Using Social Marketing to Tackle Compulsive Buying

2021 ◽  
pp. 152450042098826
Author(s):  
Monica M. Popa Sârghie
Keyword(s):  
Social Marketing ◽  
Conceptual Development ◽  
Compulsive Buying ◽  
Marketing Strategies ◽  
Future Research ◽  
Product Price ◽  
The Social ◽  
Practical Guidelines ◽  
Research Questions ◽  
Promotional Strategies

Background: The present paper focuses on compulsive buying, outlining the need to tackle this phenomenon using a social marketing approach, for the wellbeing of the affected individuals, their families and contacts, and for the health of our society at large. Focus of the Article: This conceptual development article is centered on behavior change and social marketing strategies that can address compulsive buying. Research Questions: How can social marketers help in curbing compulsive buying? What conceptual components and practical guidelines can be used in marketing programs for addressing compulsive shopping? Program Design/Approach: The platform developed herein outlines segmentation, targeting, product, price, place and promotional strategies recommended based on theoretical elements across disciplines. Importance to the Social Marketing Field: To date, compulsive buying has largely been ignored in the social marketing field, despite its relevance and prevalence. This paper provides a framework that can be employed in developing social marketing programs. Method: The proposed platform was created by bridging the literatures on compulsive buying and social marketing, identifying useful theoretical elements (e.g., the potential of the Thranstheoretical model), adapting and customizing these elements to provide actionable insights for intervention programs. The toolkit used for tackling other addictions was taken into account and integrated into the current development. Future Research: This paper offers an initial framework for social marketing efforts aimed at compulsive buying. It hopes to inspire significantly more work in this area to explore the potential of other theories and approaches to foster behavioral change for the better.

Expanding the Methodological Approach to the Social Servicescape: Moving From Measurement to Manipulation

2020 ◽  
pp. 193896552094921
Author(s):  
Lydia Hanks ◽  
Nathaniel D. Line ◽  
Lu Zhang
Keyword(s):  
Methodological Approach ◽  
Three Dimensions ◽  
Future Research ◽  
Measured Variable ◽  
Service Environment ◽  
The Social ◽  
Research Questions ◽  
Tangible Element ◽  
And Behavior ◽  
Nomological Validity

Recently, research of the servicescape has expanded to include a social element in addition to the traditionally identified physical/tangible element. Typically, this social servicescape construct has been treated as a measured variable, reflecting the other customers in the service environment across three dimensions (i.e., similarity, behavior, and appearance). However, the exclusive use of measurement to operationalize a phenomenon limits both the types of methods that can be used and, correspondingly, the types of research questions that can be asked. Accordingly, the purpose of this research is to propose and test a scenario-based manipulation of the customer social servicescape construct so that future research can address the phenomenon using experimental design. Scenarios crossing the social servicescape with social density (i.e., crowding) are constructed in three different domains (restaurant, hotel, and retail) and tested in terms of their nomological validity by assessing the effects of the manipulated variables on attitudes and satisfaction. Our results demonstrate that the three elements of the social servicescape—similarity, appearance, and behavior—each had a direct and significant effect on attitude and satisfaction. In addition, these results were consistent across the hotel, restaurant, and retail contexts. The clarity and consistency of these findings indicate the viability of the social servicescape manipulations as a research tool.

Influencing strategy lessons from the world of social marketing

2018 ◽  
Vol 34 (1) ◽  
pp. 8-9
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Health Problem ◽  
Design Methodology ◽  
Public Health Problem ◽  
Marketing Strategies ◽  
Strategy Development ◽  
Content Type ◽  
Marketing Effectiveness ◽  
The Social

Purpose This paper aims to present a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall goal is to enhance social marketing effectiveness. Design/methodology/approach A planning model is presented which helps the social marketer account for industry involvement in the social or public health problem. Findings The paper finds that conducting an analysis of the causal influences of the social or public health problem helps to inform strategy development. Originality/value The paper presents a planning mode that can be useful in identifying industry contributions to social problems and in anticipating industry opposition to social change. The model is particularly appropriate for developing social marketing programs in which industry involvement is present.

