Impact of participation on Agro-food entrepreneurship (Frozen food) and marketing strategy training module among housewife and single mother in Kelantan

2021 ◽  
Author(s):  
T. A. B. Tengku Halimatun Saadiah ◽  
M. N. Maryana ◽  
M. Nursalwani ◽  
Z. Suhana ◽  
R. K. Raja Ili Airina ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Single Mother ◽  
Strategy Training ◽  
Training Module ◽  
Frozen Food

scholarly journals Pelatihan Marketing Strategi Tenaga Pemasaran Guna Pencapaian Target Penjualan

2019 ◽  
Vol 1 (4) ◽  
pp. 212-217
Author(s):  
Arjang Arjang ◽  
Harwin Harwin ◽  
Wahyuddin Hamid ◽  
Andi Risma Jaya
Keyword(s):  
Marketing Strategy ◽  
Business Environment ◽  
Marketing Strategies ◽  
Strategy Training ◽  
Short Term ◽  
Fundamental Goal ◽  
Marketing Activities ◽  
The University ◽  
Marketing Agency

ABSTRACT Failure to achieve sales targets has implications for not achieving the company's profit targets. The most basic problem, is preparing a plan and a team that will provide a solution to the problem. Marketing strategy training has a fundamental goal of increasing sales and achieving competitive advantage with a sustainable perspective. Marketing strategies include short-term plans and long-term market-oriented marketing activities in order to contribute to the company's goals and marketing objectives. For this reason, PT. Tata Finapedia, a marketing agency services company, built a partnership with the University of Eastern Indonesia (UIT), to help train marketing staff. The success of a marketing strategy is measured by sales performance and company profit growth. This training is expected to help explain the latest aspects of marketing strategy so as to increase the ability in the formulation and analysis of marketing strategies in the business environment of PT. Tata Finapedia.Keywords: Training, Marketing, Marketing, SalesABSTRAKKegagalan dalam pencapaian target penjualan, berimplikasi pada tidak tercapainya target profit perusahaan. Problem paling mendasar, adalah menyiapkan perencanaan dan tim yang akan memberikan solusi bagi problem itu.(Jørgensen 2018) Pelatihan marketing strategy memiliki tujuan mendasar yaitu meningkatkan penjualan dan mencapai keunggulan kompetitif dengan perspektif yang berkelanjutan.(Rowe and Clark 1927) Marketing strategi mencakup rencana jangka pendek dan jangka panjang kegiatan pemasaran dengan berorientasi pasar dalam rangka memberikan kontribusi terhadap tujuan perusahaan dan tujuan pemasaran. Untuk itu, PT. Tata Finapedia, perusahaan jasa keagenan marketing, membangun kemitraan dengan Universitas Indonesia Timur (UIT), guna membantu pelatihan bagi jajaran marketing. Keberhasilan strategi pemasaran diukur dari kinerja penjualan dan pertumbuhan laba perusahaan. Pelatihan ini diharapkan membantu memaparkan aspek marketing strategy terkini sehingga mampu meningkatkan kemampuan dalam formulasi dan analisis strategi pemasaran di lingkungan bisnis PT. Tata Finapedia.Kata Kunci: Pelatihan, Marketing, Pemasaran, Penjualan

PEMBERDAYAAN EKONOMI PEREMPUAN BERBASIS MAJLIS TA’LIM MELALUI STRATEGI PEMASARAN HOME INDUSTRY KERUPUK

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Siti Rumilah ◽  
Ummiy Fauziyah Laili
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Strategy Training ◽  
National Standard ◽  
Family Welfare ◽  
Village Women ◽  
Home Industries ◽  
Medium Enterprises

