scholarly journals O mercado de trabalho em Relações Públicas: estudo sobre o cenário da atividade trabalhista formal no Brasil (2013-2018)/The job Market in Public Relations: study on the scenario of formal labor activity in Brazil (2013-2018)

2021 ◽  
Vol XI (21) ◽  
pp. 145-166
Author(s):  
Tiago-Costa Martins ◽  
◽  
Victor da Silva Oliveira ◽  
Mônica Elisa Dias Pons ◽  
◽  
...  
Keyword(s):  
Public Relations ◽  
Economic Activities ◽  
Public And Private ◽  
The Public ◽  
Know How ◽  
Private Organizations ◽  
Investment Cost ◽  
The Impact ◽  
Made In

The study made by the Federation of Industries from Rio de Janeiro – FIRJAN pointed the growth of the Public Relations profession in Brazil between 2015 and 2017 years associated to the concern in organizations with the understanding by the consumers in the promotion and maintenance of the image (FIRJAN, 2019). The hiring of this kind of professional may be recognized as an intellectual investment cost to the organizations (Bolaño, 2002), reflecting directly in the formal labor activity. The study is reflexive to the Public Relations. First, because it says that the growth of the formal labor in Public Relations is connected to the impact in the digitization and experience value of the consumer. It implies in the graduation and qualification of the professionals inside the market. Second, because it takes to discuss the intense structural transformation of the profession: structural; if it is realized the changes in the position of the profession in economic activities and, consequently, in form of constitution of the profession while a know-how technique; intense, if it can be analyzed in time and in the quantity of formal labor constituted by the profession in Brazil. From these elements, the present research broadens the labor analysis in Public Relations. The methodologic approach made in this investigation used the qualitative and quantitative procedures. Qualitative, by the bibliographic review to build the theoretical framework about a paper for and in the economic system, as the occupation particularities of the Public Relations and the recent transformations. Quantitative, the research shows the view of the formal labor of the public relations through de Annual Relation of Social Information from Economic Ministry (Brazil), in a time analysis from 2013 to 2018. It was specifically analyzed the occupation of the Public Relations inside the National Classification of the Economic Activities (CNAE), while there is formal labor in public and private organizations. The study discussions point to a more specific view to quantity, the sectors of actuation, the salary dimension and the possibility to realize some transformation in the professional act in the economy of Brazil. Among 2013 and 2018 almost two thousand jobs were created in the area. In 2013, five sectors corresponded 53% of the occupations (1. Industry of transformation; 2. Administrative activities; 3. Technical and scientific activities; 4. Business and vehicles reparation; 5. Public administration). In 2018, one more time, five sectors corresponded 54% of the occupations (1. Technical and scientific activities; 2. Education; 3. Industry of transformation; 4. Administrative activities; and 5. Other service activities). By the organization side, it was realized that the number public relations bonds are an allocation of the professional sources with the capacity to comprehend and use knowledge pro the organizations. However, this knowledge was not implied in the sectors which generate material products constituted after a process of factory transformation, as it was spread in the conception in the labor value since XVIII and XIX centuries. The growth in number of jobs was in a sector which the final product did not constitute in a material physical good, but in services which effort the ampliation in the competitivity and conflict resolution generated in (re) production in economy. The public relation professional is, as a fact, part of a group intelligence in service of capitalist accumulation (Bolaño, 2002). The collected data corroborate to the perception of the professional in the broadening of the competitivity and in the resolution of conflicts generated in the (re) production of the economies.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE

2017 ◽  
Vol 7 (4) ◽  
pp. 21-38
Author(s):  
Hamza Saad Mohamed
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Empirical Studies ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Private Organizations ◽  
Gulf Countries ◽  
Perceptions And Attitudes ◽  
Social Media Tools

Despite growing interest in social media over the last few years all over the world, there is a lack of empirical studies on the extent to which PR practitioners in the UAE are using social media tools, and in particular, during crisis. Consequently, this study is designed to bridge this gap in research. The study aims to bring to attention the dynamics of using social media among public PR practitioners during crisis in one of the Gulf countries -countries that have different economic, social and political contexts. The current study is considered one of the pioneer studies in the public relations' field in the UAE which aims to investigate how public relations practitioners are using social media tools in crisis. It also explores public relations practitioners' perceptions and attitudes towards using social media during crisis. A random sample of 160 PR practitioners was selected from different public and private organizations in the UAE. The results indicated that PR practitioners are active and heavy social media users in their organizations during crisis. Furthermore, the study confirmed that the most commonly used communication strategies were compensation, corrective action and justification. Additionally, the study suggested that the organization's websites and Twitter were the most effective social media tools used during a crisis.

