Customer Need Driven Function-Behavior Platform Formation

Author(s):  
Rupesh Kumar ◽  
Venkat Allada

Product platform formation has long been considered as an effective method to meet challenges set forth by mass customization. To cater to the changes in customer need driven functional requirements and technological advancements, product platforms have to be robust for a given planning horizon from the manufacturer’s point of view. To date, most of the product platform research is directed towards developing approaches that maximize the usage of common physical structures (such as sub-assemblies and components), amongst product variants. We argue that there is a need to start thinking about platforms at a higher level of abstraction than just at the physical structure level because after all, the physical structures are the end result of the mapping process that starts with the customer needs, cascades to the functional requirements and the behaviors (aka working principle/behavior) that will be used to realize the functions. The Function-Behavior-Structure approach discussed by Gero and Kannengiesser (2003) deals with such an approach. In this paper, we present a methodology called the Function-Behavior Ant Colony Optimization (FB-ACO), to determine a higher abstract level platform at the FB level. The proposed approach can be used to provide critical decisions related to the planning of the advent and egress of a product or the use of a behavior, configuration of the function-behavior platform and the number of such platforms to be considered at a particular time. The FB platform can then be used to develop the detailed design for the family of products under consideration. We demonstrate our proposed approach using the example of a computer mouse product family.

Author(s):  
Carolyn G. Conner ◽  
Joseph P. De Kroon ◽  
Farrokh Mistree

Abstract In this paper we present the Product Variety Tradeoff Evaluation Method for assessment of alternative product platforms in product family design. The Product Variety Tradeoff Evaluation Method is an attention-directing tool for evaluating tradeoffs between commonality and individual product performance for product platform alternatives with differing levels of commonality. We apply the Product Variety Tradeoff Evaluation Method to a case study in transmission redesign for a family of cordless drills. The emphasis in this paper is placed on the method rather than on the results, per se.


Author(s):  
Zahed Siddique ◽  
Rajeshwar Reddy Adupala

Specifying components in a product platform and family architecture to support product varieties can be a challenging task for companies. Especially when various viewpoints have to be considered, which include product variety, materials, manufacturing complexity, assembly complexity, average component count commonality, assembly sequence, and late point differentiation. In order to identify or select a product platform and family configuration, evaluation of alternative configurations need to be performed. In this paper several product family evaluation criteria are presented for configuration evaluation. The application of product family configuration evaluation and a design approach is demonstrated using a Computer Mouse family.


2002 ◽  
Vol 124 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Achille Messac ◽  
Michael P. Martinez ◽  
Timothy W. Simpson

In an effort to increase customization for today’s highly competitive global markets, many companies are looking to product families to increase product variety and shorten product lead-times while reducing costs. The key to a successful product family is the common product platform around which the product family is derived. Building on our previous work in product family design, we introduce a product family penalty function (PFPF) in this paper to aid in the selection of common and scaling parameters for families of products derived from scalable product platforms. The implementation of the PFPF utilizes the powerful physical programming paradigm to formulate the problem in terms of physically meaningful parameters. To demonstrate the proposed approach, a family of electric motors is developed and compared against previous results. We find that the PFPF enables us to properly balance commonality and performance within the product family through the judicious selection of the common parameters that constitute the product platform and the scaling parameters used to instantiate the product family.


Author(s):  
Gabriel Hernandez ◽  
Janet K. Allen ◽  
Farrokh Mistree

The objective in product platform design is to synthesize a set of components that will be shared by a number of product variants considering potential sacrifices in individual product performance that result from parts sharing. A good platform strategy should allow us to specify different levels of commonality for the various features and components of the product family in order to reduce the impact of commonality on performance. In this paper, we formulate the design of platforms for customizable products as a problem of optimization of access in a geometric space. This approach allows us to develop systematically hierarchic product platforms with multiple levels of commonality. We illustrate the proposed approach with a case example: the design of a product platform for a line of customizable electric motors.


2013 ◽  
Vol 475-476 ◽  
pp. 1402-1405
Author(s):  
Xian Fu Cheng ◽  
Qi Hang Zhu

A new design method for product family was presented based on adaptable product platform. Firstly, customer demands were analyzed for bridge crane. Secondly, axiomatic design was utilized as framework to zigzaging mapping between functional requirements and design parameters, and design matrix was established. Then the sensitivity analysis among design parameters and between design parameters and functional requirements was done. The design relation matrix was established and relation degree among design parameters was calculated. Based on above analysis, the platform parameters were identified.


