scholarly journals El arte digital y su relación con la violencia de género

2019 ◽  
pp. 65
Author(s):  
Adriana Graciela Segura-Mariño ◽  
Andrés García-Umaña
Keyword(s):  
Content Analysis ◽  
Digital Media ◽  
Digital Art ◽  
Gender Violence ◽  
The Internet ◽  
Audience Participation ◽  
Online Environment ◽  
Traditional Media ◽  
Direct Communication ◽  
Two Stages

Resumen: Los medios digitales permiten una comunicación más directa que los tradicionales. Los activistas pueden optimizar su labor al encontrar nuevas formas de difundir mensajes, construidos en formatos audiovisuales con un componente estratégico para contrarrestar problemas sociales, como la violencia de género. Con esta investigación se pretende determinar si el arte digital es una herramienta persuasiva contra este problema en el entorno online. Esto se resolvió a través de dos etapas: la primera consta de una revisión bibliográfica; la segunda consiste en el análisis de contenidos sobre el desarrollo de las acciones online de artivistas que luchan contra la violencia de género, y sobre los proyectos influyentes (según ONU Mujeres y el Festival Iberoamericano de la Publicidad – FIAP) que se han realizado en distintos contextos geográficos, identificando su difusión en plataformas de comunicación, los formatos, contenidos, audiencia y engagement. Se detectó que no se aprovecha estratégicamente la comunicación 2.0; los pocos artivistas que tienen presencia en Internet se limitan a convocar a acciones offline; si bien los proyectos influyentes rompen estereotipos y promueven la participación de la audiencia, no se dirigen a los adolescentes, que son quienes más utilizan Internet. El trabajo multidisciplinario es clave para diseñar soportes altamente visuales y persuasivos.Abstract: Digital media allow a more direct communication than traditional media. Activists can optimize their work finding new ways to spread messages, which are built in audiovisual formats with a strategic component to counteract social problems, such as gender violence. The objective of this research is to determine if digital art is a persuasive tool against this problem in the online environment. This was resolved through two stages: the first one consists of a bibliographic review; the second one consists of a content analysis on the development of online actions by artivists who work against violence of gender, and on the influential projects (according to UN Women and the Ibero-American Advertising Festival - FIAP) that have been carried out in different geographical contexts, identifying their diffusion in communication platforms, the formats, contents, audience and engagement. It was detected that 2.0 communication is not used strategically; the few artivists with presence on the Internet only call for offline actions; Although influential projects break stereotypes and promote audience participation, they do not target adolescents, the ones who most use the Internet. Multidisciplinary work is key to designing highly visual and persuasive supports.

scholarly journals As RP em rede e o envolvimento dialógico em plataformas feministas (“A Coletiva” e “INMUNE”)

2020 ◽  
Vol 10 (20) ◽  
pp. 05-26
Author(s):  
Sonia de Sa
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Digital Media ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Gender Violence ◽  
Modus Operandi ◽  
The Public ◽  
Communication Option ◽  
Feminist Movements

Feminist movements are currently asserting themselves by the capacity of involvement and aggregation of activists and the public identified with the feminist cause, who have in common both the struggle for women's rights and the spaces where they create existence and attribute dimension to that struggle: digital social networks. The purpose of this article is to understand the communication strategies, supported by dialogue, that underlie this aggregation and sharing of meaning when it comes to feminism and its close connection with the fight for gender equality, the end of gender violence or the eradication of racism. Based on the theoretical review on networked PR (Grunig, 2009; Kent, 2017), networked dialogue (Theunissen & Wan Noordin, 2011; Smith & Taylor, 2017; and networked feminism (Fullagar, Parry and Johnson, 2019; Keller, Mendes & Ringrose, 2018; Araüna, Willem & Tortajada, 2019; Yang, Uysal & Taylor, 2017), we applied content analysis (Bardin, 2006) to publications and digital interactions on two Portuguese feminist platforms. Thus, in an adaptation of the model proposed by Lane and Kent (2018) - Dialogic Engagement Interaction - this exploratory study analyzes the dialogical involvement of Coletiva and INMUNE - Instituto da Mulher Negra de Portugal. The analysis results, however, shows a low level of dialogical involvement between organizations and their audiences and, consequently, a reduced collective force to stop online hate clusters with increasing protagonism and with highly technological and effective modus operandi. Thus, the outcomes indicate that the two platforms analyzed do not apply communication strategies through dialogue, limiting exchanges between the organization and the public to the classic top-down communication option, summarizing the practice of dialogical involvement in social digital media to the publication unidirectional content and openness to comments and other reactions. As for the hypotheses raised, only one of them was validated, taking into account that 1) there was no significant dialogical involvement in the content analysis of the two feminist platforms, and 2) although we were unable to verify in the content analysis of the two feminist platforms, the theoretical review validated the idea that online anti-feminist and hate clusters can be fought by online anti-feminist and anti-hate clusters with the same effectiveness in spreading messages as the former. And here, the networked PR must take the strategic and tactical leadership of the action. This work also proposes a model for the analysis of dialogical involvement in digital social networks based on the broader initial proposal of Lane and Kent (2018). The model we propose comprises six categories: 1) existence of comment(s), sharing(s) and / or emoji(s); 2) existence of comment(s) and answer(s); 3) existence of dialogue (with the five dialogical principles: mutuality, propinquity, empathy, risk and commitment; see in Kent, 2017).; 4) existence of freedom to choose the theme and the dialogical flow (when both parts – public and organization – are given freedom to choose the topic and flow of dialogue); 5) without agenda or manipulation (when there is no intention to put issues on the agenda, essentially, those that indicate manipulation); and 6) rhetorical (when a persuasion strategy is applied by both parts participating in the dialogue).

