scholarly journals Pharmaceutical Marketing Transformation due to COVID-19 Pandemic

2021 ◽  
pp. 91-99
Author(s):  
Aseel Bin Sawad ◽  
Fatema Turkistani
Keyword(s):  
Marketing Strategies ◽  
Pharmaceutical Marketing ◽  
Digital Marketing ◽  
Pharmaceutical Companies ◽  
Physical Interaction ◽  
Infected People ◽  
Related Information ◽  
The People ◽  
Or Practice ◽  
And Shifts

Background: Since COVID-19 spreads from one person to others, it is necessary to stay away from others or reduce contact. This habit or practice is called social distancing. It encourages people to stay at their homes and to avoid crowded and/or public places. Objective: To evaluate and discuss changes and shifts in the pharmaceutical marketing strategies due to COVID-19. Methods: This is a narrative review articles and we use triangulation method to collect the related information from multiple electronic database. The results and findings of the selected articles were summarized and synthesized. Results: As the number of COVID-19 infected people grows and the uncertainty of finding a cure continues, the people are becoming more apprehensive. Pharmaceutical companies made changes to their marketing strategies. From being too invested with in-person marketing, most companies are now exploring options that do not require as much physical interaction. Pharmaceutical companies have been reliant on telemarketing, digital marketing, and miscellaneous offers. This change is primarily driven by fear of being infected by the virus and self-preservation. Conclusions: Based on the studies collected and reviewed in this paper, the changes appear to be successful especially with regard to digital marketing. This review provides an insight to marketing managers in the pharmaceutical industryto continue adjusting and modifying theirmarketing strategies due to COVID-19.Because this study focused on a specific sector (i.e., pharmaceutical)the results cannot be generalized and extended to other sectors.Future studies are needed to investigate the trends of changes and shifts of the pharmaceutical marketing strategies due to COVID-19.

Measuring Digital Marketing Performance

2020 ◽  
Vol 2 (1) ◽  
pp. 1-15
Author(s):  
Tasnia Fatin ◽  
Nayem Rahman
Keyword(s):  
Performance Measurement ◽  
Balanced Scorecard ◽  
Information Technologies ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
The Balanced Scorecard ◽  
Marketing Performance ◽  
Related Information ◽  
Measurement Practices ◽  
Significant Attention

Ever since its inception in the early 1990s, digital marketing has received significant attention as marketing strategies in industry and academia. The advent of the Internet and related information technologies has initiated the new marketing framework for business and business-related strategies. Companies have been taking significant actions to switch from traditional marketing to digital marketing strategies. Even then, the marketing performance measurement practices in this field are reported to be less developed. This article is an attempt to examine digital marketing media and its campaigns and provide a framework to measure the performance of digital marketing. To measure the performance of digital marketing campaigns, the article uses the balanced scorecard approach devised by Kaplan and Norton. In this article, descriptive comprehension is provided on the measurement of digital marketing performance. The measurement incorporates four perspectives such as customer, business value, internal processes, and growth and innovation. The outcome of this work may help managers and researchers gain insights into the theoretical and practical strategic characteristics of digital marketing and its performance measurement.

Peningkatan Kapasitas UMKM Kabupaten Gorontalo Utara dalam Meningkatkan Penjualan Melalui Strategi Pemasaran Digital

2019 ◽  
Vol 8 (2) ◽  
pp. 219-223
Author(s):  
Rampi Yusuf ◽  
Agus Lahinta
Keyword(s):  
Small And Medium Enterprises ◽  
Supply And Demand ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Goods And Services ◽  
Digital Ecosystem ◽  
The People ◽  
Village People ◽  
General Material ◽  
Medium Enterprises

The Covid-19 virus pandemic has destroyed the most important side of the economy, namely supply and demand. From the supply side, many Micro, Small and Medium Enterprises (MSMEs) have experienced a reduction in activity due to the policy of limiting social interaction which has resulted in the cessation of the production process, and from the demand side, reduced demand for goods and services has resulted in many MSMEs unable to maximize profits. One of the economic recovery strategies is to connect with the digital ecosystem, by digitizing the market so that business actors can continue to carry out their business activities even in the midst of the Covid-19 pandemic. The goal to be achieved in this activity is to increase the capacity of MSMEs and Hutakalo village people and their sales through digital marketing strategies. The methods used to achieve these goals are socialization and training. Through outreach activities, MSMEs together with the people of Hutakalo village were given general material on digital marketing strategies and how the Hutakalo village's MSMEs and communities were able to increase the value of their business sales by using digital marketing strategies. Meanwhile, training activities are carried out to improve the skills of MSMEs and Hutakalo villagers in using the Marketplace application to market their business products, which is supported by the ability to make product photos to make them look attractive to be marketed.

