scholarly journals Empowerment of "meronce" hand crafts through training of on-line marketing strategy in the order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan, district, on-line market

2019 ◽  
Vol 4 (2) ◽  
pp. 217-226
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology.

scholarly journals Empowerment of women's “meronce” crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

scholarly journals INISIASI PEMASARAN DARING DI KELOMPOK USAHA MELUR DI DESA SAMBIREJO, KECAMATAN PERCUT SEI TUAN

2017 ◽  
Vol 23 (1) ◽  
pp. 233
Author(s):  
Khairunnisa Harahap ◽  
Izwar Lubis ◽  
Tri Effiyanti
Keyword(s):  
Information Technology ◽  
Cost Analysis ◽  
Marketing Strategy ◽  
Community Service ◽  
Financial Reporting ◽  
Online Marketing ◽  
Service Activity ◽  
Cash Cost ◽  
Financial Administration ◽  
And Training

                                                         AbstrakKelompok Usaha Melur yang merupakan Mitra kegiatan pengabdian ini memiliki beberapa permasalahan tata kelola manajerial, yaitu: 1) Belum terorganisasinya pembukuan dengan baik. 2) pemasaran produk masih sangat sederhana dan belum memanfaatkan teknologi informasi. 3) Kurangnya alat mesin jahit untuk menambah produksi. Tujuan kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kapasitas manajerial dan pemasaran pada Kelompok Usaha Melur di Desa Sambirejo, Percut Sei Tuan. Tujuan tersebut dicapai melalui pendampingan kepada Kelompok Usaha Melur di bidang pembukuan/pengelolaan keuangan dan strategi marketing berbasis internet. Kelompok Usaha rumah tangga ini bergerak dalam bidang pembuatan keset kaki. Bahan baku produk tersebut menggunakan limbah kain/produksi penjahit lain. Pembuatan keset kaki ini juga memberdayakan ibu-ibu rumah tangga di daerah sekitar yang ingin menambah pengetahuan jahit menjahit dan pada gilirannya menambah penghasilan ibu-ibu anggota kelompok usaha tersebut. Pelatihan pembukuan dilakukan dengan memberikan pemahaman dan pendampingan terkait pencatatan kas masuk dan keluar, penghitungan harga pokok produksi dan pembuatan laporan keuangan. Selanjutnya, pendampingan pemasaran berbasis internet dilakukan dengan memberikan wawasan untuk memaksimalkan teknologi yang ada untuk memasarkan produk mereka. Metode yang dipakai dalam pengabdian ini adalah dengan menggunakan penyuluhan dan pendampingan hingga kelompok usaha melur memiliki pembukuan yang rapih dan memiliki toko online di media sosial. Kata kunci: Pendampingan, Pengelolaan Keuangan, Pemasaran Online, UKM Melur.                                                          Abstract “Melur Entrepreneur Community” have several gavernance problem, such as: 1) the absence of bookkeeping systems. 2) traditional marketing strategy, and 3) ineffectiveness of production. This community service activity conducted in Melur Entrepreneur Community aims to overcome the problems as mentioned. That purpose was achieved through training and guiding the member of Melur Entrepreneur Community in bookeeping dan marketing strategy based on Information Technology. Melur Entrepreneur Community are focus in making doormats from the waste of tailor production. They also empowering woman of households who want to gain a knowledge of sewing and in turn would increase their income. Bookkeeping training is done by providing insight and assistance related to the recording of incoming and outgoing cash, cost analysis of production and financial reporting. Furthermore, knowledge of internet based marketing is delivered by providing insight to maximize existing technology to marketing their products. The method which used in this activity is counseling and training to achieve the outcome, that is the availability of bookkeeping and online store on social media.Keywords: training/guiding, financial administration, online marketing, SMEs.

scholarly journals Revitalisasi Kegiatan Usaha Getuk Goreng Hj. Tohirin di Masa Pandemi Covid-19

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 8-15
Author(s):  
Zidni Husnia Fachrunnisa ◽  
Euys Ayu Nazarilah ◽  
Windi Nasianti ◽  
Afri Ovita
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Resources ◽  
Community Service ◽  
Online Marketing ◽  
Financial Reports ◽  
Service Activity ◽  
Financial Transactions ◽  
The Impact

