Global nation product equity depending on a level of cultural diffusion

2015 ◽  
Vol 24 (3) ◽  
pp. 276-286 ◽  
Author(s):  
Sookhyun Kim ◽  
Yuri Lee ◽  
Aran Jang ◽  
Yangim Lee ◽  
Claire Lacoste Kapstein
Keyword(s):  
Product Category ◽  
Global Market ◽  
Cultural Products ◽  
Content Type ◽  
Cross Cultural Study ◽  
Cultural Diffusion ◽  
Significant Difference ◽  
The Usa ◽  
Promotion Strategies ◽  
New Variables

Purpose – This paper aims to propose the global nation product equity model (GNPE) to measure global consumers’ equity of a product that a country produces, especially a nation’s cultural products (i.e. culducts). The model also examines the significant difference of GNPE depending on a cultural diffusion level. GNPE model proposes that depending on the level of people’s recognition/acceptance/preference of a culture from another country (i.e. cultural diffusion level), the equity of a product from that country could be different in different countries. As variables that affect GNPE, global nation product equity in general, global nation product equity of a product category and nation cultural equity are included in the model. Design/methodology/approach – To test the model, this study developed Hallyu (Korean cultural diffusion)-related Korean culducts and measured global consumers’ equity for the Korean culducts. In all, 351 surveys were collected from China, France, England and the USA. Findings – The results show the significantly different equities and relationships among equities depending on the level of Hallyu diffusion in each country. Therefore, Korea is suggested to focus on different equities in different countries. Originality/value – This research proposed a new model that extends the previous brand equity models to non-branded products (i.e. cultural products). This model proposed new variables that affect equity of a product mentioned above and suggests different equities to improve in different countries depending on their level of cultural diffusion. Also, this cross-cultural study suggests a direction of culduct design, distribution and promotion strategies in the global market.

Examining the influence of transculturation on work ethic in the United States

2015 ◽  
Vol 22 (1) ◽  
pp. 145-162 ◽  
Author(s):  
Dwight M. Hite ◽  
Joshua J. Daspit ◽  
Xueni Dong
Keyword(s):  
Ethnic Groups ◽  
Work Ethic ◽  
Ethnically Diverse ◽  
The United States ◽  
Convenience Sample ◽  
Content Type ◽  
Significant Difference ◽  
The Usa ◽  
Generational Groups ◽  
Survey Responses

Purpose – The purpose of this paper is to explore the influence of cultural assimilation – termed “transculturation” – on work ethic perceptions, thus this study examines trends in work ethic across ethnic and generational groups within the USA. Design/methodology/approach – Following a literature review on work ethic, ethnicity, and transculturation, an analysis of variance based on 873 survey responses is presented. The sample includes undergraduate and graduate students at several public universities within the USA. Findings – An empirical analysis supports the hypothesis that the variation of work ethic perceptions within the Millennial generation is significantly less than the variation among older generations. The authors find no significant difference in general work ethic perceptions among Millennial ethnic groups. Research limitations/implications – While the study is conducted using a convenience sample, the demographics are closely representative of the USA labor force. The results suggest that Millennials, while a more diverse ethnic population, exhibit less variation among work ethic perceptions than earlier generational groups. Practical implications – Understanding differences in work ethic perceptions across various ethnic groups is valuable for managers interested in designing jobs that appropriately exploit the full value of a multi-generational workforce. Originality/value – The findings of this study offer new insights into how more recent generations, while more ethnically diverse, exhibit a convergence in perceptions of work ethic.

