scholarly journals Features of gender representation in English based on the British press

Author(s):  
I. V. Kozubai ◽  
◽  
A. Yu. Khadzhy ◽  
D. R. Zamkova ◽  
◽  
...  

Formed in the second half of the twentieth century the socio-cultural situation is characterized by an anthropocentric approach to consciousness and thinking understanding which has led to a shift in the emphasis of scientific research in the field of various parameters of a person's personality. Modern humanitarian science puts forward language and discourse study, as a product of human speech activity, as a priority, while increasing the importance of the individual. Gaining popularity all over the world gender studies show asymmetry. Being a means of depicting social stereotypes media discourse helps to study gender issues and their categories through the prism of modern trends analyzing in the representation of femininity and masculinity. Being an agent for shaping gender relations the media play one of the most important roles. And gender-oriented media represent a separate type of media discourse that aims to cover various fields of life. Within the framework of the anthropocentric approach in linguistic science, it is proposed to study the issues of the relationship and interdependence of language and gender, which are dealt with by a relatively young direction – gender linguistics. This scientific direction makes it possible to identify the representation and construction of gender on the example of the British press. Tendencies in the construction of gender stereotypes in the English-language press were formed and combined into a general classification of the representation of femininity and masculinity, and the dominant ways of representing gender in media discourse were found which are necessary to influence the emotional feelings of the male or female reader.

Pedagogika ◽  
2021 ◽  
Vol 140 (4) ◽  
pp. 116-133
Author(s):  
Stasė Ustilaitė ◽  
Alina Petrauskienė ◽  
Jūratė Česnavičienė

This article reviews survey data obtained through anonymous questionnaires of 779 mothers on the website apklausa.lt. on their perceptions, emotional well-being, and expectations of communication with adolescents on sexuality issues. The majority of the survey participants think that they can talk openly with their daughters and sons on various topics of sexuality(about emotional changes in adolescence, friendship and love to a person of a different gender, violence, abuse recognition and help, family importance to the individual and society, gender equality, equality of roles of men and women, etc.). Mothers, who have higher education degrees, are more likely to interact with their children about sexual orientation and gender stereotypes created by the media, mass culture, and advertising regarding body appearance and their impact on a person’s self-perception. The survey results showed that almost all mothers who participated in the survey (93.6%) perceived conversations with their children on sexuality / sexual relations topics as their responsibility i.e. associated with responsible motherhood, but 64.1% of mothers indicated that they felt uncomfortable, 51.8% of them felt disturbed and 65.9% – ashamed. Mothers hope that interviews with adolescents can help protect adolescents from risky sexual behaviour (63.4% of mothers expect that their daughter / son will not have sex in adolescence; 76.6% expect that adolescents are less likely to become pregnant and 72.5% mothers note that the child will be more resistant to peer pressure to have sex).


2021 ◽  
Vol 1 (193) ◽  
pp. 347-355
Author(s):  
Halyna Kozub ◽  
◽  
Maria Olkhovyk ◽  

The article is devoted to the problem of modern linguistics - gender relations. The problems of language and gender have become relevant in modern linguistics. Linguists consider gender as a phenomenon of culture and language; study the refraction of this category in language. Scientists consider gender to be a sociocultural category; their works touch upon the issues of oral and written communication. They researched general patterns of gender development, gender relations in linguistics, and concepts in the light of gender stereotypes. But the problem of studying gender relations in sports media in a comparative aspect was not touched upon in the works of linguists. Significant contributions to the construction of gender were made by the mass media. The media shape gender attitudes for both men and women and assign them specific gender roles. Sports text is a multilevel communicative constructor. It reflects the communicative intentions of sports actors - athletes, coaches, competition judges, sports administrators, fans, and sports commentators. The phraseological and lexical fund of the German and Russian languages was used to analyze the research data. After analyzing the material we have chosen, that most of the articles are devoted to men's sports - 76.5% and only 23.5% - to women's. We determined that the morphological way of forming words (suffix and addition) prevails in sports publications. So, we have noted that for designation a person's sex in borrowed words, native speakers of the Russian language resort to the syntactic method, that is, the formulation of the predicate in the desired form. In German language, a predicate cannot be an indicator of gender. We can reveal belonging to one or another gender only through introductory nominations (weiblich, männlich, Frauen-, Männer-) or the names of athletes.Over time, the stereotypes that were created in society are changing, because our life does not stand still, and women are increasingly becoming on a par with men.


