Dealing with disappointment: How can a ‘coexisting imperatives’ view help us understand the unfulfilled dialogical promise of digital media

2021 ◽  
pp. 2046147X2110456
Author(s):  
Andrés Shoai
Keyword(s):  
New Media ◽  
Public Relations ◽  
Digital Media ◽  
Digital Technology ◽  
Critical Analysis ◽  
Theory Building ◽  
Research And Practice ◽  
Building Research ◽  
Future Theory ◽  
Highly Cited

The association between the concept of dialogue and the expansion of digital media in public relations started as a theoretical ‘promise’ and was later followed by a feeling of disappointment. This article argues that the dialogic promise of new media was in great measure a consequence of a well-established belief according to which the field was rapidly moving from a ‘functional’ to a ‘cocreational’ approach, whereas in fact both cocreational and functional imperatives persist and coexist in complex manners that need to be disentangled. This idea is explored through a critical analysis of highly cited literature about dialogue and digital technology in public relations. Implications for future theory-building, research and practice are discussed.

scholarly journals Upaya Organisasi Nirlaba (NGO) Bertahan di Masa Pandemi Covid 19

2021 ◽  
Vol 4 (02) ◽  
pp. 308-321
Author(s):  
Muhammad Nur Abdillah
Keyword(s):  
New Media ◽  
Public Relations ◽  
Digital Media ◽  
Stakeholder Theory ◽  
Local Community ◽  
Secondary Data ◽  
Primary Data ◽  
Non Profit ◽  
Study Approach ◽  
Almost All

Abstract The pandemic has an impact on many sectors, causing changes in the pattern of activities carried out in general. The pandemic has also affected non-profit organizations (NGOs), Dejavato is no exception. More than 15 years of existence, the organization located in Semarang has 59 university partners, 34 SMP / MTs partners, 60 SMA / SMK partners, 13 TK / PAUD partners, 21 SD / MI partners, and 20 other foundation partners spread across almost all of the region in Indonesia. This shows that Dejavato has credibility and a strong influence on the local community. The existence of a pandemic makes the Dejavato Foundation to adapt to use online media to survive, because of the cessation of offline activities that result in the achievement of vision threatened to fail. This article aims is to determine the efforts to utilize digital media during the pandemic by the Dejavato Foundation. This research uses a qualitative method with a case study approach where after the data was collected, pattern matching was carried out to validate the data found. The theory that is used in this research is the theory of e-PR and Stakeholder Theory. The primary data was collected through interviews with the founder and public relations coordinator of the Dejavato Foundation, and observation. Meanwhile, to collect the secondary data, the researcher was using the documentation technique. The result of this study shows that Dejavato, in terms of optimizing digital media is by using several methods; convergence of programs, use of e-PR tools, especially social media, dejavatalk, and help empower people online. That shows how much the negative cause in this pandemic, especially for voluntary world.Keywords: Covid-19; Digital Media; Non-Profit Organization; Pandemic; Stakeholder Theory; Volunteering.Abstrak Pandemi Covid-19 memberi dampak pada berbagai sektor tak terkecuali pada NGO (organisasi nirlaba) Dejavato yang memiliki kegiatan utama pengiriman volunteer di berbagai negara. Dejavato merupakan NGO yang telah berdiri lebih dari 15 tahun di Kota Semarang dengan jumlah mitra hingga 207 yang berasal dari mitra TK, SD, hingga perguruan tinggi di Indonesia. Hal tersebut menunjukkan bahwa Dejavato memiliki kredibilitas serta pengaruh yang kuat bagi masyarakat lokal. Adanya pandemi membuat Dejavato Foundation untuk beradaptasi menggunakan media daring untuk bertahan, sebab terhentinya aktivitas luring yang mengakibatkan pencapaian visi terancam gagal. Artikel ini bertujuan untuk mendeskripsikan inovasi yang dilakukan oleh Dejavato Foundation terkait penggunaan media baru dalam menghadapi masa pandemi. Teori yang digunakan dalam penelitian ini adalah teori e-PR serta Stakeholder Theory. Artikel ini merupakan jenis penelitian kualitatif  dengan metode studi kasus. Proses pengolahan data dilakukan dengan pengumpulan data, penjodohan pola dan analisis data sesuai dengan teori. Subjek penelitian ini adalah pendiri dan koordinator humas Dejavato Foundation. Hasil penelitian menunjukan bahwa Dejavato melakukan berbagai upaya dalam menghadapi pandemi, yaitu: konvergensi program, pemanfaatan media sosial, mengadakan event dejavatalk, serta membantu memberdayakan masyarakat secara daring. Hal tersebut berarti bahwa pandemi berdampak luas, dan masif bagi dunia sukarelawan.Kata Kunci: Covid-19; New Media; Organisasi Nirlaba; Pandemi; Stakeholder Theory; Volunteering.

