scholarly journals Nonparametric Path Analysis on Consumer Satisfaction and Consumer Engagement in PT Pertamina

2022 ◽  
Vol 21 ◽  
pp. 17-22
Author(s):  
Adji Achmad Rinaldo Fernandes ◽  
Solimun Solimun ◽  
Lailil Muflikhah ◽  
Aisyah Alifa ◽  
Endang Krisnawati ◽  
...  

The purpose of this research is to apply nonparametric path analysis on consumer satisfaction and consumer engagement of PT Pertamina. The results of the analysis are expected to be able to provide an estimate of the function in determining consumer satisfaction and consumer engagement of PT Pertamina. This study uses primary data involving five variables, namely Digitalization (X1), Consumer Needs (X2), Consumer Service (X3), Consumer Satisfaction (Y1), Consumer Engagement (Y3). Variable measurement technique is done by calculating the average score on the items. Sampling in this study used a purposive sampling technique with the respondent's criteria being company leaders. The result of this research is the estimation of nonparametric Path function using MARS approach on various interactions. The best estimate of the function of obedient behavior in paying credit is when it involves 3 variables, namely the digitization variable (X1), Consumer Needs (X2), Consumer Service (X3) with a value ofgeneralized cross-validation The smallest (GCV) obtained is 0.2833. The originality of this research is that the variables used are the results of DNA analysis (Discourse Network Analysis), where the analysis extracts information from cyberspace which is then formed as the main issue and becomes a variable. In addition, there is no previous research that examines nonparametric path analysis on PT Pertamina's consumer satisfaction and engagement.The purpose of this research is to apply nonparametric path analysis on consumer satisfaction and consumer engagement of PT Pertamina. The results of the analysis are expected to be able to provide an estimate of the function in determining consumer satisfaction and consumer engagement of PT Pertamina. This study uses primary data involving five variables, namely Digitalization (X1), Consumer Needs (X2), Consumer Service (X3), Consumer Satisfaction (Y1), Consumer Engagement (Y3). Variable measurement technique is done by calculating the average score on the items. Sampling in this study used a purposive sampling technique with the respondent's criteria being company leaders. The result of this research is the estimation of nonparametric Path function using MARS approach on various interactions. The best estimate of the function of obedient behavior in paying credit is when it involves 3 variables, namely the digitization variable (X1), Consumer Needs (X2), Consumer Service (X3) with a value ofgeneralized cross-validation The smallest (GCV) obtained is 0.2833. The originality of this research is that the variables used are the results of DNA analysis (Discourse Network Analysis), where the analysis extracts information from cyberspace which is then formed as the main issue and becomes a variable. In addition, there is no previous research that examines nonparametric path analysis on PT Pertamina's consumer satisfaction and engagement.

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Widia Afriyuni ◽  
Rahmiati Rahmiati ◽  
Muthia Roza Linda

This study aims to analyze: (1) The level of customer satisfaction with the quality provided by the Padang City Center Post Office (2) Service attributes that need to be improved in service quality at the Padang City Center Post Office so as to improve customer satisfaction (3) Quality dimensions services that have the greatest influence on customer satisfaction at the Padang City Center Post Office. The population of this research is the Post Office customers with unknown number of respondents. The sampling technique of this study was accidental sampling technique with a total sample of 100 people. The data used is primary data. The data analysis technique uses the fuzzy-servqual method using Microsoft Excel software. The results showed that: (1) The level of consumer satisfaction is low because the overall servqual (gap) value is negative, namely -0.75 (2) There are 17 attributes that need to be improved from the 22 attributes that are tested to improve the quality of service at the Post Office Padang City Center (3) Dimensions of service quality with the biggest gap is the dimension of responsiveness with a value of -1.32.Keywords: Service Quality, fuzzy-servqual, customer satisfaction


2021 ◽  
Vol 16 ◽  
pp. 686-695
Author(s):  
Endang Krisnawati ◽  
Adji Achmad Rinaldo Fernandes ◽  
Solimun Solimun

