Peculiarities of formation of potential of telecommunications enterprises

The purpose of the article – to analyze the peculiarities of forming the potential of a telecommunication enterprise and to suggest ways to increase the efficiency of its use. Research methodology. In the process of preparation of the article the methods of analytical, statistical and financial analysis were used. A scientific novelty is the proposal to use effective indicators of economic efficiency of the enterprise, such as profitability, profitability, cost, return on resources, investment, etc. to assess the effectiveness of the formation and use of the potential of the telecommunications enterprise. Conclusions. 1. The study of trends in the formation of the potential of telecommunications enterprises in Ukraine has determined that the pace of its development corresponds to the basic principles and principles of the concept of economic development and strategy of information society development adopted in Ukraine. The development of the economy of telecommunications enterprises is facilitated at the state level by developing new legislation in the information and telecommunications technologies sector in Ukraine, discussing and adopting new strategies for digital transformation aimed at using big data, blockchain, cloud technologies, robotics and the Internet of Things. 2. It is determined that the potential of a telecommunications enterprise is a unity of organizational, technical and information capabilities that contribute to the preparation and adoption of management decisions and influence its development. Features of capacity building determine the following components that ensure its functioning: software and hardware; personnel; information (databases); organizational, marketing, technical, technological, etc. 3. The system of financial indicators for definition of efficiency of functioning of the formed potential of the telecommunication enterprise is offered. 4. To ensure the formation of a strong potential of the telecommunications company in the work identified a number of key measures, including the creation of information systems, ensuring its operation by special staff, information security, creating new digital products and services, e-commerce and digital marketing. business analytics and big data management, etc. Key words: telecommunication enterprises, capacity building, potential structure of telecommunication enterprise, evaluation indicators, state support.

THEORETICAL AND METHODOLOGICAL BASES OF ASSESSMENT OF ECONOMIC STABILITY OF THE TELECOMMUNICATION ENTERPRISE IN THE CONDITIONS OF UNCERTAINTY

The article describes the business peculiarities of the telecommunications enterprise and it has been established that changes in the external environment of its activities on their own grounds are a significant factor. This affects the conditions for the implementation of these activities and is a source of a constant threat of results deterioration of these activities, or even its disruption. After all, it is uncertainty that creates the conditions for the emergence of certain barriers in the implementation of measures for strategic management of economic sustainability, leads to a decrease in mobility and adaptability in the development and implementation of strategic measures, contributes to the deformation of key tasks of strategic management, as well as reduces the ability of the enterprise to be characterized by sustainable economic development. The purpose of the paper is to analyze theoretical and methodological formation bases of a set of indicators for assessing the economic stability of a telecommunications enterprise, which operates in modern conditions of uncertainty. Methodology. The study has been carried out on the basis of studying the forms of manifestations, content of uncertainty and sources of risk for the telecommunications company; theoretical and methodological principles of assessing economic stability have been determined through financial analysis; analysis of selection criteria, which are based on the formation of a set of indicators for evaluating the activities of a telecommunications company in conditions of uncertainty, justifying the adequacy of the level of its economic stability, has been performed. Results. In the course of the research the list of sources of risk for the telecommunication enterprise has been defined, the complex of estimating indicators of its economic stability has been formed. It has been established that the key source of uncertainty in the functioning of the telecommunications company is the financial component; it is on its basis that we can assess the economic consequences of both crisis effects and anti-crisis measures. Practical implications. The practical significance is to obtain the economic effect of increasing the economic stability level of the telecommunications enterprise that operates in modern conditions of uncertainty. Conclusions. The defined criteria of selection of indicators taking into account their characteristics represent a basis of a complex formation of balanced indicators of the economic stability estimation of the telecommunication enterprise in the conditions of uncertainty. The indicators of the financial component of a set formation of balanced indicators are characterized by a key role, and their choice should depend on the stage of business development of the telecommunications enterprise, which operates in conditions of uncertainty.

Application of Mining Algorithm in Personalized Internet Marketing Strategy in Massive Data Environment

Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. Based on the mining algorithm, a personalized marketing method was designed. Through the calculation of frequent closed item sets and support counts of positive and negative samples, the interval with a high success rate for marketing was obtained. With performance analysis, it was found that the marketing method of this study successfully improved the rate about 8% compared with the traditional marketing method. This method would have better performance under the smaller interval number and smaller minimum success number. After the actual application in telecommunication enterprise A, it was found that after adopting the marketing method of this study, the marketing success rate of A enterprise increased from 2.72–6.31%, which indicated the effectiveness of the method. The research results in this study proved the role of data mining algorithms in Internet marketing, which was conducive to the further application of mining algorithms in personalized marketing.

Influence of Ethical Components on the Development of Corporate Culture of Telecommunication Enterprises

The article explains the essence and features of the development of corporate culture of telecommunication enterprises; certain elements of corporate culture are studied, including ethical; the problems of its formation, evaluation and development are generalized. The article is aimed at researching the influence of ethical components on the development of the corporate culture of telecommunication enterprises on the basis of determining the main ethical components of the culture of business entities. It is proved that the main ethical components of the corporate culture of the telecommunication enterprise are: corporate values, ethics code, principles of management, personnel policy, principles of work with personnel. Determination of the impact of these components on the development of corporate culture was carried out on the basis of rating. It is determined that the group of ethical components and, accordingly, the criterion of «ethical norms and principles of management» is one of the four criteria by which the level of the corporate culture of enterprise be evaluated. The carried out computation showed that the level of development of ethical norms in telecommunication enterprises is quite high: the ratio of the value of the level of development of corporate culture to the reference indicator ranges from 0.71-1. The carried out analysis of ethical components of large telecommunication enterprises with a developed corporate culture allowed to identify the tendency of close relationship between these two characteristics. The criteria that indicate the development of corporate culture are substantiated and the idea of the significance and necessity of further development of ethical components for the successful long-term functioning of enterprises in both the domestic and the world markets are formed.

Using a Hybrid Evolutionary Algorithm for Solving Signal Transmission Station Location and Allocation Problem with Different Regional Communication Quality Restriction

This study aims to investigate the signal transmission station location-allocation problems with the various restricted regional constraints. In each constraint, the types of signal transmission stations and the corresponding numbers and locations are to be decided at the same time. Inappropriate set up of stations is not only causing the unnecessary cost but also making the poor service quality. In this study, we proposed a hybrid evolutionary approach integrating the immune algorithm with particle swarm optimization (IAPSO) to solve this problem where each of the regions is with different maximum failure rate restrictions. We compared the performance of the proposed method with commercial optimization software LINGO®. According to the experimental results, solutions obtained by our IAPSO are better than or as well as the best solutions obtained by LINGO®. It is expected that our research can provide the telecommunication enterprise the optimal/near-optimal strategies for the setup of signal transmission stations.