Tricks and Truths of Drug Marketing: An Insider’s Experience of an Indian Pharmaceutical Organization

2011 ◽  
Vol 39 (5) ◽  
pp. 581-604 ◽  
Author(s):  
Abhradip Banerjee ◽  
Arnab Das ◽  
Gopalkrishna Chakrabarti
Keyword(s):  
Corporate Culture ◽  
Daily Basis ◽  
Business Network ◽  
Socialization Process ◽  
Pharmaceutical Sales ◽  
Drug Marketing ◽  
Sales And Marketing ◽  
Pharmaceutical Organization ◽  
The Subject ◽  
Indian Pharmaceutical Industry

Abstract The present article aims at providing some detailed insights into the cultural and ethical dimensions of pharmaceutical sales and marketing practices in India. The first author had six months of experience in the field of pharmaceutical marketing. This experience has been used as a means to understand the complementary elements of the subject concerned like business-network, strategies, roles and relations of various stakeholders, nature of exchange as well as intentions around transactions and practices from an insider’s perspective. By a continuous interpretation of multiple layers of consciousness implicit within the first author’s experience and with systematic recreation of his reactions, this article shows how Indian drug representatives are trained, what they do on a daily basis and also about their socialization process within corporate culture which has long eluded the anthropological studies of pharmaceuticals. Thus, it provides an ethnographic perspective or representation of how the networks, relations and ideologies are structured and organized, and in general, how things work in the Indian pharmaceutical industry.

Sustaining corporate culture in a world of hybrid work

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Corporate Culture ◽  
Current Literature ◽  
Design Methodology ◽  
White Collar ◽  
Subjective Assessment ◽  
Social Implications ◽  
Content Type ◽  
The Subject ◽  
The Impact ◽  
Practical Implications

Purpose This paper aims to examine the challenges to sustaining corporate culture in a world of hybrid working. Design/methodology/approach This paper is a review of current literature on the impact of remote and hybrid working on white-collar employees. Findings There is little consensus on whether remote/hybrid working will harm or strengthen corporate culture. Research limitations/implications The viewpoint is a subjective assessment of a limited number of articles on the subject Practical implications It is not entirely clear how those responsible for corporate culture can act on the findings. Social implications In a world in which corporations are experiencing a shortage of talent, how they handle corporate culture will be increasingly important. Originality/value While much has been written on the impact of remote working, this viewpoint takes the original view that strong corporate cultures rely more on the attitudes and actions of individual employees that company programs or initiatives.

The impact of big data on innovation and value generation in pharmaceutical sales and marketing

2021 ◽  
Vol 3 (2) ◽  
pp. 37-52
Author(s):  
Antonio Pesqueira
Keyword(s):  
Big Data ◽  
New Technology ◽  
Unmet Need ◽  
Pharmaceutical Companies ◽  
Future Trends ◽  
Pharmaceutical Sales ◽  
Sales And Marketing ◽  
Investment Opportunities ◽  
Application Fields ◽  
The Impact

Using Big Data in the pharmaceutical industry is a relatively new technology, and the benefits and applications are yet to be understood. There are some cases currently being piloted, but others have already been adopted by some pharmaceutical organizations, proving the unmet need in a field that is still in its infancy. This paper aims to understand how and if Big Data can contribute to commercial innovation, as well as future trends, investment opportunities. Participants from 26 pharmaceutical companies participated in different focus groups where topics were grouped by individuals and evaluation areas were discussed to discover any potential connections between Big Data and Innovation in commercial pharmaceutical environments. This study used the collected data to analyze and draw conclusions about how many life sciences leaders and professionals already know about Big Data and are identifying examples and processes where Big data is supporting and generating innovation. In addition, we were able to understand that the industry is already comfortable with Big Data, and there were some very accurate research results regarding the most pertinent application fields and key considerations moving forward. Using the network analysis findings and the relationships and connections explained by respondents, we can reveal how Big Data and innovation are interconnected.

