scholarly journals THE CONCEPTS OF SOCIAL NETWORKS AS A PARTICULAR KIND OF ELECTRONIC MASS MEDIA

Social Law ◽  
2019 ◽  
pp. 213-220
Author(s):  
M. Chalabieva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Online Communication ◽  
Electronic Media ◽  
Communication Process ◽  
Steady Increase ◽  
Transmission Of Information ◽  
The Impact ◽  
Mass Information ◽  
Segregated Structure

It is difficult to imagine the life of each person in a state of information vacuum, so it is naturalthat information becomes the main value of today. And the main tools in the process of its disseminationare mass media, in particular electronic media. The Internet is gradually becoming a universal, allencompassing communication environment for us, connecting many people, regardless of distances andnational borders. The online audience is steadily multiplying and therefore the impact of thiscommunication channel on the society is increasing. As the audience grows, there is a steady increase inthe amount of time people spend each day in the online communication process. Social networks arerapidly outpacing the "old" comprehensible media, benefiting from feedback from the audience. Theylisten to the wishes of readers / viewers, become an authoritative information channel. All this speaks tothe urgent need for effective regulatory regulation of the activity of social networks, such as electronicmedia, by the state. Social networks have ceased to be typical tools for the transmission of information; itis a fully segregated structure that requires "working" laws, with a clear conceptual apparatus. Theyhave long been the holders of rights and responsibilities, endowed with constitutional personality, aselectronic media. The article is devoted to research of real factors of activity of modern events as specialelectronic data of mass information. Investigated the validity of advanced measures to modern massmedia. The essence of the concept of "media", "social media", "multimedia" is analyzed. Thesubstantiated comprehension of the rigid measures, as not singled out by the element of constitutionaldevelopment, is outlined. The authors emphasize the importance of international events in the constructedinstitute of the "e-country" V. O. Zelensky. The article attempted to stimulate positive changes in thelegislature concerning the issues of electronic data of the mass media, necessary, as well as reliablechanges. At the same time, "social measurement as electronic media" is formed, which clearly defines itsproperties and features.

scholarly journals The Impact of pandemic upon the attitude of the audience towards the communicator

2021 ◽  
pp. 22-34
Author(s):  
Nataliya Aleksandrovna Kontsevaya
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Life Events ◽  
Positive Feedback ◽  
Communication Process ◽  
Medical Doctors ◽  
Goods And Services ◽  
The People ◽  
Emotional Component ◽  
The Impact

PR-campaign requires an effective communication process between the communicator and the audience. Therefore, with the development of social networks and increasing importance of the audience and its positive feedback for promotion of the brand, the popular bloggers-influencers are being used as the communicators. These are the people who have certain authority and trust among their followers. They share not only their life events, but also opinions on various issues: from politics to environmental protection, as well as give recommendations for purchasing certain goods and services. Based on the two closes survey conducted by the author in 2019 and 2021, this article traces the change in the attitude of the online audience towards bloggers-influencers due to the coronavirus pandemic. Comparing the results of surveys, the author captures such tendencies as drop in the level of trust in the popular bloggers, an increase in the level of trust in medical doctors and niche bloggers. The author attempts to explain these tendencies by advancing the hypotheses that involve the emotional component of the concept of “trust”; namely, the content used by popular bloggers could cause negative emotions in the audience at the time of pandemic, while niche bloggers used relevant content and established better connection with their audience. As far as trust in the medical doctors, the author indicates a possible link with the increased number of medical doctors being the key speakers in mass media.

scholarly journals Axioms as the Main Points of the Study of Mass Emotions in Social Communications

2020 ◽  
pp. 25-40
Author(s):  
Alevtyna Beletska
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
Social Communication ◽  
Scientific Study ◽  
Communication Process ◽  
Mass Communications ◽  
Social Communications

