scholarly journals Perencanaan Strategis Program Kampanye Public Relations Narasi TV Melalui Hastag #JadiPaham

2021 ◽  
Vol 12 (1) ◽  
pp. 40-51
Author(s):  
Syawalia Putri Chafilaudina
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Brand Identity ◽  
Reference Source ◽  
Public Relations Campaign ◽  
The Impact ◽  
Descriptive Method

ABSTRAK: Banyaknya masyarakat mengkonsumsi berita yang simpang siur mengenai pandemi Covid-19 merupakan sebuah pertanda bahwa dampak yang ditimbulkan dari adanya pandemi ini sudah merambat diberbagai bidang. Demi merespon permasalahan tersebut, Narasi TV yang merupakan collaborative media hadir melalui program kampanyenya yang disebut dengan kampanye #JadiPaham melalui media sosialnya. Kampanye ini juga dibuat lantaran adanya kebutuhan untuk membentuk brand identity dari perusahaannya tersebut. Penelitian ini bertujuan untuk mengetahui perencanaan program kampanye #JadiPaham yang dibuat oleh Narasi TV. Penelitian ini menggunakan pedekatan kualitatif dengan motode deskriptif. Data yang didapat dari penelitian ini diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukan perencanaan strategis kampanye #JadiPaham dilakukan dengan berbagai tahap mulai dari riset dan analisis, menentukan tujuan dan strategi, menentukan taktik komunikasi dan implementasi, serta melakukan evaluasi setiap tiga bulan sekali. Selain itu, dengan adanya penelitian ini diharapkan dapat menjadi sumber referensi bagi penelitian selanjutnya dan lebih banyak untuk dikembangkan lagi menggunakan sumber dan teori lain yang berkaitan dengan perencanaan kampanye public relations.   ABSTRACT: The number of people consuming confusing news about the Covid-19 pandemic is a sign that the impact of this pandemic has spread in various fields. To respond to these problems, Narasi TV, which is a collaborative media, is present through its campaign program called the # JadiPaham campaign through its social media. This campaign was also created because of the need to form the brand identity of the company. This study aims to determine the planning of the # JadiPaham campaign program made by Narasi TV. This study uses a qualitative approach with a descriptive method. The data obtained from this study were obtained using interview, observation, and documentation techniques. The results showed that the # JadiPaham campaign planning was carried out in various stages ranging from research and analysis, determining goals and strategies, determining communication and implementation tactics, and conducting evaluations every three months. In addition, this research is expected to be a reference source for further research and more to be developed using other sources and theories related to public relations campaign planning.

'How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads

2020 ◽  
Author(s):  
Thiti Nawapan ◽  
◽  
Remart P. Dumlao ◽  
Keyword(s):  
Social Media ◽  
Third Space ◽  
The Philippines ◽  
Southeast Asian ◽  
Cultural Representation ◽  
Multidimensional Analysis ◽  
Brand Identity ◽  
Identity Positioning ◽  
Asian Context ◽  
The Impact

In intercultural scholarship, there is a considerable number of studies that explores the impact and effect of culturally oriented social media (see Koda 2014, 2016; Mendoza 2010). Of these studies, however, there is a paucity of understanding on how social media becomes a third space of cultural representation, especially in the Southeast Asian context (Dumlao and Wattakan 2020; Feng 2009; Kalscheuer 2008). Drawing from insights connected to inter-semiosis by Kress and Van Leeuwen (1996) and SF-MDA by O’Halloran (2011), therefore, this paper explores the glocalization process and its inclination to cultural representation, and thus creating new discursive forms of identities, by looking at Thai TV ads from January 2019 to December 2019. Two Thai TV ads were purposively chosen from international beverage companies. To capture the glocalization and cultural representation, we compared these with TV ads from other countries, namely, the Philippines, and the U.S.A. Through content and multidimensional analysis, the findings suggest that commercials construct glocal identities through several factors and incidences. These incidences and factors support and provide understanding for brand identity positioning, which itself describes the intersemiosis of elements within contemporary consumer cultures. Implications of this study are discussed in the paper.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Media Sosial dan Munculnya Gejala Sosiopat di Kalangan Mahasiswa

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Communication Technology ◽  
Discussion Group ◽  
Qualitative Approach ◽  
Community Literacy ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
The Impact

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie

scholarly journals Proses Public Relations Dalam Program Gerakan Pungut Sampah Pemerintah Kota Bandung

2016 ◽  
Vol 19 (2) ◽  
pp. 95-108 ◽  
Author(s):  
Susie Perbawasari ◽  
Diah Fatma Sjoraida ◽  
Vidia Ayu Lestari
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Public Relations ◽  
Goal Setting ◽  
Environmental Conditions ◽  
Budget Planning ◽  
The Public ◽  
Descriptive Method ◽  
Planning Action ◽  
Selection Of

GPS program was launched in order to improve people's active participation, creating awareness of the importance of protecting the environment, and build a new culture picking up trash. Communications and delivery of messages is done through socialization programs and social media, twitter. The purpose of this study to find out the Public Relations process that consists of collecting of facts and formulation of the problem, the planning and programming, the action and communication, and the evaluation of GPS program that has been done by the organizers. This study used descriptive method. Data collected were through interviews, observation and documents. The organizers of GPS program begins by listening to the comments that raised by external parties, also took to the field looking directly environmental conditions in Bandung to collecting the facts. Organizers prepared GPS program includes the introduction of the situation, goal setting, audience definition, selection of media and techniques of Public Relations, as well as budget planning. Action taken in the program organizers GPS is acting responsive and responsible, while communication in the program include Credibility, Context, Content, Clarity, Continuity and consistency, Channel, and Capability of the Audience. Evaluation program providers include evaluation for decision-making, evaluation of the achievement of objectives, evaluation of results and impact and evaluation of the implementation.

