scholarly journals English-Language Advertising Slogans and Their Ukrainian Translations: Comprehension Among Ukrainians

2021 ◽  
Author(s):  
Dmytro Bihunov ◽  
Ernest Ivashkevych
Keyword(s):  
English Language ◽  
Selection Of

English-Language Advertising Slogans and Their Ukrainian Translations: Comprehension Among UkrainiansThe article deals with the study of advertising slogans. A selection of English-language slogans and their translations into Ukrainian are presented. Their categorisation according to phonetic, lexical and syntactical principles facilitates the comparison between the inner meaning of the English slogans and their reflection or transformation into Ukrainian variants. The article attempts to investigate the perception and understanding of advertising slogans in English and their Ukrainian variants by the general Ukrainian-speaking public. Anglojęzyczne slogany reklamowe i ich ukraińskie tłumaczenia, a ich pojmowanie przez UkraińcówAutorzy prowadzą badania nad sloganami reklamowymi. Przedstawiają wybrane slogany anglojęzyczne i ich tłumaczenia na język ukraiński. Ich klasyfikacja według cech fonetycznych, leksykalnych i składniowych pozwala na porównanie wewnętrznego znaczenia sloganów angielskich z ich odzwierciedleniem lub transformacją na warianty ukraińskie. Autorzy podejmują próbę analizy percepcji i zrozumienia sloganów reklamowych w języku angielskim i ich ukraińskich wariantów przez ogół ukraińskojęzycznych odbiorców.

Tauchnitz for Translators. The Circulation of English-language Literature in Finland

2019 ◽  
Vol 16 (2-3) ◽  
pp. 161-179
Author(s):  
Outi Paloposki
Keyword(s):  
Foreign Language ◽  
English Language ◽  
Book History ◽  
Language Skills ◽  
Point Of View ◽  
Book Production ◽  
German Publisher ◽  
Language Literature ◽  
Selection Of

The article looks at book production and circulation from the point of view of translators, who, as purchasers and readers of foreign-language books, are an important mediating force in the selection of literature for translation. Taking the German publisher Tauchnitz's series ‘Collection of British Authors’ and its circulation in Finland in the nineteenth and early twentieth century as a case in point, the article argues that the increased availability of English-language books facilitated the acquiring and honing of translators' language skills and gradually diminished the need for indirect translating. Book history and translation studies meet here in an examination of the role of the Collection in Finnish translators' work.

ON LITERATURE AND GRAMMAR: A Selection of Annotated Medieval and Renaissance English Texts for (Spanish) University Students

2020 ◽  
Author(s):  
Gema Chocano Díaz ◽  
Noelia Hernando Real
Keyword(s):  
William Shakespeare ◽  
University Students ◽  
Geoffrey Chaucer ◽  
English Language ◽  
English Literature ◽  
Christopher Marlowe ◽  
Sir Philip Sidney ◽  
William Langland ◽  
Sir Thomas Wyatt ◽  
Selection Of

On Literature and Grammar gives students and instructors a carefully thought experience to combine their learning of Middle and Early Modern English and Medieval and Renaissance English Literature. The selection of texts, which include the most commonly taught works in university curricula, allows readers to understand and enjoy the evolution of the English language and the main writers and works of these periods, from William Langland to Geoffrey Chaucer, from Sir Philip Sidney to Sir Thomas Wyatt and Henry Howard, Earl of Surrey, and from Christopher Marlowe to William Shakespeare. Fully annotated and written to answer the real needs of current Spanish university students, these teachable texts include word-by-word translations into Present Day English and precise introductions to their linguistic and literary contexts.

A content analysis of gender representation in Malaysian children's literature

2008 ◽  
Vol 5 (2) ◽  
pp. 49
Author(s):  
Ramesh Nair
Keyword(s):  
Content Analysis ◽  
Children's Literature ◽  
English Language ◽  
Children’S Literature ◽  
Children's Books ◽  
Children’S Books ◽  
Minor Characters ◽  
And Gender ◽  
Mental Schemas ◽  
Selection Of

Children's literature serves as a powerful medium through which children construct messages about their roles In society and gender Identity is often central to this construction. Although possessing mental schemas about gender differences is helpful when children organize their ideas of the world around them, problems occur when children are exposed to a constant barrage of uncompromising, gender-schematic sources that lead to stereotyping which in turn represses the full development of the child. This paper focuses on how gender is represented in a selection of Malaysian children's books published in the English language. Relying on the type of content analysis employed by previous feminist social science researchers, I explore this selection of Malaysian children's books for young children and highlight some areas of concern with regard to the construction of maleness and femaleness in these texts. The results reveal Imbalances at various levels Including the distribution of main, supporting and minor characters along gendered lines and the positioning of male and female characters In the visual Illustrations. The stereotyping of these characters In terms of their behavioural traits will be discussed with the aim of drawing attention to the need for us to take concerted measures to provide our children with books that will help them realize their potential to the fullest.

