scholarly journals Brand-Management Theoretical Principles in Music Business

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Kateryna Danilova ◽  
Oksana Krupa
Keyword(s):  
System Approach ◽  
Brand Management ◽  
Music Business ◽  
Brand Building ◽  
Analysis And Synthesis ◽  
Show Business ◽  
Long Time ◽  
Promotion Effectiveness ◽  
Music Market ◽  
Theoretical Foundations

Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to create a strong loyal fanbase. This is the case when brand management is worth mentioning, which allows promoting the audience loyalty formation for a long time. Purpose and methods. The purpose of the article is to substantiate the theoretical foundations of brand management in the organization of the music business for increasing the music artists' competitiveness and their promotion effectiveness in the music market. The system approach, methods of analysis, and synthesis, in particular, analysis of the literature about brand management, its effectiveness evaluation, and promotion of music artists are used. Results. The essence and significance of brand and brand management, features of brand management in the music business are revealed. Theoretical principles of brand management in increasing the competitiveness of music artists and their promotion effectiveness are considered. The main methods of evaluating the effectiveness of brand management are described. Conclusions. The scientific novelty of the article lies in offering to consider a music artist as a brand and promote it in the market according to the principles of brand management. It also proposes to transfer the methods of estimating the product brand building and promotion efficiency to the musician’s brand. The significance of the research lies in the possible use of its results in the integration of brand management into music artists' promoting strategy in Ukraine, as well as in developing recommendations for the promoting strategy of Ukrainian show business music artists.

Contractual Relationships among Artists, Record Labels, and Artist Management Companies in Japan

2020 ◽  
Author(s):  
Kazuhiro Ando
Keyword(s):  
Music Industry ◽  
Music Business ◽  
Know How ◽  
Contractual Relationships ◽  
The World ◽  
Employee Relationship ◽  
International Audience ◽  
Music Market ◽  
Japanese Music ◽  
The Relationship

Although Japan is the second largest music market in the world, the structure and practices of the music industry are little understood internationally. People overseas need to know how the music business works in Japan so that they can conduct business comfortably. The Japanese music industry has unique features in some respects. First, Japanese record labels remain heavily dependent on traditional physically packaged music although its profitability is much lower than that of digital distribution. Second, full-scale competition in the music copyright management business has just begun. While JASRAC monopolized this market for more than sixty years, the new entrant, NexTone has gradually increased the market share thanks to the frustration experienced by many music publishers and songwriters in their dealings with JASRAC. Third, the relationship between artists and artist management companies is more like an employer-employee relationship than a client-agent relationship. Artist management companies are fully invested in discovering, nurturing, and marketing young artists just the way big businesses handle their recruits. This chapter illuminates practices of the Japanese music industry for an international audience.

scholarly journals Legal regulation of the digitalization process of Ukrainian archive space

2021 ◽  
pp. 79-88
Author(s):  
D. Vasylenko ◽  
L. Butko
Keyword(s):  
Legal Regulation ◽  
General Concept ◽  
State Regulation ◽  
Digital Format ◽  
Analysis And Synthesis ◽  
Scientific Principles ◽  
Systematic Development ◽  
The Creation ◽  
Theoretical Foundations ◽  
State Regional

The problem statement. Archival sphere can fit organically into the general concept of digital transformation of Ukraine’s economy. The creation of digital format of archival institutions should be based on identical branch standards and rules for the creation, preserving, accounting, description, using of digital copies in order to ensure a single collaboration algorithm between state, regional and municipal authority levels. The purpose of the research is to analyze the new trends of the management system of the archival sphere from the perspective of regulatory support for the implementation of digitalization tools of Ukrainian archival institutions. The methodology. To resolve the tasks of the research were used traditional complex of common scientific principles (determinism, imaging, unity of opposites) and methods (analysis and synthesis, systematic and structural, questionnaire, content-analysis, observation, statistical). The results. The article analyzes the legal tools as an element of state regulation of digitalization of the Ukrainian archival space. The results of the study were confirmed by a sociological survey on the topic “Do we need to adjust the regulatory basis the archival branch to the digitalization contexts?”. The scientific novelty of the research is to develop the theoretical foundations in the branch of archival sphere management due to context of regulatory support for provision of digitalization issue, including methods of analysis, synthesis and systematization, to generate the problem of introducing the modernizational legislation to manage the digitalization of archival sphere. Conclusions. It is reviewed in the research the influence of the state regulation on the task of systematic development of Ukrainian branch standards and other legal documentation, which is created to regulate the requirements of creation, accounting, preserving, and use of electronic document copies, as well as the collaboration between the archival institutions with stakeholders within a single online platform.

