scholarly journals Medición y evaluación de la comunicación en empresas seleccionadas del gremio de comunicadores de Cancún / Measurement and evaluation of communication in selected companies of the Cancun communicators union

Author(s):  
Magda Rivero-Hernández

This paper inquired about how some selected professionals from the guild of communicators in Cancún grouped in the Association of Public Relations of Mexican Caribbean (ARPCM for its initials in Spanish) use measurement and evaluation. The research approach is qualitative, since the interest was to deepen in the phenomenon studied. A bibliographic and documentary review was used to form the theorical basis, as well as a semi-structured interview conducted virtually (which was recorded and subsequently transcribed) to a non-probabilistic purposive sample. Twenty-two subjects belonging to the ARPCM were chosen who met the following conditions: to be an active member of the Association in June 2021, that the terms Public Relations, Communication or Institutional Image appeared in the title of their position, and that they had been in the position for more than three years. Out of a population of 70 active members, 22 were selected: 2 belonging to civil associations, 5 to consulting agencies, 2 to hotels, 2 to restaurants, 3 to recreational parks, 2 to real estate agencies. 2 to travel agencies and 4 representing universities, from which 13 were women and 9 were men. Among the issues on which the interview focused were their conception of measurement and evaluation, whether they were doing it, and their satisfaction with the way in which they were currently carrying out this measurement and evaluation process. Also, there were inquiries about the indicators they used and if they were associated with their communication objectives, the main methods and the use given to the results, as well as the evaluation of the internal communication, indicators employed, among others. The results showed that they give the importance that these issues deserved, but are not completely satisfied with the way they put them into practice. On the other hand, they have evaluation indicators associated with their communication objectives, but the prevalence is on the measurement of products and effects, instead of results and impacts of communication; as well as they focus on reporting activities instead of goals, objectives and results that are correlated with those of the organization. At times of the so-called “new normality”, priority has been given to actions, messages, new media, but there is still something to be done for improvement in their evaluation; which is why, in the future, emphasis will have to be placed on this. Particularly, in improving knowledge about planning, goals, objectives, metrics, indicators, and their scope, as well as the possibilities to determine effects on the organization´s audiences. In view of the above, it is concluded that there is still a long way to go for the guild of communicators in Cancún in this regard.

2021 ◽  
Vol 5 (3) ◽  
pp. 367
Author(s):  
Trifosa Joan Ervani ◽  
Lina Sinatra Wijaya

The Covid 19 pandemic occurred nowadays has resulted in many employees resigning due to discomfort at work. Therefore, every company needs to carry out an employee relations program to increase employee’s loyalty, especially during this pandemic. The aim of this study is to determine the employee’s loyalty which was formed by the implementation of the employee relations program carried out by Public Relations using new media during the pandemic. Data collection is done by conducting observations, documentation, and interviews. The results of this study shows that there are five forms of employee relations programs done to increase employee’s loyalty, among others, education and training programs, outstanding work motivation programs, award programs, special event programs, and internal communication media programs. The success of those employee relations program are shown by a decrease in the percentage of employee resignation, from 40% to 20% in one year. Evidence of employee’s loyalty formed by the employee relations program can also be seen from several attitudes and actions of employees that include obedience and compliance, responsibility, willingness to cooperate, sense of belonging, interpersonal relationships, and fondness for work. In addition, personal touch to employees has the greatest impact to increase employee’s loyalty to the Company.


Author(s):  
Akhmad Ulul Albab

This thesis aims to examine the management process applied in the Madrasah Murottilil Qur'an Al-Rifa'ie 2 Malang. Beginning with the curriculum planning process, implementing the curriculum, and how to evaluate the curriculum of the Madrasah Murottilil Qur'an Al-Rifa'ie 2 Malang. This research aims to find out and describe the managerial process of the curriculum, and the inhibiting factors in the implementation of efforts to achieve the vision, mission that has been set.This thesis is a report on the results of field research using a qualitative descriptive method with a case study research approach that takes place at the Al-Rifa'ie 2 Malang Boarding School.Data collection is done by interview, observation, and documentation. Data analysis is done by reducing data, then presenting data, and finally from the compiled data conclusions are drawn. Checking the validity of the data is done with credibility which includes Triangulation, peer checking, extension of observation time, increasing perseverance.The results of the analysis show that the curriculum management implemented by p Madrasah Murottilil Qur'an Al-Rifa'ie 2 At the planning stage, the process carried out was planning the implementation time, the learning program, making the academic calendar, and how the evaluation was held. At the implementation stage, it starts with a new santri test, conducts learning and conducts an ascension test. The evaluation process is carried out at least 2x in one month, and 1 and after one semester.


