scholarly journals Marketing communication strategy Sawah Pematang Johar tour in improving tourist visits

COMMICAST ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 113-120
Author(s):  
Venna Melinda Sari ◽  
Akhyar Anshori
Keyword(s):  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Tourist Attractions ◽  
The Third ◽  
Natural Place ◽  
Village Government ◽  
Ticket Prices ◽  
The Village

Tourism objects are one of the business fields that are developing so fast and creating competition between one tourist attraction and another in reaching visitors or tourists. Tourist attractions are actively developing to improve existing tourist locations continuously and make updates related to marketing strategies. The purpose of this study was to determine the marketing communication strategy for Sawah Pematang Johar tourism to increase tourist visits. This study used the descriptive qualitative method. Data obtained from observation, interviews, and documentation using descriptive analysis techniques, which describe the events under study. In this study, the number of informants was 5 people, namely the owner of the rice fields, field officers, to tourists. The research location is in the tourism village of the Pematang johar rice field, Deli Serdang Regency. The results showed that in marketing, the village government used a communication strategy to attract tourists in three ways, namely promotion through social media in the form of Facebook, Instagram, YouTube, MU television broadcasts, and word of mouth. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices. The second activity is a place in the form of a comfortable, beautiful, and natural place. The third activity Price is in the form of very affordable entrance ticket prices.

scholarly journals STRATEGI KOMUNIKASI DAN PEMASARAN EFEKTIF DALAM PENGEMBANGAN DESA WISATA MIRAT

2021 ◽  
Vol 6 (1) ◽  
pp. 9-16
Author(s):  
Kunkun Kurniawan ◽  
Reiza D Dienaputra ◽  
Awaludin Nugraha
Keyword(s):  
Positive Impact ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Data Source ◽  
Tourism Potential ◽  
Village Government ◽  
The Right ◽  
The Village

Unique and authentic landscapes attract tourists. Hanging Rock and Camping Ground Arya Kemuning and Sanghyang Dora are natural tourist attractions owned by Mirat Village. As a new tourist destination in Majalengka Regency, the tourism stakeholders of Mirat village play an important role in developing the existing tourism potential to increase the number of tourist visits. This study aims to determine the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS), the factors that support and hinder the marketing communication strategy in increasing tourist visits to the Mirat tourism village. This study uses a phenomenological method with a qualitative approach. The data source used is primary with data collection techniques through observation, interviews, and documentation. The results showed that the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS) had a positive impact on increasing the number of tourists. The success of the marketing communication strategy is supported by the unique appeal of tourist destinations in Mirat Village. Although there are obstacles in terms of accessibility and amenities, it is hoped that in the future there will be the right solution through alternative shuttle bus transportation to tourist locations and improving the quality of amenities to support tourist comfort.

Management of Village Finance to Achieve Good Governance in Talagasari, Garut

2020 ◽  
Vol 2 (1) ◽  
pp. 11-18
Author(s):  
Riki Ismail Barokah
Keyword(s):  
Financial Management ◽  
Good Governance ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Community Empowerment ◽  
Regional Autonomy ◽  
Lack Of Information ◽  
Village Government ◽  
Management Power ◽  
The Village

This study aims to explore village authority in village financial management to realize village governance in accordance with the principles of Good Governance. One of the financing for the Village Government program is the Village Fund Budget (ADD). The research method used is descriptive analysis to get a clear picture by examining secondary data. Secondary data is obtained through literature studies from primary legal materials and secondary legal materials related to regional autonomy in villages in the management of Village Government, particularly with regard to the performance of Village-Owned Enterprises based on Law Number 6 of 2014 concerning Villages. The data obtained from this study were analyzed juridically normative with a statutory approach. The results showed the accountability of the village head in managing village finances. In exercising the power of village financial management, the village head authorizes part of his power to the Village apparatus. (2) The village head as the holder of the village financial management power as referred to in paragraph (1), has the authority to: a. establish policies regarding the implementation of APBDesa; b. determine PTPKD; c. determine the officer who collects village revenue; d. approve expenditures for activities stipulated in APBDesa; and e. take actions that result in spending at the expense of the Village Budget. The factors that become obstacles in Talagasari, namely the lack of information and lack of direction in the distribution of ADD, so that it contributes low to community empowerment.

scholarly journals Akuntabilitas Penatausahaan, Pelaporan Dan Pertanggungjawaban Dana Desa

2019 ◽  
Vol 1 (2) ◽  
pp. 523-542
Author(s):  
Sri Ayu Saputri ◽  
Nurzi Sebrina ◽  
Vita Fitria Sari
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
The Public ◽  
Analysis Techniques ◽  
West Sumatra ◽  
Qualitative Descriptive ◽  
Village Government ◽  
The Village