scholarly journals Possible Effects of Internet Use on Cognitive Development in Adolescence

2016 ◽  
Vol 4 (3) ◽  
pp. 4-12 ◽  
Author(s):  
Kathryn L. Mills
Keyword(s):  
Cognitive Development ◽  
Empirical Evidence ◽  
Digital Media ◽  
Cognitive Abilities ◽  
Internet Use ◽  
Media Use ◽  
Experimental Studies ◽  
The Internet ◽  
Online Environment ◽  
Policy Makers

The rise of digital media use and the ability to be in almost constant connection to the Internet has raised a number of concerns about how Internet use could impact cognitive abilities. In particular, parents and policy makers are concerned with how being ‘constantly online’ might disrupt social and cognitive development. This review integrates the latest empirical evidence on Internet use with relevant experimental studies to discuss how online behaviors, and the structure of the online environment, might affect the cognitive development of adolescents. Popular concerns are discussed in light of the reviewed evidence, and remaining gaps in knowledge are highlighted.

COVID-19 Deaths on the Digital Media

2021 ◽  
pp. 446-460
Author(s):  
Ferihan Ayaz
Keyword(s):  
Content Analysis ◽  
Digital Media ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Internet ◽  
Short Term ◽  
Internet Archive ◽  
The World

The COVID-19 pandemic has reached a level that threatens the health of the whole world. This study aimed to prevent misinformation on this subject by examining the death-related dimension of COVID-19 disease. In the study, the internet archive of three newspapers (Sabah, Hürriyet, and Sözcü) with the highest circulation as of October 2020 was searched with the keywords “corona death” and “COVID-19 death.” A total of 120 contents in three newspapers (40 items from each newspaper) were selected by a simple random sampling technique and all of them were subjected to content analysis. As a result, the COVID-19 disease was handled in a panic-inducing manner. This situation reflected the images. The deaths will increase even more in the winter months of 2020. Although there are initiatives regarding vaccination, not all people can benefit equally in the short term. Measures are often emphasized, especially by the Minister of Health. While COVID-19 deaths are increasing all over the world, how are they so low in China? This is a question in the contents.

scholarly journals Transformation of Loyalty to E-loyalty

2020 ◽  
pp. 51-56
Author(s):  
Elina Radionova-Girsa ◽  
Anda Batraga
Keyword(s):  
Content Analysis ◽  
Comparative Analysis ◽  
Scientific Literature ◽  
Online Communication ◽  
Business Development ◽  
The Internet ◽  
Online Environment ◽  
Consumer Loyalty ◽  
Online Mode ◽  
Internet Environment

As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. New factors that influence loyalty in the Internet environment, but not in the real world, were highlighted as the main results. All the new influencing factors are related to the company’s operation directly in the Internet environment and technical capabilities, as well as online communication. As a result, factor groups influencing the primary and secondary e-loyalty were found . This is an important topic of the 21st century, enabling businesses to move online mode and change their strategy according to the e-environment.

Point of Involvement, Purchase and Consumption

2011 ◽  
pp. 300-313 ◽  
Author(s):  
Neal M. Burns
Keyword(s):  
New Media ◽  
Digital Media ◽  
21St Century ◽  
Advertising Effectiveness ◽  
The Internet ◽  
Traditional Media ◽  
Global Marketplace ◽  
The Past ◽  
Technological Base ◽  
Measures Of Effectiveness