The purpose of this study is to develop a Non-parametric Path with the MARS (Multivariate Adaptive Regression Spline) approach which is applied to the behavior of paying credit compliance at Bank. prospective debtor by a Bank. The data used in this study is primary data using a research instrument in the form of a questionnaire. There are 7 variables, namely 5 exogenous variables in the form of 5C variables (Character (X1), Capacity (X2), Capital (X3), Collateral (X4), Condition of Economy (X5)), and two endogenous variables, namely Punctual Payment (Y1), Obedient Paying Behavior (Y2). Variable measurement technique is done by calculating the average score on the items. Sampling in this study used a purposive sampling technique with the criteria of respondents in the study were mortgage debtors (House Ownership Credit) at Bank X. Respondents obtained in this study were 100 respondents. The analysis used is nonparametric path with Multivariate Adaptive Regression Spline (MARS) approach. The result of this research is the estimation of nonparametric Path function using MARS approach on various interactions. The best estimate of the function of obedient behavior in paying credit is when it involves 4 variables, namely Character (X1), Capacity (X2), Conditions of economy (X5), and On time pay (Y1) with a value of generalized cross-validation The smallest (GCV) obtained is 0.2496. The originality of this research is the development of a nonparametric path with the MARS approach that is able to capture interactions between existing variables and is also able to handle the limitations of the truncated spline to determine the position and number of knot points used when involving many predictor variables. There has been no previous research that has examined the development of a nonparametric path with the MARS approach.


2020 ◽  
Vol 8 (1) ◽  
pp. 54-68
Author(s):  
Fajri Mubarak Natsir ◽  
Zulkarnain ◽  
Alvi Furwanti Alwie

This study aims to see and know the direct and indirect effects of lifestyle on purchasing decisions and consumer satisfaction. The population in this study were 500 respondents from Dumai City who bought and used a Kawasaki D-Tracker 150 motorcycle, using Path Analysis. In this study the sampling method uses the Probability Sampling Technique, which is a sampling technique that provides equal opportunities for elements of the population to be selected as sample members. In this study the authors set a sample of the criteria of respondents, namely age 17 years and above. Samples taken in this study used the Slovin formula. The results in this study that lifestyle has a positive and significant effect on consumer purchasing decisions. Lifestyle and purchasing decisions have a positive and significant effect on customer satisfaction. There is an indirect effect of Lifestyle on Consumer Satisfaction through Decisions


Author(s):  
Anik Kusmintarti ◽  
Nur Indah Riwajanti ◽  
Andi Asdani

<p><strong><em>Abstract</em></strong></p><p><em>This study aimed to analyze the entrepreneurial attitude as a mediator of the effects of entrepreneurial education on entrepreneurial intention. The population was final semester students who studied entrepreneurial education and the sampling technique used is judgment sampling. The primary data was collected through questionnaires distribution and analyzed using path analysis. The results show that the effect of entrepreneurial education toward the entrepreneurial intention is not significant;  the influence of entrepreneurial attitude toward the entrepreneurial intention is significant; and  the students who studied  entrepreneurship education tend to have  intentions to establish a new business if entrepreneurial education can form  positive mindset towards entrepreneurship.</em></p><p><strong>Abstrak</strong></p><p class="Body">Penelitian ini bertujuan menganalisis peran sikap kewirausahaan sebagai variabel mediasi untuk pengaruh pendidikan kewirausahaan terhadap intensi kewirausahaan. Populasi penelitian adalah mahasiswa semester akhir yang telah mendapat pendidikan kewirausahaan dan teknik sampling menggunakan <em>judgment sampling</em>. Pengumpulan data menggunakan kuesioner dan analisis data menggunakan statistik deskriptif dan analisis jalur. Hasil penelitian menunjukkan bahwa pengaruh pendidikan kewirausahaan terhadap intensi kewirausahaan positif tetapi tidak signifikan; Pengaruh sikap kewirausahaan terhadap intensi kewirausahaan positif dan signifikan; dan mahasiswa yang mengikuti pendidikan kewirausahaan cenderung berniat mendirikan usaha baru dimasa mendatang, apabila pendidikan kewirausahaan dapat membentuk pola pikir positif mahasiswa terhadap kewirausahaan.</p><p><strong><br /></strong></p>