Tequila at home or abroad? paths to brand love and purchase loyalty for hedonic products

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Silvia Cacho-Elizondo ◽  
Mary Conway Dato-on ◽  
Tracy Harmon-Kizer
Keyword(s):  
Brand Image ◽  
Strategy Development ◽  
Brand Relationships ◽  
Brand Love ◽  
Content Type ◽  
Segmentation Strategy ◽  
Brand Relationship ◽  
Significant Difference ◽  
The Usa ◽  
The Impact

Purpose This study aims to examine the impact of consumer brand experience on brand love and loyalty toward a favorite tequila brand across Mexico and the USA while advancing marketing strategies to strengthen consumer-brand relationships. Design/methodology/approach Data were analyzed from 906 respondents (348-USA and 558-Mexico) to assess paths to purchase loyalty and test brand relationship hypotheses using partial least squares. Findings Analysis revealed that consumers in both markets demonstrated similar paths from tequila experience to brand love and attitude toward their favorite tequila brand. On the contrary, significant differences in the influence of tequila experience on the brand image were evident. Tequila experience did not have a significant difference between markets on purchase loyalty. Attitude toward the tequila brand had a much stronger influence on brand image for the USA compared to Mexican respondents. Finally, brand love’s influence on purchase loyalty differed significantly between the two markets of respondents. Practical implications Considering different paths to behavioral brand loyalty across markets enables segmentation strategy development to increase repeat purchase and brand allegiance. Results indicate that the brand's image is a strong influencer of purchase loyalty, suggesting opportunities exist for brand managers to consider unique paths toward purchase loyalty. Originality/value This study advances the literature by answering the call for multi-national studies that investigate consumer-brand relationships. Furthermore, the research setting offers insight into consumer-brand relationships and consumption patterns for spirits in a different national context, in this case, the product’s country of origin (Mexico) and its largest market (USA).

Will supply side policies work with Millennials?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Louis J. Pantuosco ◽  
Danko Tarabar
Keyword(s):  
Global Market ◽  
Future Research ◽  
Supply Side ◽  
Employee Productivity ◽  
Cultural Attitudes ◽  
Content Type ◽  
Work Related ◽  
Societal Pressure ◽  
The Usa ◽  
Tax Benefits

Purpose This paper aims to hypothesize on the relationship between the Millennial workforce and US firms’ response to the Tax Cuts and Jobs Act (TCJA) of 2017. The authors postulate that societal pressure from the younger generational cohorts will motivate socially cognizant corporations to share their newly acquired tax benefits with their workforce to attract, retain and inspire employee productivity and retention, as well as customer loyalty. Design/methodology/approach The authors empirically examine work-related cultural attitudes of the Millennial generational cohort in the USA, and by exploring related literature on organizational management and supply side economics, the authors aim to connect them to firms’ response to tax cut windfall in a simple theoretical model. The authors complement their methods by using descriptive statistics on firm tax responses that followed the 2017 TCJA. Findings The authors offer support for the notion that companies are behaving rationally by providing short-term benefits to employees when employees are, on average, younger. The competitive nature of the global market acts as an incentive to avoid permanent obligations such as wage and benefits increases. The data reveal that a significant number of companies had a transitory reaction to the latest tax cut. Research limitations/implications The authors encourage future research, once sufficient time elapses, to exploit the time periods before and after the tax cut to provide a better assessment of the empirical impact of the 2017 tax cut on firm responses, conditional on workforce makeup. Originality/value The authors examine whether and how the Millennial cohort might shape firm behavior following changes in tax policy.

Sustainable healthcare design

Facilities ◽  
2016 ◽  
Vol 34 (5/6) ◽  
pp. 264-288 ◽  
Author(s):  
Rana Sagha Zadeh ◽  
Xiaodong Xuan ◽  
Mardelle M. Shepley
Keyword(s):  
Energy Use ◽  
Energy Savings ◽  
Green Building ◽  
Energy Information Administration ◽  
Content Type ◽  
Healthcare Facilities ◽  
Healthcare Design ◽  
Significant Difference ◽  
Health Related ◽  
The Usa

