Marketing Information System: An Effective Tool for Participatory Management of Scarce Resources of Organizations. Case of SMEs in the City of Errachidia

Author(s):  
Khalid Lali ◽  
Abdellatif Chakor ◽  
Yousef Farhaoui
Author(s):  
A. Popov ◽  
O.N. Lopateeva ◽  
A.K. Ovsyankin ◽  
M. M. Satsuk ◽  
A. A. Artyshko ◽  
...  

Among the measures aimed at the effective performance of public services in a modern urban environment, one of the main is the quality control and efficiency of the work performed. Timely street cleaning is hampered by several groups of problems, including the lack of a single automated information system (AIS) control of the work performed. In this regard, there is a need to improve and automate this area. This approach will allow you to combine high performance due to the speed of the system and effective quality control of street cleaning. The purpose of this work is the study and analysis of existing information systems (is), allowing to automate the process of quality control and operational performance of the above tasks. On the basis of the conducted researches, to develop is, having coordinated with the customer (administration of the Central district of Krasnoyarsk) requirements and functionality which allow to automate this process.This article presents the main aspects of the design and software solutions for the implementation of the algorithm in the form of AIS, designed to automate the process of monitoring the cleanliness of streets in the city. The development of AIS was conducted in the PhpStorm integrated development environment in the PHP programming language.


2020 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Miguel R. Luaces ◽  
Jesús A. Fisteus ◽  
Luis Sánchez-Fernández ◽  
Mario Munoz-Organero ◽  
Jesús Balado ◽  
...  

Providing citizens with the ability to move around in an accessible way is a requirement for all cities today. However, modeling city infrastructures so that accessible routes can be computed is a challenge because it involves collecting information from multiple, large-scale and heterogeneous data sources. In this paper, we propose and validate the architecture of an information system that creates an accessibility data model for cities by ingesting data from different types of sources and provides an application that can be used by people with different abilities to compute accessible routes. The article describes the processes that allow building a network of pedestrian infrastructures from the OpenStreetMap information (i.e., sidewalks and pedestrian crossings), improving the network with information extracted obtained from mobile-sensed LiDAR data (i.e., ramps, steps, and pedestrian crossings), detecting obstacles using volunteered information collected from the hardware sensors of the mobile devices of the citizens (i.e., ramps and steps), and detecting accessibility problems with software sensors in social networks (i.e., Twitter). The information system is validated through its application in a case study in the city of Vigo (Spain).


Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.


2014 ◽  
Vol 716-717 ◽  
pp. 521-524
Author(s):  
Qiong Luo

To meet the demand for the geotechnical information system management, this paper has put forward a plan to develop the management information system by using GIS and commercial database management technology. It has also described and analyzed the development of the function modules of the system and designed its module structure architecture for further development of the system. The GIS and database technology may be applied in managing, analyzing and evaluating the sea-volume geotechnical information data and help realize information sharing and provide policy-making support for the city planning, construction and management.


Author(s):  
Silvia Carvalho ◽  
Mônica De Avelar Figueiredo Mafra Magalhães ◽  
Roberto De Andrade Medronho

OBJECTIVE Analyze the spatial distribution of classical dengue and severe dengue cases in the city of Rio de Janeiro. METHODS Exploratory study, considering cases of classical dengue and severe dengue with laboratory confirmation of the infection in the city of Rio de Janeiro during the years 2011/2012. The georeferencing technique was applied for the cases notified in the Notification Increase Information System in the period of 2011 and 2012. For this process, the fields “street” and “number” were used. The ArcGis10 program’s Geocoding tool’s automatic process was performed. The spatial analysis was done through the kernel density estimator. RESULTS Kernel density pointed out hotspots for classic dengue that did not coincide geographically with severe dengue and were in or near favelas. The kernel ratio did not show a notable change in the spatial distribution pattern observed in the kernel density analysis. The georeferencing process showed a loss of 41% of classic dengue registries and 17% of severe dengue registries due to the address in the Notification Increase Information System form. CONCLUSIONS The hotspots near the favelas suggest that the social vulnerability of these localities can be an influencing factor for the occurrence of this aggravation since there is a deficiency of the supply and access to essential goods and services for the population. To reduce this vulnerability, interventions must be related to macroeconomic policies.


2018 ◽  
Vol 35 (5) ◽  
pp. 806-818 ◽  
Author(s):  
Pramod Chandra ◽  
Vinay Sharma

Realizing the sustainability and competitiveness in the trade of medicinal and aromatic plants (MAP) resources of north India is challenging due to lack of participation from the primary producers (growers and harvesters). This is credited to their unawareness of sustainable resources management practices caused by the lack of a marketing information system (MIS) in the trade. The introduction of a MIS can supplement sustainability in the sector, while improving competitiveness. Through a qualitative research approach, this study investigates the need for marketing information among the primary producers of medicinal and aromatic plants of Uttarakhand, and offers a comprehensive framework for a provincial MIS and strategies for the MAP trade. The proposed MIS would be helpful in linking the MAP trade with sustainability and competitiveness.


2015 ◽  
Vol 20 (3) ◽  
pp. 833-840 ◽  
Author(s):  
Fernando Cesar Iwamoto Marcucci ◽  
Marcos Aparecido Sarria Cabrera

An aging population and epidemiological transition involves prolonged terminal illnesses and an increased demand for end-stage support in health services, mainly in hospitals. Changes in health care and government health policies may influence the death locations, making it possible to remain at home or in an institution. The scope of this article is to analyze death locations in the city of Londrina, State of Paraná, from 1996 to 2010, and to verify the influence of population and health policy changes on these statistics. An analysis was conducted into death locations in Londrina in Mortality Information System (SIM) considering the main causes and locations of death. There was an increase of 28% in deaths among the population in general, though 48% for the population over 60 years of age. There was an increase of deaths in hospitals, which were responsible for 70% of the occurrences, though death frequencies in others locations did not increase, and deaths in the home remained at about 18%. The locations of death did not change during this period, even with health policies that broadened care in other locations, such as the patient´s home. The predominance of hospital deaths was similar to other Brazilian cities, albeit higher than in other countries.


2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.


Sign in / Sign up

Export Citation Format

Share Document