Abstrak Kegiatan pengabdian ini bertujuan untuk untuk mengatasi dampak Covid -19 terhadap UMKM Getuk Goreng Hj. Tohirin. Permasalahan utama yang dialami oleh UMKM Getuk Goreng Hj. Tohirin di masa pandemi Covid-19 yakni penurunan pendapatan akibat menurunnya jumlah wisatawan yang datang ke Sokaraja. Berdasarkan survei yang dilakukan, terdapat sub permasalahan yang terjadi pada UMKM Getuk Goreng Hj. Tohirin yakni Sumber Daya Manusia yang dimiliki UMKM yang kurang memahami teknologi. Solusi yang dilakukan untuk mengatasi permasalahan tersebut yakni pendampingan pemasaran dan penjualan daring dan pendampingan pemanfaatkan teknologi informasi untuk pencatatan transaksi keuangan. Hasil dari kegiatan pengabdian ini yakni munculnya akun media sosial, akun digital marketplace, dan laporan keuangan terkomputerisasi yang dapat dimanfaatkan UMKM Getuk Goreng Hj. Thohirin dalam melakukan aktivitas bisnisnya. Kegiatan ini juga berhasil meningkatkan keterampilan karyawan untuk mengelola akun media sosial dan akun digital marketplace milik UMKM Getuk Goreng Hj. Thohirin serta keterampilan membuat pembukuan dengan computer.  AbstractThis community service activity aims to overcome the impact of Covid -19 on SMEs Getuk Goreng Hj. Tohirin. The main problem that occurs at SMEs Getuk Goreng Hj. Tohirin during the Covid-19 pandemic, namely a decrease in income due to the decline in the number of tourists who came to Sokaraja. Based on the survey conducted, there are sub-problems that occur in Getuk Goreng SMEs Hj. Tohirin, namely Human Resources owned by SMEs who do not understand technology. Solutions taken to overcome these problems are assistance in online marketing and sales and assistance in the use of information technology for recording financial transactions. The results of this service activity are the emergence of social media accounts, digital marketplace accounts, and computerized financial reports that can be utilized by SMEs Getuk Goreng Hj. Thohirin in carrying out his business activities. This activity also succeeded in improving employees' skills to manage social media accounts and digital marketplace accounts belonging to SMEs Getuk Goreng Hj. Thohirin and his computer bookkeeping skills.

scholarly journals Strategi Pemasaran Produk Suvenir Pendukung Desa Wisata Tinalah Dan Program Bela Beli Kulon Progo

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Anggi Rahajeng
Keyword(s):  
Rural Communities ◽  
Marketing Strategy ◽  
Community Service ◽  
Strategy Training ◽  
Market Place ◽  
Tourist Satisfaction ◽  
Service Activity ◽  
Tourist Village ◽  
Village Government ◽  
Adaptation Processes

This paper aims to provide an analysis of the activities of community service performed to increase the income of rural communities by modified inhouse training marketing strategy of supporting souvenir products of Tinalah Tourism Village, Purwoharjo Samigaluh Kulon Progo. The majority of Purwoharjo villagers work in primary sectors such as agriculture and livestock, the income of the population is relatively low, so look for alternative work by developing Desa Wisata Tinalah. The addition and / or change of livelihoods of the primary sector that sells goods to the tourism sector that sells services require adaptation processes especially in terms of providing services to visitors / tourists. Making village tourism souvenirs requires skills to market products to tourists so that satisfaction can be met optimally. Therefore, the team of the Department of Economics and Business, Vocational College UGM held a marketing strategy training for souvenir product of Tinalah Tourism Village which is later expected to increase the income of the villagers. This training was given to all members of Tinalah Village and some Purwoharjo Village Government Staff. Marketing strategy that used both offline and online (making email account and blog) towards e-smart SMEs thus they may involve in online market place. The expected outcome of this community service activity is increasing skill of the business actor in marketing the souvenir products supporting the tourist village to meet the optimum tourist satisfaction in order to increase the income of Purwoharjo village community.

