scholarly journals A PRESENÇA DIGITAL NO INSTAGRAM DA MARCA ADIDAS EM 2017

2019 ◽  
Vol 12 (4) ◽  
pp. 335
Author(s):  
Taís Steffenello Ghisleni ◽  
Nathane Spencer Trindade
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Quantitative Research ◽  
Communication Strategy ◽  
The Public ◽  
Information Strategies ◽  
The One

This project analyzes the digital presence of Adidas Brasil and Adidas Originals in 2017 on Instagram, covering the period of June and July of 2017. In this period, we analyzed how the brand develops its communication, mapping the characteristics and their differences on Instagram. The communication strategy most used by the brand Adidas Brasil and Adidas Originals was identified, as well as the brand operates in each profile. It was analyzed in which phase of the digital presence each profile is acting (STRUTZEL, 2015) and finalizing, it is presented which social media generates more engagement for the brand, through a qualitative/quantitative research, using the content analysis. Adidas Brasil and Adidas Originals use testimonial and information strategies through their publications on Instagram profiles. This work concludes that the two profiles are not at all stages of the digital presence, but Adidas Originals is the one that generates more engagement with the public.

scholarly journals PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

2020 ◽  
Vol 6 (1) ◽  
pp. 89
Author(s):  
Suratno Suratno ◽  
Irwansyah Irwansyah ◽  
Niken Febrina Ernungtyas ◽  
Guntur Freddy Prisanto ◽  
Safira Hasna
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Quantitative Research ◽  
Public Involvement ◽  
Virtual Space ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Quantitative Research Methods ◽  
The Public ◽  
Use Of Social Media

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars

2016 ◽  
Vol 9 (4) ◽  
pp. 460-475 ◽  
Author(s):  
Megan B. Shreffler ◽  
Meg G. Hancock ◽  
Samuel H. Schmidt
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Web Sites ◽  
Female Athletes ◽  
Common Theme ◽  
Traditional Media ◽  
Self Presentation ◽  
The Public ◽  
Athletic Competence

Unlike traditional media, which frames female athletes in sexualized manners and in socially accepted roles such as mothers and girlfriends, user-controlled social-media Web sites allow female athletes to control the image and brand they wish to portray to the public. Using Goffman’s theory of self-presentation, the current study aimed to investigate how female athletes were portraying themselves via their Twitter avatar pictures. A total of 207 verified Twitter avatars of female athletes from 6 sports were examined through a content analysis. The avatars from each player were coded using the following themes: athlete as social being, athlete as promotional figure, “selfie,” athletic competence, ambivalence, “girl next door,” and “sexy babe.” The results revealed that athletic competence was the most common theme, followed by selfie and athlete as social being. Thus, when women have the opportunity to control their image through social media they choose to focus on their athletic identities.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals Workplace Violence Against Doctors in Bangladesh: A Content Analysis

2021 ◽  
Vol 12 ◽  
Author(s):  
Shirmin Bintay Kader ◽  
Md. Marufur Rahman ◽  
Md. Khaledul Hasan ◽  
Md. Mohibur Hossain ◽  
Jobaida Saba ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Workplace Violence ◽  
Quantitative Research ◽  
Violent Behavior ◽  
Care Seeking ◽  
Delayed Treatment ◽  
Online Social Media ◽  
Hospital Violence ◽  
Violence Against Doctors

Workplace violence in healthcare settings is a common global problem, including in Bangladesh. Despite the known presence of workplace violence in healthcare environments of developing countries, there is limited understanding of factors that lead to hospital violence in Bangladesh. This study aims to explore factors that influence incidents of violence against healthcare professionals in Bangladesh, as reported by doctors via social media forum. Content analysis was conducted on 157 reported incidents documented on “Platform,” the online social media most used by medical students and doctors in Bangladesh. Posts by doctors detailing experiences of physical or verbal violence at their workplace between July 2012 and December 2017 were included in this study. The majority of reported incidents were reported by male doctors (86%) and from government hospitals (63.7%). Findings showed that primary healthcare centers experienced more violence than secondary and tertiary facilities. This may largely be due to insufficient human and other resources in primary care settings to meet patient demand and expectations. Most of the events happened at night (61%), and as a result, entry-level doctors such as emergency duty doctors and intern doctors were commonly affected. Six themes were identified as vital factors in workplace violence against doctors: patients’ perspectives, delayed treatment, power practice, death declarations, extreme violence, and care-seeking behaviors. Most incidents fell under the categories of delayed treatment and power practice at 26.8 and 26.1%, respectively. This study identified possible factors for reported violence in hospital settings. To address and reduce these incidents, hospital administrators should be aware of risk factors for violent behavior and design appropriate measures to prevent workplace violence. Further qualitative and quantitative research is needed to appropriately address the consequences of violence on healthcare workers and implement measures to mitigate these events.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

scholarly journals Post-Truth: Hegemony on Social Media and Implications for Sustainability Communication

2019 ◽  
Vol 11 (7) ◽  
pp. 2120 ◽  
Author(s):  
Cecilia Jaques ◽  
Mine Islar ◽  
Gavin Lord
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Scientific Information ◽  
The United States ◽  
Marxian Theory ◽  
The Public ◽  
Social Media Platforms ◽  
The Public Sphere ◽  
The One ◽  
Science In Society