This community service program is a form of campus academic activities to help overcome the economic problems of rural communities, especially village women who in fact in terms of the economy are less productive. The main aim of this program is to increase the economic potential of village women based on Majlis Ta'lim. This is done to face the challenges for Small and Medium Enterprises (UKM) to increase competitiveness through increasing productivity and quality of products according to the Indonesian National Standard (SNI), especially for rural home industries, especially women farm laborers to use their time optimally to improve family welfare. They not only rely on rice fields (tandur) and the harvest period, which is approximately three months' waiting period. They not only depend on the natural and environmental conditions that exist, but also are able to take advantage of the existing potential to make a more economic contribution to the household. With the ABCD method, the companion made a change of mindset while conducting marketing strategy training on the production of crackers which had been carried out by several members of the Ta'lim Assembly, by providing training in marketing strategies with product targets, distribution, pricing, and promotion strategies that had followed developments ( on line marketing), so that the selling power increases. Paying attention to the SWOT analysis, namely strengths, weaknesses, opportunities, and threats can generally be overcome because the people in Bakalan Village, Grogol Subdistrict, Kediri Regency, especially Majlis Ta'lim Muslimah have a strong and maintained network of friendship through routine recitation, so that this economic activity remains can be done. Keyword : ABCD, Majlis Ta’lim, Marketing Strategy, Crackers

scholarly journals Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Anggi Rahajeng
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Community Service ◽  
Strategy Training ◽  
Market Place ◽  
Tourist Satisfaction ◽  
Service Activity ◽  
Tourist Village ◽  
Village Government ◽  
Adaptation Processes

This paper aims to provide an analysis of the activities of community service performed to increase the income of rural communities by modified inhouse training marketing strategy of supporting souvenir products of Tinalah Tourism Village, Purwoharjo Samigaluh Kulon Progo. The majority of Purwoharjo villagers work in primary sectors such as agriculture and livestock, the income of the population is relatively low, so look for alternative work by developing Desa Wisata Tinalah. The addition and / or change of livelihoods of the primary sector that sells goods to the tourism sector that sells services require adaptation processes especially in terms of providing services to visitors / tourists. Making village tourism souvenirs requires skills to market products to tourists so that satisfaction can be met optimally. Therefore, the team of the Department of Economics and Business, Vocational College UGM held a marketing strategy training for souvenir product of Tinalah Tourism Village which is later expected to increase the income of the villagers. This training was given to all members of Tinalah Village and some Purwoharjo Village Government Staff. Marketing strategy that used both offline and online (making email account and blog) towards e-smart SMEs thus they may involve in online market place. The expected outcome of this community service activity is increasing skill of the business actor in marketing the souvenir products supporting the tourist village to meet the optimum tourist satisfaction in order to increase the income of Purwoharjo village community.

scholarly journals Empowerment of women's “meronce” crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

scholarly journals PENGEMBANGAN PRODUK OLAHAN LABU KUNING BAGI PETANI BENIH LABU KUNING DI KECAMATAN TEGALSARI, KABUPATEN BANYUWANGI

J-Dinamika ◽  
2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Anna Mardiana Handayani ◽  
Mulia Winirsya Apriliyanti ◽  
Supriyadi S ◽  
Refa Firgiyanto
Keyword(s):  
Marketing Strategy ◽  
Economic Value ◽  
Strategy Training ◽  
Community Partnership ◽  
Harvest Time ◽  
Waste Production ◽  
Partnership Program

Tegalrejo village is one of distric that produced yellow pumpkin largest in Banyuwangi. Most of people in Tegalrejo village were yellow pumpkin farmers who produced seed of yellow pumpkin for sale. Selling seeds of yellow pumpkin has been coorporate contract system with PT. Panah Merah Jember. Needed seeds was provided by PT. Panah Merah Jember while the land, production equipments and worker was provided by farmers. Waste production of seeds yellow pumpkin was fresh flesh of yellow pumpkin fruit. As long as, it just discarded by farmers if the harvest time yellow pumpkin. Even, it can be used feed to cows, goats and chicken.  Methods:  Community Partnership Program is implemented by the team of State Polytechnic of Jember aims to increase the economic value of pumpkin by producing various processed yellow pumpkin eggroll, Bolu steamed, roti tawar, foodbar, cookies and jelly drink drinks. The types of training provided is to provide training for production step of various processed pumpkin, packaging training yellow pumpkin products, marketing strategy training, mentoring and monitoring and evluation of PKM.Results: Participants consisted of wife’s of farmers and they are 20 persons. The results of this activity was they can made variant product from yellow pumpkin fruit for example steamed cake, eggroll, cookies, food bar, bread and jelly drink. After they made the various product pumpkin, they can sale in e-commere like shopee, so they get extra income.  Monitoring carried out by visiting some of the participants in the pengabmas. The process of mentoring and monitoring has resulted in a PIRT filing document and PIRT result is PIRT number 206-3510021110-23.Conclusion: Increased knowledge of participans to produced variant product from yellow pumpkin. The product of yellow pumpkin can sale in e-commere and they get extra income.     Keywords : yellow pumpkin fruit,  variant product of yellow pumpkin, e-commere, extra income

scholarly journals Empowerment of "meronce" hand crafts through training of on-line marketing strategy in the order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan, district, on-line market

2019 ◽  
Vol 4 (2) ◽  
pp. 217-226
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology.