scholarly journals Research of Group Dynamics in Training of Corporate Culture Formation

2018 ◽  
Vol 50 ◽  
pp. 01131
Author(s):  
Anastasiya Pesha ◽  
Olga Koropets ◽  
Maria Plutova
Keyword(s):  
Group Dynamics ◽  
Corporate Culture ◽  
Survey Methods ◽  
Descriptive Analysis ◽  
Common Goal ◽  
Student Group ◽  
Correlation And Regression Analysis ◽  
Culture Formation ◽  
Cohesive Group ◽  
The Subject

In the article we present the results of the research of group dynamics in the training of corporate culture. The object of the research is the group dynamics as a set of processes that take place in the group of training participants during its operation. The subject of the research is the possibility of managing the group dynamics of the student group during the training of corporate culture formation. We have put forward a hypothesis of the study that in the case of considering the formation of corporate culture of the student group indicators group dynamics in the training construction, it is possible to form a cohesive group, whose members accept common values and norms of behavior, focused on achieving a common goal and are capable of self-government. The following methods were used in the study: content analysis, training; survey methods, observation – for the analysis of the results. During processing of the research results, the authors used methods of descriptive analysis in the calculation of averages and standard deviations in confidence-mistrust, correlation and regression analysis and analysis of variance in the evaluation of changes in the indicators of group dynamics and components of corporate culture groups after the training.

Urethral strictures

2017 ◽  
Author(s):  
Anthony R. Mundy ◽  
Daniela E. Andrich
Keyword(s):  
Urethral Stricture ◽  
Daily Basis ◽  
Current Approach ◽  
Curative Treatment ◽  
Urethral Stricture Disease ◽  
Urethral Strictures ◽  
History Of ◽  
The Subject ◽  
Ambivalent Attitude ◽  
Almost All

Urethral strictures are common and almost all urologists will deal with them on a regular if not daily basis. They have always been common and the history of the subject stretches back to 3,000 BC. Urethral dilators have been found in the tombs of the pharaohs so that they might be able to catheterize themselves or dilate their own strictures in the afterlife. Urethrotomy and dilatation are two of the most frequently performed procedures in urology. But these are usually only palliative, and curative treatment by urethroplasty is performed by very few urologists. In part this is because most strictures are bulbar strictures and most non-bulbar strictures are seen only by reconstructive urologists; but in part this represents a somewhat ambivalent attitude of most urologists to urethral stricture disease. In this chapter, we will attempt to clarify the current approach to this problem.

Medical Indemnity Reform in Australia: “First Do No Harm”

2005 ◽  
Vol 33 (3) ◽  
pp. 429-443 ◽  
Author(s):  
Fiona Tito Wheatland
Keyword(s):  
Public Relations ◽  
Negative Impact ◽  
State Level ◽  
Daily Basis ◽  
Political Organization ◽  
Personal Injury Litigation ◽  
Do No Harm ◽  
The Subject ◽  
Public Relations Campaign ◽  
Voluntary Liquidation

Medical indemnity is not usually the stuff of high political and social drama in Australia. When the biggest medical defense organization went into voluntary liquidation in 2002, this all changed. Newspapers carried stories on an almost daily basis about the actual or possible negative impact of the “crisis” on doctors, hospitals, and communities. Doctors became increasingly vocal in their criticisms and expansive in their claims. Their political organization, the Australian Medical Association, lobbied powerfully and successfully for government intervention to address the problem of dramatically escalating premiums for some doctors. This, combined with a broader public relations campaign about public liability insurance, resulted in significant changes in the law at both the federal and state level - not just in the area of medical negligence but in relation to most personal injury litigation.The genesis of and reasons for current medical indemnity problems in Australia have been the subject of much speculation and little rigorous analysis.

scholarly journals Scientific Path and Scientific Achievements of Serhiy Viktorovych Savchenko