2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Eko Wahyono ◽  
Rizka Amalia ◽  
Ikma Citra Ranteallo

This research further examines the video entitled “what is the truth about post-factual politics?” about the case in the United States related to Trump and in the UK related to Brexit. The phenomenon of Post truth/post factual also occurs in Indonesia as seen in the political struggle experienced by Ahok in the governor election (DKI Jakarta). Through Michel Foucault's approach to post truth with assertive logic, the mass media is constructed for the interested parties and ignores the real reality. The conclusion of this study indicates that new media was able to spread various discourses ranging from influencing the way of thoughts, behavior of society to the ideology adopted by a society.Keywords: Post factual, post truth, new media


Author(s):  
Rizwan Ahmed ◽  
Syed Iftikhar Ali

<span>Implementing TQM practices at the Higher Educational Institutions of Pakistan,<span> especially at the business schools, is relatively a new concept and it is in its initial stages.<span> The theoretical framework of this study is based upon the instrument that measures the<span> extent of TQM implementation in Higher Education Institutions. Based upon literature<span> review, the framework having 14 dimensions is used in this study. Exploratory Factor<span> Analysis (EFA) extracted 13 factors as the determinants of TQM Implementation in<span> business schools of Pakistan such as Stakeholders’ Focus, Recognition and Reward,<span> Measurement and Evaluation, Process Control and Improvement, Resources, Leadership,<span> Empowerment are some of the main factors as each of these factors are explaining more<span> than 5% of the variation in the data<br /><br class="Apple-interchange-newline" /></span></span></span></span></span></span></span></span></span></span>


Author(s):  
Tyson Stewart

This article explores an important facet of the New Wave of Indigenous filmmaking in Canada: residential school system history and imagery, its place in the historical archive, and the way it is being retold and reclaimed in films like Rhymes for Young Ghouls (2013), Savage (2009), Sisters & Brothers (2015), Indian Horse (2017), and The Grizzlies (2018). While researching this topic, one unanswered question has left me feeling sometimes frustrated and often troubled: Is there a risk of producing pan-Indigenous readings, or worse, repeating the original propagandistic intentions of the original residential school photographs when they are used in new media?


2016 ◽  
Vol 12 (4) ◽  
pp. 706-718 ◽  
Author(s):  
Samuel Nana Yaw Simpson ◽  
Francis Aboagye-Otchere ◽  
Ruby Lovi

Purpose This study aims to examine the nature and extent of internal auditors’ (IAs) involvement in corporate social responsibility (CSR) assurance. It also ascertains the capacity building requirements to legitimise the role of IAs as a credible form of providing CSR assurance. Design/methodology/approach A qualitative research approach was adopted, where data were collected through semi-structured interview of IAs of companies in Ghana that produce CSR reports. Findings Findings suggest that companies appreciate the fact that the internal audit function could provide independent assurance on CSR reports. However, there is limited information on the nature and scope of the assurance procedures. Moreover, most IAs seem to lack the requisite knowledge and skills needed to effectively carry out CSR assurance engagements. These evidences suggest a relatively low level of reliance being placed on CSR assurance services provided internally. Research limitations/implications Findings are purely based on the perceptions of IAs. Future studies may include the views of those who appoint IAs (i.e. management). Practical implications Findings engender discussions on the need for IAs and regulators of IAs (e.g. the Institute of Internal Auditors), particularly those in developing countries to begin to conscientise practitioners on the changing roles of the IA in the areas of CSR and CSR assurance. Originality/value This study is one of the very few studies on CSR assurance from the perspective of IAs and it also based on evidence from an African context. Also, the study provides evidence on the need for a deliberate effort to equip internal audit practitioners to provide at least some minimal assurance on CSR disclosures and reports.


2021 ◽  
Vol 13 (1) ◽  
pp. 78
Author(s):  
Junita Junita ◽  
Zainuddin Zainuddin ◽  
Ibnu Hajar ◽  
Rahma Muti’ah ◽  
Marlina Siregar

This study aims to obtain a concrete picture of the effectiveness of the application of the principles of teacher Islamic communication in fostering the character of tenth grade students of Madrasah Aliyah Negeri Rantauprapat. The communication process in education is not only understood as a one-way knowledge transfer process, however, there must be a serious effort on the part of the educator / teacher, as a communicator, to be able to provide good role models. Qualitative research methods try to understand a phenomenon as the understanding of the respondents studied, with an emphasis on the subjective aspects of one's behavior. Qualitative research provides an opportunity for researchers to understand the way respondents describe the world around them based on the way they think. The researcher tries to enter the conceptual world of the subject under study to capture what and how things happen. Data collection techniques used in this study were interviews in this study researchers used a semi-structured interview (semitructure interview), namely: interviews in the category of in-depth interviews. Data about the application of teacher Islamic communication and the communication character of tenth grade students, data analysis used in this study during the field using the Miles and Huberman Model, namely the activities in qualitative data analysis are carried out interactively and continue continuously until completion, so that the data is already saturated.


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