Yoga wellness tourism: a study of marketing strategies in India

2019 ◽  
Vol 36 (6) ◽  
pp. 794-805 ◽  
Author(s):  
Ewelina Telej ◽  
Jordan Robert Gamble
Keyword(s):  
Qualitative Methodology ◽  
Methodological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Inclusive Concept ◽  
Promotional Strategies ◽  
Marketing Approach ◽  
Yoga Practitioners

Purpose The purpose of this paper is to examine marketing strategies that India is currently applying to promote itself as a competitive yoga destination. Design/methodology/approach The methodological approach consisted of a constructivist research paradigm, a qualitative methodology and an interview-based data collection method. Ten in-depth, semi-structured interviews were conducted with yoga practitioners from various backgrounds and yoga levels who have travelled to India for yoga tourism purposes. Findings The findings determined that interpretation of yoga tourism is crucial in the choice of marketing approach adopted by destinations offering yoga retreats because, as the study has shown, various perceptions of yoga constitute the basis for particular promotional strategies. Research limitations/implications Future research could expand on the sample size and demographics of the current study by investigating, possibly through comparative means, larger groups of more diversified yoga practitioners from different countries or backgrounds. Practical implications It was recommended that India’s tourism marketers re-design their approach concerning an ‘authentic’ yoga experience. Indian destination marketing organisations should target those searching for an authentic yoga experience and use imagery that is realistic. Originality/value The findings of this study have led to the re-positioning of yoga tourism in India, utilising a unique combinative approach in which a more inclusive concept of wellness is juxtaposed against a lack of any religious referencing. It was also revealed that the motivations of yoga tourists are only partially targeted through an undifferentiated strategic marketing approach.

Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot

2020 ◽  
Vol 26 (2) ◽  
pp. 111-128
Author(s):  
Jeawon Kim ◽  
Sharyn Rundle-Thiele ◽  
Kathy Knox ◽  
Samuel Hodgkins
Keyword(s):  
Pilot Study ◽  
Behavior Change ◽  
Social Marketing ◽  
Food Waste ◽  
Program Design ◽  
Outcome Evaluation ◽  
Future Research ◽  
Control Group ◽  
Household Food ◽  
The Social

Background: Evidence indicates behavior change is more likely when more social marketing benchmark principles are applied. Yet, transparent and clear reporting of the application of benchmarks to change behavior is rare. Focus of the Article: The aims of this study were (1) to verify the efficacy of social marketing in reducing food waste and (2) to enumerate and critique the practicality of applying social marketing benchmark criteria. Research Question: To address the research aims, two research questions were proposed: (1) Can a social marketing program designed with consumers reduce household food waste behavior? and (2) How are social marketing benchmarks applied to reduce food waste? Program Design/Approach: A consumer-insight driven social marketing program Waste Not Want Not (WNWN) was designed following the social marketing process and delivered to local Redland City Council residents located within the pilot area. This article reports a process and outcome evaluation for the pilot study and a critical evaluation of benchmark criteria application. Importance to the Social Marketing Field: This article demonstrates social marketing’s efficacy to reduce food waste behavior in households, and it critically evaluates application of benchmark criteria to assist future research and practice. Methods: In total, 314 local council area residents were randomly allocated into either a program ( n = 110) or control group ( n = 204). The program group received intervention materials and invitations to attend the 2-week program activities held in a local shopping center. Control group participants received nothing. The extent of social marketing benchmark application was examined for the WNWN program. Results: Outcome evaluation indicated that the pilot study reduced self-reported household food waste and increased perceived level of self-efficacy in cooking for the program group, but not the control group. WNWN successfully applied five of the eight social marketing benchmark criteria, namely, consumer orientation, insight, competition, marketing mix, and behavior change. Recommendations for Research or Practice: Given that use of more benchmarks increases the likelihood of behavior change, future research must advocate for complete application of the eight major social marketing benchmark criteria in program design. Clear operational definitions are required to improve practice and behavioral change outcomes. Limitations: Study 1 focused on individual feedback and self-reported data minimizing the possibility of generalization. Future research could employ observational methods and involve a wider array of stakeholders to increase generalizability.

