Chosen marketing and public relations techniques used by Ewa Chodakowska in promoting a healthy lifestyle - study on opinions of respondents on the Ewa Chodakowska method

2016 ◽  
Vol 6 (2) ◽  
pp. 84-91
Author(s):  
A. Tyrańska-Fobke ◽  
A. Konieczna ◽  
A. Kuich ◽  
A. Janaszczyk ◽  
K. Leoniuk
Keyword(s):  
Physical Activity ◽  
Public Relations ◽  
Marketing Strategy ◽  
Obesity Prevention ◽  
Healthy Lifestyle ◽  
Study Group ◽  
Place Of Residence ◽  
Physically Active ◽  
Internet Users ◽  
Chi Squared

Purpose: To assess the opinions of people, using, or familiar with Chodakowska’s method, on her marketing strategy and public relations. Materials and methods: The research was conducted between the 31st of March and the 4th of April 2014. A questionnaire, consisting of 31 questions was created and uploaded at website. All internet users, interested in Chodakowska’s method, were able to take part in the research. The study group consisted of 1005 respondents. Results; The vast majority of respondents familiar in any way with Chodakowska used her workout programs. The Chi-squared test indicated statistically significant dependency between the place of residence and using Chodakowska’s workout programs. Among the ways of getting to know Chodakowska’s workout programs, friends proved to be the most common and the official Facebook fan page took second place. Among all respondents, who use the workout programs have never used any program, before they learned about Chodakowska and her method. The majority of respondents declare that the popularity of Chodakowska is due to the free of charge YouTube movies, then the regularly updated Facebook fan page, building a community of physically active people. Conclusions: The results of the study it is possible to state that using a customized approach and creating a positive image in relations with society can be adopted in promoting physical activity and a healthy diet. In addition, one can state that when developing future obesity prevention campaigns, the achievements and experience of Chodakowska should be taken into account.

scholarly journals The Healthy Children, Strong Families 2 (HCSF2) Randomized Controlled Trial Improved Healthy Behaviors in American Indian Families with Young Children

2018 ◽  
Vol 3 (Supplement_2) ◽  
pp. 53-62 ◽  
Author(s):  
Emily J Tomayko ◽  
Ronald J Prince ◽  
Kate A Cronin ◽  
KyungMann Kim ◽  
Tassy Parker ◽  
...  
Keyword(s):  
Physical Activity ◽  
Randomized Controlled Trial ◽  
Health Behaviors ◽  
Obesity Prevention ◽  
Screen Time ◽  
Healthy Lifestyle ◽  
Controlled Trial ◽  
Healthy Children ◽  
Randomized Controlled ◽  
Home Based

ABSTRACT Background American Indian (AI) families experience a disproportionate risk of obesity due to a number of complex reasons, including poverty, historic trauma, rural isolation or urban loss of community connections, lack of access to healthy foods and physical activity opportunities, and high stress. Home-based obesity prevention interventions are lacking for these families. Objective Healthy Children, Strong Families 2 (HCSF2) was a randomized controlled trial of a healthy lifestyle promotion/obesity prevention intervention for AI families. Methods Four hundred and fifty dyads consisting of an adult primary caregiver and a child ages 2 to 5 y from 5 AI communities were randomly assigned to a monthly mailed healthy lifestyle intervention toolkit (Wellness Journey) with social support or to a child safety control toolkit (Safety Journey) for 1 y. The Wellness Journey toolkit targeted increased fruit/vegetable (F/V) intake and physical activity, improved sleep, decreased added sugar intake and screen time, and improved stress management (adults only). Anthropometrics were collected, and health behaviors were assessed via survey at baseline and at the end of Year 1. Adults completed surveys for themselves and the participating child. Repeated measures analysis of variance was used to assess change over the intervention period. Results Significant improvements to adult and child healthy diet patterns, adult F/V intake, adult moderate-to-vigorous physical activity, home nutrition environment, and adult self-efficacy for health behavior change were observed in Wellness Journey compared with Safety Journey families. No changes were observed in adult body mass index (BMI), child BMI z-score, adult stress measures, adult/child sleep and screen time, or child physical activity. Qualitative feedback suggests the intervention was extremely well-received by both the families and our community partners across the 5 participating sites. Conclusions This multi-site community-engaged intervention addressed key gaps regarding family home-based approaches for early obesity prevention in AI communities and showed several significant improvements in health behaviors. Multiple communities are working to sustain intervention efforts. This trial was registered at clinicaltrials.gov as NCT01776255.