News of Rhodesia: The Impact of a Public Relations Campaign

1983 ◽  
Vol 60 (4) ◽  
pp. 622-628 ◽  
Author(s):  
Robert B. Albritton ◽  
Jarol B. Manheim
Keyword(s):  
Public Relations ◽  
Public Relations Campaign ◽  
The Impact

The impact of social media on destination branding

2012 ◽  
Vol 18 (3) ◽  
pp. 197-206 ◽  
Author(s):  
Yumi Lim ◽  
Yeasun Chung ◽  
Pamela A Weaver
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Brand Identity ◽  
Destination Marketing ◽  
Marketing Organization ◽  
Destination Branding ◽  
Destination Brand ◽  
The Impact ◽  
Insight Into ◽  
Destination Marketing Organization

A one-way conversation with consumers in destination branding was pervasive when destination-marketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers participating in the development of a destination brand identity/image. This study investigates consumer perception of destination brands created by consumer-generated videos and destination-marketing organization videos. The findings suggest that consumer-generated videos do not carry the same destination brand as destination marketer-generated videos. In addition, consumer-generated videos have little positive impact on a destination brand. This study provides insight into destination-branding strategies with respect to the roles that social media plays in creating destination-brand identity and image.

scholarly journals The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital

2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Corporate Reputation ◽  
Communication Systems ◽  
Cross Sectional ◽  
Media Usage ◽  
Usage Frequency ◽  
Conceptual Background ◽  
Use Of Social Media ◽  
The Impact

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals The existence of housewives in the Instagram

2020 ◽  
Vol 6 (1) ◽  
pp. 24
Author(s):  
Diah Fatma Sjoraida ◽  
Rully Khairul Anwar ◽  
Edwin Rizal ◽  
Diah Sri Rejeki
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
The Internet ◽  
Face To Face ◽  
Large Bandwidth ◽  
Self Actualization ◽  
Consumptive Behavior ◽  
The Impact ◽  
Descriptive Method

Background of the study: Social media and housewives have become an inseparable unity, especially in Karawang. Accessing social media is a routine that is always done every day. Existence or self-actualization is the reason housewives have social media accounts, one of the Instagram. The purpose of this study is to determine the motives of housewives have Instagram and to know the forms of interaction and content that are distributed to the public.Purpose: This study aims to determine the impact of the use of Instagram on consumptive behavior of housewives in Karawang.Method: This qualitative research uses a descriptive method by taking a location on a housewife in Karawang.Findings: The motive of housewives using Instagram is quite religious, that is entertainment, selling its business, product, socialization, and self-existence, the form of interaction and content distributed in Instagram is post photo with caption interesting, giving hashtag, and follow the trends in Instagram. The conclusion of this research is through Instagram, the housewife can show their existence to the environment to be seen and accepted well.Conclusion: 1) Instagram is a phenomenal social media among housewives because users are spoiled with various features available on Instagram, 2) the campus provides a large bandwidth so they can access Instagram more easily, and 3) the impact of expanding access to the internet becomes they are more consumptive to do transactions face to face.

scholarly journals The Impact of Covid-19 Pandemic: Challenges and Opportunities of Syariah Financial Technology

2020 ◽  
Vol 8 (1) ◽  
pp. 119-128
Author(s):  
Ramadhani Irma Tripalupi ◽  
Prameshwara Anggahegari
Keyword(s):  
Financial Services ◽  
Economic Activity ◽  
Online Shopping ◽  
Qualitative Approach ◽  
Related Data ◽  
Challenges And Opportunities ◽  
The Impact ◽  
Descriptive Method ◽  
Financial Technology

This paper aims to describe the challenges and opportunities of syariah financial technology (fintech) in Indonesia, due to the impact of covid-19 pandemic. Three things that become the focus of writing, include: syariah fintech; the impact of covid-19 pandemic on fintech; syariah fintech opportunities and challenges. This study uses a qualitative approach and descriptive method with documentation/text studies in the form of related data and literature studies. The conclusion of this research is: the growth of Syariah fintech assets at the end of 2019 increased by 2074.81% from the previous year. Although affected by the pandemic, the growth of fintech during this covid-19 pandemic remained relatively stable. Prominent opportunities and challenges for the Syariah fintech resulting from the impact of covid-19 pandemic, including increased use of fintech through online shopping platforms, payments and loans; accelerated digitalization of financial services; slowed economic activity; arose various risks; and decreased debtor/UMKM performance due to the impact of the pandemic.

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