Partial Answers to Priority Research Questions—and Gaps—Found in the Public Relations Society of America's Body of Knowledge

1994 ◽  
Vol 6 (2) ◽  
pp. 69-103 ◽  
Author(s):  
Mark P. McElreath ◽  
John M. Blamphin
Keyword(s):  
Public Relations ◽  
The Public ◽  
Body Of Knowledge ◽  
Research Questions

scholarly journals Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology

2020 ◽  
Vol 4 (3) ◽  
pp. 650
Author(s):  
Nadia Parastiwi ◽  
Rini Darmastuti
Keyword(s):  
Public Relations ◽  
Online Shopping ◽  
Phenomenological Approach ◽  
The Body ◽  
Public Relation ◽  
The Public ◽  
Body Of Knowledge ◽  
Self Image ◽  
The Media ◽  
The 1960S

There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.

scholarly journals The global society and its impact on public relations theorizing: Reflections on major macro trends

2016 ◽  
Vol 9 (2) ◽  
pp. 229-246 ◽  
Author(s):  
Chiara Valentini ◽  
Dean Kruckeberg ◽  
Kenneth Starck
Keyword(s):  
Public Relations ◽  
21St Century ◽  
Future Directions ◽  
Global Society ◽  
The Public ◽  
Body Of Knowledge ◽  
Societal Changes

This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that the public relations profession has been affected by contemporary societal changes that challenge the existing body of knowledge and its underpinning theories. To understand the role of public relations in 21st century global societies and pursuing future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part of and at the service of a community.

scholarly journals Connecting the dots: a bibliometric review of Habermasian theory in public relations research

2019 ◽  
Vol 23 (4) ◽  
pp. 444-467
Author(s):  
Alexander Buhmann ◽  
Øyvind Ihlen ◽  
Craig Aaen-Stockdale
Keyword(s):  
Public Relations ◽  
Theory Development ◽  
Recent Decade ◽  
Content Type ◽  
The Public ◽  
Stakeholder Relationships ◽  
Body Of Knowledge ◽  
Bibliometric Review ◽  
The Public Sphere ◽  
Connecting The Dots

Purpose Meta reviews are central for mapping the state of the field, consolidating the heterogeneous public relations body of knowledge, and pointing to new potential research directions. Habermas is one of the most influential contemporary social theorists and his work has repeatedly been used in public relations scholarship. While some have maintained that his work has been most influential in the development of public relations theory, this stream of research has never been reviewed empirically. Design/methodology/approach In this paper, the authors present a bibliometric literature review of 263 public relations research articles published between 1980 and 2016 that cite and use Habermas’ work. A network analysis of these publications based on the technique of bibliographic coupling was used to identify common forms of application, research themes, as well as patterns of impact. Findings Results show that the use of Habermas has grown significantly, specifically in the recent decade. At the same time, researchers have a narrow focus specifically on earlier developments in the theory. Finally, we discover three main topical research clusters that have been influenced by the theory: public relations and the public sphere, dialogic stakeholder relationships, as well as public relations and communication ethics. Originality/value The findings map out an important stream of scholarship in the field by showing where public relations scholars have been and where the research community has not ventured yet. Based on the results of our analysis, the authors propose directions for research to advance future theory development in public relations using Habermas’ work.

Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan

2015 ◽  
Vol 116 (7/8) ◽  
pp. 455-466 ◽  
Author(s):  
Kanwal Ameen
Keyword(s):  
Public Relations ◽  
Public Libraries ◽  
Original Research ◽  
Content Type ◽  
The Public ◽  
Interview Method ◽  
Information Professionals ◽  
Research Questions ◽  
Public Librarians ◽  
Data Collection Technique

Purpose – This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP. Design/methodology/approach – The qualitative design, based on the interview method as data collection technique, was used to get the opinions and perceptions of the selected public librarians. The content analysis of the responses was made to answer the research questions. Findings – The findings revealed that PRP are hardly used by the public libraries in Lahore. Research limitations/implications – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area. Practical implications – It is likely that it will raise awareness among the public librarians regarding the use of PRP for creating and maintaining a strong positive image. Originality/value – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area and reports original research.

scholarly journals Feminist geopolitics: A contested and rebellious offspring of geopolitical knowledge