Influence of Perceived Sport Competence and Body Attractiveness on Physical Activity and other Healthy Lifestyle Habits in Adolescents

2011 ◽  
Vol 14 (1) ◽  
pp. 282-292 ◽  
Author(s):  
Juan Antonio Moreno-Murcia ◽  
Pedro Hellín ◽  
David González-Cutre ◽  
Celestina Martínez-Galindo
Keyword(s):  
Physical Activity ◽  
Structural Equation ◽  
Healthy Lifestyle ◽  
Equation Model ◽  
Self Concept ◽  
Lifestyle Habits ◽  
Physically Active ◽  
Body Attractiveness ◽  
Sport Competence ◽  
Intention To Continue

The purpose of this study was to test an explanatory model of the relationships between physical self-concept and some healthy habits. A sample of 472 adolescents aged 16 to 20 answered different questionnaires assessing physical self-concept, physical activity, intention to be physically active and consumption of alcohol and tobacco. The results of the structural equation model showed that perceived sport competence positively correlated with current physical activity. Body attractiveness positively correlated with physical activity in boys and negatively in girls. Current physical activity positively correlated with the intention to be physically active in the future and negatively with the consumption of alcohol and tobacco. Nevertheless, this last relationship was only significant in boys. The results are discussed in connection with the promotion of healthy lifestyle guidelines among adolescents. This model shows the importance of physical self-concept for engaging in physical activity in adolescence. It also suggests that physical activity is associated with the intention to continue being physically active and with healthy lifestyle habits.

scholarly journals No More Bricks in the Wall: Adopting Healthy Lifestyles through Physical Education Classes

2019 ◽  
Vol 16 (23) ◽  
pp. 4860 ◽  
Author(s):  
Rubén Trigueros ◽  
Adolfo J. Cangas ◽  
José M. Aguilar-Parra ◽  
Joaquín F. Álvarez ◽  
Alexandre García-Más
Keyword(s):  
Physical Activity ◽  
Physical Education ◽  
Structural Equation ◽  
Psychological Control ◽  
Goodness Of Fit ◽  
Healthy Lifestyle ◽  
Psychological Needs ◽  
Childhood And Adolescence ◽  
School Students ◽  
Physically Active

Despite the multiple benefits associated with practicing physical activity regularly, less than 20% of the population do it on a daily basis. Physical education classes could contribute, during childhood and adolescence, to consolidating adherence to healthy lifestyle habits. The present study involved 606 secondary school students between the ages of 13 and 19. We analysed the relationships between the perception of psychological control and support for autonomy, the satisfaction and frustration of psychological needs, mind-wandering and mindfulness, positive and negative emotions, motivation towards physical education classes, physical activity and the intention to be physically active—all through a structural equation model, which presented acceptable goodness-of-fit indices. The results showed that students who feel more autonomous see that their psychological needs are met and feel emotionally positive; this will result in the development of autonomous motivation towards physical education classes and physical activity that, in turn, could lead to a greater intention to be physically active.

Older Adults’ Opinions on Fall Prevention in Relation to Physical Activity Level

2016 ◽  
Vol 37 (1) ◽  
pp. 58-78 ◽  
Author(s):  
Susanna Tuvemo Johnson ◽  
Cathrin Martin ◽  
Elisabeth Anens ◽  
Ann-Christin Johansson ◽  
Karin Hellström
Keyword(s):  
Physical Activity ◽  
Older Adults ◽  
Content Analysis ◽  
Fall Prevention ◽  
Healthy Lifestyle ◽  
Qualitative Content Analysis ◽  
Adaptive Strategies ◽  
Activity Level ◽  
Behavioral Strategies ◽  
Physically Active