Purpose Healthcare projects face multiple obstacles in achieving sustainability. This paper aims to provide information regarding the energy consumption of healthcare facilities, to identify barriers to sustainability and to suggest methods to improve the effectiveness of these buildings. Design/methodology/approach This study investigates sustainability in healthcare buildings by examining national databases about energy use and energy savings. The authors then initiate a dialogue on this topic by interviewing experts in healthcare planning and design regarding the implications of this data, challenges to sustainability and potential solutions to these challenges. Findings An analysis of data from the Energy Information Administration revealed that healthcare facilities rank second among building types in the USA in energy use per square foot and rank fourth in total energy use. Data from the US Green Building Council showed that only 1 per cent of healthcare buildings are registered with the Leadership in Energy and Environmental Design rating system, and 0.4 per cent have achieved certification, which is low compared with other building types. Research limitations/implications Research and discussion must continue engaging all stakeholders to interpret the data and identify transformative solutions to facilitate sustainable healthcare design construction and operation. Practical implications It is important to approach sustainability in healthcare from social, economic, environmental and health-related perspectives. The authors identify five major barriers to sustainable healthcare design and construction and discuss 12 practical solutions. Originality/value Given the energy demands of healthcare buildings, facilitating their sustainability has the potential to make a significant difference in national energy use. Empirical research and evidence-based design can potentially help to accelerate sustainability by clarifying impacts and documenting the economic and operational returns on investment.

Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Behzad Izadi ◽  
Ali Ghaedi ◽  
Mohammadreza Ghasemian
Keyword(s):  
Scientific Data ◽  
Purchasing Decisions ◽  
Self Assessment ◽  
Consumer Decision ◽  
Content Type ◽  
Traditional Research ◽  
Significant Difference ◽  
Promotion Strategies ◽  
Promotional Strategies ◽  
Age Range

PurposeNeuromarketing is a science that can examine human subconscious decisions and activities. The study aimed to investigate the neuropsychological responses of consumers to promotion strategies and the decision to buy sports products, in order to determine the more effective strategy.Design/methodology/approachAn experimental design clarifies whether there is a significant difference between the neuropsychological responses resulting from selective promotional strategies (charity, endorsement, advertising and discount). The authors conducted the research with 40 young adults (20 males and 20 females; age range 25–35 years). The Enobio 20-channel electroencephalograph (EEG) is used to record waves, a two-item questionnaire is used to measure purchasing decisions and self-assessment forms are used to measure arousal and pleasure. Data analysis performed by Friedman's statistical methods and logistic regression using SPSS 22 software.FindingsBased on the alpha wave, the results showed the two charity and endorsement strategies had the highest effect on consumer attentions. The pleasure had the highest value in the discount, and the arousal had the highest value in the charity strategy. Neuropsychological responses also explain a significant percentage of the consumer decision to buy.Research limitations/implicationsAccess to research samples is difficult due to the ignorance of the samples as well as the fear of possible harm from imaging and brain scanning methods.Practical implicationsNeuromarketing is a science that can examine human subconscious decisions and activities.Social implicationsThe information obtained neural methods are more accurate than traditional research methods.Originality/valueThis study showed the alpha brainwave (attention), arousal and pleasure explain a significant part of the consumer decision to buy. More scientific data can be obtained through new scientific approaches such as neuromarketing, which has a great impact on understanding consumer behavior. Therefore, marketers and researchers can make their promotional activities more effective in terms of them.

Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

2015 ◽  
Vol 24 (3) ◽  
pp. 198-210 ◽  
Author(s):  
Dae Hee Kwak ◽  
Youngbum Kwon ◽  
Choonghoon Lim
Keyword(s):  
Team Performance ◽  
Product Category ◽  
Purchase Intentions ◽  
Analysis Of Covariance ◽  
Team Identification ◽  
Content Type ◽  
Value Propositions ◽  
The Usa ◽  
Multidimensional Values ◽  
Team Brand

