Risk perception and visit intention on Olympic destination: Symmetric and asymmetric approaches

2021 ◽  
pp. 135676672199598
Author(s):  
Yeongbae Choe ◽  
Hany Kim
Keyword(s):  
Risk Perception ◽  
Risk Perceptions ◽  
Demographic Factors ◽  
Marketing Strategies ◽  
Destination Choice ◽  
Target Marketing ◽  
Negative Perceptions ◽  
Methodological Approaches ◽  
Mass Marketing

Tourists’ risk perceptions have been studied extensively in tourism literature and are considered an important factor influencing destination choice. However, despite the extensive research, many earlier studies using symmetric approaches have not adequately succeeded in addressing the contrarian case – high visit intention despite having negative perceptions. Therefore, this study utilised both symmetric and asymmetric approaches to address the effects of tourists’ perceptions (i.e. risk perception, image, and attitude) and demographic factors on their visit intention. While the symmetric approach showed that Zika-related perceptions did not have an impact on destination visits, in the asymmetric approach, these same perceptions significantly influenced both high and low visit intentions. This study contributes to the existing knowledge of risk perceptions by highlighting the differences between the two methodological approaches. Destination marketers could utilise these findings to develop both mass marketing and target marketing strategies.

scholarly journals The Performance of Supply-Push Versus Demand-Pull Technology Transfer and the Role of Technology Marketing Strategies: The Case of a Korean Public Research Institute

2019 ◽  
Vol 11 (7) ◽  
pp. 2005
Author(s):  
Won Choe ◽  
Ilyong Ji
Keyword(s):  
Technology Transfer ◽  
Marketing Strategies ◽  
Transfer Model ◽  
Public Research ◽  
Target Marketing ◽  
Research Institutes ◽  
Demand Pull ◽  
Mass Marketing ◽  
Technology Marketing

Technology transfer is one of important strategies in sustainable economic growth. There are supply-push and demand-pull directions of technology transfer, and recently Korean research institutes have paid increasing attention to demand-pull technology transfer in an attempt to improve public research institutes’ technology transfer performance (TTP). However, our view is that simply adopting a demand-pull or a supply-push model does not always guarantee improved TTP. We argue that technology marketing strategies, such as mass marketing and target marketing, should also be considered. This study aims to investigate the relationship between technology transfer directions and TTP, and the role of technology marketing strategies. We collected a Korean research institute’s technology transfer data from 2014 to 2015, and then employed a two-way ANOVA to analyze the data. The result of the analysis shows that TTPs differ by technology transfer directions and technology marketing strategies. More importantly, we found that the demand-pull model yields higher TTP, especially when the model is associated with target marketing strategies rather than mass-marketing strategies. This result implies that marketing strategies, such as market segmentation and customer targeting, are needed if an organization wants to improve TTP by implementing the demand-pull technology transfer model.

scholarly journals Users’ Perception on Their Experience with FamPay

2021 ◽  
Vol 4 (1) ◽  
pp. 44-52
Author(s):  
Rudresh Pandey ◽  
K.S. Rao ◽  
Rupali Chaurasiya ◽  
Upadhayay Upadhayay ◽  
Sairaj Hongekar ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Value ◽  
Quantitative Method ◽  
Marketing Strategies ◽  
Target Marketing ◽  
Mass Marketing

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.

scholarly journals Public perceptions of Lyme disease and climate change in southern Manitoba, Canada: making a case for strategic decoupling of climate and health messages

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Laura Cameron ◽  
Rhéa Rocque ◽  
Kailey Penner ◽  
Ian Mauro
Keyword(s):  
Public Health ◽  
Climate Change ◽  
Risk Perception ◽  
Lyme Disease ◽  
Risk Perceptions ◽  
Public Discourse ◽  
Behavioural Change ◽  
Health Messages ◽  
Urban Rural ◽  
Climate And Health

