scholarly journals Authorial Voice Behind the Use of Multimodal Metaphors in Fashion Magazine Advertising

2013 ◽  
pp. 239
Author(s):  
Victoria Martín de la Rosa
Keyword(s):  
Systemic Functional Linguistics ◽  
Analytical Tool ◽  
Functional Linguistics ◽  
Fashion Magazine ◽  
Advertising Discourse ◽  
Linguistic Approaches ◽  
Authorial Voice

This paper proposes the integration into a coherent whole of current insights from two linguistic approaches, cognitive and systemic functional linguistics, with the aim of trying to develop an analytical tool that will allow users a deeper understanding when examining advertising discourse, which is characterized by relying on a multimodal universe since two are the semiotic modes used: language and pictures. Under this framework, two different advertisements, taken from two magazines, Telva and Gentleman, have been analyzed with specific attention to the role of the authorial voice. The goal is twofold: firstly to investigate how, in every advertisement, this multimodality works towards presenting a particular product from a very desirable and attractive perspective; and secondly to unravel the values and ideology behind the use of this type of discourse. The results show that values such as those of exclusivity or refinement (first advert) or having a perfect shape (second advert) are highly valued in the culture where those adverts are embedded.

scholarly journals EVALUATION OF NAWAAT COVERAGE OF THE POLITICAL ASSASSINATIONS IN TUNISIA AFTER THE JASMINE REVOLUTION

2017 ◽  
Vol 20 (1) ◽  
Author(s):  
Hatem SEBEI
Keyword(s):  
Social Media ◽  
Systemic Functional Linguistics ◽  
Analytical Tool ◽  
The Other ◽  
The Political ◽  
Functional Linguistics

This paper adopts a systemic functional linguistics as a paradigm to analyse postings on social media. This paradigmatic relationship is based on a combination of form and meaning. It adopts a Bakhtinian dialogic view of language and discourse. His viewpoint is built on the idea that every’s speaker voice is imbued with traces of previous voices and is in anticipation of other voices. This research shows how bloggers engage readers, how they negotiate and position themselves vis-à-vis the other voices. The current study adopts the Engagement framework as an analytical tool to evaluate the language used in Nawaat to cover the political assassinations in Tunisia. The current research focuses on the writer’s comments, description of the political assassinations. It also focuses on the writer’s comments, description and claims of external voices. Building solidarity and entente with readers who share and hold the same vision is also a matter of concern.

Context of situation and the role of language

2021 ◽  
Author(s):  
Wendy L. Bowcher
Keyword(s):  
Discourse Analysis ◽  
Empirical Research ◽  
Systemic Functional Linguistics ◽  
Systemic Approach ◽  
Functional Linguistics ◽  
Field System ◽  
Context Of Situation ◽  
The Way

Abstract ‘Role’ is typically defined according to the part and/or function that something or someone contributes to a situation. This two-fold perspective is also inherent in discussions of the role of language: the ‘amount’ of language that is involved in a situation and the ‘function’ of language in a situation, with both perspectives relating to the non-linguistic systems that may be involved in the conduct of the situation relative to language. It is the latter of these perspectives, however, that has typically received most attention in discourse analysis, with the former (the ‘amount’) being left implicit and unproblematised. This paper considers the role of language from various discourse analytical perspectives before critically examining the concept within Systemic Functional Linguistics. Using system networks as the representational and analytical platform, the paper redefines ‘role of language’ in contextual Mode as comprised of two sub-systems: degree of involvement and type of involvement. degree of involvement accounts for the compositional contribution that language makes in a situation; type of involvement accounts for the way in which language may function in a situation. Using an illustrative dataset, the paper also demonstrates the effectiveness of the systemic approach in accounting for overlapping and differing contextual configurations by showing how features within the role of language configure and how these in turn configure with options in the Field system-network of action. These configurations are essentially hypotheses that can be more comprehensively tested through empirical research.

Las metafunciones de Halliday en traducción

Babel ◽  
2020 ◽  
Vol 66 (3) ◽  
pp. 484-504
Author(s):  
Eirini Chatzikoumi
Keyword(s):  
State Of The Art ◽  
Systemic Functional Linguistics ◽  
Translation Studies ◽  
The State ◽  
Future Research ◽  
Functional Linguistics ◽  
Research And Teaching ◽  
Translator Training

Abstract This article addresses the contribution of Systemic Functional Linguistics (SFL) to translation and, specifically, the use of Halliday’s metafunctions in translation studies research. The aim is to provide the state of the art of the main findings and proposals of these studies regarding the role of metafunctions in translation and translation teaching, thus evaluating their relevance and applicability in this field. In order to achieve this, six studies were reviewed, three of them dedicated to metafunctional shifts and three to the use of metafunctions in translation teaching and evaluation. This critical bibliographic review allowed for the corroboration of the contribution of SFL to the field of translation, and for the deduction of relevant aspects for future research and teaching proposals. More precisely, the relevance of the incorporation of semantic metafunctions in translator training and evaluation is confirmed, and the possibility of a distinction between obligatory and optional metafunctional translation shifts is suggested.

