Image-building as Impetus for the Growth of the People’s Liberation Army (PLA)’s Engagement in International Humanitarian Assistance and Disaster Relief (HA/DR) Operations

2019 ◽  
Vol 18 (1) ◽  
pp. 36-65
Author(s):  
Gregory Coutaz
Keyword(s):  
Public Relations ◽  
Natural Disasters ◽  
Soft Power ◽  
Disaster Relief ◽  
Humanitarian Assistance ◽  
Short Term ◽  
The Public ◽  
Change Perceptions ◽  
Foreign Intervention ◽  
Image Building

AbstractThe People’s Liberation Army’s (PLA’s) engagement in humanitarian assistance and disaster relief (HA/DR) enables China to reassure the international community and change perceptions of its global intentions. Natural disasters are expected to increase worldwide, requiring greater PLA involvement in international HA/DR missions. However, maximising the public relations benefits of participating in such missions will require leadership to avoid short-term irritations and political speculation that often accompany China’s foreign intervention, hampering Beijing’s soft-power initiatives.

scholarly journals ANALISIS PEMBENTUKAN CITRA PERUSAHAAN LISTRIK NEGARA MELALUI IMPLEMENTASI COMMUNITY RELATIONS

2012 ◽  
Vol 6 (1) ◽  
Author(s):  
Nurdini Prihastiti ◽  
Yatri Indah Kusumastuti
Keyword(s):  
Public Relations ◽  
Power Supply ◽  
Corporate Image ◽  
Community Relations ◽  
Ordinal Scale ◽  
Image Process ◽  
Hydro Power ◽  
The Public ◽  
Image Building ◽  
The Right

<em><span style="font-size: 10pt;">A company will be able to survive if it has a good corporate image in the public. Public relations in every company is important to have the right strategies. To maintain coporate sustainibility, required relations between company with the community as an external public through community relations. PLN as a state company in charge of providing the power supply to all regions in Indonesia, run a community relations with the community in an area that has not received the power supply with Micro-hydro Power Plant (PLTMH) Programs. One of the PLTMH program is made in Lebak Picung. This study aims to determine the implementation of the community relations programs by PLN in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received PLTMH program in Lebak Picung. Data is collected by census at all household and the respondents are the head of family or member who can represent of all members in the house. Data obtained thorough observation, in depth interviews and interviews using a questionnaire. The overall question in the quesionnaire using an ordinal scale then continued on correlations test. The results show the influence of respondent in the brand image building process is the judgementto the benefits. Respondent’s involvement in the program was not shown  to have influence in corporate image process.  In addition, there is a positive relationship between the process of corporate image that forms on the respondent. The more respondent rated PLTMH program provides positive benefits, the level of exposure, attentions and comprehensive of the responden are also tends to be high. Companies need to consider that the empowerment program should consider the needs of the targets, so the programs can be mutually beneficial. The company has a very positive image in the public so it maintain continuity of businessand community needs as program beneficiaries are met.</span></em>

scholarly journals DINAMIKA KEHIDUPAN MANUSIA DAN KONDISI SUMBERDAYA ALAM DAERAH ALIRAN SUNGAI

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Elvi Zuriyani
Keyword(s):  
Literature Review ◽  
Natural Resources ◽  
Natural Disasters ◽  
Watershed Management ◽  
Short Term ◽  
The Public ◽  
Key Factor ◽  
The Government ◽  
Resource Conditions ◽  
Watershed Degradation

The purpose of writing this article is to give an overview of watershed damage that has occurred, which also led to the occurrence of natural disasters. Watershed damage that occurs due to the interaction between human and natural resources show that the interaction is negative in the end will result in damage and natural disasters. This paper is a literature review on the analysis of the facts that occurred on the field of natural resource conditions watersheds, as well as in the analysis of the theories associated with pegelolaan DAS. Based on the problems and phenomena of watershed degradation that has occurred in recent years, it is necessary efforts and strategies for watershed management that are useful for the realization of the sustainability of the watershed for the present and future. Cooperation between the public and the government in watershed management is the key factor required. The government must be able to move the various stakeholders in the management of natural resources, including natural resources watersheds, through policies, strategies, and programs to both short term and long term.Keywords: dynamics, human, watershed resources.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

Public relations: policy and practice of the International Committee of the Red Cross

1978 ◽  
Vol 18 (207) ◽  
pp. 307-317
Author(s):  
Alain Modoux
Keyword(s):  
Public Relations ◽  
Information Service ◽  
International Committee ◽  
Red Cross ◽  
Short Term ◽  
Policy And Practice ◽  
The Public ◽  
The People ◽  
Long Time ◽  
Flow Of Information

For a long time it was considered at the ICRC, as in most other international organizations, that the function of an information service was to put out information on the institution's current activities and its general aims. No attention was paid to the true needs of those sections of the public who were at the receiving end, the only concern being the ICRC's short-term interests. This one-way process meant that the people to whom this flow of information was fed received it passively but there were no means of discovering what were their reactions, in other words, there was no feed-back.

scholarly journals Role of Organizational Public Relations in Image Building of Publics: A Case Study of Coca Cola Pakistan

2019 ◽  
Vol IV (IV) ◽  
pp. 95-104
Author(s):  
Ejaz Ahmed ◽  
Abdul Wajid Khan
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Survey Method ◽  
Good Image ◽  
The Public ◽  
Active Feedback ◽  
Image Building ◽  
The Relationship

