scholarly journals ANALISIS SWOT UNTUK PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN APEL DI MALANG RAYA

2017 ◽  
Vol 12 (1) ◽  
pp. 58
Author(s):  
Rahayu Relawati ◽  
Istis Baroh ◽  
Bambang Yudi Ariadi
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
The Other ◽  
Bank Credit ◽  
Primary Data ◽  
Defensive Strategy ◽  
Apple Cider ◽  
Local Television ◽  
Durable Products ◽  
Apple Products

This  study  aimed  to  carry  out  a  SWOT  analysis  and  formulate  marketing strategies  of  processed  apple  products.  Primary  data  were  obtained  from  producers and  consumers.  Producers  were  selected  purposively,  while  consumers  were selected by  accidental  sampling  when  they  bought the  product  at  souvenirs  shops  of Malang. SWOT analysis was used to analyze the data taken from both producers and consumers, as  well  as  to  formulate  marketing  strategies.  The  results  showed  that  in  general  the products of apple chips, porridge and cider have the strength on products, especially in terms  of  taste.  Meanwhile,  the  weaknesses  are  less  durable  products,  however, consumers also do not want any preservatives  added.  Moreover, the opportunities  are the high interest of consumers, many souvenir shops and bank credit offered.  On the other  side,  the  threats  consists  of  unhealthy  business  competition  and  weakness  of consumer purchasing power even though they are interested  in the products. Based on the results of the SWOT  analysis, marketing strategies recommended to  the products  of apple  chips  and  apple  porridge  is  aggressive  strategy,  because  they  are  in  the  first quadrant  of SWOT  diagram.  Apple cider, however,  is  recommended to run a defensive strategy, because this product  is located  in quadrant III  of  the same diagram. Related promotions, various media information such as local television and  internet should be used optimally to promote the  products. Consumers should receive the correct and fare information, so that producers must conduct a responsible business ethics.

scholarly journals Novel Technologies for Processing Mushrooms and its Marketing Strategies

2021 ◽  
Vol 11 (1) ◽  
pp. 93-96
Author(s):  
Shwetha Acharya ◽  
Vijay Tajane ◽  
Prof. Shubhangi
Keyword(s):  
Agaricus Bisporus ◽  
Swot Analysis ◽  
Mathematical Reasoning ◽  
Marketing Strategies ◽  
Market Potential ◽  
Primary Data ◽  
Novel Technologies ◽  
Freeze Dried ◽  
Anti Cancer ◽  
Attractive Activity

Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.

scholarly journals Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (3) ◽  
pp. 297-307
Author(s):  
Maulidar Maulidar
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Primary Data ◽  
Analysis Method ◽  
The West ◽  
Community Activities ◽  
Sales Strategy ◽  
Use Of Technology

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

STRATEGI PENGEMBANGAN PERTANIAN ORGANIK TERPADU PADA CV GESTY SINO ORGANIK (GS ORGANIK) DESA PENFUI TIMUR, KECAMATAN KUPANG TENGAH, KABUPATEN KUPANG

2020 ◽  
Vol 21 (1) ◽  
pp. 34-41
Author(s):  
Seprisen Laibahas Laibahas ◽  
Fidelis Klau ◽  
Kudji Herewila
Keyword(s):  
Organic Farming ◽  
Swot Analysis ◽  
Technology Development ◽  
Secondary Data ◽  
The Other ◽  
Primary Data ◽  
Total Income ◽  
Total Cost ◽  
Data Collecting ◽  
Modern Farming

ABSTRACT This research aims to know the bigness of integrated organic farming income and an appropriate strategy in the development of integrated organic farming on CV Gesty Sino Organic (Organic GS.). Source and technic of data collecting in this research are interviews to get primary data using questionnaires, while secondary data collected using relating literature with this research.Data which collected, arranged according to the objective to be achieved, namely to know the bigness of integrated organic farming income namely difference between the revenue (TR) – total cost of farming (TC) and to formulate appropriate strategies in the development of integrated organic farming using SWOT analysis. From the results of research it is known that: 1. Total income earned on CV GS Organic on April 2019 is Rp19.423.837. 2.Some strategies that can be done in the development of integrated organic farming are: a)increasing the integrated organic farming in a larger scale to meet the needs of consumers and feet up revenue with other farm lobbies as well as applying modern farming techniques that are studied in Australia at CV GS Organic .b) necessary to increase cattle maintenance on the other land which not be cultivated yet on seling purpose. c) necessary cadres forming of labor which understand well about integrated organic farming to manage the garden when the owners of CV GS Organic went out of the region. d) manages the farming that is run by continuing to follow every technology development, increasing the farming of CV GS Organic on agrotourism scale because of the various crops, livestock and fish on conducted farming.

