scholarly journals Zur Rolle des Aufbau Verlags bei der Veröffentlichung des Werks des portugiesischen Romanciers Eça de Queirós in deutscher Sprache

2014 ◽  
pp. 221-236
Author(s):  
Anette Kind
Keyword(s):  
World Literature ◽  
Literary Works ◽  
East Berlin ◽  
Limited Access ◽  
Eca De Queiros ◽  
The Impact ◽  
Research Tools

This article discusses the impact of political ci.rcumstances on the translator' s work. Especially under dictatorial regí.mes, the translator has to work with limited access to indispensable research tools. This will be demonstrated through the example of the translations into German of the literary works of the Portuguese writer Ec;a de Queirós, published by the Aufbau Verlag in East Berlín. The aim is to show how the publisher managed to reconcile an ambitious literary programme for the publication of world literature with the política! and ideological requirements of the GDR cultural programme, and to describe the very difficult circumstances in which many translators had to work.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

The Impact of Entrepreneurship Programs on Minorities

2017 ◽  
Vol 107 (5) ◽  
pp. 303-307 ◽  
Author(s):  
Elizabeth Lyons ◽  
Laurina Zhang
Keyword(s):  
Training Program ◽  
Entrepreneurial Activity ◽  
Entrepreneurship Training ◽  
Limited Access ◽  
Entrepreneurial Opportunities ◽  
Short Run ◽  
The Impact

We document the impact of an entrepreneurship training program on startup activity of minorities (females and non-Caucasians). We compare entrepreneurial activity between applicants who are accepted into the program with applicants who are program finalists but not accepted. We find that the effect of the program is small for minorities in the short run. However, the effect of the program is more pronounced for minorities' likelihood of longer run startup activity, whereas the effect on non-minorities is small and statistically insignificant. We suggest that such programs are most effective for individuals that may otherwise have limited access to entrepreneurial opportunities.

scholarly journals A PSYCHOLOGICAL ANALYSIS OF THE MAIN CHARACTER IN MARSIRAJI THAHIR’S KABAR BUNGA

Lire Journal ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 147-164
Author(s):  
M Afifulloh
Keyword(s):  
Psychological Aspects ◽  
The Novel ◽  
Main Character ◽  
Psychological Approach ◽  
Female Characters ◽  
Literary Works ◽  
Psychological Analysis ◽  
The Impact

This paper aims to describe the female characters in the novel Kabar Bunga by Marsiraji Thahir, the conflicts and its causes, and the impact of the conflicts experienced by women in the novel Kabar Bunga by Marsiraji Thahir. This novel is examined by a psychological approach in literature, a literary approach that emphasizes the psychological aspects of the types and laws of psychology that can be applied to literary works. The data is qualitative since the purpose of this research is to explain or describe the phenomena of the researches deeply. The data were obtained by categorizing all the related dialogues in the story, then psychologically analyzed. Triangulation was used to validate the data.  After finishing all the steps of analyzing data, the interpretations were made based on the data and the theory. The results of the research were, psychologically, the main character in this novel is described as a person who often feels worried, frightened, keeping the reality up, and she is burdened by the problems faced. This portrayal is the representation of Wulan as a woman and woman emotionally and mentally is depicted as a weakness persona without having the ability to solve the problems.

scholarly journals A Freudian Reading of Emily Bronte’s Wuthering Heights

2021 ◽  
pp. 466-475
Author(s):  
Shaima Abdullah Jassim ◽  
Alaa Muzahim Abdulrazaq
Keyword(s):  
Human Mind ◽  
Literary Text ◽  
The Unconscious ◽  
Literary Works ◽  
Wuthering Heights ◽  
Slips Of The Tongue ◽  
Human Psyche ◽  
The Impact

There are many theories that emerged in fields other than literature but influenced the literary works greatly. These theories are used by scholars and critics to analyses and study the literary text. Among these theories are Sigmund Freud’s psychoanalysis and the theory of interpretation of dreams. According to Freud, the human mind is divided into two parts: the conscious and the subconscious. Freud used this theory to treat his patients by making them lie down and talk about their dreams, childhood and other thoughts. It is an attempt to make the unconscious conscious. Additionally, the unconscious can be revealed through the slips of the tongue (paraphrases) and dreams. Moreover, Freud assumes that the human psyche consists of three parts: Id (a store of the human desires and needs); superego (the part of the psyche which represents the high ideals); ego (the part which tries to make a compromise between the id and the superego). He also emphasizes the effect of our childhood upon our lives. The present study is a Freudian reading to Emily Bronte’s Wuthering Heights with reference to the impact of the author’s life upon the flow of the events and the lives of the characters.