The Public Relations is becoming more demanding with the diverse practices during recent years. An organization is considered stronger because of effective PR. PR experts are working to enhance the effectiveness of an organization while eliminating the deficiencies of PR which directly affects the organizational strength. This paper aims to explore how effectively public relations build image of its organization, how it gratify its public, refining its policies on the basis of active feedback. Specifically, the purpose was to measure the relationship among organization, employees and its publics. The data was collected through survey method from Coca Cola Pakistan via closed ended questionnaire and taking into account the influence of public opinion. This study concludes with the importance of the prime position of public relations in an organization and its publics in constructing a quality relation and a good image.

scholarly journals Understanding Donor Behaviour: Actors and Processes in Disaster-Relief Decision-Making

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Aaida Mamuji
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Natural Disasters ◽  
Disaster Relief ◽  
Humanitarian Assistance ◽  
Political Actors ◽  
Multi Level ◽  
Donor Behaviour ◽  
Extent Of Damage

Two of the largest natural disasters that hit in 2010 were the January earthquake in Haiti and the flooding in Pakistan which followed seven months later. Unlike Canada’s disaster-relief intervention to the earthquake, the response to the Pakistan floods has been argued to be comparatively minimal relative to the extent of damage sustained. Through a series of interviews with bureaucrats affecting Canada’s disaster-relief responses in both 2010 disasters, this paper asks, who (and what) really determines the scope and magnitude of international disaster-relief interventions? Through the development and application of a multi-level conceptual framework, donor behaviour is said to be affected by each of macro-institutional, meso-contextual and micro-foundational factors. The findings highlight the determinative role of political actors in shaping humanitarian assistance decisions.

Rationale for Military Involvement in Humanitarian Assistance and Disaster Relief

2019 ◽  
Vol 35 (1) ◽  
pp. 92-97 ◽  
Author(s):  
Deon V. Canyon ◽  
Benjamin J. Ryan ◽  
Frederick M. Burkle
Keyword(s):  
Soft Power ◽  
Disaster Relief ◽  
Humanitarian Assistance ◽  
Military Assistance ◽  
Security Cooperation ◽  
Public Health Infrastructure ◽  
Military Involvement ◽  
Health Infrastructure ◽  
Novel Concept ◽  
The Military

AbstractGood relations and trust are the foundation of soft power diplomacy and are essential for the accomplishment of domestic interventions and any bilateral or multilateral endeavor. Military use for assistance and relief is not a novel concept, but it has increased since the early 1990s with many governments choosing to provide greater numbers of forces and assets to assist domestically and internationally. The increase is due to the growing lack of capacity in global humanitarian networks and increasingly inadequate resources available to undertake United Nations humanitarian assistance and disaster relief (HADR) missions. In response, the military has been more proactive in pursuing the improvement of military-to-military and military-to-civilian integration. This trend reflects a move towards more advanced and comprehensive approaches to security cooperation and requires increased support from the civilian humanitarian sector to help meet the needs of the most vulnerable. Military assistance is progressing beyond traditional methods to place a higher value on issues relating to civil cooperation, restoring public health infrastructure, protection, and human rights, all of which are ensuring a permanent diplomatic role for this soft power approach.

scholarly journals Role of Public Relations in Corporate Image Building and Sustenance

2021 ◽  
Vol 2 (1) ◽  
pp. 26-37
Author(s):  
Buike Oparaugo
Keyword(s):  
Public Relations ◽  
General Meeting ◽  
Corporate Image ◽  
Host Community ◽  
The Public ◽  
Corporate Body ◽  
Strategic Approach ◽  
Different Types ◽  
Image Building

Public relations is a strategic approach towards the creation of goodwill and brand image through developing a cordial relationship between the organization and its target audience. Image is the reputation or perception of a person, group or corporate body, held by others, often as a result of what they (the corporate body) do or have done. The study is set to find out two major things: To find out if public relations plays a role in image building of an organization; and to determine if public relations plays a role in image sustenance of an organization. The methodology for the paper is the review of existing literatures in the field of public relations and image building and sustenance. Public relations is a veritable tool of corporate image building and sustenance as it helps shape the way publics of an organization see or perceive the organization. These publics can be internal or external. By internal we mean employees, and by external we mean customers/clients and the host community. In building or sustaining a corporate image of an organization by the Public Relations Officer (PRO), there are quite a number of tools very important. These tools include press/news release, press/news conference, sponsorships, house organs, Annual General Meeting (AGM), etc. Different types of public relations are presented.

Military Involvement in Disaster Preparedness, Organisation, and Disaster Relief — Civilian Military Co-Operation (CIMIC)

2002 ◽  
Vol 17 (S2) ◽  
pp. S25
Author(s):  
Rannveig Bremer Fjær ◽  
Knut Ole Sundnes
Keyword(s):  
Disaster Management ◽  
Disaster Preparedness ◽  
Disaster Relief ◽  
Humanitarian Assistance ◽  
Humanitarian Emergencies ◽  
Military Involvement ◽  
Military Forces

In frequent humanitarian emergencies during the last decades, military forces increasingly have been engaged through provision of equipment and humanitarian assistance, and through peace-support operations. The objective of this study was to evaluate how military resources could be used in disaster preparedness as well as in disaster management and relief.

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

Sign in / Sign up

Export Citation Format

Share Document