scholarly journals SEMANTICS OF BLACK IN ENGLISH AND RUSSIAN MASS MEDIA HEADLINES

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
A.V DYMOVA ◽  
◽  
A.I ZOLOTAIKO ◽  
Keyword(s):  
English Language ◽  
Media Discourse ◽  
Protest Movements ◽  
Continuous Sampling ◽  
Research Activities ◽  
The Social ◽  
Russian Media ◽  
The Media ◽  
Political Realities ◽  
Formation Of Groups

The objective of the article is to identify specific features of black colour representation in English and Russian media headlines for 2019-2020 at the verbal level of the text. The method of continuous sampling was used to select a number of examples in English and Russian, containing various variations in the functioning of the lexeme “black” in the period from 2019 to 2020. Methods. The research is carried out through the cognitive-discourse analysis of metaphors within the media discourse with the involvement of linguistic, general philological and linguocultural data that contributed to research activities, taking into account the specific features of the social and political realities of the media segments under consideration. The results were interpreted using generalization, descriptive and comparative methods. Conclusions. The analysis of the headlines of the media in this period allows us to assert the frequency and importance of verbalization of black colour in modern media discourse. The English and Russian segments demonstrate various aspects of its functioning. The dominant sphere of realization of black colour is the social context: the formation of groups, protest movements, the fight against prejudices, resonant incidents, tragedies, etc. It seems possible to include the similarity of the transmission of unfavourable states, events or shocks according to the “colour + time” scheme and the fixation of race in colour embodiment to the adjacent black verbalization of black colour. Among the differences, one can single out the total dominance of headlines in relation to race in the English-language media in the context of the struggle for rights and confrontation and the presence in this regard of a strong connection with racism through colour.

scholarly journals Implementation of Ethnic Identity in the Media Discourse

2021 ◽  
Vol 2021 (1) ◽  
pp. 78-86
Author(s):  
Liliya V. Kopot
Keyword(s):  
Ethnic Identity ◽  
Discourse Analysis ◽  
Media Discourse ◽  
Semantic Approach ◽  
Continuous Sampling ◽  
Modern Media ◽  
Russian Media ◽  
The Media ◽  
Theory Of Language ◽  
Mass Information

The article aims to describe the specifics of the verbal implementation of ethnic identity in the Russian media discourse. The relevance of the work is due to the anthropocentric approach to linguistics, based on interdisciplinary connections with philosophy, cultural studies, literary studies, anthropology, etc., which significantly enriches the linguistic study of identity in the media discourse. The novelty of the research lies in the fact that the question of understanding media discourse as a verbal and informational continuum, in the space of which specific units are functioning, containing ethnocultural meanings and participating in the formation of the ethnic identity of a particular community. The significance for the theory of language is determined by the fact that extended and justified interpretations of the concepts “ethnicity” and “ethnic identity” are presented. The main parameters of the implementation of ethnic identity in the media discourse are established. The main lexical and semantic means that construct selfidentification in the modern media discourse were analyzed. And also, the accompanying markers of mass information discourse are highlighted. Within the framework of the structural-semantic approach, the following methods were used: discourse analysis, contextual, definitional, and continuous sampling. The results obtained can be used in a course of lectures on ethnolinguistics, sociolinguistics, and linguoculturology.

An analysis of media discourse on genetically modified rice in China

2020 ◽  
pp. 175048132098209
Author(s):  
Quan Zheng ◽  
Zengyi Zhang
Keyword(s):  
Social Context ◽  
Chinese Government ◽  
Media Discourse ◽  
Dominant Position ◽  
The Public ◽  
News Reports ◽  
Gm Rice ◽  
The Social ◽  
The Media ◽  
Specific Meaning

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public.

scholarly journals A Study on the Rationale of Social Media Use by the Students of King Khalid University