Author(s):  
Raviraj U. Nayak ◽  
Wei Chen ◽  
Timothy W. Simpson

Abstract In recent years, considerable research has been directed towards the development of methods for designing families of products. In this paper, we present a Variation-Based Platform Design Methodology (VBPDM), which aims to satisfy a range of performance requirements using the smallest variation of the product designs in the family. In the first stage of the VBPDM, the common product platform around which the product family is to be developed is identified. A ranged set of solutions is found, represented by the mean and standard deviation of the input design variables, to meet a range of the different performance requirements for the product family. During this first stage, a compromise Decision Support Problem (DSP) is used to optimize the commonality goal that seeks to minimize the deviation of the input design variables, while satisfying the range of performance requirements. Those design variables that show small deviations are held constant to form the product platform. In the second stage of the VBPDM, each individual product is designed around the common platform such that the functional requirements of the product are best satisfied. As an example, the proposed method is used to develop a family of universal electric motors designed to meet a range of torque requirements. The results are compared against previous work.


Author(s):  
MICHELE GERMANI ◽  
FERRUCCIO MANDORLI

The use of modularity in the design of a new product or the adoption of a product platform, as the base to define new solutions within a product family, offers the company a chance to meet diverse customer needs at low cost because of economies of scale in all phases of the product's life cycle. At present, the concept of modularity in product design is becoming widely used in many industries such as automobiles and consumer electronics. However, if modularity and mass customization have attracted the interest of industries and researchers, the greatest efforts have been focused on the theoretical aspect whereas the related design support technologies have been only partially implemented. In this context, our intent is to develop highly reusable models, which are able to reconfigure themselves on the basis of new functional requirements. The proposed approach is based on the definition of what we callself-configuring componentsandmultiple-level functions. To describe the approach, a practical example related to the design of modules for woodworking machines is reported.


2011 ◽  
Vol 133 (10) ◽  
Author(s):  
Souma Chowdhury ◽  
Achille Messac ◽  
Ritesh A Khire

Development of a family of products that satisfies different market niches introduces significant challenges to today’s manufacturing industries—from development time to aftermarket services. A product family with a common platform paradigm offers a powerful solution to these daunting challenges. This paper presents a new approach, the Comprehensive Product Platform Planning (CP3) framework, to design optimal product platforms. The CP3 framework formulates a generalized mathematical model for the complex platform planning process. This model (i) is independent of the solution strategy, (ii) allows the formation of sub-families of products, (iii) allows the simultaneous identification of platform design variables and the determination of the corresponding variable values, and (iv) seeks to avoid traditional distinctions between modular and scalable product families from the optimization standpoint. The CP3 model yields a mixed integer nonlinear programming problem, which is carefully reformulated to allow for the application of continuous optimization using a novel Platform Segregating Mapping Function (PSMF). The PSMF can be employed using any standard global optimization methodology (hence not restrictive); particle swarm optimization has been used in this paper. A preliminary cost function is developed to represent the cost of a product family as a function of the number of products manufactured and the commonality among these products. The proposed CP3 framework is successfully implemented on a family of universal electric motors. Key observations are made regarding the sensitivity of the optimized product platform to the intended production volume.


Author(s):  
Achille Messac ◽  
Michael P. Martinez ◽  
Timothy W. Simpson

Abstract In an effort to produce more variety for today’s highly competitive market, companies are designing and developing families of products — groups of related products derived from common product platforms — to simultaneously satisfy multiple customer requirements. After reviewing the state of the art in product family and product platform design, we describe the Product Platform Concept Exploration Method (PPCEM) for designing common product platforms that can be scaled or “stretched” into a suitable family of products. This paper extends previous work by the authors through the novel integration of physical programming within the PPCEM to enable the product family design problem to be formulated using physically meaningful terms and preferences. The design of a family of universal electric motors is presented to demonstrate the effectiveness of the proposed approach. Performance gains are achieved in the motor family by utilizing physical programming within the PPCEM when compared to previous results.


Author(s):  
Gwang Kim ◽  
Yunjung Kwon ◽  
Eun Suk Suh ◽  
Jaemyung Ahn

A product family is a set of products that are derived from common sets of parts, interfaces, and processes, known as the product platform. To reduce development time and procurement and operating costs of product platform based variants, the product platform can be designed after consideration of several characteristic, such as modularity, flexibility, sustainability and complexity. In this paper, the product platform is viewed from the perspective of system architecting. The architectural complexities of both the platform and its variants, which together constitute a product family, can be quantitatively assessed using a specifically tailored metric. This will aid system architects in designing product platforms and resulting product variants with an emphasis on reducing complexity. Architectural complexity management is demonstrated through a case study of a train bogie platform.


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