scholarly journals Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi

2021 ◽  
Vol 5 (6) ◽  
pp. 505-515
Author(s):  
Muhamad Azis Firdaus ◽  
Achmad Daeng GS ◽  
Indrawati Indrawati ◽  
Gerdha Erlinda Sari Lapoliwa ◽  
Jacky Chin
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Digital Products ◽  
Advertising Strategy ◽  
Related Information ◽  
Technological Advances

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

IMPLEMENTATION OF FATWA ULAMA COUNCIL ACEH CONCERNING MAINTAINING FARDHU KIFAYAH FOR THE MUSLIM’S CORPSE INFECTED BY COVID 19 IN BANDA ACEH

2020 ◽  
Author(s):  
Andri Nirwana
Keyword(s):  
Health Workers ◽  
Descriptive Analysis ◽  
Body Fluids ◽  
The Body ◽  
Analysis Approach ◽  
Data Sets ◽  
Infected People ◽  
The Public ◽  
The People ◽  
Banda Aceh

Abstract: The phenomenon of the people who forcibly took covid's corpse 19 from the hospital to be taken care of by Fardhu Kifayah by his family and the community, became a conclusion that there was community doubt about the management of Tajhiz Mayat conducted by the hospital. Coupled with the circulation of the video of the Ruku movement 'in the corpse prayer conducted by unscrupulous parties at the Hospital, became added doubts from the public against the hospital. To solve this problem, this research uses a Descriptive Analysis approach, namely by formulating a question, namely How to arrange Covid 19's body in Banda Aceh and this question will be answered with several theories and data sets from the field. So it was concluded in a conclusion that answered the formulation of the problems mentioned. Theoretically the spread of covid 19 is very fast, the size of the virus is only 0.1 micrometer and is in body fluids, especially nasopharyngeal fluid and oropharyngeal fluids of infected people, fluids in the body of covid 19 bodies can get out through every gap of the body such as mouth, nose, eye and rectum, because it requires special techniques in its management. Fardhu kifayah to covid 19 bodies should be carried out by trained Ustad and trained health workers, so that the spread stopped. The results of this study concluded that the management of the Moslem bodies died at Zainal Abidin Hospital in Banda Aceh was in accordance with the Fatwa of the Aceh Ulama Council (MPU) and the bodies were handled by trained Ustad and health workers.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Transformation from Traditional to Digital Marketing: A Case on Facebook Marketing for Micro Foodservice Brands

2020 ◽  
Vol 2 (2) ◽  
pp. 166-187
Keyword(s):  
Marketing Strategies ◽  
Restaurant Industry ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Per Se ◽  
Potential Customers ◽  
Inexpensive Technique ◽  
Facebook Marketing

This study analyses the transformation of marketing strategies from traditional to 'digital' and finds out the efficacy of 'Facebook' marketing for small or micro-enterprise brands; in the case of the restaurant industry. The study looks for the answers to questions such as How ‘Facebook' has changed the means of marketing in the case of small restaurant brands. Two restaurant brands were considered for the study. A qualitative case approach was adopted for the study. Major findings of the study have revealed that Facebook marketing is the direct, easiest and economical mode of communication with current and potential customers through 'Facebook page', to disseminate information regarding brand and services through 'Facebook posts', 'Comments' and 'chats'; besides, to maintain rapid feedback service to customers' queries. In addition, through 'Facebook' activities i.e., an instance of 'Likes', 'Reviews', 'Check-ins', and' Share' customers, themselves ensue as a source for promoting the brands. Nevertheless, for these small or microbrands' Facebook Marketing' per se, it is an inexpensive technique for effective marketing; additionally, it fosters mutual relationships and increases the level of customer engagement.