2017 ◽  
Vol 10 (8) ◽  
pp. 43 ◽  
Author(s):  
Sayed Salahuddin Ahmed ◽  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Undergraduate Students ◽  
English Language ◽  
Smart Phone ◽  
Language Preference ◽  
Subject Knowledge ◽  
Knowledge And Skills ◽  
The Social ◽  
The Media

s not it deplorable that in a country that tops in the entire world in using several social media sites does not utilize the same media in acquiring knowledge and skills? In Saudi Arabia, undergraduate students spend a significant amount of time on social media every day, but they are reluctant (or not motivated enough) to use the same media for educational purposes. This study was carried out on the undergraduate English majors of King Khalid University in Muhayil Asir in Saudi Arabia. In the English department, every student carries at least one smart phone with Internet connection, and they are found occupied with their phones on the campus, sometimes even in classrooms, but they are weak both in subject knowledge and skills of English language. The teachers-cum-researchers were baffled with students’ competence because regular users of Internet and social media are supposed to be updated with the subject knowledge as well as confident in using English language. The researchers designed an empirical study to explore students’ rationale of using the social media and their language preference. The study concludes with gloomy findings that students use the media mainly for entertainment and ineffective communication in English language. The worst fact is: they are not motivated enough to use the social media for educational purposes.

scholarly journals Literature as a Source of Metaphorical Modeling in Russian Media Discourse

2021 ◽  
Vol 3 (2) ◽  
pp. 21-32
Author(s):  
L. Krajčovičová
Keyword(s):  
Corpus Linguistics ◽  
Political Orientation ◽  
Russian Language ◽  
Media Discourse ◽  
Cultural Stereotypes ◽  
Continuous Sampling ◽  
Initial Hypothesis ◽  
Russian Media ◽  
International Event ◽  
The Russian Language

The goal of this article is to analyze the principles and methods of using the precedent semantics of literary onyms in the process of metaphorization of the high-profile international event Brexit in contemporary (2016–2021) Russian-language media discourse. The research material encompasses media discourse, from which fragments of online versions of Russian-language newspaper and journalistic texts of different genres and socio-political orientation have been selected. As an additional source of empirical material, the author uses the newspaper subcorpus of the national corpus of the Russian language, as well as the Russian-language subcorpus of the international databases Eastview and Aranea. In order to achieve the main goal of the research the author uses the method of continuous sampling, methods of corpus linguistics, methods of content analysis, as well as narrative and contextual analysis (of fragments of media discourse), linguocultural analysis of texts, methods of conceptual analysis and interpretation. Thanks to the use of methods of corpus linguistics, more than 400 contextual realizations of the use of precedent names in connotative metaphorical meaning (in connection with Brexit) have been collected and analyzed. The article presents only the most expressive and most common examples of metaphorization of precedent names when describing the discursive event of Brexit. On the basis of the analysis, the author concludes that the so-called universal-precedent phenomena (mainly of English but also European literature) prevail in the process of metaphorization compared to those of Russian literature, which are extremely rare. In the paper’s study, the author also focuses on the fact that precedent names in the process of metaphorization undergo desemanticization (simplification of the meaning) and become distinctive cultural stereotypes. Initial hypothesis that the intertextuality of the Russian media discourse has a pronounced literary-centric character is confirmed.

SPECIFICS OF TRANSLATING ENGLISH-LANGUAGE NEWS TEXTS INTO UKRAINIAN (BASED ON THE OSCE NEWS TEXTS)

2020 ◽  
Vol 2020 (31) ◽  
pp. 164-181
Author(s):  
Yulia Voloshchuk ◽  
Natalya Zhmayeva
Keyword(s):  
English Language ◽  
Sampling Method ◽  
Basic Research ◽  
Media Discourse ◽  
Continuous Sampling ◽  
Translation Strategy ◽  
News Discourse ◽  
Translation Analysis ◽  
Depth Study ◽  
Intensive Development

The relevance of the research is based on the need for an in-depth study of effective ways, techniques and methods of translating English-language news texts into Ukrainian, in particular news texts of the Organization for Security and Co-operation in Europe (OSCE), which is due not only to Ukraine’s membership in the OSCE Parliamentary Assembly, but also to globalization and the intensive development of international relations, which in turn affect the increasing interest of modern Ukrainian readers in foreign news texts. In addition, the relevance of the topic is due to the increased attention of linguists to modern media discourse, which also includes news discourse, and the peculiarities of its translation. The aim of the work is to analyze the specifics of translating English-language news texts into Ukrainian based on the material of OSCE news texts. To achieve this goal, the following research methods were used: comparative and comparable methods for determining the features and problems of translating English-language news texts into Ukrainian; the method of systematization and the method of complex translation analysis for analyzing and systematizing the tools used in translating English-language news texts into Ukrainian, and also using the continuous sampling method to search for basic research materials. As a result of a comparative analysis of the original English-language news texts with their translations into Ukrainian, the regularities of applying specific translation strategy, as well as the corresponding translation transformations that are necessary to achieve an adequate translation of the English-language news text were determined. The study also analyzed the problem of finding an equivalent when translating news texts.