Advertising effectiveness and its measurement has characteristically been a subject of concern and debate and with the availability and access of the Internet and digital technology the issue is still elusive and complex. This chapter provides a review of the measures that were frequently used to determine the audience that was impacted with traditional media resources as well as those media and message processes generally called new or “alternative” - in that they are different than the traditional electronic, print and out-of home that have been used by advertisers and their agencies for more than 100 years. The chapter reviews and discusses which measures are simply cost indices and which are measures of effectiveness. The emphasis reflects the interests of both those working in the field as practitioners as well as those involved in its research and instruction. In a profession in which decisions in the past were built upon cost per thousand (CPT or CPM), cost per point (CPP) and the challenges of ROI and share fight, the metrics for new media must be precisely defined, valid and reliable. Assessing advertising effectiveness is–as has been said–challenging. The need to inform, persuade and sell in a global marketplace with a technological base that incorporates all we have used in the past plus the networks and mobile delivery now available have already served to make this aspect of communication a compelling set of opportunities. Digital media and delivery are revolutionary and their impact will be profound. Ideally, the problems to be solved will bring those doing the research and those in practice closer than they have been in the past. The metrics to be developed and the narratives that will follow will reflect the ways in which we relate to products and services and to each other in the 21st Century.

scholarly journals Values of a Profession in Crisis: the Tensions and Challenges Journalists from Traditional Media Face While Doing Journalism at a Time of Internet Consolidation

2019 ◽  
Vol 15 (1) ◽  
pp. 222-243
Author(s):  
Hendryo André ◽  
Kérley Winques
Keyword(s):  
Content Analysis ◽  
Graduate Students ◽  
Business Model ◽  
Structural Changes ◽  
The Internet ◽  
Professional Identities ◽  
Structured Interviews ◽  
Traditional Media ◽  
Interview Process ◽  
Post Industrial

The objective of this study is to understand the tensions and challenges which traditional media journalists face in light of the Internet and its increasing impact on production routines and professional identities. This study is a result from a Journalism Theory seminar held for journalism graduate students at Positivo University. The focus was to understand the structural changes which journalism is going through, and to raise questions about a business model crisis affecting journalistic companies. The study used semi-structured interviews with 14 journalists from Curitiba (Paraná, Brazil) and compared them with the report Post-Industrial Journalism: Adapting to the Present, penned by Anderson, Bell & Shirky (2013). Through the use of content analysis for the interview process, we observed a certain reluctance from journalists toward the new ecosystem presented in the report, as well as some difficulties they have in recognizing the power of new spaces of internet journalism.No presente estudo, buscou-se compreender tensões e desafios enfrentados por jornalistas que atuam em meios tradicionais com a intensificação dos impactos da internet na rotina produtiva e na identidade profissional. A pesquisa, originária de um seminário com graduandos da disciplina de Teorias do Jornalismo do curso de jornalismo da Universidade Positivo, buscou entender o contexto das mudanças estruturais que suscitam questionamentos sobre uma crise no modelo de negócios das empresas jornalísticas. O estudo surgiu com a aplicação de entrevistas semiestruturadas a 14 jornalistas de Curitiba (PR) e a confrontação desses conteúdos com o dossiê Jornalismo Pós-Industrial: adaptação aos novos tempos, escrito por Anderson, Bell & Shirky (2013). Observa-se, a partir de uma análise de conteúdo das entrevistas, resistência dos jornalistas ao novo ecossistema apresentado pelos autores do dossiê, bem como dificuldades para reconhecer as potencialidades dos novos espaços abertos ao jornalismo na internet.En el presente estudio se buscó comprender tensiones y desafíos enfrentados por periodistas que actúan en medios tradicionales con la intensificación de los impactos de la internet en la rutina productiva y en la identidad profesional. La investigación, originaria de un seminario con graduados de la disciplina de Teorías del Periodismo del curso de periodismo de la Universidad Positivo, intentó entender el contexto de cambios estructurales que suscita cuestionamientos sobre una crisis en el modelo de negocios de las empresas periodísticas. El estudio surgió con la aplicación de entrevistas semiestructuradas a 14 periodistas de Curitiba (Paraná, Brasil) y la confrontación de esos contenidos con el dossier Periodismo Post-Industrial, escrito por Anderson, Bell & Shirky (2013). Se observa, a partir de un análisis de contenido de las entrevistas, resistencia de los periodistas al nuevo ecosistema presentado por los autores del dossier, así como dificultades para reconocer las potencialidades de los nuevos espacios abiertos al periodismo en internet.

Im Archiv der Öffentlichkeit

2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Rudolf Maresch
Keyword(s):  
Mass Media ◽  
Public Sphere ◽  
Digital Media ◽  
Structural Transformation ◽  
The Internet ◽  
Human Beings ◽  
Oder Eine ◽  
The Public ◽  
Postal Services ◽  
The Public Sphere