Sites and parasites of meaning: Browning’s ‘My Last Duchess’

2006 ◽  
Vol 15 (2) ◽  
pp. 123-140
Author(s):  
Robin Melrose
Keyword(s):  
Language Processing ◽  
Right Hemisphere ◽  
Speech Act ◽  
Systemic Functional Linguistics ◽  
Linguistic Analysis ◽  
Speech Act Theory ◽  
Functional Linguistics ◽  
The Right

Robert Browning’s so-called dramatic lyric ‘My Last Duchess’ has been interpreted differently by different critics, some seeing the Duke as shrewd and others seeing him as witless. This article attempts to account for these differing interpretations by analysing indeterminacies in the language of the poem. Starting out with the work of Derrida on speech act theory, and findings on the role of the right hemisphere in language processing, it goes on to propose techniques of linguistic analysis based on systemic-functional linguistics and the concept of particle-waves of language first discussed in Melrose (1996). The article then analyses a number of these so-called particle-waves in ‘My Last Duchess’, and concludes that opposing interpretations of the Duke can be traced to the indeterminacies of language in the particle-waves.

scholarly journals Analysis of Phase Structure Realization in Classroom Discourse: A Study of Systemic Functional Linguistics

2017 ◽  
Vol 4 (2) ◽  
pp. 120-126
Author(s):  
Suparman Suparman ◽  
Charmilasari Charmilasari
Keyword(s):  
Qualitative Study ◽  
Civic Education ◽  
Classroom Discourse ◽  
Phase Structure ◽  
Systemic Functional Linguistics ◽  
Sampling Technique ◽  
Dominant Mode ◽  
Functional Linguistics ◽  
Role Of Teachers

This study aims at describing the phase structure of classroom discourse in SMAN 1 Palopo. The research design employed is a qualitative study. The research location was SMAN 1 Palopo in which the population of the current study was classroom discourse in class X; while the sample were clauses that indicate the phase and interpersonal meaning of the teacher and the students who were selected using the purposive sampling technique. The source of data were the discourses in the biology, Physics and civic education classes. This study uses the theory of systemic functional linguistics to identify the clause phase structure consisting of phases and each sub-phase consists of 5 phases. Phase is used to transfer the science that aims to guide students to understand the material. Sub-phase comprises 33 phases which were divided into 4 static sub-phases and 29 dynamic sub-phases. System dominant mode shows the role of teachers in transferring science or knowledge expect information provided will be accepted by the students.

scholarly journals La fuerza en la construcción del marco teórico en artículos científicos: un análisis desde la lingüística sistémico-funcional

2020 ◽  
Vol 25 (1) ◽  
pp. 75-91
Author(s):  
Norma Patricia Barletta ◽  
Diana Chamorro ◽  
Jorge Mizuno
Keyword(s):  
Academic Writing ◽  
Systemic Functional Linguistics ◽  
Applied Linguistics ◽  
Theoretical Framework ◽  
Spanish Language ◽  
Research Articles ◽  
Theoretical Frameworks ◽  
Functional Linguistics ◽  
Authorial Voice

Opposite to what is traditionally stated, the theoretical framework often constitutes an independent section in research articles. Therein writers establish the theoretical tradition that supports their research and make an account of the theoretical and research developments in their discipline, specifically, in their topic of research, thus establishing a dialogue with other voices. This article examines how writers organize their theoretical framework by means of verbal clauses using the resources of the graduation subsystem proposed by the systemic functional linguistics to express force —which will help them to construct their authorial voice. This study analyzed the verbal clauses and the graduation resources of the theoretical frameworks in 20 research articles in Spanish language published in Colombian journals from the area of applied linguistics. Findings show the variety of resources deployed by writers in their verbal clauses to strengthen their commitment to their tenets, especially in prominent places of their theoretical framework, such as the macroTheme, hyperThemes, macroNew and hyperNew. Awareness of these theoretical framework features may be relevant for teaching academic writing.

scholarly journals Paralysed: A Systemic Functional Analysis of James Joyce’s “Eveline”

2016 ◽  
Vol 13 (2) ◽  
pp. 165-180
Author(s):  
Monika Kavalir
Keyword(s):  
Functional Analysis ◽  
Short Story ◽  
Systemic Functional Linguistics ◽  
Stylistic Analysis ◽  
Main Character ◽  
Functional Linguistics ◽  
Starting Point ◽  
The World