Transmitting Ideology

2018 ◽  
Author(s):  
Pradeep K. Chhibber ◽  
Rahul Verma
Keyword(s):  
Political Parties ◽  
English Language ◽  
Active Role ◽  
Political Elite ◽  
The Political ◽  
Political Views ◽  
The Social ◽  
Religious Associations ◽  
The Media ◽  
Special Provision

Ideology is transmitted to citizens through multiple pathways, each of which provide heuristic cues to ordinary voters. Citizens form their political views through the efforts of political parties and the political elite; their socialization, especially the kind of education they receive; the media; and through their activities in the social organization including religious associations. In India, those who are more religiously active, get their news from local and vernacular media, and do not speak English language are less likely to support either an active role for the state in transforming social norms or making special provision for some groups. Indians who are members of civil society, consume English-language media, and speak English are more likely to favor statism and recognition.

The “Rape of Europe”: 2016 New Year's Eve sexual assaults in Cologne in hegemonic discourse of Russian media

2019 ◽  
Vol 52 (2) ◽  
pp. 145-154
Author(s):  
Tatiana Riabova ◽  
Oleg Riabov
Keyword(s):  
Media Coverage ◽  
Russian Society ◽  
Media Discourse ◽  
Sexual Assaults ◽  
The West ◽  
Hegemonic Discourse ◽  
Russian Media ◽  
The Media ◽  
New Year’S Eve ◽  
The Eu

The article deals with the Russian media coverage of sexual assaults against women during the 2016 New Year's Eve celebrations in Cologne. The authors examine it in the frame of discourse of “Gayropa” that represents the EU via changes in gender order of the West European societies. The pro-Kremlin media coverage of the “Rape of Europe” contributes to positioning Russia in the world, maintaining power legitimacy in the country, and supporting gender order in Russian society. The media discourse treats it as an evidence of decline of the European civilization.

Mediadiscourse and Communication in Society

2019 ◽  
Vol 8 (5) ◽  
pp. 53-56
Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova
Keyword(s):  
Experimental Study ◽  
Public Opinion ◽  
Mass Media ◽  
Media Influence ◽  
Media Discourse ◽  
Discursive Analysis ◽  
The World ◽  
Russian Media ◽  
The Media ◽  
Tools And Techniques

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.

scholarly journals PENGGUNAAN MEDIA GAMBAR UNTUK MENINGKATKAN PENGUASAAN VOCABULARY ANAK

2020 ◽  
Vol 2 (1) ◽  
pp. 53-65
Author(s):  
Nurul Ulfah Putri Utami ◽  
Taopik Rahman
Keyword(s):  
Language Learning ◽  
Teaching And Learning ◽  
English Language ◽  
Lesson Plan ◽  
English Language Learning ◽  
Media Images ◽  
Media Image ◽  
Research Activities ◽  
The Media ◽  
Image Pattern