Making of Selfie Nationalism: Narendra Modi, the Paradigm Shift to Social Media Governance, and Crisis of Democracy

2018 ◽  
Vol 42 (2) ◽  
pp. 166-183 ◽  
Author(s):  
Shakuntala Rao
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Digital Media ◽  
Rhetorical Analysis ◽  
Right Wing ◽  
Religious Traditions ◽  
General Elections ◽  
Legislative Processes ◽  
Political Scene

The 2014 general elections in India marked a new media beginning. It catapulted Narendra Modi onto the national political scene through his clever use of digital media space as a form of public relations. This article uses rhetorical analysis to analyze 1,230 of Modi’s tweets between April 15 and August 15, 2017. I suggest that Modi’s emphasis on social media governance leads to “selfie nationalism,” a clear break from Mohandas Gandhi’s advocacy of “spiritual nationalism.” Modi’s nationalism is based on a belief in right-wing Hinduism, a relentless advocacy for business, his presentation of himself as both a global leader and a commoner who can identify with Indians of all castes and classes, and his silence on minority rights, poverty, free press, judiciary and legislative processes, and India’s plural religious traditions. I conclude that with the rise of Modi’s brand of “selfie nationalism,” coupled with increasing rural-urban polarization, democracy in India is more akin to what O’Donnell refers to as “delegative” rather than representational democracy.

scholarly journals DIGITAL MEDIA AND TECHNOLOGICAL CHALLENGES FOR MEDIA EDUCATION IN PAKISTAN

2020 ◽  
Vol 2 ◽  
pp. 23-35
Author(s):  
Faiza Muneeb ◽  
◽  
Sana Mehmood ◽  
Saliha Mehboob ◽  
◽  
...  
Keyword(s):  
New Media ◽  
Digital Media ◽  
Digital Technology ◽  
Teaching And Learning ◽  
Ethics Education ◽  
Media Education ◽  
Structured Interviews ◽  
Learning And Teaching ◽  
Media Technologies ◽  
Digital Devices

This paper aims to record concerns of media education currently under debate in Pakistan. It indicates three main study trends. The first trend is concerned about Pakistani digital technology users, their skills in technologies especially digital media usage and the second about new media learning and teaching methods by using new media tools like mobile devices, tablets, social media networking, which needs new technical and technological framework. The last trend deals with literacy concerning digital education, related to both the skills required by digital media students have to progress and what educators especially faculty members have to be trained about these media technologies. In order to achieve objectives pertaining to these trends, semi-structured interviews of students and educators are conducted. Concerning the first trend, we observe a division of perspectives and understanding between those who believe that all we need is new media education for old academic solutions and those we think there is a need of changing academic styles, thus allowing it to grow into a new standard. For this purpose, they stress that digital devices should be made an integral part of today’s classrooms. Concerning the second trend, we observe a consensus on teaching and learning by using digital devices as the most useful, helpful tools. Mostly, the school educators have their own laptops, tablets, and mobile phones however, they stressed on a combination of ethics, education and utilization of digital media in a good manner. Finally, the notion of literacy concerning digital media which has received significant consideration be defined in various ways particularly in the south Asian context. Keywords: Digital Media, Digital Technology, Native Educators, Pakistan

scholarly journals New Models of Learning for New Media: Observations of Young People Learning Digital Design

