The Internet as a New Marketplace: Implications for Consumer Behavior and Marketing Management

2000 ◽  
pp. 123-146 ◽  
Author(s):  
Gina Colarelli O’Connor ◽  
Robert O’Keefe
Keyword(s):  
Consumer Behavior ◽  
Marketing Management ◽  
The Internet

scholarly journals PERKEMBANGAN MAKANAN HALAL DI JEPANG

2020 ◽  
Vol 14 (2) ◽  
pp. 389
Author(s):  
Ilma Sawindra Janti
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
The Internet ◽  
Halal Food ◽  
Scientific Discourses

This paper observed the Japanese unique culture that is called omotenashi. It is translated as hospitality. Omotenashi treated toward guests or tourist who visited Japan, it includes treatment to the guests with different cultural and belief background such as Moslem. The Japanese studied for their consumer needs, and finally they want to do omotenashi, by starting to sell halal food not only in a certain shop but also some restaurants which serve halal food and made certification for it. The aim of this paper is to find, why nowadays halal food in Japan can be found easier than before 2010. Japan as a non Moslem country realize that nowadays Moslem tourist are increasing and they has some specification for example in food, thus to do some hospitality or omotenashi, Japanese started to welcoming Moslem tourist by serving halal food. The theory used here are the consumer behavior from Etta Mamang Sangadji and Sopiah. While the theory of omotenashi is from Sato Yoshinobu and Abdulelah Al-alsheikh. This paper was based on limited literatures such as books, online articles from the internet, scientific discourses, including author’s empirical journey when living in Japan (1989-1994, 2007-2017) and faced difficulties in finding halal food. The finding of this paper is that the serving of halal food in some restaurants are increasing in Japan nowadays, because of omotenashi from the Japanese for their Moslem consumer. Omotenashi which Japanese do to all their guests has a big influence for the Moslem tourist.Tulisan ini berisi tentang keunikan omotenashi yang khas Jepang. Secara harafiah omotenashi berarti hospitality atau keramah-tamahan bangsa Jepang. Omotenashi yang diperlakukan terhadap para tamu atau wisatawan yang berkunjung ke Jepang tidak terkecuali terhadap wisatawan dengan latar belakang kepercayaan dan budaya yang berbeda seperti kaum muslim. Bangsa Jepang mempelajari kebutuhan dari konsumen mereka dan akhirnya mereka menerapkan omotenashi dengan mulai menjual makanan halal dan membuatkan sertifikasi untuk itu. Tujuan dari tulisan ini adalah untuk mendapatkan hasil, mengapa akhir-akhir ini makanan halal dapat lebih mudah ditemukan dibandingkan sebelum tahun 2010an. Jepang sebagai negara non muslim menyadari bahwa akhir-akhir ini wisatawan muslim meningkat dan mereka memiliki beberapa keistimewaan antara lain dalam makanan; oleh sebab itu untuk menyambut tamunya, orang Jepang melakukan omotenashi atau keramah-tamahan dengan cara mulai menyediakan makanan halal bagi wisatawan muslim. Teori yang digunakan adalah consumer behavior dari Etta Mamang Sangadji dan Sopiah. Sementara teori untuk omotenashi dari Sato Yoshinobu dan Abdulelah Al-alsheikh. Tulisan ini berdasarkan pada literature review dari buku, artikel online, scientific discourses, termasuk pengalaman penulis ketika tinggal di Jepang (1989-1994, 2007-2017) dan menemui kesulitan dalam mendapatkan makanan halal. Hasil dari penelitian ini menunjukan bahwa meningkatnya penyediaan makanan halal di beberapa restoran di Jepang dewasa ini karena omotenashi dari bangsa Jepang terhadap konsumen muslim mereka. Omotenashi yang diberikan kepada semua tamu yang datang ke Jepang memberikan pengaruh yang besar dalam meningkatkan makanan halal bagi wisatawan muslim.

scholarly journals DAMPAK PERILAKU KONSUMEN TERHADAP PENGGUNAAN AKSES SITUS ON-LINE SHOP (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS PANCASAKTI TEGAL)

2018 ◽  
Vol 1 (2) ◽  
pp. 148
Author(s):  
Agnes Dwita Susilawati ◽  
Dewi Apriani Fr
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Human Life ◽  
The Internet ◽  
Chi Square ◽  
Cultural Economic ◽  
Good Communication ◽  
On Line ◽  
The Right

<p>ABSTRACT</p><p><br />The development of information technology has touched various joints of human life, especially the development of the internet. The development of the internet forms a new world where every individual has the right and ability to interact with other individuals indefinitely. The objectives of the research are (1) The influence of service quality on consumer satisfaction in accessing online shop website, (2) To know the influence of attitude and trust toward online shop shop user and (3) Influence of satisfaction to consumer loyalty online shop. Data analysis method used is included in the category of quantitative data analysis is a data analysis using statistical instruments. Statistical instruments used are Chi Square Test and performed using SPSS (Statistical Package For Social Science) software. The results of model fit testing showed that the four factors (cultural, economic, social and ethical) that have the most contigency coefficient on consumer behavior in accessing online shop site are Social variables. This means showing a group of people or individuals having a relationship between consumers with each other in choosing products through an online shop site and building good communication in choosing products and knowing the risks faced when buying products through online shop site.</p><p>Keywords: Consumer Behavior, Use of On-Line Website Access Shop</p>