The purpose of this study was to explore and describe older adults’ opinions regarding actions to prevent falls and to analyze differences in the opinions of highly versus less physically active older adults. An open-ended question was answered by 262 individuals aged 75 to 98 years living in the community. The answers were analyzed using qualitative content analysis, and differences in the categories were compared between highly and less physically active persons. Physical activity was measured according to a five-level scale. The content analysis resulted in eight categories: assistive devices, avoiding hazards, behavioral adaptive strategies, being physically active, healthy lifestyle, indoor modifications, outdoor modifications, and seeking assistance. Behavioral adaptive strategies were mentioned to a greater extent by highly active people, and indoor modifications were more often mentioned by less active older adults. Support for active self-directed behavioral strategies might be important for fall prevention among less physically active older adults.

scholarly journals Healthy lifestyles survey in schoolchildren 'Conta Peso e Medida'

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
J D Ferreira ◽  
A R Sá
Keyword(s):  
Physical Activity ◽  
School Health ◽  
Healthy Lifestyle ◽  
Sport Activity ◽  
College Education ◽  
Positive Association ◽  
Healthy Diet ◽  
Physically Active ◽  
Late Night ◽  
Mother Education

Abstract Background A healthy lifestyle should be followed since childhood. To do so a healthy diet and to be physically active are mandatory. To measure and improve that the School Health Project “Com Peso e Medida” was applied throughout schools from the ARS Centro region. Methods In the context of School Health questionnaires were given out to school children. The questions pertained to health habit. Questions about socioeconomic characteristics were also included. 464 responses were collected. The responses were collected in a database in MS Excel. The database was then run in SPSS to provide a statistical analysis. Results All the students were attending the 5th grade. Median age was 10 years old. There was a similar sex distribution with 50.6% males. Mother education was higher than fathers with 24.7% and 15.7% college education respectively. There was a significative association between the parents' education degree (p < 0.01). In terms of meal frequency, the students had a median of 5 meals a day. 93.3% of them had breakfast every day, 66.4% had a morning snack, 83.4% had an afternoon snack and 30.2% had a late-night snack. Considering the ingredients consumed daily only 41.7% ate the recommended amount of daily vegetables and 30.4% the daily amount of fruit. On a different note 28.6% ate candies more than once a week, and 41.5% drank soft drinks more than once a week. Questions about the physical activity habits revealed that 50.8% watched more than one hour of television every day and 29.1% played videogames more than one hour. 39.2% had no sport activity outside school. There was a positive association between the mother education level and sports practice (p < 0.01) and fruit consumption (p = 0.19). Conclusions A healthy diet and regular physical activity are cornerstones in a Health promoting lifestyle. With this study was possible to ascertain the lifestyle of young schoolchildren. With those results it's possible to set futures measures to best improve health. Key messages Healthy habits should be developed since early on to give way to a healthy life. To better prepare the future we need to know what health choices the children are taking today.

scholarly journals The evaluation of health-related behaviours between the physically active and non-active women

2014 ◽  
Vol 124 (1) ◽  
pp. 10-13 ◽  
Author(s):  
Dariusz Boguszewski ◽  
Jakub Grzegorz Adamczyk ◽  
Sylwia Kowalska ◽  
Judyta Sado-Drapała ◽  
Monika Lewandowska ◽  
...  
Keyword(s):  
Physical Activity ◽  
Positive Attitude ◽  
Healthy Lifestyle ◽  
Positive Influence ◽  
Physically Active ◽  
Medical Institutions ◽  
Health Related ◽  
The Face ◽  
Group 2 ◽  
Group 1