In homage to the work of Uroš Mozetič, the paper takes as its starting point previously developed suggestions about how the language of “Eveline” conveys a picture of the heroine as a passive, paralysed character. Using Hallidayan Systemic Functional Linguistics as a model of stylistic analysis, it investigates the contribution of both the ideational and the interpersonal metafunctions to the meaning of the text. The results extend and amend some ideas from the literature, such as the supposed prevalence of stative verbs, and suggest that while the short story as a whole predominantly uses material processes, their potential for change is mitigated by Joyce’s aspect, tense, and usuality choices. Eveline as the main character crucially has the role of a Senser, observing and internally reacting to the world around her, and even the processes in which she acts upon things and people are modalised and shown to be either hypothetical or instigated by others.

scholarly journals What Makes the Qurʾānic Narratives Cohesive? Systemic Functional Linguistics-Based Analysis of Reference Role: Some Reflections

1970 ◽  
Vol 16 ◽  
pp. 199-219
Author(s):  
Zaid Alamiri ◽  
Peter Mickan
Keyword(s):  
Systemic Functional Linguistics ◽  
Cumulative Effect ◽  
Additional Contribution ◽  
General Reference ◽  
Functional Linguistics ◽  
Personal Reference ◽  
Demonstrative Reference ◽  
Third Person ◽  
The Third Person

The present study aims to analyse reference, as a cohesive device, in some of the Qurʾānic narratives of Abraham and Moses in ten suras. The study is based on, and limited to, HALLIDAY & HASAN’s concept of cohesion as a semantic relationship realized through grammatical and lexical devices. Such cohesive role of reference is implicitly treated and discussed within the topic of pronouns antecedents in the Arabic linguis-tic tradition. Reference resources in the Qurʾān are diverse but the scope of this study was confined to only the personal and demonstrative components of reference. The analysis showed that personal reference (of the third person forms) was the most frequently used in these narratives. Its salient features, of multiple referents and cumulative effect, contributed to the economy of language use and finally enabled the cohe-sion of the text. The demonstrative reference was less frequent, yet it provided, through its function of connecting various text parts, an additional contribution to the narratives’ cohesion. In general, reference, as one element of the textual metafunction, has played a major role in the text creation in terms of cohesion and coherence.Key words: Reference, Cohesion, Qurʾānic narrative, Systemic Functional Linguistics

scholarly journals HETEROGLOSSIA: ANOTHER SFG-BASED APPROACH TO TREATMENT OF WORD ORDER AS A MEANS FOR EXPRESSING MODALITY IN VIETNAMESE

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Van Hiep
Keyword(s):  
Word Order ◽  
Systemic Functional Linguistics ◽  
Functional Grammar ◽  
Systemic Functional Grammar ◽  
Functional Linguistics

The paper first introduces heteroglossia – a development of Systemic Functional Grammar (SFG) in Hallidayan Systemic Functional Linguistics (SFL) school before suggesting possible uses of heteroglossia in present-day studies of language, with particular focus on the role of word order in sentences of Vietnamese, a typical isolating language. The change of word order is considered a means for expressing modality, as shown in several interesting examples in Vietnamese, which proves that SFG and heteroglossia as its variant is an effective approach for exploring the role of word order in Vietnamese.

scholarly journals THE MASS MEDIA’S LANGUAGE STYLES: ITS POWER AND APPROPRIATENESS FROM THE PERSPECTIVE OF SYSTEMIC FUNCTIONAL LINGUISTICS

2018 ◽  
Vol 7 (1) ◽  
pp. 124
Author(s):  
Sukma Septian Nasution
Keyword(s):  
Mass Media ◽  
Systemic Functional Linguistics ◽  
Descriptive Analysis ◽  
Analysis Study ◽  
National Geographic ◽  
Functional Linguistics ◽  
Nominal Groups ◽  
Language Styles ◽  
Clause Complex

The role of mass media is inevitably significant for people’s everyday life. As one of mass media, newspaper is very effective not only in informing the readers but also in influencing their principles and belief regarding to certain issues. However, texts published in newspapers potentially goes unsuitable for the targeted readers making its significance in informing and influencing less optimal. Accordingly, it is necessary to research the language styles of newspapers to optimize its power of significance in influencing the potential or targeted readers. This is a descriptive analysis study employing systemic functional linguistics (SFL) in analyzing the language styles of texts published by two popular mass media; The Jakarta Post and National Geographic. The analysis tools underpinned by SFL used in this study are the lexical system of congruency, lexicogrammar of complex-simplex clauses, conjunctive relations, and complexity of verbal and nominal groups of the news. The results show that (1) the targeted readers of the news are adult; (2) the use of incongruent lexis, internal conjunction, simple clause, complex group both verbal and nominal, and generic participant are more frequently employed; accordingly (3) written style is employed more often than spoken style. The findings drive to the conclusions that most of the news’ language styles go appropriate to the targeted readers. It means that its power to inform and influence the readers goes optimal. However, the linguistic techniques need improving in order the texts sound more intelligible to the targeted readers.

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