Purpose – The purpose of this paper is to gain insight into how consumers value sports team-branded merchandise. Two experiments are conducted to examine the effects of rivalry and team identification on evaluations of licensed product (Study 1). Study 2 examined the effects of team brand cue, team performance priming and product category on licensed product evaluations. Design/methodology/approach – Study 1 (N = 104) examined the effects of team rivalry and team identification on multidimensional product values and purchase intent. In Study 2, a 3 (performance priming: positive/negative/neutral) × 2 (team brand cue: present/absent) × 2 (product category: symbolic/utilitarian) between-subjects design (N = 285) was utilized. Samples were recruited from students and alumni at a large Midwestern university in the USA. A series of multivariate analysis of covariance was conducted to test the proposed hypotheses. Findings – Fans view a product licensed with a rival team’s logo to have significantly less functional, emotional and social value than a product licensed with their favorite team’s logo. Highly identified fans showed greater bias in evaluating the product than less identified fans. Team performance priming also moderated the effect of team brand cues on purchase intentions toward the licensed product. Research limitations/implications – Team identification level accentuates bias in valuations of a licensed product. In addition, better performance of a team further motivates purchase decisions. Use of a collegiate brand in this study limits generalizability of the findings. Practical implications – Practitioners should realize that simple heuristic cues can change consumers’ perceptions of licensed merchandise product values. Originality/value – The current study extends previous research on licensed product valuation by using multidimensional value propositions and a variety of product-related cues.

A consumer satisfaction model based on the integration of EDT and TAM

2017 ◽  
Vol 29 (5) ◽  
pp. 978-993 ◽  
Author(s):  
Yunjin Cho
Keyword(s):  
Technology Acceptance ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Content Type ◽  
Multiple Group ◽  
Significant Difference ◽  
The Usa ◽  
Acceptance Model

Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design/methodology/approach The study integrates the expectation disconfirmation theory (EDT) and the technology acceptance model (TAM). The hypotheses are examined by analyzing a structural equation model for consumers in the USA and Korea. Findings The results show that the model demonstrates good fit for both groups. For consumers in both countries, when purchasing fashion products on a new e-commerce site, the performance of the site’s usefulness was found to be a crucial variable in their satisfaction and intention to use the site. While there was no significant difference in the multiple group measurement model invariance test, the findings are meaningful because the slight differences in the standard coefficients of the two groups are considered. Originality/value It is meaningful to apply EDT and the TAM to the daily deal site environment. The influence of related variables can be reconfirmed and new consumer behaviors can be better understood. The research provides fresh insights into consumer behavior that can benefit managers when they make decisions in the e-commerce field.

Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category

2016 ◽  
Vol 28 (2) ◽  
pp. 154-169 ◽  
Author(s):  
Beate E. Stiehler ◽  
Albert Caruana ◽  
Joseph Vella
Keyword(s):  
South African ◽  
Product Category ◽  
Alternative Form ◽  
Content Type ◽  
The Usa ◽  
Unique Approach ◽  
Amazon's Mechanical Turk ◽  
Customer Attitudes ◽  
Ontological Framework ◽  
The Relationship

Purpose This paper aims to classify and investigate customer attitudes toward luxury wine brands in the USA (a developed market) and South Africa (a developing market) by using an aesthetic and ontological framework. Design/methodology/approach Using recognized scales, consumers’ ontological and aesthetic orientation and attitudes toward luxury wine brands as part of a product category are measured. Data for the USA sample were collected using Amazon’s Mechanical Turk platform, whereas the South African sample data were collected from a sample of Generation Y consumers. Using the two orientation scores, it was possible to create a 2 × 2 matrix with low and high scores for the two countries investigated. To determine the relationship between the resultant groups and attitude toward wine, ANOVA was performed. Differences among the groups were identified via a comparison of means. Findings The results suggest that the use of aesthetics and ontological orientations enables the identification of different luxury wine consumer modes in the two countries studied. In addition, these demonstrate significantly different attitudes toward luxury wine brands as part of a product category. Research limitations/implications The samples for both countries were collected using a non-probability sampling method, and any generalization to the greater populations must be undertaken with caution. Practical implications The findings demonstrate a unique approach that provides an alternative form of segmentation for luxury wine brands. Recommendations to target the different identified modes and how these impact attitudes toward luxury wine brands as a product category in the two countries are made. Originality/value The study contributes to the literature by providing a unique and alternative method of market segmentation and shows how this affect attitudes toward luxury wine brands as a product category.