Author(s):  
Siti Saniah ◽  
Bambang Yudi Ariadi ◽  
Harpowo Harpowo

The purpose of this study are as follows: 1. To find out the quality of products to consumers satisfaction Pesen Kopi Malang 2. To find out the brand of consumer satisfaction Pesen Kopi Malang 3. To find out loyalty to consumers satisfaction Pesen Kopi Malang. This research was conducted at Malang Coffee Pesen Coffee Shop in January-February 2020. The type of data used in this study is quantitative data obtained from the distribution of questionnaires. The sampling technique is using accidental sampling. Sampling amounted to 75 respondents. Data collection techniques are primary data and documentation. Data analysis methods used were validity and reliability tests, to analyze the PLS Warp. The results of the path coefficients and P values on customer satisfaction are only variables X3 (loyalty) which are significant, that is <0.001 <0.05 and X1 (product quality), X2 (brand) is not significant.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 643
Author(s):  
Ronny Mardhino ◽  
Yulhendri Yulhendri

This study aims to reveal the effect of price and service on consumer satisfaction of Sibinuang railroad transportation in Padang-Pariaman. This study departs from the phenomena associated with passenger dissatisfaction with Sibinuang train services. This research is a type of causative. Causative research aims to analyze the relationship between one variable with another variable or how a variable affects other variables. In this case the effect of price and service on the satisfaction of the passengers of the Sibinuang Train PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. The population in this study are people who have used the Sibinuang train service majoring in Padang-Pariaman, PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. The data used are primary data obtained through observation, interviews, questionnaires or questionnaires distributed at several stations / shelters that are passed by the train and secondary data obtained from the company. The sampling technique used in this study is a non-probability sampling method with accidental sampling technique .. The analytical method used is multiple regression analysis using SPSS version 21. For hypothesis testing using the F test and the statistical test t with a level of α = 0.05 . The results of this study indicate that 1) the price does not significantly influence the satisfaction of Sibinuang Train passengers PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. 2) Service has a significant effect on the satisfaction of Sibinuang Railroad passengers of PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera.Keywords: price, service, and passenger satisfaction.


2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Tri Anagh Firli ◽  
Drajat Stiawan

In the business world, quality is certainly something very important. Quality or product quality is a determinant of consumer satisfaction, after buying or using a product. In addition to product quality, one thing that should not be missed is service quality. Service quality is a measure of how good the level of service that a company can provide to its customers. Even Islamic teachings have taught about providing services from businesses that must be carried out properly, both in the products and services provided. Both have an important role in customer satisfaction and loyalty. This type of research is field research with a research approach that is quantitative research. Where the variables used in this study are product quality, service quality, customer satisfaction and customer loyalty. The population in this study were Muslim consumers of Le'gita Coffee & Bristo Pemalang. Sampling using the Lemeshow formula with a total sample of 100 respondents. Sources of data in this study are primary data and secondary data. The data collection method used is a questionnaire, and the analysis method is path analysis where the variable of consumer satisfaction is the intervening variable. Based on the results of the study, two path test equations were obtained. The result of testing the two equations is that there is an influence between the two independent variables, namely product quality and consumer quality on consumer loyalty either directly or indirectly through customer satisfaction.Dalam dunia bisnis menyoal kualitas tentunya sesuatu yang sangat penting. Mutu ataukualitas produk adalah penentu kepuasan konsumen, setelah memberli ataupun memakai sebuah produk.Selain kualitas produk, salah satu hal yang tidak boleh dilewatkan adalah kualitas pelayanan. Kualitas pelayanan merupakan sebuah ukuran mengenai seberapa bagus tingkat pelayanan yang mampu diberikan oleh sebuah perusahaan pada konsumennya. Dalam ajaran Islampun sudah mengajarkan tentang memberikan layanan dari usaha harus dijalankan dengan baik, baik dalam produk ataupun jasa yang diberikan. Keduanya mempunyai peran penting dalam kepuasan dan loyalitas konsumen. Jenis penelitian ini adalah field research dengan pendekatan penelitian yaitu penelitian kuantitatif. Dimana variabel yang digunakan pada penelitian ini adalah kualitas produk, kualitas pelayanan, kepuasan konsumen dan loyalitas konsumen. Populasi pada penelitian ini adalah konsumen muslim Le’gita Coffee & Bristo Pemalang. Pengambilan sampel dengan menggunakan rumus lemeshow dengan jumlah sampel sebanyak 100 responden. Sumber data pada penelitian ini adalah data primer dan data sekunder. Metode pengumpulan data yang digunakan adalah kuesioner, dan metode analisis yaitu uji jalur (path analysis) dimana variabel kepuasan konsumen sebagai variabel intervening. Berdasarkan hasil penelitian diperoleh dua persamaan uji jalur. Hasil dari pengujian kedua persamaan yaitu terdapat adanya pengaruh pada antara kedua variable bebas yaitu kualitas produk dan kualitas konsumen terhadap loyalitas konsumen baik secara langsung ataupun secara tidak langsung melalui kepuasan konsumen.


