scholarly journals Public communication for the fight against syphilis: an experience report of the campaign “Eu sei. Você sabe?” (2020-2021)

2021 ◽  
Vol 33 ◽  
Author(s):  
Mauricio da Silva Oliveira ◽  
Kaline Sampaio de Araújo ◽  
John Willian Lopes ◽  
Raíssa Rodrigues Azevedo ◽  
Mirian Nogueira Tavares ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Communication Channels ◽  
Descriptive Study ◽  
Point Of View ◽  
Experience Report ◽  
Public Communication ◽  
Communication Campaign ◽  
Language And Communication ◽  
Audience Size

Introduction: Aiming at strengthening the discourse about syphilis prevention and promoting organic actions with strategies directed to digital communication platforms, the campaign “Eu sei. Você sabe?” (“I know. Do you?”) was developed and placed between mid 2020 and early 2021, within the scope of the project “Sífilis, não” (‘Syphilis, No’). Objective: In this article, we aim to report the planning and execution of this public communication campaign to combat syphilis by reflecting on the aspects of conception, strategic and creative planning, and placement of the campaign. Methods: The reflection was anchored in a descriptive study and in the report of this experience through a scientific narrative, considering the guidelines established in the planning and the period of execution (still under development). Results: The results of this campaign include the production and placement of various materials for digital circulation to disseminate content, such as cards (posts) for different social media websites in different formats; layouts for posters, banners and handouts (printed and digital); institutional website; card videos; sound spots; layouts for digital booklets and newsletters, among others. Conclusion: From the point of view of planning and production, the goal of the campaign was to contemplate the diversity of audiences with actions and materials, by adapting imagery, language and communication channels. It is not yet feasible to measure the reach or the audience size and response, although we can project it as positive in view of its context.

Typology of contemporary corporate communication channels

2019 ◽  
Vol 24 (4) ◽  
pp. 608-622 ◽  
Author(s):  
Dmytro Olehovych Oltarzhevskyi
Keyword(s):  
Social Media ◽  
Significant Contribution ◽  
Descriptive Analysis ◽  
Communication Channels ◽  
Communication Technologies ◽  
Corporate Communication ◽  
Point Of View ◽  
Corporate Communications ◽  
Content Type ◽  
Specific Category

Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media. Design/methodology/approach In the theoretical part, with the help of general review, critical analysis, systematization and generalization, the main scientific works devoted to corporate communications have been studied. In practical part, the method of typology there has been used and descriptive analysis of types of communication channels has been carried out. Findings The research distinguishes the types of channels used in modern corporate communication. It reveals that corporate communication channels can be divided into two main types according to the criteria of relation to the company: outsiders and insiders. Then the channels can be divided into broad functional subtypes: events, advertising, media and a specific category – social media. The typological separation also can be based on the auditorium and communication technologies indications. Originality/value This study makes a significant contribution to the development of studies of corporate communication through structuring communication channels. The establishment of types, features and prospects for the development of communication channels, in particular such specific ones as corporate and social media, contribute to a more systematic approach to the methods of their use. From a practical point of view, companies can be guided by the results of this research during the formation of a mix of corporate communication.

scholarly journals Communication Channels

2021 ◽  
Author(s):  
Anca Constantinescu-Dobra ◽  
Mădălina-Alexanda Coțiu
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Online Shopping ◽  
Digital Communication ◽  
Communication Channels ◽  
High Quality ◽  
Online Engagement ◽  
Fast Moving Consumer Goods ◽  
Social Media Platforms ◽  
E Mail

The scope of the chapter is to discuss changes in usage of digital communication channels before and during the Covid-19 pandemic. Consumers in both industrial and fast-moving consumer goods markets are considered. The chapter comprises a suggestive overview, followed by conclusions on trends expected in digital communication channels usage due to the shifts in consumer behavior caused by the pandemic. Digital communication channels analyzed include websites, sales pages, social media platforms, as well as e-mail marketing, and blogs. Consumers in Generations X, Y and Z, and their preferences for the different communication channels are analyzed. Results indicate an increased interest of all generations for social media, especially following the Covid-19 pandemic. E-mail marketing also remains an important communication channel across all three generations, while the interest in websites and blogs varies. All consumers favor high quality, attractive content displayed irrespective of the communication channel used. Trends identified suggest the interest for online shopping and online engagement with brands will remain sustained after the lift of the various restrictions imposed by the pandemic. It is therefore important that brands ensure a strong online presence and engage with their audiences based on their consumers preferred communication channels.

scholarly journals Effect of social media in political change in Sudan

2021 ◽  
Vol 6 (3) ◽  
pp. 37-64
Author(s):  
Dr. Badereldin Ali Hamed Mohammed
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Political Change ◽  
Descriptive Study ◽  
Point Of View ◽  
Survey Method ◽  
The Political ◽  
Important Means ◽  
Use Of Social Media ◽  
The Impact