Abstract Background Despite scientific evidence that climate change has profound and far reaching implications for public health, translating this knowledge in a manner that supports citizen engagement, applied decision-making, and behavioural change can be challenging. This is especially true for complex vector-borne zoonotic diseases such as Lyme disease, a tick-borne disease which is increasing in range and impact across Canada and internationally in large part due to climate change. This exploratory research aims to better understand public risk perceptions of climate change and Lyme disease in order to increase engagement and motivate behavioural change. Methods A focus group study involving 61 participants was conducted in three communities in the Canadian Prairie province of Manitoba in 2019. Focus groups were segmented by urban, rural, and urban-rural geographies, and between participants with high and low levels of self-reported concern regarding climate change. Results Findings indicate a broad range of knowledge and risk perceptions on both climate change and Lyme disease, which seem to reflect the controversy and complexity of both issues in the larger public discourse. Participants in high climate concern groups were found to have greater climate change knowledge, higher perception of risk, and less skepticism than those in low concern groups. Participants outside of the urban centre were found to have more familiarity with ticks, Lyme disease, and preventative behaviours, identifying differential sources of resilience and vulnerability. Risk perceptions of climate change and Lyme disease were found to vary independently rather than correlate, meaning that high climate change risk perception did not necessarily indicate high Lyme disease risk perception and vice versa. Conclusions This research contributes to the growing literature framing climate change as a public health issue, and suggests that in certain cases climate and health messages might be framed in a way that strategically decouples the issue when addressing climate skeptical audiences. A model showing the potential relationship between Lyme disease and climate change perceptions is proposed, and implications for engagement on climate change health impacts are discussed.

Impact of risk aversion, reactance proneness and risk appraisal on travel destination risk perception

2021 ◽  
pp. 135676672098786
Author(s):  
Melvin Prince ◽  
Young Kim
Keyword(s):  
Risk Perception ◽  
Risk Aversion ◽  
Risk Perceptions ◽  
Structural Model ◽  
International Travel ◽  
Kuala Lumpur ◽  
Risk Appraisal ◽  
Travel Destination ◽  
The Past ◽  
Subjective Estimates

The aim of the study is to investigate the motivational effects of tourist traits and risk appraisal on tourist destination risk perception. Risk appraisal involves subjective estimates of vulnerability to a threat and the threat’s consequential severity. Fear levels influence both of these elements of risk appraisal. Individual differences in reactance proneness and risk aversion are introduced into the study model to more fully account for differences in travel destination risk perceptions. The study design involves US adults, who have used their passports for international travel in the past 5 years. Travel risk assessments were studied for four destination sites: London, Tokyo, Kuala Lumpur and Istanbul. A general structural model is developed to test hypotheses about antecedents and consequents of risk appraisal and destination risk perception.

scholarly journals Social Networks, Trust, and Disaster-Risk Perceptions of Rural Residents in a Multi-Disaster Environment: Evidence from Sichuan, China

2021 ◽  
Vol 18 (4) ◽  
pp. 2106 ◽  
Author(s):  
Kaijing Xue ◽  
Shili Guo ◽  
Yi Liu ◽  
Shaoquan Liu ◽  
Dingde Xu
Keyword(s):  
Social Networks ◽  
Risk Perception ◽  
Self Efficacy ◽  
Risk Perceptions ◽  
Ordinary Least Squares ◽  
Disaster Risk ◽  
Mountainous Areas ◽  
Rural Residents ◽  
Response Efficacy ◽  
The Impact

Individual perception of disaster risk is not only the product of individual factors, but also the product of social interactions. However, few studies have empirically explored the correlations between rural residents’ flat social networks, trust in pyramidal channels, and disaster-risk perceptions. Taking Sichuan Province—a typical disaster-prone province in China—as an example and using data from 327 rural households in mountainous areas threatened by multiple disasters, this paper measured the level of participants’ disaster-risk perception in the four dimensions of possibility, threat, self-efficacy, and response efficacy. Then, the ordinary least squares method was applied to probe the correlations between social networks, trust, and residents’ disaster-risk perception. The results revealed four main findings. (1) Compared with scores relating to comprehensive disaster-risk perception, participants had lower perception scores relating to possibility and threat, and higher perception scores relating to self-efficacy and response efficacy. (2) The carrier characteristics of their social networks significantly affected rural residents’ perceived levels of disaster risk, while the background characteristics did not. (3) Different dimensions of trust had distinct effects on rural residents’ disaster-risk perceptions. (4) Compared with social network variables, trust was more closely related to the perceived level of disaster risks, which was especially reflected in the impact on self-efficacy, response efficacy, and comprehensive perception. The findings of this study deepen understanding of the relationship between social networks, trust, and disaster-risk perceptions of rural residents in mountainous areas threatened by multiple disasters, providing enlightenment for building resilient disaster-prevention systems in the community.

scholarly journals Risk perception regarding the COVID-19 outbreak among the general population: a comparative Middle East survey

2020 ◽  
Vol 27 (1) ◽  
Author(s):  
Mahmoud Abdel Hameed Shahin ◽  
Rasha Mohammed Hussien
Keyword(s):  
Risk Perception ◽  
General Population ◽  
Self Efficacy ◽  
Risk Perceptions ◽  
Preventive Measures ◽  
Public Awareness ◽  
Cross Sectional ◽  
Convenience Sample ◽  
The Mean ◽  
Novel Coronavirus