Gula cair dan gula recengan berbahan dasar gula merah tebu

DEDIKASI ◽  
2020 ◽  
Vol 22 (1) ◽  
Author(s):  
M. Yasser ◽  
A.M. Iqbal Akbar Asfar ◽  
Marlia Rianti ◽  
A.M. Irfan Taufan Asfar ◽  
Eko Budianto
Keyword(s):  
Community Service ◽  
Sugar Cane ◽  
Economic Value ◽  
Business Group ◽  
Raw Material ◽  
Community Partnership ◽  
Brown Sugar ◽  
Plastic Packaging ◽  
The Impact ◽  
Partnership Program

This Community Service is a Community Partnership Program that was carried out by to partners of the Brown Sugar Cane Business Group in Latellang Village, Patimpeng District. The processing of sugar cane so far has been very simple, and some of the sugar cane businesses were out of business due to the consumption and need for brown sugar cane by the community, especially the Latellang and other villages, who are reluctant to consume brown sugar cane. This reluctance is caused by the aroma of brown sugar cane. Therefore, diversification of brown sugar cane products was carried out by processing brown sugar cane into Liquid sugar and Recengan sugar. The results of the PKM program were able to provide partners with increased knowledge of processing brown sugar cane into a diversified product that has high economic value and reduced the price of brown sugar cane from Rp. 10,000 per kilogram into products with 250 grams of brown sugar cane as raw material. 2-3 bottles of Liquid Sugar (250 ml plastic packaging) with a price of Rp.10,000 per bottle and produce 15 pieces of Recengan Sugar. Especially for Recengan sugar packaging, it is packaged in pouch containing 8 Recengan sugar ata a price of Rp.10,000. The impact will be revive the production of cane brown sugar to the Cane Brown Sugar Business Group partners, especially in Latellang Village.

scholarly journals A Pelatihan Aplikasi Perkantoran untuk Meningkatkan Keterampilan Kader Posyandu Anyelir 8 Perumnas Antang Kota Makassar

2021 ◽  
Vol 1 (2) ◽  
pp. 121-127
Author(s):  
Nuraida Latif ◽  
Muhajirin Muhajirin ◽  
Mashud Mashud ◽  
Ramlah P ◽  
Markani Markani ◽  
...  
Keyword(s):  
Information Technology ◽  
Community Service ◽  
Microsoft Excel ◽  
Training Material ◽  
Community Activities ◽  
Administrative Management ◽  
Microsoft Word ◽  
Service Activity ◽  
Training Activities ◽  
And Child Health

Posyandu is the center of community activities in the effort to provide health services and family planning. These trained Posyandu cadres are not only seen from the way they handle maternal and child health but also have to be supported by their ability to use computers in administrative management and data processing. The method used in this community service activity is a combination of tutorials, practice, and discussion or question and answer, as well as evaluation to determine the level of absorption of the training material. The office application materials provided are Microsoft word, Microsoft excel, and Microsoft powerpoint. Office application program training activities for cadres of Posyandu Anyelir 8 Block 8 Perumnas Antang were carried out well and improved the skills of Posyandu Anyelir 8 Block 8 Perumnas cadres in the use of information technology.

scholarly journals Penerapan mesin pemisah bunga cengkeh pada petani di Desa Bonto Enrekang

DEDIKASI ◽  
2019 ◽  
Vol 21 (2) ◽  
Author(s):  
Yiyin Klistafani ◽  
Nur Wahyuni ◽  
Moh. Adnan
Keyword(s):  
Community Service ◽  
Economic Value ◽  
Price Stability ◽  
Market Demand ◽  
Agricultural Commodity ◽  
High Demand ◽  
Service Activity ◽  
Long Time ◽  
Farmer Groups ◽  
The Many