2019 ◽  
Vol 8 (9) ◽  
pp. 5672
Author(s):  
Ni Luh Putu Anindya Putri Maharani ◽  
Ni Wayan Ekawati

The purpose of this study is to explain customer satisfaction and prices as predictors of consumer loyalty in shopping for clothing online in the city of Denpasar. This data collection uses a questionnaire with purposive sampling technique on 88 respondents in Denpasar City, there are 11 indicators and use the Path analysis method. The results show that prices have a positive and significant effect on consumer satisfaction and consumer loyalty to clothing online, customer satisfaction is able to mediate. Respondent data that can be directly seen is that prices have a positive and significant influence on customer loyalty, prices have a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty, customer satisfaction acts as an intervening variable between price and customer loyalty . Keywords: consumer satisfaction, price and consumer loyalty


2019 ◽  
Vol 3 (1) ◽  
pp. 186
Author(s):  
Kristiani Natalia ◽  
Arles Parulian Ompusunggu ◽  
Jonathan Sarwono

Penelitian ini bertujuan untuk menguji Pengaruh Persepsi Kegunaan, Persepsi Kemudahan terhadap Penggunaan e-filing dan dampaknya terhadap Kepatuhan Wajib Pajak. Penelitian ini menggunakan pendekatan kuantitatif dengan desain descrptive.Pengambilan data dilakukan dengan teknik random sampling. Data yang digunakan adalah data primer yang diperoleh dengan menggunakan kuesioner. Subyek penelitian ini adalah wajib pajak individu yang terdaftar di KPP Pratama Gambir Tiga. Sampel yang digunakan dalam penelitian ini berjumlah 390 responden. Teknik analisis data menggunakan analisis jalur  dengan dibantu menggunakan program SPSS versi 22.0 Hasil dari penelitian ini adalah Persepsi Kegunaan  berpengaruh positif dan signifikan  terhadap penggunaan e-filing, Persepsi Kemudahan berpengaruh positif dan signifikan terhadap penggunaan e-filing, Penggunaan e-filing berpengaruh positif dan signifikan terhadap kepatuhan wajib, Persepsi Kegunaan berpengaruh positif dan signifikan  terhadap kepatuhan wajib, Persepsi Kemudahan berpengaruh positif dan signifikan  terhadap kepatuhan wajib pajak. This research aims to examine the Effect of Perceived usefulness, Perceived  Ease of Use  e-filing and its impact on Taxpayer Compliance. This research uses quantitative approach with descriptive design. The data were collected using a random sampling technique. The data used are the primary data obtained by using the questionnaire. The subjects of this study are individual taxpayers registered in KPP Pratama Gambir Tiga. The sample used in this study is as much as 390 respondents. The procedure of analyisis used is Path Analysis and the calculation is done using SPSS 22. The research results show all  hypotheses are accepted. Perceived usefulness has positive and significant effect on the use of e-filing. Perceived ease of use has positive and significant effect on the use of e-filing, Perceived usefulness has positive and significant effect on tax compliance. Perceived ease of use has positive and significant effect on tax compliance. Use of e-filing has positive and significant effect on  tax compliance


2019 ◽  
Vol 15 (3) ◽  
pp. 433
Author(s):  
Virjinia ., Tulungen ◽  
Theodora Maulina Katiandagho ◽  
Agnes Estephina Loho

The purpose of this study was to determine the level of consumer satisfaction What's Up Cafe Manado regarding products, prices, places, and services. This research was conducted for 2 months from February to March 2019. Determination of the sample using accidental sampling technique. Data collected in this study are primary data and secondary data. Primary data were collected from direct interviews with 30 respondents (consumers) using a questionnaire with a Likert scale.Secondary data were obtained from local bookstores and the internet. From the internet using Google Scholar to get books, scientific journal articles and theses from other universities related to research topics on the level of consumer satisfaction. The results showed that the level of consumer satisfaction of What’s Up Cafe Manado overall was classified as very satisfied by 82.04%. In detail, the level of customer satisfaction for What's Up Cafe for the very satisfied category was 84.45% for product variables, 83.99% for prices, and 80.33% for places. For the satisfied category, the service variable is 79.99%.*eprm*


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