This study aims to determine how Administration, Reporting and Accountability of Dana Nagari in Batang Anai District, Padang Pariaman Regency, West Sumatra Province. There are three (3) aspects in village funds, administration, reporting and accountability. To achieve these objectives, descriptive qualitative research methods are used. Data sources are primary data and secondary data. Data collection techniques are carried out by observation, interviews, and documentation using qualitative descriptive analysis techniques. The results of the study show: (1) Administration carried out by the treasurer in the form of receipts and expenditures which are recorded in the general cash book, bank book, income details book, and financing details book which is equipped with receipts. (2) Reporting that the delay in disbursing village funds was due to the late regulation of the Regulations of the Regent of Padang Pariaman which caused the disbursement of stage I and phase II village funds to be delayed too late. (3) Accountability Submission of accountability reports to the public through various media, such as websites and billboards. Submission through this media can make it easier for the public to obtain information about the performance of the village government.

PERSEPSI WISATAWAN NUSANTARA TERHADAP KINERJA SEKTOR PARIWISATA DI DESA WISATA KABUPATEN SLEMAN

2012 ◽  
Vol 14 (1) ◽  
pp. 29
Author(s):  
Lucia Nurbani Kartika ◽  
Purwani Retno Andalas
Keyword(s):  
Public Transportation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Good Work ◽  
Contemporary Culture ◽  
Tourist Attractions ◽  
Analysis Technique ◽  
Tourism Information ◽  
And Performance ◽  
Ticket Prices

This study was intended to analyze the attributes of tourism villages in Sleman district that were perceived by domestic tourists, to identify the perceptions of domestic tourists on the importance of various attributes of tourism villages in Sleman Yogyakarta, to identify the perceptions of domestic tourists on the performance of tourism villages viewed from various attributes which were considered important by tourists and to describe whether or not there were differences in perceptions of domestic tourists on the importance and performance of various attributes of economic, social and tourism infrastructure in the Tourism Village of Sleman Regency. Respondents of this study were domestic tourists who were visiting tourism villages in Sleman Regency with a sample of 150 people, who were selected using purposive sampling technique. The data analysis technique used descriptive analysis and Importance-Performance analysis. The results of the analysis showed that the attributes of public facilities, tour guides who master the local culture and have communication skills, security of tourist attractions (tourism  villages), comfort of tourism villages (organized, clean, complete facilities), tourism information (directions, posts on tourism village gates), friendliness of the local people, and people's understanding of culture and tourism objects are in the "Keep Up The good Work" quadrant. The attributes of parking facilities, road quality and health services (hospitals, pharmacies) were in the "Concentrate Here" quadrant. As for the attributes of the number of public transportation facilities, public transportation lines, banking services, traditional or classical cultural events or shows, events or performances of contemporary culture, souvenir shopping, food shopping (culinary), tourism village ticket prices, tourist price levels (tour package prices, outbound, event) were in the "Low Priority" quadrant and the choice of natural or cultural attractions was in the "Possible Overkill" quadrant. Keywords: tourism infrastructure, tourism village attributes, level of importance, level of performance ABSTRAK Penelitian ini dimaksudkan untuk menganalisis atribut-atribut desa wisata di kabupaten Sleman yang dipersepsikan oleh wisatawan nusantara, untuk mengidentifikasikan  persepsi wisatawan Nusantara terhadap tingkat pentingnya berbagai atribut desa wisata di Kabupaten Sleman Yogyakarta, untuk mengidentifikasikan persepsi wisatawan Nusantara terhadap kinerja Desa Wisata dilihat dari berbagai atribut yang dianggap penting oleh para wisatawan dan untuk mendeskripsikan ada atau tidaknya perbedaan persepsi wisatawan Nusantara atas arti penting dan kinerja berbagai atribut infrastruktur ekonomi, sosial dan kepariwisatan di Desa Wisata Kabupaten Sleman. Responden penelitian ini adalah para wisatawan nusantara yang sedang berkunjung ke desa wisata di kabupaten Sleman dengan sampel sejumlah 150 orang, yang dipilih menggunakan teknik purposiv sampling. Teknik analisis data menggunakan analisis deskriptif, analisis Importance-Performance. Hasil analisis menunjukkan bahwa atribut ketersediaan fasilitas umum (MCK), pemandu wisata yang menguasai budaya lokal, pemandu wisata yang memiliki ketrampilan berkomunikasi, keamanan tempat wisata (desa wisata), kenyamanan desa wisata (teratur, bersih, fasilitas lengkap), informasi pariwisata (petunjuk arah, tulisan pada gerbang desa wisata), keramahan penduduk lokal, dan pemahaman masyarakat akan budaya dan obyek wisata berada pada kuadran “Keep Up The good Work”.  Atribut fasilitas parkir, kualitas jalan dan layanan kesehatan (rumah sakit, apotik)berada pada kuadran “Concentrate Here”. Adapun atribut jumlah sarana transportasi umum, jalur transportasi publik, jasa perbankan (ATM dan sejenisnya), event atau pertunjukan budaya tradisional dan klasik, event atau pertunjukan budaya kontemporer, tempat belanja cinderamata, tempat belanja makanan (oleh-oleh), harga tiket masuk desa wisata, tingkat harga wisata (harga paket wisata, outbound, event)berada pada kuadran “Low Priority”. Sedangkan atribut keteraturan lalu lintas dan pilihan obyek wisata alam atau budaya berada pada kuadran “Possible Overkill”. Keywords: infrastruktur pariwisata, atribut desa wisata, tingkat kepentingan, tingkat kinerja.