scholarly journals The impact of Covid-19 lockdown on socio-economic activities in Kaduna State, Nigeria

2020 ◽  
Vol 2 (1) ◽  
pp. 41-51
Author(s):  
Abdulkadir Muhammed Yahaya ◽  
◽  
Adenike Montiliat ◽  
Hajara Salahudeen ◽  
◽  
...  
Keyword(s):  
Research Methodology ◽  
Reliable Data ◽  
Religious Activities ◽  
Economic Activities ◽  
Public And Private ◽  
The Public ◽  
Exact Time ◽  
Commercial Activities ◽  
The World ◽  
The Impact

Purpose: Coronavirus (Covid-19) pandemic affects social and economic activities all over the world. This study analyses the impact of lockdown caused by the pandemic in Kaduna State, Nigeria, so that the public can appreciate it and take adequate measures to curb it. Research methodology: A total of 370 questionnaires were administered to traders, worshippers, parents and marketers. The interview was also conducted in mosques and churches, markets and houses to collect data during and after the Covid-19 lockdown. The data were collected within a month from Tuesday 21 May 2020 to 21 June 2020. Results: The results reveal that 67% of the respondents see commercial activities doing well before the lockdown, but only 12% during the lockdown and a further 59% after the lockdown. The results also revealed that 56% of the respondents see educational acquisitions doing well before the lockdown, 13% during and 24% after the lockdown. The results further show that 60%, 10% and 53% were for before, during and after the lockdown, respectively, for religious activities. Limitation: The data was not collected before the lockdown but only during and after. This might not give highly reliable data for one of the data was organised not at the exact time of the incidence. Contribution: The study will help both public and private organisations appreciate the difficulties caused by the lockdown in the state so as to find alternative ways of cubbing the pandemic subsequently. The study can also be replicated in some areas with similar characteristics. Keywords: Impact, Covid-19, Lockdown, Socio-economic activities

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

The Right to Information in India Implementation and Impact

2015 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
_______ Naveen ◽  
_____ Priti
Keyword(s):  
Public Life ◽  
Public Authorities ◽  
The Public ◽  
Know How ◽  
The People ◽  
The Government ◽  
Right To Information ◽  
The Right ◽  
The Impact

The Right to Information Act 2005 was passed by the UPA (United Progressive Alliance) Government with a sense of pride. It flaunted the Act as a milestone in India’s democratic journey. It is five years since the RTI was passed; the performance on the implementation frontis far from perfect. Consequently, the impact on the attitude, mindset and behaviour patterns of the public authorities and the people is not as it was expected to be. Most of the people are still not aware of their newly acquired power. Among those who are aware, a major chunk either does not know how to wield it or lacks the guts and gumption to invoke the RTI. A little more stimulation by the Government, NGOs and other enlightened and empowered citizens can augment the benefits of this Act manifold. RTI will help not only in mitigating corruption in public life but also in alleviating poverty- the two monstrous maladies of India.

scholarly journals Long-term effectiveness of elderly health care voucher scheme strategies: a system dynamics simulation analysis

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Ka Chun Chong ◽  
Hong Fung ◽  
Carrie Ho Kwan Yam ◽  
Patsy Yuen Kwan Chau ◽  
Tsz Yu Chow ◽  
...  
Keyword(s):  
Primary Care ◽  
Chronic Disease ◽  
Public Sector ◽  
System Dynamics ◽  
The Elderly ◽  
Healthcare Services ◽  
Dynamics Simulation ◽  
Public And Private ◽  
The Public ◽  
The Impact

Abstract Background The elderly healthcare voucher (EHCV) scheme is expected to lead to an increase in the number of elderly people selecting private primary healthcare services and reduce reliance on the public sector in Hong Kong. However, studies thus far have reported that this scheme has not received satisfactory responses. In this study, we examined changes in the ratio of visits between public and private doctors in primary care (to measure reliance on the public sector) for different strategic scenarios in the EHCV scheme. Methods Based on comments from an expert panel, a system dynamics model was formulated to simulate the impact of various enhanced strategies in the scheme: increasing voucher amounts, lowering the age eligibility, and designating vouchers for chronic conditions follow-up. Data and statistics for the model calibration were collected from various sources. Results The simulation results show that the current EHCV scheme is unable to reduce the utilization of public healthcare services, as well as the ratio of visits between public and private primary care among the local aging population. When comparing three different tested scenarios, even if the increase in the annual voucher amount could be maintained at the current pace or the age eligibility can be lowered to include those aged 60 years, the impact on shifts from public-to-private utilization were insignificant. The public-to-private ratio could only be marginally reduced from 0.74 to 0.64 in the first several years. Nevertheless, introducing a chronic disease-oriented voucher could result in a significant drop of 0.50 in the public-to-private ratio during the early implementation phase. However, the effect could not be maintained for an extended period. Conclusions Our findings will assist officials in improving the design of the EHCV scheme, within the wider context of promoting primary care among the elderly. We suggest that an additional chronic disease-oriented voucher can serve as an alternative strategy. The scheme must be redesigned to address more specific objectives or provide a separate voucher that promotes under-utilized healthcare services (e.g., preventive care), instead of services designed for unspecified reasons, which may lead to concerns regarding exploitation.