2017 ◽  
Vol 4 (Jahrbuch Medienpädagogik) ◽  
pp. 127-144 ◽  
Author(s):  
Rebekah Willett
Keyword(s):  
Young People ◽  
New Media ◽  
Digital Media ◽  
Digital Technology ◽  
New Technologies ◽  
Digital Design ◽  
Children And Young People ◽  
Cultural Aspects ◽  
Developmental Progression ◽  
The One

There are numerous discourses that seek to define the relationships between young people and digital media. These discourses have different and sometimes contradictory ways of constructing learners and the learning environment (Facer et al. 2001). On the one hand there are panics around new media which position children and young people as being at risk from the dangers of digital technology. In this view children are in need of careful teaching and controlling, as they are unable to learn the correct and safe way to use digital technology on their own. In complete contrast, there are discourses around new technologies which position children as ready learners and technology as offering endless easy-to-use resources for worthwhile learning. This latter view of children as „natural cyberkids’ overlooks many aspects of learning and digital technology, not least the socio-cultural aspects of learning or the possibility that there might be a developmental progression of skills related to learning new technologies.

scholarly journals PETA, rhetorical fracture, and the power of digital activism

2018 ◽  
Vol 7 (2) ◽  
pp. 149-170 ◽  
Author(s):  
Ashli Q. Stokes ◽  
Wendy Atkins-Sayre
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Digital Media ◽  
Digital Technology ◽  
Digital Technologies ◽  
Societal Change ◽  
Digital Activism ◽  
Activist Group ◽  
Corporate Public Relations ◽  
Made In

Starting in 2013, SeaWorld faced a public relations disaster with the release of the documentary titled Blackfish that accused the company of mistreatment of its orcas. SeaWorld attempted to respond and rebuild its credibility, but activist group ‘People for the Ethical Treatment of Animals’ (PETA) doubled down on the corporation through its rhetorical shock tactics, deepening the organization’s woes. The PETA/SeaWorld controversy does more than provide another example of poor corporate public relations decision-making made in light of an activist group’s savvy use of digital technology. We argue that the case helps explain how digital technologies fundamentally change activism, whereby activists can use rhetorical fracturing, or quickly using digital media to puncture a target’s narrative, to create messages that challenge an opponent’s legitimacy to cultivate public opinion, thereby pressuring corporate policy change. Recent activism scholarship points out how digital media transforms organizational-activist relationships in profound ways, but this essay contributes to a gap in public relations scholarship by showing how strategic, message-level digital activism helps contribute to broad societal change. Indeed, given that SeaWorld’s stock was down nearly 40 percent in 2015 and ‘is about 50% below its all-time high’, its profits were down 84 percent in 2015, and attendance has fallen more than 7 percent at its parks, the case illustrates how digital activist campaigns help reshape societal understanding of a controversial issue such as using animals for entertainment.

scholarly journals Media Evolution, “Double-edged Sword” Technology and Active Spectatorship: investigating “Desktop Film” from media ecology perspective

Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 125-138
Author(s):  
Jing Yang
Keyword(s):  
New Media ◽  
Digital Media ◽  
Digital Technology ◽  
Media Ecology ◽  
Media Technology ◽  
Computer Screen ◽  
Person Perspective ◽  
First Person Perspective ◽  
Media And Technology ◽  
Dark Web