Ethnic Identity in English Language Textbooks: Considerations for a Multicultural Society

2016 ◽  
Vol 13 (1) ◽  
pp. 77
Author(s):  
Puspalata C A/P Suppiah ◽  
Ramesh Nair
Keyword(s):  
Ethnic Identity ◽  
Content Analysis ◽  
Young Children ◽  
Identity Construction ◽  
Primary Schools ◽  
English Language ◽  
Multicultural Society ◽  
Verbal Language ◽  
Language Textbooks ◽  
Selection Of

There is evidence to suggest that young children more readily absorb the subtle messages that are encoded in any type of text and talk, and what they take away from these texts contributes in helping them develop their own identity in relation to their role in society. In this paper, we examine the construction of ethnic identity in a selection of English language textbooks targeted at young Malaysian children in primary schools. Based on a content analysis of visual and verbal language in two Primary Three English language textbooks, we report on the encoded messages that are transmitted to young Malaysian children about their place in society. The findings reveal significant imbalances in the way characters of different ethnic backgrounds are represented. This imbalance is a cause for concern as the message conveyed to young Malaysian children could be potentially damaging. Keywords: textbook, ethnicity, identity construction

scholarly journals Selecting Fiction Books for a Children's Health Collection by M. Tan & S. Campbell

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Maria Tan ◽  
Sandy Campbell
Keyword(s):  
Health Literacy ◽  
Selection Criteria ◽  
English Language ◽  
Children's Health ◽  
Health Conditions ◽  
Children’S Health ◽  
Special Issue ◽  
Literary Works ◽  
Health Related ◽  
Selection Of

Books have long been recognized  resources for health literacy and healing (Fosson & Husband, 1984). Individuals with health conditions or disabilities or who are dealing with illness, disability or death among friends or loved ones, can find solace and affirmation in fictional works that depict characters coping with similar health conditions. This study asked the question “If we were to select a new collection of children’s health-related fiction in mid-2014, which books would we select and what selection criteria would we apply?”  The results of this study are a set of criteria for the selection of  current English language literary works with health-related content for the pre-kindergarten to Grade 6 (age 12) audience http://hdl.handle.net/10402/era.38842, a collection of books that are readily available to Canadian libraries - selected against these criteria http://hdl.handle.net/10402/era.38843, a special issue of the Deakin Review of Children’s Literature -  dedicated to juvenile health fiction, and book exhibits in two libraries to accompany the Deakin Review issue.

Book Reviews

2000 ◽  
Vol 38 (1) ◽  
pp. 115-165 ◽  
Keyword(s):  
English Language ◽  
Value Added ◽  
General Purpose ◽  
Original Research ◽  
Book Selection ◽  
Economic Association ◽  
Single Well ◽  
Selection Of ◽  
Made In

Editor's Note: Guidelines for Selecting Books to Review Occasionally, we receive questions regarding the selection of books reviewed in the Journal of Economic Literature. A statement of our guidelines for book selection might be useful, therefore. The general purpose of our book reviews is to help keep members of the American Economic Association informed of significant English-language publications in economics research. Annotations are published of all books received. However, we receive many more books than we are able to review so choices must be made in selecting books for review. We try to identify for review scholarly, well-researched books that embody serious and original research on a particular topic. We do not review textbooks. Other things equal, we avoid volumes of collected papers such as festschriften and conference volumes. Often such volumes pose difficult problems for the reviewer who may find himself having to describe and evaluate many different contributions. Among such volumes, we prefer those on a single, well-defined theme that a typical reviewer may develop in his review. A volume that collects together papers from a wide assortment of different topics is not preferred to one devoted exclusively to one topic. We avoid volumes that collect previously published papers unless there is some material value added from bringing the papers together. Also, we refrain from reviewing second or revised editions unless the revisions of the original edition are really substantial. Our policy is not to accept offers to review (and unsolicited reviews of) particular books. We have examined the consequences of an alternative policy and have determined that we lack the resources to deal appropriately with unsolicited reviews. Coauthorship of reviews is not forbidden but discouraged and we ask our invited reviewers to discuss with us first any changes in the authorship or assigned length of a review. [Reprinted from JEL, March 1992, 30(1), p. vi.]

scholarly journals Learning Poetry: Attitudes and Challenges Faced by ESL Students

2020 ◽  
Vol 7 (2) ◽  
pp. 55-69
Author(s):  
Hafilah Zainal Abidin ◽  
Taufik Lock Kim Wai
Keyword(s):  
Second Language ◽  
Second Language Acquisition ◽  
Language Acquisition ◽  
Positive Attitude ◽  
English Language ◽  
Language Skills ◽  
Esl Students ◽  
Selection Of

Learning literature, as part of the English Language Syllabus, has been practiced in many countries. In Malaysia, literature is incorporated as a component and an authentic means of learning the language with the hope that students acquire the desired language skills. However, poetry, one of the genres in the component, is the least favourable among students. This paper investigates students’ attitude towards learning poetry and the challenges they encountered learning poetry. Data from 120 respondents were collected through questionnaire and interviews. The findings revealed that the selection of texts for poetry in the literature component and teacher’s methodology play a role in cultivating students' interest in learning not only the language but also the context, culture, and values as well as inculcating a positive attitude towards learning poetry in second language acquisition.