One agricultural commodity that has high economic value is the clove "Eugenia Aromatica". The many benefits obtained from cloves, making clove commodities sell well in the market due to of high demand. Therefore, the amount of clove production must be able to balance the market demand in order to keep price stability stable. However, post-harvest handling of cloves at the farm level is generally conventional. This has caused problems including long working time (ineffective), the risk of clove quality decreases, and causes discomfort to the skin of workers' hands due to friction of the clove flower for long time. Hence, it is necessary to conduct IbM – “Ipteks bagi Masyarakat” (Science and Technology for Communities) activities in utilizing clove flower separator machines for farmers in Bonto Village, Enrekang. The stages of the implementation of the IbM activities were observation to the farmer groups in Bonto Village, procurement of clove flower separators, conducting training to operate the clove separator mechine and counseling how to do mechine maintenance to farmers in Bonto Village. The results obtained from this community service activity are that clove farmers in Bonto village are able to work more effectively and efficiently in the process of separating clove flowers from their stems so that the production of cloves increases with good quality.

scholarly journals INCREASING COMMUNITY PARTICIPATION IN MAINTAINING CLEANLINESS AND HEALTH TO REALIZE COMFORTABLE TOURISM VILLAGE IN THE VILLAGE OF RINDU HATI

2021 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Rina Delfina ◽  
◽  
Sardaniah Sardaniah ◽  
Keyword(s):  
Community Participation ◽  
Community Service ◽  
Economic Value ◽  
Management Training ◽  
Household Waste ◽  
Disposal Site ◽  
Community Skills ◽  
Service Activity ◽  
Tourist Village ◽  
The Village

A clean and healthy tourist village is the main attraction for visitors because the beautiful and clean environment makes visitors feel comfortable. Based on the results of the FGD conducted by the University of Bengkulu LPPM in the village of Rindu Hati, several problems were found, such as the cleanliness of the village, the absence of a garbage disposal site. This of course can cause various problems for visitors and the community, one of which can affect public health and the environment. Efforts that can be made are the Guidance of Clean and Healthy Life Behavior (PHBS). The purpose of this community service activity is to provide education to the Rindu Hati village community so that they can maintain environmental cleanliness and health through the proper and correct application of PHBS, increase community knowledge and skills in managing household waste and environmental waste, and improve community skills in disease management. environmental impacts and independently in preventing and overcoming the health problems it faces. The methods used are: health education about waste management, training to utilize waste. The participants who took part in this activity were 50 people consisting of environmental groups, PKK cadres, health cadres, village officials, and housewives. The results of this community service activity show an increase in community participation in maintaining environmental cleanliness and health, this can be seen from the community's ability to implement PHBS and utilize waste that has economic value.

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals Pemanfaatan Kotoran Ternak Sebagai Sumber Energi Alternatif di Kelompok Ternak Sapi Potong Sido Makmur Umbulsari Jember

2021 ◽  
Vol 1 (2) ◽  
pp. 100-104
Author(s):  
Nurkholis Nurkholis ◽  
Suluh Nusantoro ◽  
Aan Awaludin ◽  
M. Adhyatma ◽  
Bagus Djuni
Keyword(s):  
Community Service ◽  
Waste Treatment ◽  
Economic Value ◽  
Livestock Waste ◽  
Situation Analysis ◽  
Livestock Manure ◽  
Methane Gas ◽  
Decomposition Of Organic Matter ◽  
Service Activity ◽  
The Cost

The sustainability of the livestock business does not only depend on the success of the maintenance system which aims at increasing productivity, but also on the ability to process the resulting livestock waste. Livestock waste is the main source of quality degradation for the environment, this occurs due to the presence of ammonia and methane gas which is formed from the decomposition of organic matter. Ammonia along with other gases can cause acid rain, while methane gas causes a greenhouse effect. This community service partner is a farmer who is part of the "Sido Makmur" beef cattle group in Umbulrejo village, Umbulsari sub-district, Jember district. The purpose of this community service activity is to transfer knowledge and technology regarding livestock waste processing to be used as biogas. The selection of waste treatment topics is based on a situation analysis of the "Sido Makmur" livestock group. The results of the situation analysis show that generally livestock manure is not processed and is left around the stables and there are some group members who have difficulty buying LPG fuel because it is considered quite expensive. The implementation of the service consists of several activitie, the first was outreach activities, demonstrations / practices and assistance of community service activities. The results of the community service survey which have shown that the application of technology in the processing or utilization of livestock manure into a useful material that even has economic value will support the creation of an environmentally friendly livestock system or zerro waste system, besides that it will also improve the welfare of breeders through minimizing the cost of purchasing fuel.

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