scholarly journals The Impact of pandemic upon the attitude of the audience towards the communicator

2021 ◽  
pp. 22-34
Author(s):  
Nataliya Aleksandrovna Kontsevaya
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Life Events ◽  
Positive Feedback ◽  
Communication Process ◽  
Medical Doctors ◽  
Goods And Services ◽  
The People ◽  
Emotional Component ◽  
The Impact

PR-campaign requires an effective communication process between the communicator and the audience. Therefore, with the development of social networks and increasing importance of the audience and its positive feedback for promotion of the brand, the popular bloggers-influencers are being used as the communicators. These are the people who have certain authority and trust among their followers. They share not only their life events, but also opinions on various issues: from politics to environmental protection, as well as give recommendations for purchasing certain goods and services. Based on the two closes survey conducted by the author in 2019 and 2021, this article traces the change in the attitude of the online audience towards bloggers-influencers due to the coronavirus pandemic. Comparing the results of surveys, the author captures such tendencies as drop in the level of trust in the popular bloggers, an increase in the level of trust in medical doctors and niche bloggers. The author attempts to explain these tendencies by advancing the hypotheses that involve the emotional component of the concept of “trust”; namely, the content used by popular bloggers could cause negative emotions in the audience at the time of pandemic, while niche bloggers used relevant content and established better connection with their audience. As far as trust in the medical doctors, the author indicates a possible link with the increased number of medical doctors being the key speakers in mass media.

scholarly journals THE CONCEPTS OF SOCIAL NETWORKS AS A PARTICULAR KIND OF ELECTRONIC MASS MEDIA

Social Law ◽  
2019 ◽  
pp. 213-220
Author(s):  
M. Chalabieva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Online Communication ◽  
Electronic Media ◽  
Communication Process ◽  
Steady Increase ◽  
Transmission Of Information ◽  
The Impact ◽  
Mass Information ◽  
Segregated Structure

It is difficult to imagine the life of each person in a state of information vacuum, so it is naturalthat information becomes the main value of today. And the main tools in the process of its disseminationare mass media, in particular electronic media. The Internet is gradually becoming a universal, allencompassing communication environment for us, connecting many people, regardless of distances andnational borders. The online audience is steadily multiplying and therefore the impact of thiscommunication channel on the society is increasing. As the audience grows, there is a steady increase inthe amount of time people spend each day in the online communication process. Social networks arerapidly outpacing the "old" comprehensible media, benefiting from feedback from the audience. Theylisten to the wishes of readers / viewers, become an authoritative information channel. All this speaks tothe urgent need for effective regulatory regulation of the activity of social networks, such as electronicmedia, by the state. Social networks have ceased to be typical tools for the transmission of information; itis a fully segregated structure that requires "working" laws, with a clear conceptual apparatus. Theyhave long been the holders of rights and responsibilities, endowed with constitutional personality, aselectronic media. The article is devoted to research of real factors of activity of modern events as specialelectronic data of mass information. Investigated the validity of advanced measures to modern massmedia. The essence of the concept of "media", "social media", "multimedia" is analyzed. Thesubstantiated comprehension of the rigid measures, as not singled out by the element of constitutionaldevelopment, is outlined. The authors emphasize the importance of international events in the constructedinstitute of the "e-country" V. O. Zelensky. The article attempted to stimulate positive changes in thelegislature concerning the issues of electronic data of the mass media, necessary, as well as reliablechanges. At the same time, "social measurement as electronic media" is formed, which clearly defines itsproperties and features.

scholarly journals KOMUNIKASI TRANSENDENTAL MAPAJEJIWAN DALAM UPACARA MAPASELANG DI PURA PENATARAN AGUNG PUCAK MANGU BANJAR TINGGAN DESA PELAGA KECAMATAN PETANG KABUPATEN BADUNG