Author(s):  
Tetiana Andrusyshyn

Purpose of the article. Gender stereotypes have some inconsistency with the realities of today, and therefore become a problem for both society and the individual, as they raise pressing issues of gender equality. Research into indicators of gender stereotypes is needed to address these issues. That is why, in the context of our study, the purpose is to identify indicators of gender stereotypes in building an artistic career. The methodology of the study is conditioned by a gender approach aimed at overcoming gender stereotypes in society, equality, partnership, and interaction of both sexes. The study involves the use of common scientific methods of analysis, synthesis, and generalization. The method of comparative analysis and analogy makes it possible to thoroughly comprehend gender stereotypes and their influence on the construction of careers in the artistic field of work. The scientific novelty is to identify indicators of gender stereotypes that are related specifically to social stereotypes of role-sharing in building an artistic career. The conclusions summarize the analysis and definition of indicators of gender stereotypes in the construction of artistic careers. It is understood that gender stereotypes are shaped by culture as generalized beliefs, and gender role means a set of expected patterns (norms) of behavior for men and women. It is proved that the division of labor continues to reproduce gender-role stereotypes. The problems of social stereotypes, self-identification, and free-thinking that women face in realizing themselves in the art are analyzed. It has been found that gender-based views on gender differences in employment are related to social stereotypes of role-sharing. Such stereotypes do not allow for an objective assessment of women's opportunities and competencies in employment or career development in the arts, and therefore the offer of employment for men and women differs significantly in terms of quantity and quality.


2021 ◽  
pp. 62-73
Author(s):  
Elvira ABDURASHITOVA

The article is devoted to the study of gender realization in the English-language media discourse as a means of reflecting the changing trends in the concepts of femininity and masculinity. The study is carried out within the anthropocentric approach. The aim of this article is to highlight the theoretical frame of reference for the works included in this article. We intend to delimit the field of study for gender discourse analysis by highlighting the main theories and concepts that ensure its specificity. Interdisciplinary, which is the distinctive feature of gender discourse analysis, marks the evolution of research in this field that we are trying to capture in our proposed retrospective approach. The review of research that configures the domain of gender discourse analysis illustrates the latter relevance in deciphering the meaning of communication as an important qualitative research method in the field of communication sciences. On the other hand, the work identifies the specificity of gender representation in the language of contemporary gender-oriented magazines. The novelty of the paper is determined by the disclosure of the trends of new femininity and masculinity in media discourse. Additionally the media is commonly seen as a potential means of influence, control, and innovation in society. As a result, few significant social issues are addressed without some consideration of the role of the mass media. Gender issues are no exception, as illustrated by the following statement: The purpose of this article is to provide insights on the role of the media in status of men and women’s potential for socio-cultural change. The results show that the gender aspect in media discourse is manifested at the level of vocabulary, grammar and stylistics.


2020 ◽  
pp. 192-214
Author(s):  
A. A. Sharapkova

The article analyses media discourse characterized by appealing to the myth about King Arthur against the background of the political crisis in the UK (Brexit). The publications of the British press in 2016-2019, online polls and blogs served as a material. Applying both linguistic and conceptual analysis, we identify the stages the myth about King Arthur gets gradually actualized. Cognitive mechanisms that get profiled at each stage are considered. Three stages of myth actualization are distinguished: (1) from using the idiom about the search for the Holy Grail in politics to comparing Brexit with finding a magic artifact, (2) comparing crisis participants with other elements of the myth, (3) modeling the way out of the crisis through the description of the search for a new leader. Particular attention is paid to how the individual elements of the myth work in dynamics. For example, it is shown that the image of the Grail undergoes an axiological reassessment from positive to negative as attitudes toward political events and figures change. We conclude that in times of crisis, society turns to national mythology, reinterprets it within a new context.


2013 ◽  
Vol 58 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Piroska Béki ◽  
Andrea Gál

Abstract In recent decades, women have begun to take up types of physical activity traditionally considered masculine. They appeared in previously one-gender team sports such as football or water polo, and nowadays they are also involved in ice hockey, canoeing, and are active in numerous combat sports as well. On the other hand, men have entered sport fields previously only available to women, such as rhythmic gymnastics. By this, sport can be regarded not only as a scene of gender stereotyping, but also a scene of redefining the concepts of masculinity-femininity in the negotiating of gender relations. Owing to these phenomena, there has been an emergence of studies analyzing sports from a gender aspect as well as the generalizations related to athletes involved in these sports. These studies have primarily focused on the constructions of gender identities and gender roles of women participating in traditionally masculine sports (football, weightlifting, and bodybuilding). This paper presents the results of empirical research designed to explore the opinions of top athletes involved in sports considered to be the most masculine and most feminine by the public and by sport experts: rhythmic gymnastics and boxing. They discussed their own sport and each other’s sport. With the information obtained from the structured interviews (n=22), it became possible to compare their social background, sport socialization and sport selection, as well as their conceptions of gender roles, femininity, and masculinity. As a conclusion of the research, it can be stated that from the aspects examined differences could mostly be observed in the circumstances of sport selection, but representatives of the two sports also diverged remarkably in their judgments about each other’s sport. While female boxers did not voice extreme opinions about rhythmic gymnastics, representatives of the sport regarded to be the most feminine reflected on boxing in a stereotypical and prejudiced way, even given their lack of experience.


