News of Rhodesia: The Impact of a Public Relations Campaign

1983 ◽  
Vol 60 (4) ◽  
pp. 622-628 ◽  
Author(s):  
Robert B. Albritton ◽  
Jarol B. Manheim
Keyword(s):  
Public Relations ◽  
Public Relations Campaign ◽  
The Impact

scholarly journals Perencanaan Strategis Program Kampanye Public Relations Narasi TV Melalui Hastag #JadiPaham

2021 ◽  
Vol 12 (1) ◽  
pp. 40-51
Author(s):  
Syawalia Putri Chafilaudina
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Brand Identity ◽  
Reference Source ◽  
Public Relations Campaign ◽  
The Impact ◽  
Descriptive Method

ABSTRAK: Banyaknya masyarakat mengkonsumsi berita yang simpang siur mengenai pandemi Covid-19 merupakan sebuah pertanda bahwa dampak yang ditimbulkan dari adanya pandemi ini sudah merambat diberbagai bidang. Demi merespon permasalahan tersebut, Narasi TV yang merupakan collaborative media hadir melalui program kampanyenya yang disebut dengan kampanye #JadiPaham melalui media sosialnya. Kampanye ini juga dibuat lantaran adanya kebutuhan untuk membentuk brand identity dari perusahaannya tersebut. Penelitian ini bertujuan untuk mengetahui perencanaan program kampanye #JadiPaham yang dibuat oleh Narasi TV. Penelitian ini menggunakan pedekatan kualitatif dengan motode deskriptif. Data yang didapat dari penelitian ini diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukan perencanaan strategis kampanye #JadiPaham dilakukan dengan berbagai tahap mulai dari riset dan analisis, menentukan tujuan dan strategi, menentukan taktik komunikasi dan implementasi, serta melakukan evaluasi setiap tiga bulan sekali. Selain itu, dengan adanya penelitian ini diharapkan dapat menjadi sumber referensi bagi penelitian selanjutnya dan lebih banyak untuk dikembangkan lagi menggunakan sumber dan teori lain yang berkaitan dengan perencanaan kampanye public relations.   ABSTRACT: The number of people consuming confusing news about the Covid-19 pandemic is a sign that the impact of this pandemic has spread in various fields. To respond to these problems, Narasi TV, which is a collaborative media, is present through its campaign program called the # JadiPaham campaign through its social media. This campaign was also created because of the need to form the brand identity of the company. This study aims to determine the planning of the # JadiPaham campaign program made by Narasi TV. This study uses a qualitative approach with a descriptive method. The data obtained from this study were obtained using interview, observation, and documentation techniques. The results showed that the # JadiPaham campaign planning was carried out in various stages ranging from research and analysis, determining goals and strategies, determining communication and implementation tactics, and conducting evaluations every three months. In addition, this research is expected to be a reference source for further research and more to be developed using other sources and theories related to public relations campaign planning.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

Stakeholder responses toward fast food chains’ CSR

2018 ◽  
Vol 23 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Yeonsoo Kim ◽  
Mari Luz Zapata Ramos
Keyword(s):  
Public Health ◽  
Social Issue ◽  
Public Relations ◽  
Fast Food ◽  
Corporate Image ◽  
Food Chains ◽  
Supportive Communication ◽  
Content Type ◽  
Health Related ◽  
The Impact

Purpose The purpose of this paper is to examine how stakeholders perceive the motives behind fast food companies’ public health-related corporate social responsibility (CSR) and general social issue-related CSR initiatives, and their responses toward CSR in terms of supportive communication intent, investment intent, and purchase intent. The authors further examine the impact of perceived CSR motives on intent and whether a healthier chain image has an effect on stakeholder responses. Design/methodology/approach An online experiment was conducted. This study employed a randomized 2 (CSR type: health-related CSR vs generic social issue-related CSR)×2 (chain image: healthier chain vs general fast-food chain) full factorial design using general stakeholder samples. Findings For an ordinary fast food restaurant, generic social issue-related CSR programs elicited significantly more positive perceptions of CSR motives, supportive communication intent and investment intent, than public-health related CSR. When a company has a healthier image, stakeholders do not distinguish between CSR types. Stakeholders perceive both CSR types as stemming from mutually beneficial motives and show neutral to slightly positive reactions to both CSR. A positively perceived CSR motive plays a determinant role in anticipating communication, investment, and purchase intents. Originality/value This is the first study that examines stakeholder perception of motives behind and responses toward fast food chains’ health-related vs generic social issue-related CSR initiatives, in light of corporate image. The study findings help public relations practitioners, public health professionals, parent groups, and legislators understand stakeholders’ reactions toward CSR initiatives in the fast food industry and help them monitor practices for improvements.