Research from China finds no significant difference in impact of public service motivation (PSM) in public and private sectors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Public Sector ◽  
Private Sector ◽  
Employee Performance ◽  
Intention To Leave ◽  
Public And Private ◽  
Content Type ◽  
The Public ◽  
Significant Difference ◽  
Set Up ◽  
The Impact

Purpose The authors assumed PSM would be higher in the public sector, but they set up a trial to find out if this was the case. Design/methodology/approach To test their theories, the authors conducted two independent surveys. The first consisted of 220 usable responses from public sector employees in Changsha, China. The second survey involved 260 usable responses from private sector employees taking an MBA course at a university in the Changsha district. A questionnaire was used to assess attitudes. Findings The results found no significant difference between the impact of public sector motivation (PSM) on employee performance across the public and private sectors. The data showed that PSM had a significant impact on self-reported employee performance, but the relationship did not differ much between sectors. Meanwhile, it was in the private sector that PSM had the greatest impact on intention to leave. Originality/value The authors said the research project was one of the first to test if the concept of PSM operated in the same way across sectors. It also contributed, they said, to the ongoing debate about PSM in China.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals National Immunization Program: Computerized System as a tool for new challenges

2015 ◽  
Vol 49 (0) ◽  
Author(s):  
Ana Paula Sayuri Sato
Keyword(s):  
Implementation Process ◽  
Developed Countries ◽  
Nominal Data ◽  
Immunization Program ◽  
High Coverage ◽  
Public And Private ◽  
The Public ◽  
National Immunization ◽  
Innovative Tool ◽  
The Impact

The scope and coverage of the Brazilian Immunization Program can be compared with those in developed countries because it provides a large number of vaccines and has a considerable coverage. The increasing complexity of the program brings challenges regarding its development, high coverage levels, access equality, and safety. The Immunization Information System, with nominal data, is an innovative tool that can more accurately monitor these indicators and allows the evaluation of the impact of new vaccination strategies. The main difficulties for such a system are in its implementation process, training of professionals, mastering its use, its constant maintenance needs and ensuring the information contained remain confidential. Therefore, encouraging the development of this tool should be part of public health policies and should also be involved in the three spheres of government as well as the public and private vaccination services.

How does the public and private university environment affect students’ entrepreneurial intention?

2017 ◽  
Vol 59 (6) ◽  
pp. 550-564 ◽  
Author(s):  
Mario Duarte Canever ◽  
Maria Renata Martínez Barral ◽  
Felipe Garcia Ribeiro
Keyword(s):  
Business Students ◽  
Private Universities ◽  
Principal Component ◽  
Private University ◽  
Entrepreneurial Intention ◽  
Public And Private ◽  
Content Type ◽  
University Environment ◽  
The Public ◽  
The Impact

Purpose The purpose of this paper is to explore the causal links between public and private university environments and the entrepreneurial intention (EI) of students. Design/methodology/approach The impact of different university environments on the students’ EI was checked using a model adapted from Krueger et al. (2000). The study comprised a sample of students enrolled in business administration from three public and three private universities at first semester (freshmen) and at the last two semesters (senior) in Brazil. The model was measured through various questions and later assessed by principal component analysis to build constructs. Via t-test and path analysis the EI and the antecedents were subjected to a comparative analysis to test the equality of the models across the four categories emerged. Findings The two main types of Brazilian university environments (public and private) do not present significant differences in the way they influence EI and its antecedents. Both the tests of means and the tests of measurement of the structural relations between constructs confirm this finding with only a few exceptions. The result of this study is opposed to other studies carried out in Brazil, by showing that the public university environment is not worse for the entrepreneurship than the private. The environmental effects are mostly equal and they as a whole are not conducive to the development of EI. Research limitations/implications The study comprises business students only, and enrolled on regular universities. It is worth highlighting that evidence was brought to the debate for a group of universities in Brazil. Replicating the study with students from other areas and other universities, as well as students in Master’s and Doctorate programs could enrich the analyses. Practical implications This study provides insight into entrepreneurship education, as to which the university environment is conducive to the entrepreneurship. It brings insights for the development of entrepreneurial universities. Originality/value This study contributes to understanding the differences between the public and private universities environment regarding students’ EI.

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