scholarly journals On the Form of Organizing the Institution of Condominium Ownership in Russia

Legal Concept ◽  
2019 ◽  
pp. 107-115
Author(s):  
Maxim Permyakov
Keyword(s):  
Legal Regulation ◽  
Law And Order ◽  
Real Form ◽  
Progressive Development ◽  
Root Cause ◽  
Foreign Countries ◽  
Domestic Legislation ◽  
Analysis And Synthesis ◽  
Long Time ◽  
Domestic Institution

Introduction: despite the fact that Russia is a country in which the majority of the population lives in apartment buildings, the institution of condominium ownership is one of the least developed, both in doctrinal and practical terms, in connection with which the theoretical and practical difficulties arise in the domestic legal order. The solution of such problems is impossible without the search for the root cause, which is the lack of choice of the form of organization of the legal institution, so that the legal regulation cannot be harmonious. Purpose: based on the study of the formation, evolution and unification of the institution of law in foreign countries, to address the problems of the domestic institution of condominium ownership. Methods: the methodological framework for this study is a set of methods of scientific knowledge, among which the main ones are the methods of specific historical, historical and comparative, social and legal, as well as the methods of analysis and synthesis. Results: the prerequisites for the emergence of condominium ownership in classical civil law were: the limitation of land as a natural resource, as well as capital for individual construction. The institution of condominium ownership is approved in the countries of continental law in two forms: “real” and “unreal”. In Russia, due to the lack of a long time of progressive development of property law, this institution was formed without taking into account its classical prerequisites, within the framework of privatization processes, which led to the emergence of the problems which are atypical for the European law and order. Conclusions: the domestic legislation tends to the organization of the institution of condominium ownership in the “real” form; however, the modern interpretation of this form entails many legal problems, which clearly indicates the need for its reform.

scholarly journals Making fans go "GAGA": intimacy, identity and brand building through Twitter

2021 ◽  
Author(s):  
Laura D’angelo
Keyword(s):  
Social Media ◽  
Intimate Relationships ◽  
Brand Management ◽  
Music Industry ◽  
Social Medium ◽  
Digital Platforms ◽  
Fan Identification ◽  
Brand Building ◽  
Online Platforms ◽  
Lady Gaga

While the use of digital platforms has harmed some aspects of the music industry, it has also created new opportunities for artists to prosper in terms of marketing, branding, communication and to ultimately become cultural entrepreneurs. Twitter in particular is a social networking service (SNS) that is ideal for studying fan celebrity interactions, as it is a safe space for celebrities to market, brand and communicate with fans through strategic discourse in an informal environment. With SNS such as Twitter, fans now have the opportunity to build seemingly intimate relationships with celebrities, becoming cocreators of content. Widely acknowledged for her unparalleled relationships and interactions with fans on Twitter, singer Lady Gaga, has achieved success and long term viability amidst digitalization through her strategic use of online platforms to not only promote and strengthen her brand, but to build intimate relationships with her fans. Lady Gaga exemplifies how the digitalization of the music industry and growth of online platforms drive artists to take on new roles as entrepreneurs marketers and as conversationalists with fans. As such, this paper presents a review of the extant literature of studies that have explored the connection between celebrity brand building and representation on social media and how fan identification, interaction and intimacy are forged via social media discourse. This is followed by a qualitative discourse analysis of 904 tweets and retweets collected from Lady Gaga’s Twitter account from May 31st, 2015 until April 31st, 2016. This analysis serves to develop an understanding of how language is being used actively, persuasively and to isolate patterns in Lady Gaga’s Twitter discourse. This includes key terms, phrases and overall frequency of these. In analyzing how Lady Gaga uses strategic discourse on Twitter, we can build a greater understanding of how this social medium is used to build intimacy with fans. From this knowledge, both artists and marketers can emulate this model for effective brand management on social media, particularly on Twitter.