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

Multi-Disciplinary Opinions Focused on Healthcare Sector for Global Pandemic: COVID-19 (Preprint)

2020 ◽  
Author(s):  
Vinod Kumar Verma
Keyword(s):  
Internet Of Things ◽  
Research Community ◽  
Security And Privacy ◽  
Healthcare Sector ◽  
The Internet ◽  
Thought Process ◽  
Related Information ◽  
Global Pandemic ◽  
The People ◽  
The Internet Of Things

BACKGROUND COVID- 19 pandemics has affected the life of every human being in this world dramatically. The daily routine of the human has been changed to an uncertain extent. Some of the people are affected by the COVID-19, and some of the people are in fear of this epidemic. This has completely changed the thorough process of the people, and now, they are looking for solutions of this pandemic at different levels of the human addressable areas. These areas include medicine, vaccination, precautions, psychology, technology-assisted solutions like information technology, etc. There is a need to think in the direction of technology compliant solutions in the era of COVID-19 pandemic. OBJECTIVE The objective of this paper is to discuss the existing views and focus on the recommendations for the enhancement in the current situation from COVID-19. METHODS Based on the literature, perceptions, challenges, and viewpoints, the following opinions are suggested to the research community for the prevention and elimination of global pandemic COVID-19. The research community irrespective of the discipline focus on the following: 1. The comprehensive thought process for the designing of the internet of things (IoT) based solutions for healthcare applications used in the prevention from COVID-19. 2. Strategies for restricting outbreak of COVID-19 with the emerging trends in Ehealthcare applications. Which should be the optimal strategy to deal with a global pandemic? 3. Explorations on the data analysis as derived from the advanced data mining and warehousing associated with IoT. Besides, cloud-based technologies can be incorporated for the global spread of healthcare-related information to serve the community of different countries in the world. 4. The most adaptable method and technology can be deployed for the development of innovative solutions for COVID-19 related people like smart, patient-centric healthcare information systems. 5. Implementation of smart solutions like wearable technology for mask and PPE along with their disposal can be considered to deal with a global epidemic like COVID-19. This will lead to the manufacturing and incorporation of wearable technologies in the healthcare sector by industries. 6. A Pervasive thought process can be standardized for dealing with global pandemic like COVID-19. In addition, research measures should be considered for the security and privacy challenges of IoT services carrying healthcare-related information. These areas and directions are diverse but, in parallel, the need for healthy bonding and correlation between the people like researchers and scientists irrespective of their discipline. The discipline may vary from medical, engineering, computing, finance, and management, etc. In addition, standard protocols and interoperability measures can be worked out for the exchange of information in the global pandemic situations. RESULTS Recommendations Discussed CONCLUSIONS In this paper, the opinions have been discussed in the multi-disciplinary areas of research like COVID-19 challenges, medicines and vaccines, precautionary measures, technology assistance, and the Internet of Things. These opinions and discussion serve as an integrated platform for researchers and scientists to think about future perspectives to deal with healthcare-related COVID-19 pandemic situation. This includes the original, significant, and visionary automation based ideas, innovations, scientific designs, and applications focusing on Inter-disciplinary technology compliant solutions like IoT, vaccinations, manufacturing, preventive measures, etc. for the improvement of efficiency and reliability of existing healthcare systems. For the future, there is dire need to strengthen the technology not only in the one area but also for the interdisciplinary areas to recover from the pandemic situation rapidly and serve the community.

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

2021 ◽  
pp. 004728752110194
Author(s):  
Payal S. Kapoor ◽  
M. S. Balaji ◽  
Yangyang Jiang ◽  
Charles Jebarajakirthy
Keyword(s):  
Social Media ◽  
Federal Trade Commission ◽  
Service Providers ◽  
Digital Marketing ◽  
Intention To Stay ◽  
Argument Quality ◽  
Related Information ◽  
Sustainability Practices ◽  
Tourism Service ◽  
Primary Channel

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument quality and sponsorship status—have on travelers’ perceptions of a hotel’s commitment to sustainability and their intention to stay at the hotel. Results from four studies show that when eco-friendly hotels sponsor SMIs, an attribute-value message is more effective than a simple recommendation message in influencing travelers’ perceptions and intentions. Given the latest Federal Trade Commission regulations regarding sponsorship disclosure practices, the findings offer valuable insights for tourism providers using SMIs. The study findings suggest that SMIs should create sponsored messages that provide rational and objective information about the hotel’s sustainability practices to stimulate travelers’ related cognitions and persuade them to patronize the hotel.

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