scholarly journals HUBUNGAN TINGKAT PENGETAHUAN PETANI TENTANG PERUBAHAN IKLIM DENGAN ADAPTASI BUDIDAYA STROBERI DI DESA PANCASARI, KECAMATAN SUKASADA, KABUPATEN BULELENG

2015 ◽  
Vol 9 (2) ◽  
pp. 34
Author(s):  
Kadek Ryan Surya Negara ◽  
Made Antara ◽  
I Nyoman Dhana
Keyword(s):  
Climate Change ◽  
Descriptive Analysis ◽  
Ecological Approach ◽  
Adaptation To Climate Change ◽  
The Third ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Quantitative Descriptive ◽  
Observation Method ◽  
The Village

This research aims to (1) describe the strawberry farmers ‘knowledge about climate change in the village Pancasari, (2) Describe the farmer adaptation to climate change relating to the cultivation of strawberries in the village Pancasari and (3) to analyze the correlation between farmers’ knowledge about climate change and adaptation to the cultivation of strawberries in Pancasari village. This study was designed as a descriptive study, with the ecological approach. The object of research is the effect of the level of farmers’ knowledge about climate change and adaptation to the cultivation of strawberries, while the subject of the strawberry farmers in the village Pancasari. Then the data is collected using observation method, the method of recording documents and interviews, then analyzed using qualitative descriptive analysis for the formulation of the problem first and second as well as quantitative descriptive formulation of the problem for the third. The results showed (1) Knowledge strawberry farmers about climate change in high categorized Pancasari village with a score of 3.81, (2) Adaptation of farmers to climate change related to the cultivation of strawberries in the village Pancasari categorized either with a score of 4.62 and (3) There is a positive relationship level of farmers’ knowledge about adaptation to climate change to the cultivation of strawberries in the village Pancasari with r = 0.97.

scholarly journals INOVASI PENINGKATAN KAPASITAS BENDAHARA DESA DALAM PENGELOLAAN KEUANGAN DESA

2020 ◽  
Vol 4 (2A) ◽  
pp. 63-76
Author(s):  
Muhammad Saleh
Keyword(s):  
Qualitative Research ◽  
Financial Management ◽  
Research Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Fund Management ◽  
Target Time ◽  
Planning Implementation ◽  
Village Government ◽  
The Village

This study aims to determine the compliance of existing administrationcarried out by the Village Government with the Minister of Home Affairs Regulation Number 1132014 concerning Village Financial Management and Legislationapplicable. The research method used is qualitative researchdescriptive analysis. Secondary data were obtained from the library study, while primary dataobtained through the results of research conducted at research locations in the districtSumbawa with 157 villages in Sumbawa Regency,which examined the 8 villages that were the samples of the study, as for the locationThe research was conducted in Labuhan Village, Sumbawa, Uma Beringin, Tepal, BatuRotok, Kaung Island, Bungin Island, Lekong and Mapin Rea and the Empowerment ServiceCommunities and Villages (Dinas PMD) Sumbawa Regency. This research aims tosynthesis of village financial management in the management of Village Funds. This type of researchis a qualitative research with a descriptive analysis approach. This researchcarried out using documentation techniques and interviews with parties involved in the management of the Village Fund. Descriptions are obtained throughanalysis of Permendagri No. 113 of 2014 by comparing the realization in the field.Village Fund Management from the planning, implementation, administration, reporting stagesand accountability in general can be said to be in accordance withPermendagri No. 113 of 2014 although there are several things in the planning,implementation and administration that are still not in accordance with the target time.

scholarly journals Management of Village Finance to Achieve Good Governance in Talagasari, Garut