Durch den digitalen Medienwandel ist der Begriff der Öffentlichkeit problematisch geworden. Die Debatte fokussiert sich zumeist auf die Frage, ob die sogenannte bürgerliche Öffentlichkeit durch das Internet im Niedergang begriffen ist oder eine Intensivierung und Pluralisierung erfährt. Rudolf Maresch zeichnet die berühmte Untersuchung der Kategorie durch Jürgen Habermas nach und zieht den von ihm konstatierten Strukturwandel der Öffentlichkeit in Zweifel. Dagegen verweist er auf die gouvernementalen und medialen Prozesse, die jede Form von Kommunikation immer schon gesteuert haben. Öffentlichkeit sei daher ein Epiphänomen nicht allein des Zeitungswesens, sondern der bereits vorgängig ergangenen postalischen Herstellung einer allgemeinen Adressierbarkeit von Subjekten. Heute sei Öffentlichkeit innerhalb der auf Novitäts- und Erregungskriterien abstellenden Massenmedien ein mit anderen Angeboten konkurrierendes Konzept. Mercedes Bunz konstatiert ebenfalls eine Ausweitung und Pluralisierung von Öffentlichkeit durch den digitalen Medienwandel, sieht aber die entscheidenden Fragen in der Konzeption und Verteilung von Evaluationswissen und Evaluationsmacht. Nicht mehr die sogenannten Menschen, sondern Algorithmen entscheiden über die Verbreitung und Bewertung von Nachrichten. Diese sind in der Öffentlichkeit – die sie allererst erzeugen – weitgehend verborgen. Einig sind sich die Autoren darin, dass es zu einer Pluralisierung von Öffentlichkeiten gekommen ist, während der Öffentlichkeitsbegriff von Habermas auf eine singuläre Öffentlichkeit abstellt. </br></br>Due to the transformation of digital media, the notion of “publicity” has become problematic. In most cases, the debate is focused on the question whether the internet causes a decline of so-called civic publicity or rather intensifies and pluralizes it. Rudolf Maresch outlines Jürgen Habermas's famous study of this category and challenges his claim concerning its “structural transformation,” referring to the governmental and medial processes which have always already controlled every form of communication. Publicity, he claims, is an epiphenomenon not only of print media, but of a general addressability of subjects, that has been produced previously by postal services. Today, he concludes, publicity is a concept that competes with other offers of mass media, which are all based on criteria of novelty and excitement. Mercedes Bunz also notes the expansion and pluralization of the public sphere due to the change of digital media, but sees the crucial issues in the design and distribution of knowledge and power by evaluation. So-called human beings no longer decide on the dissemination and evaluation of information, but algorithms, which are for the most part concealed from the public sphere that they produce in the first place. Both authors agree that a pluralization of public sphere(s) has taken place, while Habermas's notion of publicity refers to a single public sphere.

Making the Most of the Internet for Failure Analysis

1998 ◽  
Author(s):  
Dan J. Bodoh
Keyword(s):  
New Media ◽  
Failure Analysis ◽  
Digital Media ◽  
Optimization Theory ◽  
The Internet ◽  
Digital Medium ◽  
Production Distribution ◽  
Digital Production ◽  
Computer Monitors ◽  
And Storage

Abstract The growth of the Internet over the past four years provides the failure analyst with a new media for communicating his results. The new digital media offers significant advantages over analog publication of results. Digital production, distribution and storage of failure analysis results reduces copying costs and paper storage, and enhances the ability to search through old analyses. When published digitally, results reach the customer within minutes of finishing the report. Furthermore, images on the computer screen can be of significantly higher quality than images reproduced on paper. The advantages of the digital medium come at a price, however. Research has shown that employees can become less productive when replacing their analog methodologies with digital methodologies. Today's feature-filled software encourages "futzing," one cause of the productivity reduction. In addition, the quality of the images and ability to search the text can be compromised if the software or the analyst does not understand this digital medium. This paper describes a system that offers complete digital production, distribution and storage of failure analysis reports on the Internet. By design, this system reduces the futzing factor, enhances the ability to search the reports, and optimizes images for display on computer monitors. Because photographic images are so important to failure analysis, some digital image optimization theory is reviewed.

Indigenous language newspapers and the digital media conundrum in Africa

2021 ◽  
pp. 026666692098340
Author(s):  
Kevin Onyenankeya
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Transformation ◽  
Qualitative Approach ◽  
Indigenous Language ◽  
Technological Determinism ◽  
Traditional Media ◽  
Digital Revolution ◽  
The Future ◽  
Major Factors

The future of journalism is being shaped by the convergence of technology and societal shifts. For indigenous language press in Africa battling to stay afloat amidst stiff competition from traditional media, the pervasive and rapidly encroaching digital transformation holds both opportunities and potential threats. Using a qualitative approach, this paper examined the implication of the shift to digital media for the future of the indigenous language newspaper in Africa and identifies opportunities for its sustainability within the framework of the theories of technological determinism and alternative media. The analysis indicates poor funding, shrinking patronage, and competition from traditional and social media as the major factors facing indigenous newspapers. It emerged that for indigenous language newspapers to thrive in the rapidly changing and technology-driven world they need to not only adapt to the digital revolution but also explore a business model that combines a futuristic outlook with a practical approach.

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