Lean six sigma through an Australasian lens: project definition, structure and practices

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Achinthya Dharani Perera Halnetti ◽  
Nihal Jayamaha ◽  
Nigel Peter Grigg ◽  
Mark Tunnicliffe
Keyword(s):  
New Zealand ◽  
Case Studies ◽  
Six Sigma ◽  
Design Methodology ◽  
Lean Six Sigma ◽  
Implementation Success ◽  
Efficient Manner ◽  
Content Type ◽  
Significant Difference ◽  
The Usa

Purpose The purpose of this paper is to investigate how successful lean six sigma (LSS) manifests in the Australasian (Australian and New Zealand) context relative to the context in the USA in terms of LSS project definition, structure and practices. Design/methodology/approach In-depth investigation through case studies – 12 Australian/New Zealand cases and 4 US cases – on the implementation mechanisms of successful LSS initiatives. Findings A significant difference was found between Australasian and US definitions of an LSS project. However, firms in both regions followed similar project selection, initiating and execution practices. LSS reporting structures were found to be well-established in US organizations, but none of the Australasian organizations were found to be equipped with such a structure, although the effectiveness of LSS implementation success remained unaffected. Research limitations/implications Sufficient uniformity of LSS was found across two regions implying its usefulness/generalizability, but the findings are based only on 12 cases. Originality/value The paper provides the groundwork to develop a unique LSS model for Australasian organizations to improve processes in an effective and efficient manner.

Preliminary investigation of interdisciplinary trainee’s improvement in knowledge about autism spectrum disorder

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tybytha D. Ryan ◽  
Maryellen Brunson McClain ◽  
Anna Merrill ◽  
Naima Dahir ◽  
Bryn Harris ◽  
...  
Keyword(s):  
Autism Spectrum Disorder ◽  
Preliminary Investigation ◽  
Core Competency ◽  
Practical Experience ◽  
Autism Spectrum ◽  
Leadership Education ◽  
Spectrum Disorder ◽  
Content Type ◽  
Significant Difference ◽  
The Usa

Purpose Individuals with autism spectrum disorder (ASD) often receive services from a variety of professionals. However, not all providers receive adequate training in ASD. The Leadership Education in Neurodevelopmental and Related Disabilities (LEND) program includes a core competency of increasing knowledge about neurodevelopmental and related disabilities. This study attempted to assess trainees’ ASD knowledge and self-reported confidence in working with individuals with ASD and sought to understand if training through the LEND program increases these competencies. Additionally, the purpose of this study is to determine factors that predict ASD knowledge and self-reported confidence in providing services to this population, specifically in an interdisciplinary trainee sample. Design/methodology/approach Participants were 170 interdisciplinary LEND trainees during the 2017–2018 academic year. Participants across the USA completed online pre- and posttraining surveys. The survey included demographics, ASD knowledge, questions assessing training experiences, perceived ASD knowledge and self-reported confidence. Findings A one-way analysis of variance determined that there was a statistically significant difference in measured ASD knowledge across disciplines F(7, 148) = 5.151, p < .001. Clinical trainees (e.g. psychology, pediatrics and speech) exhibited more measured ASD knowledge than nonclinical trainees (e.g. neuroscience, legal). Additionally, training experiences, self-reported confidence and perceived ASD knowledge were predictors of measured ASD knowledge. Moreover, trainees increased their measured ASD knowledge, self-reported confidence and had more experiences with individuals who have ASD at the end of the training year. Originality/value These findings suggest that the LEND program may assist in the preparation of professionals to work with individuals with ASD. Training opportunities, including educational and practical experience, to train interdisciplinary providers who will work with individuals with ASD are advised.

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