The article continues the scientific study of the mass emotions nature in social communications caused by the means of mass communications (mass media, social networks). The article is based on 27 axioms (the statements that are the starting points for building a system of evidence): each subsequent axiom develops the previous one, as it obviously follows from it. The axioms are divided into 5 groups according to the logic of transition – from the axioms on individual emotions, to the axioms on emotions in mass communications and mass emotions in social communications. It is significant to note that the last axiom of the proposed list states that mass emotions as a phenomenon of social communication should be studied in the theory of social communication. The article elaborates the part of the topic “Mass emotions as a sphere of functioning of social communications”, which is currently relevant for all participants of social communication process. The proposed series of axioms could be a cornerstone of the theory of mass emotions in social communications.

scholarly journals Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19

2021 ◽  
Vol 13 (1) ◽  
pp. 129-146
Author(s):  
Enaidy Reynosa Navarro ◽  
Margit Julia Guerra-Ayala ◽  
Walther Hernán Casimiro-Urcos ◽  
Dolores Vélez-Jiménez ◽  
Nora Consuelo Casimiro-Urcos ◽  
...  
Keyword(s):  
United States ◽  
Social Networks ◽  
Mass Media ◽  
The United States ◽  
Electronic Media ◽  
International Survey ◽  
Socially Responsible ◽  
Media Communication ◽  
Prevention Education ◽  
The Media

The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted.   Keywords: Mass media; communication; electronic media; social networks; education; prevention

“Who should I grant access to my post?”: Identifying the most suitable privacy decisions on online social networks

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jose Alemany ◽  
Elena Del Val ◽  
Ana María García-Fornes
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Online Social Networks ◽  
Personal Information ◽  
Online Communication ◽  
Cost Benefit ◽  
Content Type ◽  
Capital Building ◽  
The Cost ◽  
The Impact

PurposeOnline social networks (OSNs) provide users with mechanisms such as social circles and individual selection to define the audiences (i.e., privacy policy) of the shared information. This privacy decision-making process is a hard and tedious task for users because they have to assess the cost-benefit in a complex environment. Moreover, little is known about how users assess the cost-benefit of matching the elements of online communication and their interests. Therefore, the purpose of this paper is to develop and test a research model to understand the impact that the types of receivers and the sensitivity of messages have on privacy decisions.Design/methodology/approachA study was conducted to understand how users evaluate the cost-benefit of the disclosure action in online social networks for the different types of receivers identified and the sensitivity of the message. Data from 400 respondents was collected and analyzed using partial least squares modeling.FindingsThe findings of this study demonstrated a trade-off variance between the perceived cost-benefit and the disclosure of sensitive information with different receiver types. Disclosing personal information with trusted receivers, influencer receivers and receivers from the circle of coworkers had a positive significant effect on social capital building. Conversely, disclosing personal information with receivers from the circle of family or unknown receivers had a significant negative effect on social capital building and even a significant positive effect on privacy concerns.Originality/valueRecent literature has documented the increasing interest of the research community in understanding users' concerns and interests in making the most suitable privacy decisions. However, most researchers have worked on understanding the disclosure action from a user-centered perspective and have not considered all of the elements of online communication. This study puts the focus on all of the elements of communication during disclosure actions, taking into account the properties of the message and receivers and the impact on users' cost benefit value.

Services of mass media and personal ecology: issue history

Servis plus ◽  
2015 ◽  
Vol 9 (4) ◽  
pp. 40-46
Author(s):  
Людмила Ефимова ◽  
Lyudmila Efimova
Keyword(s):  
Mass Media ◽  
Strong Influence ◽  
Public Life ◽  
Electronic Media ◽  
The Internet ◽  
New Information ◽  
Political Orientations ◽  
The Media ◽  
The Individual ◽  
The Impact

The media have a strong influence on public life in general, as well as on moral and socio-psychological image of every member of society in particular because any new information, broadcasted by media, directs in a certain way and contains repeated stereotypes of political orientations and values, self-reinforcing in the minds of individuals. Mass media has a powerful impact on the consciousness of every member of society, and is an effective influence on emotions of the individual, means of operative delivery of the selected information in different “territorial nooks” of any regions of the planet. The most demonstrative example is electronic media. Today, the impact of the media on the individual has increased much more. The Internet and television dominate other media in terms of impact; they have become the life of almost every family.

