scholarly journals Reframing the Medium Theory: McLuhan, Meyrowitz, and Luhmann

Author(s):  
Yu Cheng Liu

This essay examines the concept of medium and other medium/media theories. Compared to the emphasis Marshall McLuhan and Joshua Meyrowitz place on the direct impact of the media on how people understand the world, the major theme of this paper is that such impact cannot be regarded as so direct, and their theories can be reframed with Niklas Luhmann’s social systems theory. Thus, we can distinguish the medium system from the psychological and other social systems, and at the same time structurally couple with them. The concept of the medium system has not been envisioned by Luhmann; he constructed and explained a general theory of society and of social systems. In spite of this, his theoretical insights provide the basis for extension of his work to frame the medium theory.

2021 ◽  
Vol 20 (1) ◽  
pp. 19-32
Author(s):  
Steven Hicks

Inspired by Marshall McLuhan, pianist Glenn Gould dedicated his career to polemics against the concert hall tradition. Through radio/television broadcasts, written works and contentious recorded catalogue, Gould advocated adoption of the new electric media environment of the mid-twentieth century, challenging musical traditions of centuries past. Gould also used telephonic technology to mediate contact with the outside world. Gould has been acknowledged by such authors as Paul Théberge as putting into practice the ideas of Marshall McLuhan. In this study, I follow Robert Logan’s work in media ecology and general systems and investigate Gould’s polemics through systems theory. In particular, I employ Niklas Luhmann’s theory of social systems, offering a model of society through which we may observe the effects of electric technology via the notion of functional de-differentiation of social systems as discussed by authors such as Erkki Sevänen. I suggest that Gould’s polemics are not just commentary on musical tradition but the media environments in which those traditions arose and show how we too can find solace in sound.


2006 ◽  
Vol 45 (4) ◽  
pp. 539-560 ◽  
Author(s):  
Domenico Tosini

The main purpose of this article is to present the fundamental concepts of a theory of social systems, with special reference to the concepts of medium and form, and their application in sociology. By challenging the indifference and opposition shown by most contemporary sociologists to the ontological and theoretical questions of social theory (e.g. in the case of micro-sociologists’ aversion to Parsons), systems theory has, from the beginning, represented an attempt at an analysis focusing on the fundamental concepts (and on their coherent relations) of a general theory of society. Ignoring the elaboration of these concepts may be tantamount to reducing sociology to countless collections of facts of a limited informative value. Indeed, only an adequate conceptual framework will suffice. Certain recent developments in systems theory offer useful tools. Some of these developments are illustrated in this article, which marshals a network of concepts, each dealing with specific aspects relating to sociological analysis.


2015 ◽  
Vol 9 (2) ◽  
Author(s):  
Patrick Fortmann

AbstractThe writings of Niklas Luhmann, the towering architect of modern systems theory, abound with references to the literature of early German Romanticism. Starting from this observation, the article investigates the relevance of certain Romantic ideas for the formation of Luhmann’s theory. Transcending categories of influence and commentary, it argues that literature does not anticipate theory in this case, nor does theory flesh out blind spots in literary texts. Rather, it suggests that systems theory repeatedly turns to Romanticism in order to perfect its tools and sharpen its concepts, increasing in complexity with each encounter. It is precisely this potential for interruption and growth that Luhmann sees and values in the early Romantics and that makes them privileged partners in his ongoing attempt to add new pillars to the grand edifice of his social theory.To be sure, the task of reconsidering the relations between systems theory and early Romanticism could take different routes and the article outlines some of these in a roadmap for alternative inquiries. A second aside, included in the article, addresses a potentially misleading case of homonymy – the notion of system. When the Romantics speak of ›system‹, often with some degree of reservation, they engage critically as well as poetically with the philosophy of German Idealism. Luhmann, by contrast, finds his models elsewhere and thus tends to circumvent this particular tradition.Nonetheless, in the ongoing endeavor of theory building, Romanticism seems to offer just the right kind of balance between affinity and resistance to systems theory to qualify as (what Luhmann considers the highest form of compliment) an irritation. Without a strong dose of Romanticism, one might say, systems theory would neither ›see‹ the world by way of observation, nor recognize the resilience of communication (even in the face of incomprehensibility), nor fully acknowledge the systemic processes of creating autonomy by way of autopoiesis.With Romanticism, Luhmann claims, art begins to reflect on its autonomy. Now fully liberated from serving religious purposes or teaching moral lessons, art commences anew. It becomes markedly and decidedly self-reflexive. Though it shares this feature with all functional systems, there is something special in the self-reflexivity, which constitutes the autonomy of art – the rejection of all determinations coming from the outside. Modern art presents nothing but art and it draws radical attention to this fact. Romantic irony, doublings, and a penchant for negotiating writing as the medium of literature, all perform this feat. Through such devices, Romanticism playfully showcases the autonomy of art and, by extension, the autopoiesis of art as social system. Looking at the way Romanticism treats and establishes autonomy deepens the theoretical insights into the workings of autopoiesis.Luhmann also credits Romanticism with exploring the boundaries of communication. He reads Romantic texts as staging prolonged experiments with self-sabotaging communications, be they reduplication, indeterminacy, oscillation, or incommunicability. While testing the limits of communication, Romanticism cannot help but demonstrate how unshakably robust the concept is – for communication can indeed communicate all of the above and still not fall apart. Since even outlandish communication fails to bring about its own end, the Romantics serve as a test case for a larger point Luhmann likes making: communication is the foundation of all social systems and as such, always continues, no matter what. Having been vetted in this way, his theory stands, as Luhmann notes with much delight.What Literary Studies consider as fiction, systems theory describes as a particular model of observation. Romanticism with its fairy tale universes, dream-like parallel spheres, unlikely encounters and split characters, offers contingent, ever-changing and always advancing observations. It thus brings to light that which is otherwise confined to the background – the world as it appears and as it potentially could be. In so doing, Romanticism makes the world, however fleetingly, noticeable for both the occasional reader as well as the astute theorist.Conversely, to Luhmann’s infatuation, the Romantics seem to have found in him exactly the kind of reader they always dreamed of – someone who transitions effortlessly from reader to critic, and who renews the textual tradition upon which he draws, unlocking the potential of texts as he endows them with new and unexpected meanings, while also deepening his own critical insights through the challenges they pose. Luhmann himself might either have been conscious of this connection or appalled by the suggestion, but in the intellectual encounters he sought and created throughout his works, the foremost theorist of social systems lets himself be profoundly irritated by the writers of early German Romanticism.