ABSTRACTThis study triggered by the lack of mastery of vocabulary in English language learning. It is based on interviews and learning activities of researchers at TK Pertiwi DWP Tasikmalaya on the activities of the implementation of the PPL UPI Tasikmalaya in 2017, as well as the data pre action before the research activities carried out which shows that there are still many students who do not abide by the minimum completeness criteria (KKM ). Low mastery of vocabulary students are not separated from the ineffectiveness of the media used and the ability of teachers to plan and implement teaching and learning. This study aims to determine the planning, implementation and improvement ofmastery of vocabulary children'sthrough the use of media images. Media image is a kind of learning media by using the image (pattern / graffiti a form) that is projected onto the two-dimensional form. By using media images of children will obtain data about an object in full shape, appearance and the name of the object. So that the child will be faster remember a word well. This is certainly very suitable to be applied on English language learning. In this study the research method used was classroom action research (PTK) is adapted from the model Kemmis and Mc Taggart with three cycles. Subjects in this study is the researchers themselves and the children in group A2 TK Pertiwi DWP Tawang District of Tasikmalaya, amounting to 13 people. Data was collected by APKG and observation sheet. Based on the results obtained by an increase in the ability of teachers to create lesson plan reached 92.18%, enhancements to the ability of teachers in implementing the learning reached 93.12% and themastery of vocabulary child'sof 92.3%. In general the increase occurred after be applied using media imagesPenelitian ini dilatar belakangi oleh rendahnya penguasan kosa kata pada pembelajaran bahasa inggris. Hal ini didasarkan pada hasil wawancara dan kegiatan belajar mengajar peneliti di TK Pertiwi DWP Kota Tasikmalaya pada kegiatan pelaksanaan PPL UPI Tasikmalaya tahun 2017, serta data hasil pra tindakan sebelum kegiatan penelitian dilaksanakan yang menunjukan bahwa masih banyak siswa yang tidak memenuhi nilai kriteria ketuntasan minimal (KKM). Rendahnya penguasaan vocabulary siswa tidak terlepas dari tidak efektifnya media yang digunakan dan kemampuan guru dalam merencanakan dan melaksanakan kegiatan belajar mengajar. Penelitian ini bertujuan untuk mengetahui perencanaan, pelaksanaan dan peningkatan penguasaan vocabulary anak melalui penggunaan media gambar. Media gambar adalah suatu jenis media pembelajaran dengan menggunakan gambar (pola/coretan suatu bentuk) yang diproyeksikan ke dalam bentuk 2 dimensi. Dengan menggunakan media gambar anak akan memperoleh data mengenai suatu benda secara lengkap baik bentuk, tampilan maupun  nama benda tersebut. Sehingga anak akan lebih cepat mengingat suatu kata dengan baik. Hal ini tentunya sangat cocok diterapkan pada pembelajaran bahasa inggris. Pada penelitian ini metode penelitian yang digunakan adalah penelitian tindakan kelas (PTK) yang mengadaptasi dari model Kemmis dan Mc Taggart dengan tiga siklus. Subjek dalam penelitian ini adalah peneliti sendiri dan anak kelompok A2 TK Pertiwi DWP Kecamatan Tawang Kota Tasikmalaya yang berjumlah 13 orang. Pengumpulan data dilakukan dengan APKG dan lembar observasi. Berdasarkan hasil penelitian diperoleh peningkatan kemampuan guru dalam membuat rencana pelaksanaan pembelajaran mencapai 92,18 %, peningakatan kemampuan guru dalam melaksanakan pembelajaran mencapai 93,12 % dan hasil penguasaan vocabulary anak mencapai 92,3 %. Secara umum peningkatan terjadi setelah diterapakan penggunaan media gambar. 

scholarly journals Features of Precedent Units Functioning in Russian Media Discourse (on the Example of «Argonauts», «Golden Fleece», «Jason»)

2020 ◽  
Vol 2020 (4) ◽  
pp. 107-114
Author(s):  
Anna N. Mishchenko
Keyword(s):  
Intercultural Communication ◽  
Comprehensive Analysis ◽  
Russian Language ◽  
Media Discourse ◽  
Semantic Features ◽  
Greek Mythology ◽  
Ancient Greek ◽  
History Of ◽  
Russian Media ◽  
The Media

The article is devoted to the study of precedent units with the source «ancient Greek mythology», which have the potential to broadcast the linguistic and cultural features of a particular community, the recognition of which influences the success of intercultural communication. The work provides a comprehensive analysis of the precedent units included in the cycle «The History of the Golden Fleece», namely «Argonauts», «Golden Fleece», «Jason» in the texts of Russian-language media. In the article the author argues that the change in the semantics of constructions occurs not only at the denotative, but also at the connotative, pragmatic level, where the studied precedent units acquire new semantic features. The analysis of the functioning features of the precedent units included in the «History of the Golden Fleece» cycle allows us to establish the linguistic mechanisms of their «deployment» in the media discourse and come to the conclusion about the specifics of the fragment of the worldview, fixed in mythologized precedent phenomena.

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