scholarly journals The impact of communication in the virtual environment on legal informatics

2020 ◽  
Vol 17 (4) ◽  
pp. 27-40
Author(s):  
Ivana Baltezarević ◽  
Radoslav Baltezarević
Keyword(s):  
Social Networks ◽  
Virtual Environment ◽  
Hate Speech ◽  
Rapid Development ◽  
Viral Marketing ◽  
Communication Process ◽  
The Internet ◽  
Marketing Communication ◽  
Legal Informatics ◽  
The Impact

Legal informatics is created in the context of the application of computers in law. The study of legal communication has become increasingly interdisciplinary in recent years, and in addition to fields traditionally interested in legal language (such as philosophy and linguistics), this area encompasses other disciplines, such as economics, sociology, anthropology, and psychology. Communication in a virtual environment within legal informatics and the administration of justice faces the challenges posed by globalization, migration and the growing multilingualism in the legal domain, and includes key issues of equality in access to justice in more complex, multicultural societies. Social networks influence different aspects of modern life and have a profound impact on interpersonal communication. They will continue to integrate more and more into the normal human experience and increase the scope of the human communication process. Every traditional communication channel has its obvious advantages and organizations should continue to use it, but the Internet is a channel in continuous development that enjoys great attention and is used by more than one-third of the global population. The emergence and development of techniques provided by the viral marketing strategy, strongly supported and empowered by the development of digital technologies, have given the opportunity to lesser known brands to position themselves in the mind of a large number of consumers. This can be done by creating content that will "reach" to the public and in that way to motivate further transmit of the message, through social networks, about their impressions of the product or service to other family members, friends or colleagues. Social networks, but also the Internet in general, with their rapid development become an inevitable marketing medium that will become an important factor in the business of the companies in the near future. Marketing communication is changing more and more every day in the way it communicates with consumers. By monitoring trends and developing innovative marketing communication techniques on social networks, it is possible to respond to market demands more precisely and better understand and respond to the hidden needs and wishes of consumers. Legal informatics, which is considered to be the process of managing information about data related to the legal aspects of business, is increasingly dealing with communication and content of social network users. This topic, therefore, has led to the development of mobile application and other mobile device development services advancing to step into the realm of law. Also, legal informatics, but also law in general, play a major role in identifying and sanctioning unethical and illegal activities in a virtual environment, such as hate speech and cybercrime, which can have unforeseeable consequences for information technology users and organizations and their business.

scholarly journals The Impact of the Online Environment on Academic Learning and Communication

Educatia 21 ◽  
2021 ◽  
pp. 133-143
Author(s):  
Mihaela Aurelia Ștefan ◽  
Keyword(s):  
Online Communication ◽  
Communication Process ◽  
Academic Learning ◽  
Main Concern ◽  
Online Environment ◽  
Digital Environment ◽  
Virtual Communication ◽  
High Expectations ◽  
Advantages And Disadvantages ◽  
The Impact

Starting from the premise that teaching is an act of communication, which is currently being done online, the main concern of education specialists is to optimize the process of online communication so as academic learning to be effective, meaningful and profound. As there is an interdependent relationship between communication and learning, this study is an investigative approach that aims to provide some data on students' perceptions of online communication. Effective and persuasive didactic communication, especially in the online environment, raises a number of difficulties and questions. How can the online communication process be optimized so that learning could be made more efficient? How can a challenging climate in the digital environment be built, what methods are more effective for stimulating interest and activating students? How do students relate to online training, what are the difficulties they encounter, the advantages and disadvantages they perceive? These are only a few questions that we are trying to find answers to in this study. In order to conduct our investigation, we used a sample of 126 participants, and as a research method we used the questionnaire-based survey and the interview. Following the processing of the results obtained, we were able to formulate conclusions relevant to virtual communication. Among them we mention: training students in the online didactic activity is more difficult, their involvement and participation being strongly influenced by the stress caused by technology. As for building a disinhibiting, stimulating environment, students have high expectations from the teachers.