scholarly journals Situational Analysis of Indian Furniture Industry

2019 ◽  
Vol 5 (3) ◽  
pp. 57
Author(s):  
Neeraj Kumari
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Situational Analysis ◽  
Furniture Industry ◽  
Design Data ◽  
National Leader ◽  
Retail Chain ◽  
Plastic Composite ◽  
Sharp Edges

Purpose: The study aims to do marketing mix of plastic furniture industry, to do SWOT analysis of furniture industry and Nilkamal group of companies, and to recommend marketing strategies for the plastic furniture industry.Research Design, Data & Methodology: A structured questionnaire has been used to collect primary data. Convenience sampling has been used in the study. The sample size is 120.Results: The strengths of Nilkamal are as follows: National leader, Pro-actively enters new segments and markets, Partners well-established companies, Strong distribution in the company, Vast product range with emphasis on quality, Financially strong, and Strong R & D.Conclusion: In order to improve its marketing strategies, Nilkamal can take the following steps: Target Kid’s furniture kit, Advertise the products as being designed with respect to safety by avoiding sharp edges, The furniture set can be customized to suit the kid’s tastes, A retail chain for plastic furniture can be opened in the major cities, A resale store can be opened at major cities in the country where the sales of plastic furniture are high, and Venture into wood-plastic composite furniture.

scholarly journals Strategies to Increase Market Share for Histopathological Equipment Products (Brand Sakura): Case Study in a Sole Agent Company

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Anton Sukoco ◽  
Yusak Anshori ◽  
Ana Toni Roby Candra Yudha
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Group Discussions ◽  
Financial Reports ◽  
Sole Agent ◽  
Analysis Instrument

The purpose of this research is to evaluate marketing strategies that directly touch market leaders with to get marketing strategies to increase market share and become a market leader. This research uses qualitative and quantitative approaches. The analysis used was a descriptive analysis using the SWOT analysis instrument accompanied by IFAS and EFAS calculations. Data sources and types of research data consist of primary data and secondary data. Primary data were obtained from the results of focus group discussions, in-depth interviews, and questionnaires. Whereas secondary data was obtained from financial reports and relevant articles and literature. The results of the strategy enrichment using the SWOT analysis on the quantitative approach obtained that the company's position is in quadrant 3 namely WO quadrant with coordinates (-0.63; +1.47) so companies should implement a turnaround strategy, ie change their marketing strategy from direct hit to market leaders by improving after-sales service, improving the quality of their products, brand equity, support from top management and placing units in the Teaching Hospital. This research can provide practitioners with an overview in making strategic marketing decisions.

scholarly journals The Performance Improvement Model of Group and Partnership based Coffee Processing Enterprises in the Jember Regency

2015 ◽  
Vol 6 (1) ◽  
pp. 7-13
Author(s):  
Isti Fadah
Keyword(s):  
Performance Improvement ◽  
Large Scale ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Primary Data ◽  
Small Scale ◽  
Community Based ◽  
Secondary Material ◽  
Production And Consumption ◽  
Research Type

The coffee commodity is one of the highly developing world commodities. The increase in demand, production, and consumption shows that this commodity is no longer as a secondary material, but it also has become a compulsory requirement for most societies. The purpose of this study was to determine and analyze alternative marketing strategies for small-scale processed coffee enterprises in Jember regency based on the SWOT analysis. Moroever it was also to determine appropriate strategies in improving the performance of large-scale processed coffee enterprises in Jember regency based on the SWOT analysis and to design marketing strategies for group and partnership based processed coffee enterprises in Jember regency. The research type is a descriptive study. Primary data was collected by indepth interviews. The research results showed cooperation in the form of a co-branding would indirectly introduce community-based coffee from Sidomulyo village to a wider consumer range. Thus, people will recognize that there is a coffee with a distinctive flavor from the Sidomulyo village in Jember regency. The group-based model is by forming a cooperative and the partnership-based model is by forming simultaneous and integrated partnership with the Koka Research Center, PTPN XII, BI, and exporters have both proven to improve the performance of community-based coffee business in Sidomulyo village.

scholarly journals Accommodation Business Competition in Bali: Competitive Strategy for Star Hotel in Sanur

2021 ◽  
pp. 70
Author(s):  
Agung Rendra Wijaya ◽  
I Komang Gde Bendesa ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Information Technology ◽  
Data Collection ◽  
Delphi Method ◽  
Competitive Strategy ◽  
Price Competition ◽  
Swot Analysis ◽  
The Other ◽  
Primary Data ◽  
Business Sustainability ◽  
World Class