Experiential Marketing as a Tool for Emotional Brand Building

2019 ◽  
pp. 602-625
Author(s):  
Havish Madhvapaty ◽  
Anupama Rajesh
Keyword(s):  
Return On Investment ◽  
Advertising Expenditure ◽  
Experiential Marketing ◽  
Building Relationships ◽  
Brand Building ◽  
Long Time

Experiential marketing offers an excellent vehicle for building relationships with customers. While emotional branding has been employed since a long time by marketers, evolving technologies and a growing appetite shown by customers for experiential connect has led to brands renewing their focus on experiential marketing. The authors discuss the experiential marketing ecosystem, detailing the various types of agencies and activities. The authors then present the Advertising Expenditure pie. In absence of an experiential component, the authors conducted their research to add the experiential component and present a revised Advertising Expenditure figure. The chapter then identifies Return on Investment (ROI) as the key challenge for assessing the success of an experiential activity. The authors develop a model for marketers to identify and connect with their customers through experiential initiatives. The authors conclude and present certain key developments in the area.

scholarly journals System approach for Digital History

2020 ◽  
Vol 33 ◽  
pp. 03002
Author(s):  
Nikolay Bystritskiy
Keyword(s):  
System Approach ◽  
Historical Data ◽  
Information Storage ◽  
Data Sources ◽  
Practical Implementation ◽  
Digital Form ◽  
Historical Knowledge ◽  
Digital History ◽  
Theoretical Foundations ◽  
Clear Presentation

Present advanced capabilities for information storage and a clear presentation, uncover the possibility of accumulation in digital form large volumes of historical data. For this purpose, it is necessary to establish the theoretical foundations and principles of formalization and presentation of historical knowledge. This paper presents the description and experience of practical implementation of the developed methods for formalization and analysis of historical data sources.

Challenges in Designing Pre-School Education Standard

10.12737/3792 ◽  
2014 ◽  
Vol 2 (2) ◽  
pp. 20-27
Author(s):  
����� ◽  
Aleksey Mayer ◽  
��������� ◽  
Liliya Timofeeva
Keyword(s):  
System Approach ◽  
Social Economic ◽  
Preschool Education ◽  
Childhood Development ◽  
Actual Situation ◽  
Educational Organizations ◽  
Educational Standard ◽  
Long Time ◽  
Education Standard

The positions of system approach in the development of preschool educational standard are represented due to the contest of social, economic, demographic, psychological, pedagogical and law changes. It is considered that family dysfunctions, the long-time strategy absence and neglect of the preschool progressive practice are determining the actual situation of the childhood development. The key directions and risks of preschool educational standard introduction are analyzed. The preschool education had been analyzed due to basic features � object, content, technology and result. It determined the data in the projection of the standard in preschool education. It was shown that underestimation of the basic process in preschool education represented a real threat to the quality of standard. The actual problems in standardization are detected. It can help to determine the optimal directions in the realization of federal educational standard of preschool education according to the practice of educational organizations.

scholarly journals The Terminological Data Bank “Classification Parameters of Phraseological Units” as an Electronic Terminographic Product: Design Experience

2020 ◽  
pp. 117-132
Author(s):  
Zhanna V. Krasnobaieva-Chernaya ◽  
Keyword(s):  
Data Bank ◽  
Russian Language ◽  
Scientific Methods ◽  
Language Version ◽  
Electronic Catalog ◽  
Analysis And Synthesis ◽  
Bank Technology ◽  
Information Optimization ◽  
Definition Of ◽  
Theoretical Foundations

The aim of the study is to design an electronic terminographic product in the form of a terminological data bank (TDB) “Classification Parameters of Phraseological Units” with consistent implementation of infological and datological stages. The object in the study is the TDB, the focus is terms for designation of types of phraseological units (PU), which actively function in Ukrainian and Russian linguistics in the 2nd half of the 20th century to 2020. The methodology of the study is based on theoretical foundations of phraseology, terminology, applied linguistics, and computer terminography (linguistic database/data bank technology). The general and specific scientific methods are used: analysis and synthesis, ascent from the abstract to the concrete, classification, definitional analysis, identification, linguistic observation and description, selection, elements of a statistical method. The infological stage is related to the solution of a set of information problems: 1) definition of the principle of regularization of terms of phraseology, 2) selection of terms with the archeseme “phraseoclassification type” from scientific literature in order to form an alphabetical register, 3) establishment of the composition of the dedicated terminology subsystems, 4) description of terminology subsystems, 5) creation of an electronic catalog of terms for further computer processing of collected information. The main principle of systematization is the thesaurus: “terminological system – terminological microsystem – terminological subsystem – term”. The next step is to develop a datalogical scheme, which is a system of tables whose fields display information about the described terms in the form of data, for example: number, term, terminology subsystem, scientific source, definition, illustration, paradigm relations of the term. The TDB modeled in the work is a special terminology dictionary (monolingual (Ukrainian) in terms of the number of languages involved), which has 113 terms to denote types of PUs and covers 17 classifications of PUs. The TDB “Classification Parameters of Phraseological Units” is positioned as an electronic terminographic product created for storage of information, optimization and intensification of system research on fundamental issues of phraseology and phraseography, works devoted to problems of comprehensive analysis and parameterization of PUs. The prospect of the study is to create a Russian-language version of this terminographic product.