Budgetary Regulation in the Context of Preventing the Consequences of the Spread of a New Coronavirus Infection in the Russian Federation

Lex Russica ◽  
2021 ◽  
Vol 74 (2) ◽  
pp. 64-79
Author(s):  
R. V. Tkachenko
Keyword(s):  
Public Relations ◽  
Russian Federation ◽  
The State ◽  
Russian Society ◽  
Coronavirus Infection ◽  
The Russian Federation ◽  
Legal Forms ◽  
The Impact ◽  
Budget System

The paper is devoted to the examination of issues related to the increasing importance of budgetary regulation for the proper functioning of a modern innovative society. The key role of the budgetary regulation in the financial process of the State is particularly acute in the context of systemic crises that include socio-economic consequences caused by the spread of a new coronavirus infection (COVID-19) in Russia. In the course of the study, the features of changes in the state financial policy caused by the above-mentioned crisis phenomena are highlighted. The paper describes various approaches to the interpretation of the budgetary regulation as a category of financial law, explores various types and legal forms of methods of the budgetary regulation, analyses mechanisms and the impact of the State on the budget system through the existing legal structure of the budgetary regulation. It is determined that the rules of financial law governing the whole complex of public relations concerning the distribution and redistribution of the national product between the levels of the budget system of the Russian Federation constitute the institution of financial law, namely: the budgetary regulation. The author concludes that the approach based on the concentration of basic powers in the financial field at the federal level significantly slows down the dynamics of development of economic activity in the majority of regions of Russia, while the need for breakthrough innovative development of Russian society determinates the expansion of long-term tax sources of income for regional budgets. In this regard, it is proposed to consolidate additional regulation for revenues gained by regional and local budgets in the form of targeted deductions from federal taxes on a long-term basis.

Kerntechnik als Sicherheitsversprechen

2021 ◽  
Vol 29 (84) ◽  
pp. 99-112
Author(s):  
Sascha Brünig
Keyword(s):  
Public Relations ◽  
Nuclear Power ◽  
Nuclear Industry ◽  
Industrial Society ◽  
Electricity Production ◽  
Nuclear Technology ◽  
Reactor Accident ◽  
The West ◽  
The Face ◽  
Public Relations Campaign

Abstract In the mid-1970s, the dangers associated with nuclear power moved to the center of risk debates in Germany. Following the reactor accident at Three Mile Island (1979) and the Chernobyl disaster (1986), the West German nuclear industry’s business prospects severely deteriorated. How did the nuclear industry perceive and confront the challenge of nuclear skepticism? And how did this emerging challenge alter the perceived future of nuclear technology in the Federal Republic and beyond? The article argues that the nuclear industry did not passively accept the »depletion of utopian energies« (J. Habermas) to which the peaceful use of the atom was subjected. Instead, the industry worked to create new (utopian) prospects for nuclear power. The industry’s public relations campaign positioned nuclear power in two interrelated fields of insecurity: the decline of industrial society and environmental crises. Both threats, ran the argument put forth by nuclear proponents, could only be combatted by relying on nuclear power for electricity production. In this way, nuclear power was translated into a comprehensive promise of security that was intended to salvage the future of nuclear power as well as that of its investors in the face of growing anti-nuclear sentiment.

Administration of the educational process (legal and linguistic-didactic aspects) in the conditions of quarantine and post-quarantine measures caused by covid-19

Eduweb ◽  
2021 ◽  
Vol 15 (2) ◽  
pp. 181-193
Author(s):  
Vira Mizetska ◽  
Olena Sierykh ◽  
Hanna Savchuk ◽  
Diana Yevtimova ◽  
Oleh Synieokyi
Keyword(s):  
Public Relations ◽  
Educational Process ◽  
Scientific Methods ◽  
Functional Changes ◽  
Educational Processes ◽  
Special Scientific ◽  
Science And Education ◽  
General Scientific ◽  
The Subject ◽  
The Impact

The aim of the study is to characterize the impact of the COVID-19 pandemic on the administration of the educational process on the examples of legal and linguistic-didactic aspects. The object of the study is systemic and functional changes in science and education under the influence of the COVID-19 pandemic. The subject of the study is public relations in the field of education and science in their legal and linguistic-didactic aspect under the influence of the COVID-19 pandemic. Research methods are general scientific and special scientific methods, in particular, system-structural, formal-legal, hermeneutic; methods of analysis, synthesis. As a result of the research, the peculiarities of administration of educational processes in the conditions of COVID-19 in the aspect of mechanisms of legal support of activity of bodies of education and science, linguodidactics were formulated; the characteristic of systemic changes in the sphere of education which have occurred under the influence of the distribution of a coronavirus is carried out; describe the main approaches contained in the current scientific literature to solve the above problems.

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

A Case Study of K-Water Public Relations Campaign in Korea

2014 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Seung-jun Moon ◽  
Jong Dae Kim ◽  
Tae Woo Kim
Keyword(s):  
Public Relations ◽  
Public Relations Campaign
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