Abstract Introduction. In the face of the more and more general threat with civilization diseases the promotion of healthy lifestyle should be one of main activities of educational and medical institutions. Aim. The aim of the work was comparison of chosen elements of healthy lifestyle between the young physically active women and non-sports ones. Material and methods. The survey was carried out on 156 women aged 18-35 years, divided into two groups. Persons physically active were classified into Group 1 (n=72), whereas into Group 2 - non-active ones (n=84). The investigative tool was the Inventory of Health-Related Behaviours by Juczyński (where health-related behaviours were rated in four categories: proper nutrition habits, prophylaxis behaviours, and positive attitude and health practices). Differences between the data were qualified with the t-student test for independent groups; level p≤0.05 was accepted as of minimum significance. Results. The results show that physically active persons pay greater attention to healthy lifestyle than non-sports people. The general indicator of health-related behaviours was noticeably higher in Group 1 (p=0.007). Greatest differences (p=0.008) were noted within the range of nutritional habits, and the least significant ones - in positive attitude (p=0.546). Conclusion. The positive influence of the physical activity on other aspects of the healthy lifestyle has been proven. It seems legitimate to promote physical activity among women of every age

scholarly journals The Use of Sports Apps for Engaging in Physical Activity

2021 ◽  
Vol 2 (121) ◽  
pp. 28-33
Author(s):  
Silvija Baubonytė ◽  
Karolina Deliautaitė ◽  
Kristina Mejerytė Narkevičienė ◽  
Irena Valantinė
Keyword(s):  
Physical Activity ◽  
Healthy Lifestyle ◽  
Ease Of Use ◽  
Smart Devices ◽  
Smart Device ◽  
Key Factors ◽  
Physically Active ◽  
Personal Innovativeness ◽  
Lack Of Information ◽  
Sports Involvement

Background. As healthy lifestyle and physical activity become more relevant, sports apps are receiving more attention as one of the most convenient tools for monitoring one’s physical condition. While activity-related apps are thought to be effective tools for health care and management, there is still a lack of information on the key factors that motivate individuals to download and use them. Seeing the large selection of different sports apps with similar functions, it can be assumed that other factors, such as certain characteristics of the apps or the user’s characteristics can also influence the consumer’s choice. Methods. The study included 410 physically active subjects who were using sports apps (137 men and 273 women). To establish sports app usage, the questionnaire developed by Ha, Kang, and Ha (2015) was used.  The statistical analysis of the data was performed using SPSS. Results.  In the analysis of different factors, the perception of sports apps was assessed the most positively. All these factors were more likely to be assessed positively by women than by men (p ≤ .05). The strongest correlations with intentions were found between perceptions of sports apps (enjoyment, ease of use, usefulness, reliability) (r > .5, p ≤ .01) while with other variables correlations were slightly lower.   Conclusions. Women are more positive about the use of sports apps, in their perceptions and their connection to the smart device. Intentions to use sports apps are most influenced by perceptions of sports apps and personal innovativeness, which not only directly affects the intentions themselves, but also influences the perceptions that influence the intentions. Keywords: smartphones, smart devices, sports involvement, innovation, perception.

scholarly journals Introducing MyPlate in the Curriculum of Nutrition Teaching for Undergraduate Medical and Health Allied Professions of Palestinian Students

2021 ◽  
Author(s):  
Nihal Natour ◽  
Mariam Al-Tell
Keyword(s):  
Physical Activity ◽  
Nursing Students ◽  
Healthy Lifestyle ◽  
Demographic Variable ◽  
Healthy Diet ◽  
Nutritional Deficiencies ◽  
Age Difference ◽  
United States Department ◽  
Physically Active ◽  
Allied Health Students

Abstract Introduction: MyPlate is an American educational tool that was introduced by United States Department of Agriculture (USDA) as replacement for MyPyramid. It provides the American public with key messages on healthy diet, but was not studied in other populations.Aims: we aimed to study the acceptance and utility of MyPlate among Palestinian medical and allied health students by introducing the application in the nutrition course which is part of curriculum.Methods: Electronic survey was distributed on social media and university platforms to Palestinian students at schools of medicine, nursing and pharmacy at Najah University. The survey collected data on demographic variable, obesity, nutritional deficiencies, nutritional problems and use of MyPlate. In addition vegetables use, physical activity information. Data was analyzed using IBM SPSS 21 software.Results: We included 106 students in the study. 68% of our study group were females, 58.% medical students, 44% were nursing students, and the rest were pharmacy students. 89% of our students reported using knowing MyPlate, 61% reported using MyPlate and 79% reported that they found the use of application easy. The reason for using the application were mainly related to calculating the needed calories and plan a healthy diet. However, our students reported low ability to change their lifestyle accordingly. There was no age difference between users and non-users (19.4 y ± 0.8 y versus 19.8 y ± 0.8 y) or BMI ((20.0±4.6) Kg/m2 versus (21.3±5.8) Kg/m2). MyPlate users were more physically active, but there was no difference in physical activity.Conclusion: MyPlate was very well accepted among our students but they need follow up to improve adherence to healthy lifestyle