Sanur area, with Kuta, are two of Bali’s pioneering tourism areas. Most of the star hotels in Bali are located in these two areas. This paper is intended to determine the conditions of competition in the accommodation business in Bali Province, especially competition between star hotels in Sanur Tourism Area, as well as to elaborate the competitive strategy to maintain business sustainability. Through primary data collection by interviewing 8 managers and 14 employees at 3-star hotels in the Sanur area in 2018, the Delphi method was used to find a viable competitive strategy to choose from. The results of the SWOT analysis showed that the hotel location near the beach, and the incompleteness of MICE facilities were the main strength and weakness respectively. On the other hand, Bali’s popularity as a world-class destination and unfair price competition were the main opportunity and threat facing the accommodation business in Sanur respectively. This research found the competitive strategy to use is to intensify the use of Information Technology in the form of digitizing accommodation businesses.

scholarly journals Strategy of Implementation Highest Medium Rice Retail Price Policy

2020 ◽  
Vol 3 (1) ◽  
pp. 698-709
Author(s):  
Riyan Nur Rifai
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Price Policy ◽  
Retail Price ◽  
External Factors ◽  
Primary Data ◽  
Analysis Tool ◽  
Defensive Strategy ◽  
Internal Factors ◽  
The Right

The purpose of this study is to find out what factors influence the implementation of the policy and formulate the strategy for implementing the policy. The main data type is primary data and is equipped with secondary data. Data collection methods are used interviews, questionnaires and literature studies. Research analysis used a SWOT analysis tool. Based on the results of the study that internal factors and external factors that influence the strength of internal factors consisting of easily published policies, adequate human resources, policy objectives and clear sanctions for policy violators. The weakness side is that the level of supervision is not optimal, the implementer rejects the policy, the highest retail price level is not right and the policy information has not been clearly conveyed. Whereas the opportunity side of external factors is the ability to increase rice stocks with imports, the government's readiness to fill rice stocks in the market and the public's encouragement to maintain stability in rice price stability. The threat side is the availability of rice from limited farmers, disruption of rice production factors and a long rice distribution chain. The right strategy used today is a defensive strategy. Tujuan penelitian ini untuk mengetahui faktor-faktor apa saja yang mempengaruhi implementasi kebijakan tersebut dan merumuskan strategi implementasi kebijakan tersebut. Jenis data utama digunakan data primer dan dilengkapi data sekunder. Metode pengambilan data digunakan wawancara, kuisioner dan studi kepustakaan. Analisis penelitian digunakan alat analisis SWOT. Berdasarkan hasil penelitian bahwa faktor internal dan faktor eksternal yang mempengaruhi yaitu dari sisi kekuatan pada faktor internal terdiri dari kebijakan mudah dipublikasikan, sumber daya manusia memadai, tujuan kebijakan dan sanksi jelas bagi pelanggar kebijakan. Sisi kelemahan yaitu tingkat pengawasan belum optimal, pelaksana menolak kebijakan, tingkat harga eceran tertinggi belum tepat dan informasi kebijakan belum tersampaikan dengan jelas. Sedangkan sisi peluang dari faktor eksternal yaitu kemampuan menambah persediaan beras dengan impor, kesiapan pemerintah untuk mengisi persediaan beras di pasar dan dorongan masyarakat untuk menjaga stabilitas stabilitas harga beras. Sisi ancaman yaitu ketersediaan beras dari petani terbatas, gangguan faktor produksi beras dan rantai distribusi beras panjang. Strategi yang tepat digunakan saat ini yaitu strategi defensif.

scholarly journals PENDAPATAN DAN STRATEGI PEMASARAN PETANI MELON DI KABUPATEN SELUMA

2020 ◽  
Vol 7 (1) ◽  
pp. 57-69
Author(s):  
Wahyudi Wahyudi ◽  
Evi Andriani ◽  
Ana Nurmelia
Keyword(s):  
Quantitative Analysis ◽  
Qualitative Analysis ◽  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Farm Income ◽  
Average Income ◽  
The Development Strategy

This study aims to determine the income and marketing strategies of melon farmers in Seluma Regency. The study was conducted in July 2019. The population in this study amounted to 20 melon farmers. The type of data used in this study are primary data and secondary data. Data analysis methods used in this study are quantitative analysis and qualitative analysis. Quantitative analysis is used to calculate the level of income of melon cultivation with the calculation of farm income analysis. Meanwhile, qualitative analysis is used to determine the development strategy of melon cultivation using SWOT analysis. From this research, the average income of melon farmers in Seluma District was Rp 9,835,112,500 with an income of Rp 13,527,800,000 and expenditure costs of Rp 3,692,687,500. The strategy used in improving the marketing of melons is to sell melons with various processed variants of melons, marketing melons can be done with a partnership system, creating special transportation facilities in the process of melon distribution and increasing sales by adding product innovation Keywords : Melon, Revenue, Marketing strategy

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