Contrary to what practice suggests, social media platforms may not be an appropriate forum for communicating with civil society about sustainability issues such as climate change. Misinformation campaigns are distorting the line between fact and falsity on social media platforms, and there has been a profound shift in the way that social media users consume and interact with information. These conditions have been popularly labeled as the post-truth era. Drawing from Neo-Marxian theory, we argue that post-truth can be explained as a new iteration of ideological struggle under capitalist hegemony. We substantiate this claim through a mixed methods investigation synthesizing corpus-assisted lexical analysis and critical discourse analysis to evaluate 900 user-generated comments taken from three articles on socioenvironmental topics published on Facebook by news organizations in the United States. The results showed that the nature of this struggle is tied explicitly to the role of science in society, where the legitimacy of science is caught in a tug-of-war of values between elitism on the one hand and a rejection of the establishment on the other. It follows that presenting truthful information in place of false information is an insufficient means of coping with post-truth. We conclude by problematizing the notion that Facebook is an adequate forum for public dialogue and advocate for a change in strategy from those wishing to communicate scientific information in the public sphere.

A Social Media Manifesto

2014 ◽  
Vol 20 (1) ◽  
Author(s):  
Peter J. Pitts
Keyword(s):  
Social Media ◽  
Los Angeles ◽  
Public Good ◽  
Bottom Line ◽  
The Public ◽  
The People ◽  
Healthcare Marketing ◽  
The One ◽  
Hard Place

The role of marketing communications is to advance the bottom line and the public good – and not necessarily in that order. Giving back is an integral part of the New Normal. And there has never been a better tool to accomplish this mission than social media.But healthcare marketing –and particularly of the regulated variety --is between a rock and a hard place. On the one hand, marketers understand the importance and opportunity in social media. It’s where the people are. It’s where the action is. But then there are all those pesky regulatory concerns.As Walter O’Malley –the man who moved the Brooklyn Dodgers to Los Angeles once commented, “The future is just one damn thing after another.”

scholarly journals How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

2015 ◽  
Vol 8 (2) ◽  
pp. 133-148 ◽  
Author(s):  
Yuan Wang ◽  
Shuhua Zhou
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
National Basketball Association ◽  
Professional Relationships ◽  
Building Relationships ◽  
The Public ◽  
Sports Organizations ◽  
Significant Relationships ◽  
The U.S ◽  
Community Relationships

Social media have been increasingly used by sports organizations to communicate with the public. This study explored the Twitter-using practices of National Basketball Association (NBA) clubs (N = 30) in the U.S. in building relationships with their fans during the 2013–14 season. Specifically, it focused on how these clubs used Twitter to build professional, personal, and community relationships through a content analysis of 5,561 tweets on their official Twitter sites. The results suggested that NBA clubs tended to use social media to develop professional relationships with their publics via sharing information and promoting products. There were significant relationships between relationship dimensions and the number of retweets and favorites from Twitter followers. Sports organizations should use social media effectively to strengthen the professional, personal, and community relationships with their publics.

scholarly journals Iklan Politik di TVRI Kalsel pada Pemilukada 2018

2019 ◽  
Vol 23 (1) ◽  
pp. 55-65
Author(s):  
Achmad Bayu Chandrabuwono ◽  
Atika Rusli ◽  
Andika Sanjaya
Keyword(s):  
Content Analysis ◽  
Political Communication ◽  
Quantitative Research ◽  
Election Campaign ◽  
Quantitative Content Analysis ◽  
The Public ◽  
Quantitative Content ◽  
Effective Advertising ◽  
Research Type ◽  
Descriptive Method

The Regional Head Candidates use advertisements on TVRI South Kalimantan to influence the public and get votes during the 2018 Regional Election campaign. The research uses a descriptive quantitative research type. Descriptive method aims to describe systematically the facts or characteristics of certain populations factually and accurately. This type of research uses quantitative content analysis. The findings state that effective advertising must contain creative and attached messages. According to our research, we conclude that political advertising in South Kalimantan is less effective. Prospective Regional Heads cannot rely on this type of advertising as the main campaign tool. They have to improvise with other media.Keywords: Political Communication, Political Advertisiement, Television. ABSTRAKPara Calon Kepala Daerah menggunakan iklan untuk mempengaruhi masyarakat dan memperoleh suara selama kampanye.Penelitian menggunakan jenis penelitian deskriptif kuantitatif. Metode deskriptif bertujuan melukiskan secara sistematis fakta atau karak-teristik populasi tertentu secara faktual dan cermat. Tipe penelitian menggunakan analisis isi kuantitatif.Hasil temuan menyatakan iklan yang efektif harus mengandung pesan-pesan kreatif dan melekat. Menurut riset kami, kami menyimpulkan bahwa iklan politik di Kalimantan Selatan kurang efektif., Para Calon Kepala Daerah tidak dapat bergantung pada jenis iklan ini sebagai alat kampanye utama. Mereka harus berimprovisasi dengan media lain..Kata kunci: Komunikasi politik, iklan politik, televisi

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