.  On the other  side,  the  threats  consists  of  unhealthy  business  competition  and  weakness  of consumer purchasing power even though they are interested  in the products. Based on the results of the SWOT  analysis, marketing strategies recommended to  the products  of apple  chips  and  apple  porridge  is  aggressive  strategy,  because  they  are  in  the  first quadrant  of SWOT  diagram.  Apple cider, however,  is  recommended to run a defensive strategy, because this product  is located  in quadrant III  of  the same diagram. Related promotions, various media information such as local television and  internet should be used optimally to promote the  products. Consumers should receive the correct and fare information, so that producers must conduct a responsible business ethics.

Study on the Buying Motives and Prospects for Small Car Users in Hosur City

2016 ◽  
Vol 3 (9) ◽  
pp. 75
Author(s):  
Priya N ◽  
A Ravi
Keyword(s):  
Reference Group ◽  
Fuel Efficiency ◽  
Marketing Strategies ◽  
Primary Data ◽  
Buying Behavior ◽  
Consumer Orientation ◽  
One Step ◽  
Convenience Sampling ◽  
And Behavior ◽  
The City

Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.

Potensi Pariwisata Dan Strategi Pengembangan Desa Wisata Sukajadi di Kabupaten Bogor

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo
Keyword(s):  
Development Strategy ◽  
Environmental Sustainability ◽  
Swot Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Community Support ◽  
Tourism Industry ◽  
Matrix Analysis ◽  
Primary Data ◽  
Tourist Attractions

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.

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