2018 ◽  
Vol 2 (1) ◽  
pp. 227
Author(s):  
I Wayan Rusdika ◽  
Ida Bagus Gede Candrawan ◽  
I Gusti Ayu Ratna Pramesti Dasih
Keyword(s):  
Communication Process ◽  
Literature Study ◽  
Functional Theory ◽  
Mutual Cooperation ◽  
Verbal Process ◽  
The People ◽  
Religious Theory ◽  
The Impact ◽  
Correct Data ◽  
The Universe

<p><em>Procession mapajejiwan conducted by two people sulinggih by reading the text of sacred dialogue is a real form of application of transcendental communication. Mapajejwan held as the top of the mapaselang ceremony that has the meaning as a process of the creation of the universe performed by God tangible Sang Hyang Semara Ratih. The problems that will be discussed are: 1) How is the transcendental communication process of mapajejiwan in Pura Penataran Agung Pucak Mangu ?, 2) What is the function of transcendental mapajajianwan communication in Pura Penataran Agung Pucak Mangu ?, 3) What is the impact of transcendental mapajajianwan communication in mapaselang ceremony in Pura Penataran Agung Pucak Mangu Temple?. Theories used to analyze problems are (1) S-O-R (Stimulus-Organism-Response), 2) religious theory and 3) structural functional theory. The subject of this research is a transcendental mapajajiwan communication as rangakian from mapaselang ceremony in Pura Penataran Agung Pucak Mangu. This study contains the steps that researchers do in the process of collecting data in order to obtain the correct data. The steps are as follows: (1) interview technique, (2) observation technique, (3) literature study technique.</em></p><p><em>The results showed (1) Transcendental communication process mapajejiwan seen based on series of ceremony mapaselang covering verbal process and nonverbal process. A verbal process that includes all processes that use words and language both orally and in writing. While the nonverbal process includes all the symbols used in the implementation of mapaselang ceremony. (2) The functions of transcendental communication include religious functions, intrapersonal functions and interpersonal functions. Religious function that is to purify and to pay the debt, intrapersonal function is to awaken Pucak Mangu's enforcement krama that everything in this world is a loan that must be returned, while the interpersonal function of transcendental communication is to unify the perception and convince the people that the universe was created by God as well as knowledge of what God has created. (3) The impact of transcendental communication of maps in the mapaselang ceremony includes two effects of positiv and social impacts. Posistivnya impact is to build the concept of sincerity in self, build the spirit of mutual cooperation and foster loving attitude of the universe and its contents in order to obtain the peace.</em></p>

scholarly journals Konsep Pendistribusian Kekayaan Menurut Al-Quran

2017 ◽  
Vol 2 (1) ◽  
pp. 13
Author(s):  
Taufik Hidayat
Keyword(s):  
Distribution System ◽  
Normative Values ◽  
Economic Systems ◽  
Value Judgment ◽  
Goods And Services ◽  
A Value ◽  
The People ◽  
Human Economic Activity ◽  
Structural Poverty ◽  
The Impact

Wealth according to the Qur'an: Distribution of current income is a very important thing. If the income distribution is not appropriate to do, then most of the income and resources would be controlled by the capitalist monopolies, resulting in many people remain in poverty despite the country having abundant resources. On these basic considerations can be affirmed that the welfare and prosperity of the people depend on the way how it should be equitable distribution system could be implemented. Islam as a source of value to combine economic development with the religious sector. The activities of distribution of goods and services and income, shall use a value judgment mechanistic determinism of Islam and not the other economic systems such as capitalism and socialism. Separation of positive and normative values lead to human economic activity economic destructive animal. The economic crisis that hit the Indonesian economy is the impact of the application of the system of political, legal, social system, education and the economy are not in accordance with value, impact on damage to ecosystems, forests, water pollution and the environment, and the process of structural poverty.