2020 ◽  
Vol 2 (1) ◽  
pp. 11-18
Author(s):  
Riki Ismail Barokah
Keyword(s):  
Financial Management ◽  
Good Governance ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Community Empowerment ◽  
Literature Study ◽  
Lack Of Information ◽  
Village Government ◽  
Management Power ◽  
The Village

Village Fund Budget (ADD) as a form of financing for Village Government programs. The research method used is descriptive analysis to get a clear description by examining secondary data. Secondary data is obtained through literature study of primary legal materials and secondary legal materials related to regional autonomy in villages in the management of Village Administration, particularly with regard to the performance of Village-Owned Enterprises based on UU Desa No 6 tahun 2014. The data obtained from this study were analyzed juridically normative with a statutory approach. The results showed the accountability of the village head in managing village finances. In exercising the power of village financial management, the village head authorizes part of his power to the Village apparatus. (2) The village head as the holder of the village financial management power as referred to in paragraph (1), has the authority to: a. establish policies regarding the implementation of APBDesa; b. determine PTPKD; c. determine the officer who collects village revenue; d. approve expenditures for activities stipulated in APBDesa; and e. take actions that result in spending at the expense of the Village Budget. The factors that become obstacles in Talagasari, namely the lack of information and lack of direction in the distribution of ADD, so that it contributes low to community empowerment.

scholarly journals Implementasi Kewenangan Badan Permusyawaratan Desa (BPD) dalam Menjalankan Fungsi Pengawasan Terhadap Pemerintah Desa (Studi di Kabupaten Kuningan)

2018 ◽  
Vol 5 (1) ◽  
pp. 10
Author(s):  
Tarsim Dan Erga Yuhandra
Keyword(s):  
Rural Communities ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Village Community ◽  
Control Functions ◽  
Village Government ◽  
The Right ◽  
The Village ◽  
Resource Factor

Abstrak : Reformasi dan otonomi daerah sebenarnya adalah harapan baru bagi pemerintah dan masyarakat desa untuk membangun desanya sesuai kebutuhan dan aspirasi masyarakat. Kewenangan Badan Permusyawaratan Desa (BPD) dalam melaksanakan fungsi pengawasan kepada pemerintah desa. Tujuan penelitian adalah untuk mengetahui kewenangan BPD dalam melaksanakan fungsi pengawasan sesuai Undang-undang Nomor 6 Tahun 2014 tentang Desa dan fakor-faktor yang menjadi kendala Badan Permusyawaratan Desa dalam melaksanakan fungsi pengawasan kepada pemerintah desa di Desa Sukaharja, Kecamatan Cibingbin, Kabupaten Kuningan. Metode penelitian ini dengan pendekatan yuridis empiris, yaitu menggunakan data primer dan sekunder dan dianalisis dengan metode deskriptif analisis. Hasil penelitian ini adalah kewenangan Badan Permusyawaratan Desa dalam melaksanakan fungsi pengawasan sesuai dengan Undang-undang Nomor 6 Tahun 2014 yaitu BPD memiliki hak untuk mengawasi dan meminta informasi tentang administrasi desa kepada pemerintah desa; menyampaikan pendapat tentang pelaksanaan pemerintahan desa, pelaksanaan pembangunan desa, pengembangan masyarakat desa, dan pemberdayaan masyarakat pedesaan; serta mendapatkan biaya operasional untuk pelaksanaan tugas dan fungsi anggaran pendapatan dan belanja desa serta faktor-faktor yang menjadi kendala yaitu dalam menerapkan fungsi supervisi kepada pemerintah desa terbagi menjadi 2 (dua) : faktor internal termasuk: sarana yang tidak memadai, pola komunikasi tidak berjalan dengan baik, dan anggota BPD tidak mengerti fungsi sedangkan faktor eksternal meliputi: masyarakat tidak mengerti fungsi BPD, ada sosialisasi pemerintah desa terkait fungsi Badan Permusyawaratan Desa , dan faktor sumber daya manusia masyarakat desa. Kesimpulan adalah kewenangan BPD dalam melaksanakan fungsi pengawasan sesuai Undang-Undang Nomor 6 Tahun 2014 tentang Desa yaitu BPD yang berhak mendapat pertanggungjawaban kepala desa dan meminta informasi kepada pemerintah desa.Kata kunci: Otoritas, BPD, Pengawasan, dan Pemerintahan Desa.�THE IMPLEMENTATION OF AUTHORITY OF VILLAGE CONSULTATIVE AGENCY IN RUNNING CONTROL FUNCTIONS ON VILLAGE GOVERNMENT (STUDY IN KUNINGAN REGENCY)�Abstract : The writer conducted this research with background to know the authority of Village Consultative Agency (Badan Permusyawaratan Desa) in implementing supervision function to village government. The purposes of writing this research� are to know the authority of Village Consultative Agency in implementing supervision function according to Law Number 6 of 2014 about Village and what factors that become obstacles are faced by Village Consultative Agency in implementing supervision function to village government in Sukaharja Village, Cibingbin District, Kuningan Regency. This research used descriptive analysis research with juridical-normative approach. Stage of research is through literature research using primary and secondary data collected through documentation and analyzed descriptive qualitative method. The result of this research was the authority of Village Consultative Agency� in implementing supervisory function according to Law Number 6 of 2014 namely VCB has the right to supervise and request information about the administration of village administration to village government; to express opinions on the implementation of village governance, implementation of village development, village community development, and empowerment of rural communities; as well as obtaining operational costs for the execution of duties and functions of the village income and expenditure budget. The factors that into two: internal factor including: inadequate means, communication patterns were not working properly, and members of Village Consultative Agency do not understand the functions while external factors include: the community does not understand the functions of Village Consultative Agency, there was a socialization of the village government related to the function of Village Consultative Agency, and the human resource factor of the village community. The conclusion of paper was the authority of Village Consultative Agency in implementing supervision function according to Law Number 6 of 2014 about Village namely VCB was entitled to hold accountability of village head and ask for information to village government.Keywords: Authority, VCB, Supervision, and Village Government.