Financing social marketing programs through sponsorship: implications for evaluation

2014 ◽  
Vol 4 (1) ◽  
pp. 22-37 ◽  
Author(s):  
Judith Madill ◽  
Norm O'Reilly ◽  
John Nadeau
Keyword(s):  
Mental Health ◽  
Social Marketing ◽  
Social Needs ◽  
Future Research ◽  
Content Type ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
The Social ◽  
Mental Health Association ◽  
The Impact

Purpose – The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social marketing programs. Design/methodology/approach – The research utilizes an in-depth, multi-method case study of the Canadian Mental Health Association Calgary Region (CMHA-CR) who carried out a social marketing campaign concerning mental health behaviors that was largely financed by sponsors. Findings – The sponsorship of the CMHA-CR social marketing program was complex with a total of 15 stakeholders involved as sponsors, partners and grantors. The research reveals that while there is considerable sharing of objectives among the stakeholders in this sponsorship, not all objectives are shared between sponsors and sponsees, and not all objectives are shared between the public and private sector sponsors of the program. Practical implications – The research showed that because sponsors and sponsees share in many of the objectives of the social marketing campaign, the evaluation of the social marketing campaign, particularly its ability to achieve the social marketing-specific objectives, is of interest to all the stakeholder parties, and effective social marketing evaluation must also incorporate evaluation of the non-shared objectives of all sponsorship stakeholders. Originality/value – Increasing social needs, accompanied by reduced government funding and increased competition amongst not-for-profit (NFP) organizations for that funding, are driving NFPs to seek innovative approaches to financing their social programs. The research reports initial findings critical in this environment, as well as raises issues and questions related to future research.

scholarly journals THE EVOLUTION OF EDUCATIONAL MARKETING

10.26458/1744 ◽  
2017 ◽  
Vol 17 (4) ◽  
pp. 37-45 ◽  
Author(s):  
Natalia Manea ◽  
Mihaela PURCARU
Keyword(s):  
Social Marketing ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Conceptual Level ◽  
Educational Marketing ◽  
State Budget ◽  
Non Profit ◽  
Financial Benefits ◽  
The Social

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services.  This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.

scholarly journals Impact of Using Social Marketing Principles on Promoting Breastfeeding Practices and Physical Growth: an Egyptian Community Based Longitudinal Study

2021 ◽  
Author(s):  
Ammal M. Metwally ◽  
Walaa A. Basha ◽  
Ghada A. Abdel-Latif ◽  
Sara F. Sallam ◽  
Inas R. El-Alameey ◽  
...  
Keyword(s):  
Social Marketing ◽  
Physical Growth ◽  
Breastfeeding Initiation ◽  
Breastfeeding Support ◽  
Product Price ◽  
Nutritional Interventions ◽  
Breastfeeding Practices ◽  
The Social ◽  
Quasi Experimental ◽  
Marketing Principles

Abstract Background: Improving breastfeeding practices does not always link to interventions relying only on improving nutritional awareness and education but needs cultural and behavioral insights. Aim: Our study provided educational intervention through the use of the social marketing (SM) approach which was respectable to societal norms allowing more conscious choices by mothers to achieve the maximum potential of physical growth of their infants. This study evaluated the effectiveness of the used approach for improving breastfeeding practices and the physical growth of infants aged up to 2 years. Methods: A quasi-experimental intervention design with posttest-only control design was done along 3 years duration with 24 months of intervention and follow up for motivating mothers’ voluntary behavioral change towards breastfeeding promotion using SM principles: product, price, place, and promotion. The interventions targeted 646 pregnant women in their last trimester and mothers of children up to 2 years in addition to 1454 women in their childbearing period. Results: Most of the mothers showed increased awareness about the benefits of breastfeeding and became interested in breastfeeding their children outside the house using the breastfeeding cover (Gawn). Early breastfeeding initiation, exclusive breastfeeding (EBF) under 6 months, frequency of breastfeeding per day, percentage of infants who continued breastfeeding till 2 years, were significantly increased from 30%, 23 %, 56%, and 32% to 62 %, 47.3 %, 69 %, and 43.5 % respectively. With the attention of the nutritional educational sessions three or more times, the majority of indicators had the most significant improvement. The girls who recorded underweight results compared to boys, were significantly improved after the intervention (from 66.7 % to 18.8%). At the same time, girls that were found to be obese before the intervention (15.4 %) became no longer obese. Conclusions: Nutritional interventions that are based on the use SM approach showed improvement for the majority of the key performance indicators. Although they were doubled their value before the intervention yet the majority were still modest (below 50 %). With sustained use of the SM approach, infants will achieve their maximum potential for physical growth through providing economically disadvantaged mothers with breastfeeding support.