scholarly journals THEEXPOSURE OF BAGHDAD SLUM RESIDENTS TO TELEVISION DRUG ADVERTISEMENTS AND ITS TRENDS

2021 ◽  
Vol 13 (2) ◽  
pp. 32-42
Author(s):  
Hussein, J. Jaber ◽  
Keyword(s):  
Mass Media ◽  
Random Sample ◽  
Cluster Sampling ◽  
Purchase Decisions ◽  
Goods And Services ◽  
What Is Said ◽  
Television Advertisements ◽  
Central Statistical ◽  
Males And Females ◽  
The Impact

The advancement of science and technology in recent years has led to heavy and diversified production and thus market congestion in various goods and services; which led to an increase of competition among advertisers in order to meet the needs and wishes and to upgrade to the level of consumers. These upgrades have imposed an increase in the usage of the promotions, including advertising in terms of quantity and quality, to influence and persuade customers innovatively and creatively using all available mass media. The research aims to identify the attitudes of residents of poor areas towards television advertisements for medicines, and the impact of those advertisements on them in terms of making purchase decisions. To achieve the objectives of the research, a stratified random sample (cluster sampling) was selected based on data and statistics taken from the Ministry of Planning (Central Statistical Organization) according to the criteria (governorate, district, district, alley) with a size of 482 males and females. The research has reached a set of results, the most important of which is that 73% of the surveyed sample confirmed that they took slimming drugs, which were identified through television advertisements, and that 54.6% of the sample confirmed that they sometimes believe in what is said about the capabilities of drugs that are announced on screens. TV.

scholarly journals Applied principles of niche narrowing as an innovative strategy for promotion in social networks in the conditions of business digitalization and formation of the digital environment

2020 ◽  
Keyword(s):  
Social Networks ◽  
Rapid Development ◽  
Innovative Strategy ◽  
Scientific Methods ◽  
Goods And Services ◽  
Doing Business ◽  
General Scientific ◽  
Marketing Tool ◽  
Almost All ◽  
The Impact

In today's world, people go online not only for entertainment, but also to study, shop, search for the necessary information and more. And social networks are approaching a giant like Google every year in terms of number of users and frequency of using.Therefore, almost all entrepreneurs have their own page on social networks, which are an ideal platform for promoting their products and services. Over the past 10 years, a new Internet marketing tool has appeared that specializes in promoting and doing business on social networks – SMM (Social Media Marketing). And here it is especially important to build a quality and effective strategy that will make social networks a quality image and sales channel of any goods and services. The subject of the article is a marketing strategy for development and promotion in social networks.The purpose of the article is to develop the applied principlesof an innovative strategy for narrowing the niche for promotion in social networks according to the features and means of its implementation for various business projects, brands and blogs. General scientific methods are used, such as systems analysis, synthesis and abstract-logical – to clarify the features of the blogs in each niche, which work on the strategy of narrowing the niche; analysis of Facebook for Business algorithms – to determine the impact of such a strategy on the further effectiveness of targeted advertising and the allocation of a unique trade offer due to the strategy of narrowing the niche.The following results were obtained: ways of implementing a niche narrowing strategy for various blogs, brands and business projects were developed and demonstrated, their effectiveness was proved. Conclusions: the practical principles of implementing an innovative strategy for narrowing the niche for social networks, which can be used for various business projects, brands and blogs, described the possibilities of implementing this strategy according to their features and tools, highlighted the main advantages of this strategy for rapid development of social networks.

scholarly journals Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation

2018 ◽  
Vol 9 (3) ◽  
Author(s):  
Joseph Oluchukwu Wogu
Keyword(s):  
Rural Communities ◽  
Mass Media ◽  
Health Behaviors ◽  
Lassa Fever ◽  
Media Campaign ◽  
Awareness Campaign ◽  
The People ◽  
The Media ◽  
Behavior Modifications ◽  
The Impact

This paper investigates the impact of media campaign on the prevention and spread of Lassa fever in Ebonyi state. 354 respondents were randomly selected from six rural communities in the state as study sample, while structured questionnaires were used for collecting data. SPSS version 20.0 was used to analyze the data. Results of analysis reveal that the media campaign has rural reach but has little or no impact. The results also reveal that the campaign failed to create appropriate awareness of the disease, its preventive/curative health behaviors. It further reveals that there are no health behavior modifications among the people because of the campaign. Therefore, this paper recommends the modification of media contents to incorporate the required preventive/curative health behaviors. Secondly, mandatory mass media awareness campaign and jingles in every news hour is recommended.