scholarly journals The Impact of Body Mass Index on Physical Activity and Cardiac Workload

2021 ◽  
Author(s):  
Myra Jane Bloom ◽  
Lakin Mckenzie Brown ◽  
Scarlet Rae Jost ◽  
Andrew Stuart Ian Donald Lang ◽  
Nancy Viola Mankin ◽  
...  
Keyword(s):  
Physical Activity ◽  
Body Mass Index ◽  
Heart Rate ◽  
University Students ◽  
Body Mass ◽  
Healthy Lifestyle ◽  
Physically Active ◽  
Heart Rates ◽  
Healthy Lifestyle Interventions ◽  
The Impact

AbstractBackgroundHaving an abnormal body mass index (BMI) adversely affects cardiac workload and level of physical activity.ObjectiveTo examine the relationship between cardiac workload, physical activity, Sex, and BMI.MethodsThe number of steps taken per day (Steps) and minutes per week spent in targeted heart rate zones were collected from primarily first and second year university students (n = 1,801; 62% female) over a standard, 15-week long semester. Other data collected included BMI, Sex, Age, and Class Standing. Sex differences in BMI, Steps, and training heart rate zone (heart rates above 50% of max) minutes (THR) were evaluated, correlations between the study parameters were analyzed, and one-way ANOVA was used to test between competing models. The values p < .05 were considered statistically significant.ResultsStatistically significant (p < .05) differences between males and females were found for Steps, THR, and BMI. Males were more physically active but spent 18% less time with heart rates above 50% of max. Students who had abnormal BMI values, both low and high, experienced greater cardiac workload (p < .05), even though they were found to be less physically active (p < .05).ConclusionOur study revealed that university students with abnormal BMI values experienced greater cardiac workload, even though they are less physically active. Thus, physical fitness and healthy lifestyle interventions should also include underweight students in addition to students who are overweight or obese.

scholarly journals Applying the Model of Goal-Directed Behavior, Including Descriptive Norms, to Physical Activity Intentions

2016 ◽  
Vol 119 (1) ◽  
pp. 5-26 ◽  
Author(s):  
Gabriele Esposito ◽  
René van Bavel ◽  
Tom Baranowski ◽  
Néstor Duch-Brown
Keyword(s):  
Physical Activity ◽  
Structural Equation ◽  
Online Survey ◽  
Descriptive Norms ◽  
Physically Active ◽  
Internet Users ◽  
Confirmatory Factor ◽  
Subject Pool ◽  
Fit For Purpose ◽  
Goal Directed Behavior

The theory of planned behavior (TPB) has received its fair share of criticism lately, including calls for it to retire. We contribute to improving the theory by testing extensions such as the model of goal-directed behavior (MGDB, which adds desire and anticipated positive and negative emotions) applied to physical activity (PA) intention. We also test the inclusion of a descriptive norms construct as an addition to the subjective norms construct, also applied to PA, resulting in two additional models: TPB including descriptive norms (TPB + DN) and MGDB including descriptive norms (MGDB + DN). The study is based on an online survey of 400 young adult Internet users, previously enrolled in a subject pool. Confirmatory factor analysis (CFA) showed that TPB and TPB + DN were not fit for purpose, while MGDB and MGDB + DN were. Structural equation modelling (SEM) conducted on MGDB and MGDB + DN showed that the inclusion of descriptive norms took over the significance of injunctive norms, and increased the model's account of total variance in intention to be physically active.

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