This study is entitled (Effect of social media in political change in Sudan - A field study from the point of view of activists in the movement in the state of Khartoum 2021 Type of study: Descriptive study is the methodology used is the survey method. Objectives of the study: Disclosure of the reasons that make the Sudanese citizen accept the use of social media and Identification of the most important means of social communication used by members of the study, to know the impact of social media in the political change in Sudan. The most important results: the use of social media by activists has led to the response and conviction of the users of the Sudan need for political change. The study showed that ignoring members of the ruling power of the influence of social media helped the political change in Sudan. confirmed the study members on the impact of the use of social media by users has helped to detect the types of corruption within the members of the ruling authority in Sudan The study showed that the means of social communication was able to highlight the names of opponents of the policy of the ruling power, who convinced the recipients with the inevitability of change.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

scholarly journals COVID-19, Social Media, and the Role of the Public Physician

2021 ◽  
pp. 1-7
Author(s):  
Joel M. Topf ◽  
Paul N. Williams
Keyword(s):  
Social Media ◽  
Real World ◽  
The Public ◽  
Large Segment ◽  
Core Part ◽  
Audience Size

The COVID-19 pandemic has resulted in an avalanche of information, much of it false or misleading. Social media posts with misleading or dangerous opinions and analyses are often amplified by celebrities and social media influencers; these posts have contributed substantially to this avalanche of information. An emerging force in this information infodemic is public physicians, doctors who view a public presence as a large segment of their mission. These physicians bring authority and real-world experience to the COVID-19 discussion. To investigate the role of public physicians, we interviewed a convenience cohort of physicians who have played a role in the infodemic. We asked the physicians about how their roles have changed, how their audience has changed, what role politics plays, and how they address misinformation. The physicians noted increased audience size with an increased focus on the pandemic. Most avoided confronting politics, but others found it unavoidable or that even if they tried to avoide it, it would be brought up by their audience. The physicians felt that confronting and correcting misinformation was a core part of their mission. Public physicians on social media are a new occurrence and are an important part of fighting online misinformation.

scholarly journals Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Alessandro Caliandro ◽  
Guido Anselmi
Keyword(s):  
Social Media ◽  
Point Of View ◽  
Brand Communities ◽  
Empirical Results ◽  
Global Brands ◽  
Technical Architecture ◽  
Social Media Platforms ◽  
Compositional Changes

In this article, we argue that, in an era of platformization of culture, social media users tend to relate with brands through modalities that are more informed by platforms’ affordances (i.e., by the technical architecture of and participatory cultures thriving on social media platforms), rather than shared systems of values and meanings promulgated within brand communities or influencers’ fandoms. Our argument grounds on an analysis of 757,776 Instagram posts related to six global brands, through which we show how users create branded content by following and reproducing a memetic logic. Drawing on our empirical results and Limor Shifman’s theory of Internet memes, we introduce the notion of memetic brands. Memetic brands are collections of branded social media posts, which derive from a standard branded template that repeats from user to user with small compositional changes at every iteration and on top of which users attach expressions of their vernacular creativity. In the process, memetic brands vehiculate a hypersignification, that is, an implicit discourse on fluid and situational consumption. Through the concepts of affordances-based brand relations and memetic brands, the article contributes (from a theoretical and methodological point of view) to the emerging literature on platformization of culture.

The challenges of public sector communication in the face of the pandemic crisis: professional roles, competencies and platformization1

2021 ◽  
pp. 9-19
Author(s):  
Gea Ducci ◽  
Alessandro Lovari
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Media Use ◽  
Public Communication ◽  
Professional Roles ◽  
Special Issue ◽  
Critical Approach ◽  
The Public ◽  
Regulatory Processes ◽  
The Face

The pandemic crisis has led to a renew centrality of public sector communica-tion in a hybrid and convergent media ecosystems aiming at (re)building relation-ships based on trust between institutions and citizens. This contribution reflects on the strengths and fragility of the Italian public communication in the face of the pandemic, considering regulatory processes and paths of professionalization. It focuses also on the challenges of social media use in public sector, suggesting a critical approach towards the platformization of the public sector communication activities. The last part of this manuscript presents the different articles that com-pose the special issue.

scholarly journals Practices suggested in social media for birth plans

2020 ◽  
Vol 73 (5) ◽  
Author(s):  
Victória Prates Pasqualotto ◽  
Mariene Jaeger Riffel ◽  
Virgínia Leismann Moretto
Keyword(s):  
Social Media ◽  
World Health Organization ◽  
Thematic Analysis ◽  
Descriptive Study ◽  
World Health ◽  
Production Of Knowledge ◽  
The World ◽  
Means Of Transmission ◽  
Health Organization ◽  
E Mail

ABSTRACT Objective: To describe and analyze the practices suggested in social media for the elaboration of Birth Plans, available on Blogs/Sites and not included in the WHO recommendations. Method: Qualitative, exploratory, descriptive study with thematic analysis. A total of 41 e-mail addresses were selected for analysis among the 200 web addresses previously identified between March and July 2016. Three web addresses were in Portugal and the others in Brazil. Results: 48 practices not included in the recommendations of the World Health Organization (WHO) were identified. Conclusion: Blogs/Websites, as means of transmission, circulation and production of knowledge, enable the horizontal expression of values, encourage women to plan the events considered important for their deliveries and put childbirth decisions on the hands of women, which has caused controversy in the discourse of humanization of childbirth.

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