Desktop film or computer screen film is a film subgenre with all events and actions taking place on a screen of a computer and using the protagonist’s first-person perspective, exemplified by The Den (2013), Open Windows(2014), Unfriended (2014), Unfriended: Dark Web (2018), Profile (2018) and Searching(2018). This paper mainly focuses on the desktop films with the theoretical framework of “Media Ecology”, aiming to investigate how the desktop film evolves and interacts with new media, digital technology, while influencing communication and spectatorship. Firstly, this paper discusses the evolution of cinema, which evolves through the interaction, co-existence and convergence with other media, as well as corresponds to the anthropotropic trend. Secondly, this paper investigates the digital media and technology in desktop films. “Desktop films” create cyberspaces and reproduce people’s virtual lives, revealing the influences of media technology, which is considered as a double-edged sword. Thirdly, this paper analyzes how desktop film exerts impacts on cinematic communication, while reshaping the spectatorship and audience’s viewing mechanism. “Desktop films” are suitable to be watched on computer, thus making audiences become active and have more autonomy.

Anxieties of Seeing: The Sensational World of Cinema, Digital Media and Politics

2018 ◽  
Vol 9 (2) ◽  
pp. 165-183 ◽  
Author(s):  
Navaneetha Mokkil
Keyword(s):  
New Media ◽  
Digital Media ◽  
Digital Technology ◽  
Political Protest ◽  
Public Performance ◽  
Women's Bodies ◽  
The Public ◽  
Media Technologies ◽  
Public Protest ◽  
Entire Nation

This article analyses the super-hit Malayalam film Drishyam (Sight) in relation to the modalities of protest in the Chumbanasamaram (Kiss of Love [KoL] campaign) in 2014 in Kerala in which the kiss was deployed as a form of public protest. It brings together a popular thriller and a political protest that made waves in the entire nation in order to explore how shifting media technologies choreograph performative modes of doing politics. Drishyam stages the convergence of different media forms and legitimises the conventions of older forms such as cinema that hinges on the spectacle of women’s bodies and sexual acts on screen. At the same time, digital technology and the modes of circulation and reception it facilitates function as a node of heightened anxiety. Although Drishyam precedes the KoL campaign, this film can be seen as a response to precisely the (hyper) visibility of bodies and sexuality in the public domain through the workings of new media technologies. The film is driven by an overwhelming concern about the public performance of intimacy—contiguous with the secret filming and the threat of circulation of the naked woman’s body that is the cause of crisis in the film. Thus, I argue that the energies that drive Drishyam and finds a resonance with a national audience, in fact, anticipates KoL-type display of sexuality which is at once unauthorised and out of place but also mediated by unruly technologies.

scholarly journals Studi Manajemen Strategis Instagram @cchannel_id dalam Menjangkau Publik

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 98
Author(s):  
Janna Paramitha ◽  
H.H. Daniel Tamburian
Keyword(s):  
New Media ◽  
Public Relations ◽  
Human Resources ◽  
Strategic Management ◽  
Digital Media ◽  
Strategic Communication ◽  
Strategic Human Resources ◽  
Strategic Direction ◽  
A Company