scholarly journals Lebanese Students’ Attitudes toward English: An Exploratory Study

2021 ◽  
Vol 10 (2) ◽  
pp. 20
Author(s):  
Ghada M. Chehimi
Keyword(s):  
High School ◽  
High School Students ◽  
Middle Class ◽  
Exploratory Study ◽  
English Language ◽  
Social Classes ◽  
School Students ◽  
Lower Middle Class ◽  
Students Attitudes ◽  
Selection Of

This is a study of high school students’ attitudes toward the English language in Lebanon. The purpose of this research is to assess the extent of use of English inside and outside the schools taking into consideration the attitude towards the language. Two schools were selected, one upper middle class and one lower middle class. This selection of different social classes aims at finding whether a student’s socio- economical background affects his/ her attitude toward the English language. The sample of respondents returned 52 questionnaires from the two schools. Although this sample was a modest one, it highlighted the differences in attitudes towards the English language, but these attitudes did not relate much to the socioeconomic class as much as personal preferences. However, what was salient in this research is how students from the lower middle class were more inclined to use English to raise their social status and both groups agreed that English is essential to their progress in life.

scholarly journals Functional-semantic aspects of translation of psychological terminological phrases of English language

2020 ◽  
pp. 1-15 ◽  
Author(s):  
Elena Anatol'evna Balygina ◽  
Yuliya Vladimirovna Yarovikova ◽  
Tat'yana Viktorovna Ermolova ◽  
Oksana Aleksandrovna Krukovskaya
Keyword(s):  
English Language ◽  
Translation Process ◽  
Translation Strategy ◽  
Semantic Development ◽  
The Impact ◽  
Selection Of ◽  
The Way

Multiple scientific works are dedicated to studying the impact of linguistic factors upon the translation process. However, relevant remains the task of determining dependence of the translation strategy on the peculiarities of semantic development and functionality of terminological units. This article examines the functional-semantic aspects of translation of the adjective-substantive terminological phrases of English language that reflects the scientific notions of psychology. An attempt is made to develop the methods for translating terminological phrases that would consider syntagmatic aspects of interaction of the meanings of its components. Attention is focused on determination of the impact of peculiarities of terminological meaning of terminological phrase upon the choice of its conveying in translation. A conclusion is made that the translation process of terminological phrases from English to Russian are influenced by such factors, as the level of semantic closeness of terminological phrases and communicative significance of its adjective component. In conclusion, the author discusses strategies of selection of the way of translation of terminological phrases, taking into account the aforementioned factors.

scholarly journals PENERAPAN AUDIOBOOK LIT2GO DALAM PEMBELAJARAN BAHASA INGGRIS DI LEMBAGA KURSUS

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Maulana Yusuf Aditya
Keyword(s):  
Language Learning ◽  
Community Service ◽  
English Language ◽  
Student Learning Outcomes ◽  
School Level ◽  
Learning Technology ◽  
High School Level ◽  
Service Activity ◽  
Improve Student Learning ◽  
Selection Of

 Abstrak  Kegiatan pengabdian kepada masyarakat ini merupakan kegiatan lanjutan dari program sebelumnya, dimana dilakukan pelatihan terkait penerapan teknologi dalam pembelajaran bahasa atau disingkat TELL (Technology in Language Learning). Seiring berkembangnya lembaga-lembaga kursus yang jumlahnya semakin banyak, terutama di wilayah Bangkalan. Banyak siswa-siswi mulai dari tingkat sekolah dasar sampai menengah atas mendaftar dan mengikuti program-program yang ditawarkan oleh lembaga kursus. Tren inilah yang menjadi dasar terpilihnya lembaga kursus sebagai tempat melakukan kegiatan pengabdian kepada masyarakat. Penerapan audiobook lit2go di lembaga kursus  Bahasa Inggris ini dilakukan oleh para tutor di lembaga kursus E-Home untuk membantu proses pembelajaran dengan memanfaatkan teknologi pembelajaran, yang nantinya diharapkan bisa meningkatkan hasil belajar siswa. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah meningkatnya kemampuan pengajar Bahasa Inggris di lembaga kursus dalam menggunakan teknologi saat pembelajaran, dalam hal ini penggunaan audiobook lit2go.  Kata kunci: Audiobook Lit2go, Tell, Pembelajaran, Teknologi   Abstract    This community service activity is a continuation of the previous program, where training is carried out related to the application of technology in language learning called TELL (Technology in Language Learning). As the number of course institutions grows, especially in the Bangkalan region. Many students ranging from elementary to high school level register and participate in programs offered by institute courses. This trend is the basis for the selection of course institutions as a place to do community service. The application of lit2go audiobook at English language course institutions is carried out by tutors at E-Home course institutions to assist the learning process by utilizing learning technology, which in turn is expected to improve student learning outcomes. The result of this community service activity is the improvement of the ability of English teachers in course institutions to use technology while learning, in this case the use of lit2go audiobook. Keywords: Lit2go Audiobook, Tell, Learning, Technology

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