Abstract Background People’s perceptions of pandemic-associated risk are key factors contributing to increased public participation in disease preventive measures. The aim of the study was to investigate risk perceptions regarding the coronavirus disease 2019 (COVID-19) outbreak, among the general population. A descriptive, cross-sectional design was used with a convenience sample of 723 participants, recruited from the general population of Saudi Arabia, Egypt, and Jordan. Data collection was performed using a standardized risk perception assessment questionnaire, in April 2020. Results The mean score for the perception of COVID-19 seriousness was significantly higher and the mean scores for the perception of disease susceptibility and extent of anxiety were also higher among Saudi Arabian participants than participants from Egypt and Jordan. Participants from Egypt had significantly lower mean scores for the perception of efficacy and self-efficacy to cope with COVID-19, and significantly lower intention to comply with COVID-19 precautionary measures than the other populations. A significant positive correlation was detected between the perception of COVID-19 seriousness and self-efficacy to handle COVID-19, for the entire sample. The primary reasons reported by participants driving their willingness to perform certain preventive measures against COVID-19 was a feeling of responsibility toward their own health, followed by preventing transmission to other people and the feeling that COVID-19 can be serious. Most of the study sample reported a desire to receive information about COVID-19 treatment, ways to prevent disease contraction, and the incubation period for the novel coronavirus. Also, most of the study sample reported that they prefer receiving COVID-19 updates from national authorities. Conclusions During the COVID-19 pandemic, communications designed to promote the adoption of preventive behaviors should focus on increasing the perception of seriousness, the risk perception, self-efficacy to cope with the COVID-19 pandemic, and the effectiveness of the adopted behavioral measures for reducing risk. Health education programs that are tailored to various sociodemographic categories, to improve public awareness, perceptions, and attitudes, are vital for increasing the adoption of outbreak preventive measures.

scholarly journals Profiling Visitors to Romanian Ecotourism Destinations

2021 ◽  
Vol 13 (5) ◽  
pp. 2958
Author(s):  
Cristinel Petrișor Constantin ◽  
Vasile Papuc-Damașcan ◽  
Andrei Blumer ◽  
Ruxandra-Gabriela Albu ◽  
Titus Suciu ◽  
...  
Keyword(s):  
Empirical Studies ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Market Segments ◽  
Chi Square ◽  
Proper Management ◽  
Heated Debate ◽  
Chi Square Analysis ◽  
Mass Marketing ◽  
Niche Strategy

Visitors’ increasing interest in nature-based and cultural tourism, especially in the context of ecotourism destinations, has generated a heated debate in tourism literature. Some authors consider that ecotourism should be approached through a niche strategy rather than through mass marketing. Therefore, identifying the main characteristics of visitors to ecotourism destinations is very important in setting management and marketing strategies adapted to their specific needs. The present paper aims to identify the profile of visitors to Romanian ecotourism destinations, considering the ecotourism potential of this country and the scarcity of empirical studies on these types of destinations. To reach this aim, a survey was conducted in four Romanian ecotourism destinations. By computing the data collected from a sample of 1157 visitors, four visitor segments have been identified based on a single characteristic (visit purpose). Crosstabulation and Chi-square analysis were used in order to identify the profiles of these segments. The results reveal that most of respondents are nature travellers, followed by culture travellers. The findings may be used by ecotourism destination managers in order to target specific market segments and establish proper management and marketing strategies.

scholarly journals Understanding coronavirus disease (COVID-19) risk perceptions among the public to enhance risk communication efforts: a practical approach for outbreaks, Finland, February 2020

2020 ◽  
Vol 25 (13) ◽  
Author(s):  
Anna-Leena Lohiniva ◽  
Jussi Sane ◽  
Katja Sibenberg ◽  
Taneli Puumalainen ◽  
Mika Salminen
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Risk Communication ◽  
Thematic Analysis ◽  
Risk Perceptions ◽  
Qualitative Data ◽  
Practical Approach ◽  
The Public ◽  
Media Messages ◽  
Risk Magnitude

Understanding risk perceptions of the public is critical for risk communication. In February 2020, the Finnish Institute for Health and Welfare started collecting weekly qualitative data on coronavirus disease (COVID-19) risk perception that informs risk communication efforts. The process is based on thematic analysis of emails and social media messages from the public and identifies factors linked to appraisal of risk magnitude, which are developed into risk communication recommendations together with health and communication experts.

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