scholarly journals Using social marketing for the promotion of cognitive health: a scoping review protocol

BMJ Open ◽  
2021 ◽  
Vol 11 (10) ◽  
pp. e049947
Author(s):  
Mathilde Barbier ◽  
Caroline Schulte ◽  
Anna Kornadt ◽  
Carine Federspiel ◽  
Jean-Paul Steinmetz ◽  
...  
Keyword(s):  
Social Marketing ◽  
Scoping Review ◽  
Data Extraction ◽  
Scientific Journal ◽  
Grey Literature ◽  
Marketing Strategies ◽  
Cochrane Library ◽  
Cognitive Health ◽  
The Social ◽  
Scoping Reviews

IntroductionThe use of social marketing strategies to induce the promotion of cognitive health has received little attention in research. The objective of this scoping review is twofold: (i) to identify the social marketing strategies that have been used in recent years to initiate and maintain health-promoting behaviour; (ii) to advance research in this area to inform policy and practice on how to best make use of these strategies to promote cognitive health.Methods and analysisWe will use the five-stage methodological framework of Arksey and O’Malley. Articles in English published since 2010 will be searched in electronic databases (the Cochrane Library, DoPHER, the International Bibliography of the Social Sciences, PsycInfo, PubMed, ScienceDirect, Scopus). Quantitative and qualitative study designs as well as reviews will be considered. We will include those articles that report the design, implementation, outcomes and evaluation of programmes and interventions concerning social marketing and/or health promotion and/or promotion of cognitive health. Grey literature will not be searched. Two independent reviewers will assess in detail the abstracts and full text of selected citations against the inclusion criteria. A Preferred Reporting Items for Systematic Reviews and Meta-Analyses flowchart for Scoping Reviews will be used to illustrate the process of article selection. We will use a data extraction form, present the results through narrative synthesis and discuss them in relation to the scoping review research questions.Ethics and disseminationEthics approval is not required for conducting this scoping review. The results of the review will be the first step to advance a conceptual framework, which contributes to the development of interventions targeting the promotion of cognitive health. The results will be published in a peer-reviewed scientific journal. They will also be disseminated to key stakeholders in the field of the promotion of cognitive health.

scholarly journals MENGAPA UKM GARMEN DI KABUPATEN KLATEN MAMPU BERTAHAN DI TENGAH PERSAINGAN PASAR BEBAS?

2018 ◽  
Vol 1 (4) ◽  
pp. 552-570
Author(s):  
Tulus Haryono ◽  
Siti Khoiriyah ◽  
Rum Handayani ◽  
Rara Sugiarti
Keyword(s):  
Free Trade ◽  
Small And Medium Enterprises ◽  
Research Problem ◽  
Marketing Strategies ◽  
Future Research ◽  
Statistic Analysis ◽  
Product Price ◽  
Place Promotion ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed.

Islamic social finance: a literature review and future research directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laura Aibolovna Kuanova ◽  
Rimma Sagiyeva ◽  
Nasim Shah Shirazi
Keyword(s):  
Literature Review ◽  
Web Of Science ◽  
Islamic Finance ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
The Social ◽  
Future Research Directions ◽  
Research Questions ◽  
The Web

Purpose This paper aims to study the main trends of scientific research in Islamic finance’s social aspects to clarify place, role and functions, especially in the context of increasing social problems. To achieve this goal, this paper focuses on the social component of Islamic finance, analyzes publications on social Islamic finance in the Web of Science database, covering the period from 1979 to 2020, specify the geographical localization of research networks, determines the most cited authors and their scientific position. Design/methodology/approach The authors have applied several literature review techniques, a bibliometric citation and co-citation analysis, a co-authorship analysis and a review of the most cited papers. The analyzes’ results allow us to offer five future questions in Islamic social finance, zakat and waqf, which have not been investigated before and could influence Islamic social finance and Islamic finance research. Findings The authors also derive and summarize five leading future research questions. Research limitations/implications This is a limitation of using only the Web of Science Core Collection database as the premier resource and the most trusted citation index for the world’s scientific and scholarly research. Further study might expand the types of analyzed units, include more keywords and include other databases, such as Scopus. Originality/value This paper can be considered as an inspirational one to future researchers and policymakers in Islamic social finance.

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