scholarly journals Axioms as the Main Points of the Study of Mass Emotions in Social Communications

2020 ◽  
pp. 25-40
Author(s):  
Alevtyna Beletska
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Social Communication ◽  
Scientific Study ◽  
Communication Process ◽  
Mass Communications ◽  
Social Communications

The article continues the scientific study of the mass emotions nature in social communications caused by the means of mass communications (mass media, social networks). The article is based on 27 axioms (the statements that are the starting points for building a system of evidence): each subsequent axiom develops the previous one, as it obviously follows from it. The axioms are divided into 5 groups according to the logic of transition – from the axioms on individual emotions, to the axioms on emotions in mass communications and mass emotions in social communications. It is significant to note that the last axiom of the proposed list states that mass emotions as a phenomenon of social communication should be studied in the theory of social communication. The article elaborates the part of the topic “Mass emotions as a sphere of functioning of social communications”, which is currently relevant for all participants of social communication process. The proposed series of axioms could be a cornerstone of the theory of mass emotions in social communications.

scholarly journals The democracy in a network society: Problems and prospects of development

2020 ◽  
Vol 16 (2) ◽  
pp. 251-262
Author(s):  
Yaroslav V. Samarin ◽  
Keyword(s):  
Social Networks ◽  
New Media ◽  
Public Sphere ◽  
Deliberative Democracy ◽  
Social Issues ◽  
The Internet ◽  
Internet Age ◽  
The People ◽  
The Public Sphere ◽  
The Impact

This article examines the role of the new media and social networks as a factor in the development of deliberative democracy. In the late 1990s, it was thought that the communication revolution would be a way to overcome the crisis of representative democracy. With the development of the Internet, the transition from a hierarchical model of communications to a network was supposed to bring changes to the sphere of politics. New media and social networks should guarantee ac- cess of civil society to the political public sphere and help narrow the gap between the elite and the people. Requirements are being formulated to increase the transparency and accountability of state institutions, and to strengthen policy control. It was believed that the Internet will become a place where the principles of deliberative democracy will be embodied. But now we should admit that the new media development causes disappointment, and a times anxiety. Instead of the growth of public discussions, we may encounter “echo chambers”, a victim of the essence of information for effect, which as a result, leads to the radicalization of citizens. Governments and IT-corporations exploit the increased capabilities of social networks and Big Data to control and manipulate information, which jeopardizes the possibility of free discussion. The impact on emotions and simple slogans turned out to be more acceptable in the Internet age than a reflec- tive discussion on social issues. The communication revolution has led to changes in the public sphere, but at the same time, it can lead to the erosion of democracy.

scholarly journals Cuidado!!!: Malos educadores afectan la sociedad

2017 ◽  
pp. 233
Author(s):  
Aldo Yametti Vargas
Keyword(s):  
Mass Media ◽  
Complex Relationship ◽  
Common People ◽  
Internet Radio ◽  
The People ◽  
Relationship Of ◽  
The Impact

El artículo aborda la compleja relación del impacto de los mass-media en la población. Cómo a partir de mensajes mediáticos se crea una realidad que es introyectada por la población y actúa en consecuencia. Internet, Televisión, Radio y prensa escrita van colocando los temas de conversión cotidiana de la gente común e influyendo en sus comportamientos cotidianos.Palabras clave Manipulación / televisión / Internet / radio / prensa / realidadAbstract:The article approaches the complex relationship of the impact of mass-media in the population. How, from media-generated messages, a reality is created that is digested by the people who act consequently. Internet, Television, Radio and the written press introduce the daily topics of change for common people and influence in their daily behaviors.Key words Manipulation / television / Internet / radio / press / reality

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

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