scholarly journals Students and Management Perspective on Service Quality and Integrated Marketing Communication: Descriptive Analysis on Indonesian Private Universities

2021 ◽  
Vol 2 (1) ◽  
pp. 26-38
Author(s):  
Junaid Ali Saeed Rana ◽  
Antonius Agus Susanto ◽  
Wenny Chandra Mandagie
Keyword(s):  
Service Quality ◽  
Descriptive Analysis ◽  
Private Universities ◽  
Marketing Strategies ◽  
Student Perspective ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Management Perspective ◽  
Message Service

To formulate aggressive marketing strategies, the quality of service and marketing communication tools must provide a meaningful and consistent message. Service quality is gaining substantial respect in service marketing literature and higher education services. Aggressive marketing strategies among private universities have enabled these institutes to become marketing-oriented as students are considered consumers, therefore universities can expand their marketing efforts through improved service quality and consistent marketing communication in the form of Integrated Marketing Communication. This paper provides multiple-perspective (staff and student) descriptive analysis in evaluating service quality along with the importance of integrated marketing communication. The data from 34 universities (management perspective) and 5 large-sized universities (student perspective) was collected, analyzed, and compared using meaningful graphs providing significant conclusions. The paper concludes by providing suggestions, to private universities in Indonesia to efficiently and effectively incorporate service quality and integrated marketing communication in their action plans to improve their ranking and services that they promise to provide their current and prospective students.

scholarly journals EFEKTIVITAS IMPLEMENTASI PROGRAM GERAKAN DESA MEMBANGUN (GDM) DALAM RANGKA PEMBERDAYAAN MASYARAKAT DI KABUPATEN BUNGO, JAMBI

2020 ◽  
Vol 3 (1) ◽  
pp. 45-54
Author(s):  
Fajar Ifan Dolly
Keyword(s):  
Descriptive Analysis ◽  
Analysis Data ◽  
Community Empowerment ◽  
Local Economy ◽  
Infrastructure Development ◽  
Validity Testing ◽  
Village Community ◽  
Village Communities ◽  
Village Government ◽  
The Village

The GDM program is a concrete step by the Bungo Regency government in order to improve welfare, provide opportunities for the development of the local economy of the village. As well as increasing the capacity of the community through a variety of village-level organizational affiliations and providing an opportunity for the village government to explore the potential that exists in the village so that it can further be developed into a village economic strength. This study aims to determine how the implementation and effectiveness of the GDM program in the context of community empowerment in Bungo District. This research uses a qualitative method approach with descriptive analysis. Data analysis techniques using the model of Miles and Huberman. Furthermore, this study uses data validity testing using the Triangulation Method, namely by comparing information or data in different ways so as to obtain the correctness of information. The results showed that the implementation of village community empowerment in Bungo District did not go well so it did not create opportunities for the community to be more empowered and protect the weak groups. The implementation of empowerment was also not carried out as stated in the regent's regulations regarding the GDM program. This is because the village government tends to focus more on rural infrastructure development and not focus on empowerment activities. The flow of submission and implementation of village community empowerment activities through groups also did not include and involve the youth organization as a forum for discussion of various group needs that existed in village communities.

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