Nowadays digital media hold an important role in people's lives. An important role that has helped the community is the rise of digital media like Instagram.C Channel Indonesia is one of the companies engaged in digital media, which is Instagram. Strategic management on Instagram @cchannel_id is important to be done in order to know the direction of a company. The long and short term strategies of the company are the determinants of the direction the company is headed for. Strategic Direction Instagram C Channel Indonesia wants to make number one digital media for Indonesian women and build community. The purpose of this study is to find out about strategic manajemen Instagram C Channel Indonesia's in reaching the publit. The theory used in this research is the theory of strategic management, strategic communication, New Media, and trust. The research method is qualitative with case studies. Informants who are key informants deal with Strategic Social Media, Strategic Digital Media, Strategic Human Resources, Head of Media and Production, and Instagram followers of @cchannel_id. The results show that strategic communication guides the company's strategic direction by building consumer trust in the long term strategic direction determined by C Channel Indonesia. Saat ini media digital memegang peran penting dalam kehidupan masyarakat. Peran penting yang ikut membantu masyarakat adalah munculnya media digital seperti instagram. C Channel Indonesia merupakan salah satu perusahaan yang bergerak dibidang media digital salah satunya di Instagram. Manajemen strategis di instagram @cchannel_id penting untuk dilakukan agar mengetahui arah suatu perusahaan. Strategi jangka panjang dan pendek dari perusahaan adalah penentu arah yang sedang dituju perusahaan. Arah Strategis Instagram C Channel Indonesia ingin menjadikan media digital nomor satu bagi para perempuan Indonesia dan membangun komuniti. Tujuan penelitian ini adalah mengetahui studi manajemen strategis Instagram C Channel Indonesia dalam menjangkau publik. Teori yang digunakan dalam penelitian ini adalah teori manajemen strategis, komunikasi strategis, New Media, komunikasi dan Public Relations. Metode penelitian menggunakan kualitatif deskriptif. Informan yang menjadi narasumber kunci menangani Sosial Media Strategis, Media Digital Strategis, Human Resources Strategis, Head of  Media and Production dan followers Instagram @cchannel_id. Hasil penelitian menunjukan bahwa komunikasi strategis menuntun arah strategis perusahaan dengan membangun kepercayaan konsumen dan menjangkau publik untuk dapat menuju ke strategi jangka panjang yang telah ditentukan oleh C Channel Indonesia.

scholarly journals Model Komunikasi Korporat Sari Ater Hotel & Resort Dalam Menghadapi Revolusi Industri 4.0

2019 ◽  
Vol 4 (1) ◽  
pp. 60
Author(s):  
Poppy Ruliana ◽  
Puji Lestari ◽  
Susi Andrini
Keyword(s):  
New Media ◽  
Public Relations ◽  
Digital Media ◽  
Industrial Revolution ◽  
Corporate Communication ◽  
Communication Model ◽  
Marketing Manager ◽  
The Face ◽  
Research Findings ◽  
Depth Interviews

The importance of implementing the corporate communication model at Sari Ater Hotel & Resort in the face of the industrial revolution 4.0 is faced with the use of new media and the effects of these changes on the company. The purpose of this study was to find out and find the corporate communication model of Sari Ater Hotel & Resort. The study used descriptive qualitative method, where data was obtained through in-depth interviews (in-depth interviews) and observations of informants (Director of Sales, Marketing Manager, and Public Relations Manager). The results of this study indicate that the social media communication model for corporate Sari Ater Hotels & Resort is relevant because in reality digital media has an influence on the implementation of Public Relations activities R Sari Ater Hotel & Resort has even been used as a medium to interact with the public, both internal and external public because through the internet can be known various information and issues that are developing or changes that occur so that a PR practitioner Sari Ater Hotel & Resort can access all information required according to the needs of the organization. The research findings are interactional communication models that can be applied at Sari Ater Hotel & Resort in the face of a linear and circular 4.0 industrial revolution

scholarly journals Youth and New Media

2013 ◽  
Vol 221 (2) ◽  
pp. 67-71 ◽  
Author(s):  
Fran C. Blumberg ◽  
Mark Blades ◽  
Caroline Oates
Keyword(s):  
Cognitive Development ◽  
New Media ◽  
Children And Adolescents ◽  
Digital Media ◽  
Media Use ◽  
Digital Game ◽  
Game Play ◽  
Research And Practice ◽  
New Research ◽  
The Impact

The prevalence of digital media use among children and adolescents is indisputable. One medium to which children and adolescents dedicate a sizeable portion of their time is that of the digital game. Accordingly, digital game play continues to grow as a context for cognitive development. We showcase new research and practice addressing the impact of this very popular activity on children’s and adolescents’ learning. Our goal is to stimulate new research and interest in examining the positive ramifications of digital play for development among today’s youth.

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