2020 ◽  
Vol 72 (1) ◽  
pp. 179-212
Author(s):  
Srdjan Korac
Keyword(s):  
The Body ◽  
Methodological Framework ◽  
Critical Geopolitics ◽  
Early 21St Century ◽  
The Public ◽  
Feminist Geopolitics ◽  
Body Of Knowledge ◽  
Research Questions ◽  
Knowledge And Practice ◽  
Methodological Approaches

The paper discusses the general features of the theoretical, epistemological, and methodological framework of a feminist approach in the early 21st-century Geopolitics with the aim to discover how its proponents challenge the established ?truths? of (neo)classical geopolitics and make innovative interventions to ?repair? and improve the knowledge produced in critical geopolitics. Being the most recent offspring of geopolitical knowledge that emerged only three decades ago, feminist geopolitics provoked an immediate backlash from the colleagues from the mainstream political geography in terms of recognising its disciplinary position. The author gives an overview of the body of a significant feminist geopolitical work drawn up based on a selected batch of most important international journals and edited volumes published since 2001. The author argues that the contribution of theoretical, epistemological and methodological insights of feminist geopolitics should be located in counterbalancing of the rigidity of the discipline mainstream, and in insisting on the analysis of the intersections of the public (state, global) and the private/intimate (body, home), interrelatedness of embodied life practices and abstract/bureaucratic geopolitical projects, as well as on the introduction of post-positivist methodological approaches and techniques. The paper systemises the most important feminist research questions, and particularly legitimate topics of the day, which were ignored or missed by the mainstream geopolitical research. The author concludes that the feminist approach still remains a dissident body of knowledge within the geopolitical thought, but with an emancipatory potential in creating theoretical and political space in which to articulate a more responsive notion of geopolitics - taken both as knowledge and practice - that might address victimisation of marginalised population entangled in imperial projects.

Practically there? Exploring public relations educators' perceptions of creativity in the curriculum and classroom

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Richie Barker ◽  
Sharyn McDonald
Keyword(s):  
Public Relations ◽  
Best Practice ◽  
Structured Interviews ◽  
Content Type ◽  
The Public ◽  
Body Of Knowledge ◽  
Social Nature ◽  
Core Skill ◽  
Assessment Tasks ◽  
The Social

PurposeThe purpose of this paper is to identify the position of creativity within Australian public relations courses and explore how academics embed what is often identified by industry as a core skill for future and current practitioners.Design/methodology/approachThe study consists of semi-structured interviews with 15 public relations academics to examine their views on the value and delivery of creativity in the public relations curriculum.FindingsThe findings of this exploratory study indicate creativity is addressed implicitly by educators who rely on personal and internalised knowledge rather than the application of a specific theory or body of knowledge pertaining to creativity. In addition, it identifies a series of challenges educators face including students' lack of confidence when required to be creative and a lack of clarity on how to successfully evaluate creativity in assessment tasks.Originality/valueCreativity has been identified as a vital future workplace skill and highlighted as an important capability in global best practice frameworks for public relations professionals. However, the successes and barriers experienced by educators who are responsible for building and evaluating students’ creative abilities have yet to be specifically explored. In response, this study considers educators' perceptions of their practice with regard to this prominent professional attribute and applies this knowledge to argue for theory-led pedagogies, particularly the use of models that emphasise the social nature of creativity, to demystify creativity and enhance students' work readiness as future practitioners.

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

Employees Attitude towards E-Learning in Banking Sector -An Empirical Study of Shivamogga District

2019 ◽  
Vol 118 (10) ◽  
pp. 88-106
Author(s):  
Dr.Mamatha. S.M ◽  
Mr.Panduranganagouda Honnali
Keyword(s):  
Banking Sector ◽  
Employee Performance ◽  
Private Bank ◽  
Public And Private ◽  
The Public ◽  
Body Of Knowledge ◽  
E Learning ◽  
Banking Structure ◽  
Bank Employees ◽  
Methods Of Learning

E-learning has become a global phenomenon and it is the central theme of many industries and organizations for the additional method of training which can complement traditional methods of learning. The practices of E-learning and Learning management system (LMS) in the banking sector make the drastic changes in the employee performance and their knowledge regarding job in the modern banking structure. This study provides a comprehensive body of knowledge about LMS and e-learning, in general, within the public and private bank in India. The main objective of this paper to understand and analyze the attitude of employees towards E-learning practices in banking sector in Shivamogga district. The data was analyzed by using exploratory factor analysis, based on the responses received from a random the sample 50 of the bank employees working in the private sector banks.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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