2021 ◽  
Vol 1 (6 (344)) ◽  
pp. 25-47
Author(s):  
Vitalii Kurylo ◽  
◽  
Olha Savchenko ◽  
Leonid Vakhovsky ◽  
◽  
...  
Keyword(s):  
Extracurricular Activities ◽  
Educational Activity ◽  
Socialization Process ◽  
National University ◽  
Patriotic Education ◽  
The Subject ◽  
Informal Associations ◽  
Hybrid War ◽  
Student Socialization ◽  
Scientific Achievements

The article traces the scientific path and analyzes the results of the scientific activities of S. V. Savchenko – Doctor of Pedagogical Sciences, Professor, Corresponding Member of the National Academy of Pedagogical Sciences of Ukraine, a well-known in Ukraine and abroad scholar and educator, Rector of Luhansk Taras Shevchenko National University. It is shown that in the center of scientific searches of the scholar always were the most actual problems, the study of which he began as one of the first. His Ph.D. thesis, defended in 1990, was at that time a bold attempt to study the activities of informal associations of students. The most important and complex issues related to the socialization of student youth in extracurricular activities was addressed in his doctoral dissertation (2004), which developed, substantiated and experimentally verified socio-pedagogical model of student socialization process. A number of scientific works, prepared in co-authorship, reflect the philosophical aspects of modern educational activity. A special place in the scientific and pedagogical heritage of S. V. Savchenko is occupied by the research of the problems of personality socialization in the conditions of hybrid war in the east of Ukraine. The subject of scientific study was little-studied processes that are denoted by the terms «aberrational socialization», «media socialization», «cybersocialization». The peculiarities of the content and technologies of students’ patriotic education as a factor of socialization are defined.

scholarly journals Miss Lebanon or Miss Habalon

1970 ◽  
pp. 5-6
Author(s):  
Riad Kobaissi
Keyword(s):  
Young Women ◽  
Subject Matter ◽  
Role Model ◽  
Reality Television ◽  
Daily Basis ◽  
Disabled Children ◽  
The Disabled ◽  
Live Television ◽  
Live Broadcast ◽  
The Subject

Is it reality television or realistic television? This question demands an urgent and necessary answer when “our beauty queens” become the subject matter of such television, especially since the beauty queen no longer represents a fantasy creature, a flawless role model for young women in terms of her behavior, actions, and activities sponsoring the disabled, children, and elderly.Instead, our beauty queen has become a topic of inspection, at least before she became a beauty queen. Before becoming a queen, she underwent a difficult experience with her fellow candidates. She underwent that experience on air and on live broadcast on a daily basis 24 hours a day. She and 15 contestants showcased their intelligence and education directly on live television. This is what makes it crucial to distinguish between reality television and realistic television.

scholarly journals Engaging media advocacy on self-littering of the environment in Nigeria

2020 ◽  
Vol 19 ◽  
pp. 53-62
Author(s):  
Idamah Patrick Akpoghiran
Keyword(s):  
Data Collection ◽  
Subject Matter ◽  
Communication Channels ◽  
Daily Basis ◽  
Media Advocacy ◽  
Benin City ◽  
Edo State ◽  
The Subject ◽  
The Aesthetic

Self-littering of the environment has become habit among many Nigerians. People on daily basis littered the environment with all kinds of wastes,  and this has affected the aesthetic beauty of the environment.. The study examines media advocacy on self-littering of the environment. The mainobjective of the study was to determine how media advocacy can help to discourage self-littering of the environment. Questionnaire was used as instrument for data collection. A total of 384 respondents were sampled in Benin City, Edo state, Nigeria on the subject matter. The results showed that media advocacy can help to discourage self-littering with the adoption of various communication channels. Inhabitants’ are aware that they littered the environment with dirt but change in behaviour is needed. Consistent media advocacy can bring about that needed change to stop self-littering of the environment. Keywords: Environment; Habit; Littering; Media advocacy; Self-Littering

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