2021 ◽  
Vol 10 (34) ◽  
Author(s):  
A.V DYMOVA ◽  
◽  
A.I ZOLOTAIKO ◽  

The objective of the article is to identify specific features of black colour representation in English and Russian media headlines for 2019-2020 at the verbal level of the text. The method of continuous sampling was used to select a number of examples in English and Russian, containing various variations in the functioning of the lexeme “black” in the period from 2019 to 2020. Methods. The research is carried out through the cognitive-discourse analysis of metaphors within the media discourse with the involvement of linguistic, general philological and linguocultural data that contributed to research activities, taking into account the specific features of the social and political realities of the media segments under consideration. The results were interpreted using generalization, descriptive and comparative methods. Conclusions. The analysis of the headlines of the media in this period allows us to assert the frequency and importance of verbalization of black colour in modern media discourse. The English and Russian segments demonstrate various aspects of its functioning. The dominant sphere of realization of black colour is the social context: the formation of groups, protest movements, the fight against prejudices, resonant incidents, tragedies, etc. It seems possible to include the similarity of the transmission of unfavourable states, events or shocks according to the “colour + time” scheme and the fixation of race in colour embodiment to the adjacent black verbalization of black colour. Among the differences, one can single out the total dominance of headlines in relation to race in the English-language media in the context of the struggle for rights and confrontation and the presence in this regard of a strong connection with racism through colour.


2020 ◽  
Vol 9 (1) ◽  
pp. 1-12
Author(s):  
Saheeh Shafi

This paper aims at a precise interpretation of gender stereotypes portrayed in the three selected TV advertisements in order to find out their implications in Bangladeshi context. The analysis begins with Goffman’s Gender Stereotypes Hypothesis, a theoretical framework to examine and justify the thematic features present in the ads. After critically examining the hypothesis and Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse and interpret the semiotic features such as; the signs and symbols. After that, Fairclough’s Discourse Analysis is used to find out the stylistic features and their implied meanings in the advertisements to search the social, cultural and political implications. Then the paper uses Pope’s The Rape of the Lock and it’s Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect the above mentioned frameworks from a contextual view-point. To give the interpretation of Stereotypes deeply rooted in the minds of both male and female, Freud’s Psychoanalysis is used. Both Qualitative and Quantitative Analysis are taken into consideration for exploring the Gender Stereotypes thoroughly. This research is basically a blend of Literature, Language and Gender along with other Disciplines to interpret Stereotypes from a holistic framework. To predict the future progression of the gender representations and their implications in the coming years in Bangladesh, an umbrella term “Multi-Disciplinary Framework” will be used to examine whether the changes in gender roles both at home and outside in the workplaces due to the changes in different socio-economic and cultural factors are reflected or not in the TV advertisements.


2012 ◽  
Vol 21 ◽  
pp. 253-255
Author(s):  
Zara Pinto-Coelho

Mary Talbot, ex-professora na Universidade de Sunderland, escritora independente e consultora desde 2009, reúne na sua vasta obra uma série de livros onde explora as relações entre a linguagem e o poder social, nos contextos dos média e da cultura de consumo, sendo particularmente reconhecido o trabalho que desenvolveu sobre linguagem e género (Language and Gender, 2ª ed. Polity 2010)...


Humaniora ◽  
2019 ◽  
Vol 10 (1) ◽  
pp. 35
Author(s):  
Euodia Inge Gavenila ◽  
Yohanes Arsa ◽  
Truly Almendo Pasaribu

This research intended to explore the relationship between language and gender by answering two research questions. First, it was how male and female respondents expressed directive forms. Second, it was what the social factors that influenced the choice of directive forms were. The two issues were considered urgent because gender was a variable that determined how people used language, including directive forms. Data were collected by distributing offline open-ended questionnaires to 18 students from the 2015-2017 batch of the English Language Education Study Program (ELESP) of Sanata Dharma University. The results show that to some extent females and males express directive forms differently. Men tend to be direct in expressing directive messages, while women use interrogative and declarative forms in delivering the messages since these forms are considered as more polite and less direct. Women tend to save their faces by using more indirect or polite forms because they avoid being considered impolite. Then, social class, the relationship between participants, and formality alsoinfluence the use of directive forms. 


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