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

scholarly journals PENGELOLAAN KEUANGAN BAGI MASYARAKAT DESA WISATA KAMPUNG BAMBU DESA BANYURESMI PANDEGLANG

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Asih Machfuzhoh
Keyword(s):  
Rural Communities ◽  
Community Empowerment ◽  
Marketing Management ◽  
Digital Marketing ◽  
The Internet ◽  
Product Price ◽  
Internet Media ◽  
Effective Media ◽  
Place Promotion ◽  
Tourism Services

Digital marketing can help a lot of tourism practitioners, especially the Tourism Village in marketing the tourism village. Along with changes in people's behavior that is more 'internet', the internet media is an effective media in marketing tourism services. Since not all rural communities are familiar with digital marketing, there is a need for community empowerment to develop their Tourism Village through Digital Marketing Management activities.The method of carrying out the dedication by making a program of empowering the skills of tourism aware groups, and also the community of Banyuresmi Village, Jiput Pandeglang. It is hoped that after this program, the community and also POKDARWIS can effectively manage digital marketing (product, price, place, promotion) to develop Kampung Bambu Tourism Village. 

Apps-Commerce in Emerging Markets

2017 ◽  
pp. 51-69 ◽  
Author(s):  
Sajad Rezaei ◽  
Maryam Emmi
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Emerging Markets ◽  
Marketing Strategies ◽  
Current Understanding ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Flow Of Information ◽  
Large Flow

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Consumer Behavior in the E-Marketplace

2015 ◽  
pp. 213-241
Keyword(s):  
Consumer Behavior ◽  
Competitive Advantage ◽  
First Century ◽  
Shopping Behavior ◽  
The Internet ◽  
Internet Age ◽  
Channel Strategy ◽  
Shopping Experience ◽  
Information And Communication ◽  
Product Attractiveness

Retailing in the twenty-first century is highly occupied with the virtual marketplace as a large number of companies are engaged in developing boundary-less markets for consumers and delivering value by offering an abundance of shopping convenience. E-shopping is influenced by the attributes of time, product attractiveness, and competitive advantage. It has been argued in the chapter that shopping behavior of consumers has shifted from conventional shopping to the virtual marketplace with the increasing applications of Internet forcing retailers to redefine their roles to ensure their place in the Internet age. The discussions also focus on the omni-channel strategy of most global retailers to acquire and retain consumers by facilitating the shopping experience irrespective of time and place. In addition, to the arguments for and against the borderless markets, discussions in the chapter also critically examine the shifts in the consumer behavior driven by the growth of information and communication technology over the years.

Internet Marketing and Consumers Online

2012 ◽  
Vol 2 (3) ◽  
pp. 70-82 ◽  
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Y. Medury
Keyword(s):  
Consumer Behavior ◽  
Internet Marketing ◽  
The Internet ◽  
Behavioral Patterns ◽  
Web Traffic ◽  
Consumer Intentions ◽  
Consumer Data ◽  
Consumer Intelligence ◽  
The Relationship

The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

Factors Affecting Mobile Commerce and Level of Involvement

2007 ◽  
pp. 283-290
Author(s):  
F. Yim ◽  
A. Tse ◽  
K. Wong
Keyword(s):  
Consumer Behavior ◽  
Mobile Phones ◽  
Online Shopping ◽  
Mobile Commerce ◽  
The Internet ◽  
Level Of Involvement ◽  
Factors Affecting

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

Marketing Management Inside the Business Family

2020 ◽  
pp. 304-321
Author(s):  
Danny C. Barbery-Montoya ◽  
Patricio J. Toro-Orellana
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Business Management ◽  
Theoretical Method ◽  
Marketing Management ◽  
Starting Point ◽  
The Family ◽  
Relational Concept ◽  
Operational Phase ◽  
Business Family

This chapter shows the forms of relationship between the family business (FB) and its customers, through marketing and branding management. By reviewing literature, authors address three concepts: marketing and branding to generate value, the strategic and operational phase within business management, and consumer behavior along with the performance of the Company based on the rational or emotional. With these elements and through an exploratory theoretical method, authors present in a first phase the SOFT model as a starting point for understanding the decision making within the FB. Subsequently, the chapter defines that the client's decisions exposed to the marketing and branding actions are given through his triune brain, in which there are intellectual, limbic, and reptilian decisions. Authors propose through these two perspectives the relational concept between FB and client that they have called MindKeting as an exploratory proposal that helps to understand the types of decisions and actions that must be taken at the time of marketing management and brand of FB.

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