PENGARUH STRATEGI PEMASARAN TERHADAP UPAYA PENINGKATAN BRAND AWARENESS KEBAB MANTAB FROZEN DI JAKARTA TIMUR

PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Arviana Wulandari
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Food Industry ◽  
Alternative Hypothesis ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Frozen Food ◽  
The Family ◽  
Changing Times ◽  
Descriptive Method

Over the changing times, human activity has grown, now the propaganda that is valued between men and women results in more women having an outside flurry to get continued. Enables them to buy something fast, including when it comes to serving food. One that was raised by the food industry plays is by presenting frozen food (Frozen Food). The purpose of this research is to study how the marketing strategies carried out by the "Family Mantab" in increasing business and increasing BRAND AWARENESS in the community in East Jakarta. The research method used in this research is descriptive method by collecting data through interviews, observations and distribution of online questionnaires for frozen mantab kebab buyers in East Jakarta. This is evidenced in the t test the marketing strategy has a significant level of 0,000 and a calculated t value of 5,650> t table of 0.05. This means rejected so that it can be announced that the marketing strategy is significant to BRAND AWARENESS, this is evidenced that t table> t arithmetic (5,650> 0.05) and t arithmetic values> t table (8.239> 0.05). Pearson relation coefficient of product moment marketing strategy of .446** it means  that the correlation or positive realtionship between variable marketing strategy and brand awareness is 0,466 or in the coefficient interval between 0,40-0,599 means the level of relationship between the variable marketing strategy and brand awareness is being. Thus it can be concluded that the alternative hypothesis (Hα) which reads "Is a Marketing Strategy on BRAND AWARENESS".

A Computer-Based Learning Strategy Training Module: Development and Evaluation

1985 ◽  
Vol 1 (3) ◽  
pp. 275-283 ◽  
Author(s):  
Velma I. Hythecker ◽  
Thomas R. Rocklin ◽  
Donald F. Dansereau ◽  
Judith G. Lambiotte ◽  
Celia O. Larson ◽  
...  
Keyword(s):  
Learning Strategy ◽  
Strategy Training ◽  
Training Module ◽  
Computer Based Learning ◽  
Computer Based ◽  
Module Development

Integrating Safety and Crew Resource Management (CRM) Aspects in the Recurrent Training of Cabin Crew Members

2011 ◽  
Vol 1 (1) ◽  
pp. 45-51 ◽  
Author(s):  
Sandrina Ritzmann ◽  
Annette Kluge ◽  
Vera Hagemann ◽  
Margot Tanner
Keyword(s):  
Resource Management ◽  
Integrated Design ◽  
Crew Resource Management ◽  
Training Module ◽  
Cabin Crew ◽  
Training Cycle ◽  
Aviation Training ◽  
Training Format ◽  
Instructional Design Principles ◽  
Practical Instruction

Recurrent training of cabin crew should include theoretical and practical instruction on safety as well as crew resource management (CRM) issues. The endeavors of Swiss International Air Lines Ltd. and Swiss Aviation Training Ltd. to integrate CRM and safety aspects into a single training module were evaluated. The objective of the integration was to make CRM more tangible and ease acquisition of competencies and transfer of CRM training content to practice by showing its relevance in relation to safety tasks. It was of interest whether the integrated design would be mirrored in a more favorable perception by the trainees as measured with a questionnaire. Participants reacted more positively to the integrated training than to stand-alone CRM training, although the integrated training was judged as being slightly more difficult and less oriented toward instructional design principles. In a range of forced-choice questions, the majority of participants opted for an integrated training format because it was seen as livelier and more interesting and also more practically relevant. For the forthcoming training cycle, a better alignment of training with instructional principles and an even higher degree of training integration by using simulator scenarios are striven for.

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