Coda

2018 ◽  
pp. 207-213
Author(s):  
Joanna Hofer-Robinson
Keyword(s):  
Built Environment ◽  
Public Debate ◽  
Literary Works ◽  
The World ◽  
Physical Effects ◽  
Urban Issues ◽  
Physical Spaces ◽  
The Impact

The Coda offers a reprise of the book’s the central arguments. Namely, that Dickens’s legacies can be traced in surprising, physical effects in London’s built environment. By exploring polymodal afterlives of his fiction over which he had no control, as well as his interventions in contemporary urban issues, Dickens and Demolition proposes that the impact of literary works lingers in the world around us in ways of which we may not always be conscious. Indeed, Dickensian afterlives are traceable in demolitions that have erased areas of Old London from the capital. The Coda restates that the potential of Dickensian afterlives to effect public debate and physical spaces in this manner was enabled by a particular set of circumstances, which were already being reformed during Dickens’s lifetime. Nevertheless, questions are raised about other authors, cities and countries.

Smart Homes and Sustainable Energy in Nigeria

2016 ◽  
pp. 66-89
Author(s):  
Oluwasola Oni
Keyword(s):  
Developing Countries ◽  
Lower Energy ◽  
Sustainable Energy ◽  
Smart Homes ◽  
Energy Costs ◽  
Future Perspectives ◽  
Factors Affecting ◽  
Limited Access ◽  
Advantages And Disadvantages ◽  
The Impact

In many developing countries, there is limited access to electricity with the populace typically resorting to purchasing personal electricity generating units. This research explores the factors affecting the possibility of introducing smart homes that would conserve electricity, reduce a need for reliance on the national grid and lower energy costs. Advantages and disadvantages, as well as the impact on society and development in general are examined in addition to future perspectives on smart homes and sustainable energy.

On Islands and Deserts

2019 ◽  
Vol 4 (2) ◽  
pp. 215-236
Author(s):  
Tristan Leperlier
Keyword(s):  
National Identity ◽  
World Literature ◽  
Postcolonial Studies ◽  
Literary Field ◽  
Literary Works ◽  
Local Practices ◽  
Rachid Boudjedra ◽  
Different Levels ◽  
Do So

Abstract This article argues for the necessity for world literature and postcolonial studies to examine both global hierarchies of literary legitimacy and those local practices which might challenge them, and give perspectives for other significant geographies. To do so, it focuses on the bilingual and transnational Algerian literary field; this requires different levels of interconnected analysis, namely of the two linguistic subfields, the intermediary level of national literary field and the two Francophone and Arabophone transnational literary fields. Trajectories and literary works of three very different yet linked writers, Rachid Boudjedra, Tahar Djaout and Tahar Ouettar, are examined in turn. The article traces both the global and linguistic inequalities to which they were subjected as well as their practices in order to argue that they reveal unexpected vectors of circulation between spaces and languages. Finally, this piece explores how and why each writer reinvents a world within their desert novels, that is, by narrating wanderings in the desert that are also explorations of national identity.

scholarly journals Caribbean Spaces and Anglophone World Literatures

2017 ◽  
Vol 135 (1) ◽  
pp. 140-158
Author(s):  
Jan Rupp
Keyword(s):  
World Literature ◽  
New World ◽  
Western World ◽  
Literary Works ◽  
Old World ◽  
Domestic Spaces ◽  
The World ◽  
Small Set ◽  
The Caribbean ◽  
Anglophone World

AbstractCaribbean writing in English highlights the call for a pluralization of world literature(s) in a double sense. It is produced in multiple Caribbean spaces, both domestic and diasporic, and it clearly stands for the extension of what used to be a rather small set of (Western) world literature. Moreover, not least as a legacy of the colonial New World/Old World distinction, visions of the world are at the heart of the Caribbean spatial imaginary as probed in many literary works. This article explores the trajectory of Caribbean spaces and Anglophone world literatures as a matter of migration and circulation, but also in terms of the symbolic translation by which experiences of movement and space are aesthetically mediated. Because of its global span across different locations Caribbean writing in English is constituted as world literature almost by definition. However, some works pursue a more circumscribed concern with domestic spaces and local artistic idioms, which affects their translatability and redefines a conventional ‘from national to world literature’ narrative.

scholarly journals How Do Literary Works Cross Borders (or Not)?

2016 ◽  
Vol 1 (1) ◽  
pp. 81-96 ◽  
Author(s):  
Gisèle Sapiro
Keyword(s):  
World Literature ◽  
Literary Field ◽  
Literary Works

This paper analyzes the factors that trigger or hinder the circulation of literary works beyond their geographic and cultural borders, i.e. participating in the mechanisms of the production of World Literature. For the sake of analysis, these factors can be classified into four categories: political (or more broadly ideological), economic, cultural and social. Being embodied by institutions and by individual agents, these factors can support or contradict one another, thus causing tensions and struggles. This paper ends with reflections on the two opposite tendencies that characterize the transnational literary field: isomorphism and the differentiation logics.

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