scholarly journals The Impact of Social Networks on the Development of Students’ Social Competence

2021 ◽  
Vol 11 (3) ◽  
pp. 84
Author(s):  
Sergii Sharov ◽  
Marharyta Vorovka ◽  
Tetiana Sharova ◽  
Alina Zemlianska
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Competence ◽  
Online Communication ◽  
The Internet ◽  
Negative Effects ◽  
Methods Of Analysis ◽  
Survey Results ◽  
The Impact ◽  
Development Of Students

The article analyzes the possibilities which virtual social networks provide for the development of youth’s social competence. The authors analyze the results of the survey on the students’ use of virtual social networks for communication. To achieve the purpose of the research and to determine the essence and significance of social competence we used methods of analysis, synthesis and generalization of research works; the method of observation was used to identify the peculiarities of communication between young people in social networks; the method of questionnaire was used to collect information about the students’ preferences regarding the choice of specific virtual social networks for communication. The results of observations and questionnaires confirmed the suggestion that the time young people spend on online communication and surfing the Internet is increasing. The survey results of 107 students studying in Year 1-4 at the pedagogical university (Ukraine) let us make a conclusion that they often stay on virtual social networks browsing them from 2 to 4 times a day (51,4%). Almost a third of students are constantly on social networks. The most popular ones appeared to be Instagram (83,1%) and Facebook (28%). With the help of social networks students actively communicate with group mates (80,4%), friends and family (78,5%). Further research is planned to consider the ways how to avoid the negative effects of the Internet on students’ personality.

scholarly journals The Influence of Electronic Word-of-Mouth Communication on the Behaviour of the Theatre Audience Analysed Through the Kosovo Example

2017 ◽  
Vol 7 (2) ◽  
pp. 26
Author(s):  
Shpresë Mulliqi
Keyword(s):  
Social Networks ◽  
Interpersonal Communication ◽  
Information And Communication Technologies ◽  
Word Of Mouth ◽  
Online Communication ◽  
Primary Source ◽  
Electronic Word Of Mouth ◽  
The Social ◽  
Set Up ◽  
The Impact

The expansion of Internet, the development of the new information and communication technologies as well as social networks have revolutionized the social interaction as they have enabled individuals to quickly and conveniently get in touch with each other. The interaction performed online, defined as online interpersonal communication, or the Electronic word-of-mouth (eWOM), as seen in numerous research papers, impacted the consumer behaviour. This paper analyses audience behaviour when making decisions vis-à-vis cultural offers presented in social networks. Although the issue of subjectivity in relation to the offered content in these platforms is set up as a determining factor for using e-WoM and the social networks, the main results suggest that both have been used by audience as a primary source of information when deciding to visit a cultural event. Moreover social networks have been described as places where information is not headed by clienteles, thus significant, customer friendly and trustworthy, despite the fact that all these information are based on subjective impressions of each social network user. The limited number of research on the impact of online communication of the theatre audience has been perceived as an obstacle, as there are no guiding direction how we should do it, and as a challenge, given that through this research we will set the baseline for future researches that will analyse the effectiveness of eWoM.

The Interplay Between Social Movements and Media: From Creative Ways to Grab Media Attention to Spreading Fake News

Transilvania ◽  
2021 ◽  
pp. 76-82
Author(s):  
Raluca Mureșan
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Mass Media ◽  
Civic Engagement ◽  
Fake News ◽  
Communication Tools ◽  
Transmission Of Information ◽  
Massive Change ◽  
The Media ◽  
The Impact

Throughout this study we have attempted to identify how the media approached the protests from the period 2017-2019, protests which showed a massive change for the better concerning Romanian civic engagement and shaped a culture of protest characterized by a highly creative and humorful approach. In order to attract the attention of mass-media and to maximize the impact of their actions, protesters made use of modern communication tools and resorted to intricate choreographies and symbols. Social media played an important role in the organization and promotion of the protests, facilitating the transmission of information and acting like a catalyst of the popular discontent.

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