scholarly journals A model for increasing the competitiveness of the national economy based on a neocluster approach

2021 ◽  
pp. 123-128
Author(s):  
Julia Vailunova ◽  
Galina Yasheva
Keyword(s):  
National Economy ◽  
Industry 4.0 ◽  
Systematic Approach ◽  
Research Model ◽  
Structural Diagram ◽  
Logical Scheme ◽  
Distinctive Features ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Theoretical Foundations

Subject of research: model of increasing the competitiveness of the national economy. The purpose of the study: develop a model for increasing the competitiveness of the national economy based on a neocluster approach. Research objectives: to develop the concept of a neocluster; to build a logical scheme for the formation of the competitiveness of the national economy on the basis of a neocluster approach. Methodology and research methods. General scientific and special methods of cognition: analysis and synthesis, induction and deduction, a systematic approach were used to conduct the research. A neocluster concept has been developed, which includes the concept of a neocluster, distinctive features, and a structural diagram of a neocluster. A model for increasing the competitiveness of the economy of a country / region has been built on the basis of a neocluster approach and a mechanism for increasing the country's competitiveness has been substantiated. The causal relationships between the sources of competitiveness are identified: (elements of Industry 4.0), directions and factors of increasing competitiveness. The developed theoretical foundations of the neocluster and the logical model for increasing the competitiveness of the national economy based on the neocluster approach can serve as a theoretical and methodological basis for the formation of a neocluster policy.

scholarly journals Tourism orientation as a business paradigm for the development of united territorial communities

2020 ◽  
pp. 177-185
Author(s):  
A. Pechenyuk
Keyword(s):  
Rural Communities ◽  
Customer Orientation ◽  
Problem Analysis ◽  
Theoretical Approaches ◽  
Tourism Product ◽  
Analysis And Synthesis ◽  
New Business ◽  
General Scientific ◽  
Definition Of ◽  
Theoretical Foundations

The subject of the research is tourist orientation as a component of the business paradigm of development of territorial communities of Ukraine The purpose of the study is to substantiate the theoretical foundations and criteria for the formation of a new business paradigm of tourism orientation of rural communities. General scientific and special research methods are used. Scientific method - for systematization of existing theoretical approaches to the researched problem; analysis and synthesis (for detailing the object and subject of research and their generalization); abstract-logical (in the formation of generalizations, conclusions and proposals; the method of systematic approach - in considering tourist orientation as a system consisting of a number of interconnected elements, and, interacting, affects the communication and social efficiency of rural communities; the method of scientific abstraction - when allocating stable, typical connections in tourism orientation, which allowed to form criteria for assessing the tourist orientation of communities. Tourist orientation as a direction of formation of business paradigm of development of united communities is investigated. It is established that the strengthening of the tourism-oriented component will contribute to the creation of an innovative tourism product and attract new consumers. The main approaches to customer orientation are studied, the connection between the defined definition and tourist orientation is established. The own definition of tourist orientation of communities is offered. The stages of formation of a positive tourist-oriented environment are outlined. The principles of tourist orientation are described, cognitive marketing is defined as the basis for the formation of consumer loyalty. The criteria of tourist orientation are given and the indicators that characterize it are determined. The results of the study can be used to develop an effective strategy for rural development, taking into account and evaluating the criteria identified by the study at the stage of forming a business paradigm of tourism orientation of the community will increase investment in infrastructure, dissemination of information technology, restoration, reconstruction, objects of historical and cultural heritage, the formation of information, cognitive and tourist competencies of community residents. Key words: united communities, tourism orientation, tourism development, business paradigm, tourist impressions, cognitive marketing.

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