Author(s):  
Iin Rachmawati ◽  
Kumiko Shishido

Purpose: The purpose of this study is to know the impact of Covid 19 to travel desire of those Indonesian travelers to travel abroad. Research methods: This study used mix methods to give details on the data which was produced by the media related to this corona virus or more recently popular as Covid 19. The data has been gathered in the form of numbers and tables about the spread of Covid 19 over the world, about the victims infected by this virus over the last three months, as well as about the direct impact on the tourism sector for Indonesian travelers to travel abroad. Then, the data has explained descriptively in order to get deeper understanding about Covid 19 facts and travel impact towards Indonesian travelers. Results and discussions: The result showed that the spreading has happened almost in the entire world with most infected area is around Asia and Europe with the total case of 245,612. The death victims are 10,048 people and the survivors are 88,437 people. The data statistics are also showed for about 78% Indonesian travelers chose to cancel and reschedule their travel plans to abroad as well as 22% of them still have no idea what to do with their future trip. Conclusion: It can be concluded that Covid 19 has hit the tourism sector in Indonesia


Author(s):  
Carlos A. Scolari

Digital networks shape traditional actors (authors, readers, librarians, publishers, and other intermediaries), institutions (libraries, bookstores), processes (collaborative writing, translation, correction), and texts (hypertext, open access, wiki technology). The article deals with the main transformations in these fields from a media ecology perspective. Media Ecology is a discipline first outlined in the early 1960s by researchers like Marshall McLuhan, Neil Postman, and Walter Ong. From this perspective, the emergence of the World Wide Web in the 1990s and social media in the 2000s radically changed the conditions of the media ecosystem. In this new context the old media and actors must adapt to the new environment if they want to survive. The chapter deals with these mutations and adaptations in the specific field of book publishing.


2020 ◽  
Vol 15 (2) ◽  
pp. 150-164
Author(s):  
Claudio Baraldi ◽  
Laura Gavioli

This paper analyses healthcare interactions involving doctors, migrant patients and ‘intercultural mediators’ who provide interpreting services. Our study is based on a collection of 300 interactions involving two language pairs, Arabic–Italian and English–Italian. The analytical framework includes conversation analysis combined with insights from social systems theory. We look at question-answer sequences, where (1) the doctors ask questions about patients’ problems or history, (2) the doctors’ questions are responded to and (3) the doctor closes the sequence, moving on to another question. We analyse the ways in which mediators help doctors design questions for patients and patients understand and eventually respond to the doctors’ design. While the doctor’s question design aims at obtaining details which are relevant for the patients’ care, it is argued that collecting such details involves complex interactional work. In particular, doctors need help in displaying their attention to their patients’ problems and in guiding patients’ responses into medically relevant directions. Likewise, patients need help in reacting appropriately. Mediators help manage communicative uncertainty both by showing the doctor’s interest in what the patient says, and by exploring and rendering the patient’s incomplete, extended and ambiguous answers to the doctor’s questions.


2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.


2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.


2020 ◽  
Vol 11 (SPL1) ◽  
pp. 907-912
Author(s):  
Deepika Masurkar ◽  
Priyanka Jaiswal

Recently at the end of 2019, a new disease was found in Wuhan, China. This disease was diagnosed to be caused by a new type of coronavirus and affected almost the whole world. Chinese researchers named this novel virus as 2019-nCov or Wuhan-coronavirus. However, to avoid misunderstanding the World Health Organization noises it as COVID-19 virus when interacting with the media COVID-19 is new globally as well as in India. This has disturbed peoples mind. There are various rumours about the coronavirus in Indian society which causes panic in peoples mind. It is the need of society to know myths and facts about coronavirus to reduce the panic and take the proper precautionary actions for our safety against the coronavirus. Thus this article aims to bust myths and present the facts to the common people. We need to verify myths spreading through social media and keep our self-ready with facts so that we can protect our self in a better way. People must prevent COVID 19 at a personal level. Appropriate action in individual communities and countries can benefit the entire world.


Author(s):  
Vita Semanyuk

Accounting as a practical activity was being developed during millennia but the final forming of accounting science is impossible without the development of its modern theory, which is correspondent to the requirements of scientific doctrines of the 21st century. The existing theory, in many cases, is not good at all and, in general, it is the set of technical approaches of realization of double record. The results of economic investigations of the world level show the impossibility of modern accounting science to fulfill its functions because of its conservative character and it was not changed during many years. All these investigations have a direct impact on economy and show that the understanding of the basic postulates changes and the stress is made on psychological and social aspects and avoiding of material ruling.


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