scholarly journals ONLINE PRICING FOR SMALL MEDIUM ENTERPRISES’ PRODUCTS IN THE EX-LOCALIZATION OF DOLLY SURABAYA

2021 ◽  
Vol 16 (3) ◽  
pp. 169-176
Author(s):  
Ig. Jaka Mulyana ◽  
Ivan Gunawan ◽  
Dian Trihastuti ◽  
Yehezkiel Prakoso Putra Yunen ◽  
Dwi Agustin Nuriani Sirodj

Numerous Small and Medium Enterprises (SMEs) do not have a basic method in pricing decisions. Many times, this decision comes up based on an intuitive probe instead of a detailed analysis. This could lead to marketing problems, which may result in disruptions of financial liquidity. This also applies to SMEs wishing to sell products through the online channel. They need a proper pricing strategy, considering its different marketing strategies. Sales made through both offline channels (conventional stores) and online channels are known as Dual-Channel Supply Chain (DCSC). It is argued that the pricing decision at DCSC needs to consider consumer preferences in selecting the sales channel. One assumption commonly adopted in the DCSC pricing model is that the lost value if consumers purchase products through online channels. Therefore, the pricing decision for the online channel should be cheaper than the price on the offline channel. This study aims to assist SMEs in the ex-localization of Dolly in Surabaya in determining the price of products to be sold through online channels. Three types of products: batik, chips, and leather shoes were selected as research samples to represent the product groups: craft, fashion, and processed food. This study proposes an optimal online price strategy through experiments with a mathematical model. Model parameters, namely consumer preferences in choosing sales channels, are obtained through surveys. Apart from that, surveys are also used to reveal which platforms consumers are interested in shopping online. Shopee and Instagram were chosen by respondents as the most popular marketplaces and social media for online shopping. Finally, the online prices proposed for the batik product are IDR 82,500-IDR 66,000; chips Rp7,620-Rp6,336; and leather shoes Rp.103,800-Rp82,200.

2020 ◽  
Vol 5 (1) ◽  
pp. 98
Author(s):  
Anita Ahmad Kasim ◽  
Raziyan Dwi Pathan

 Abstract—PT Sarana Sulteng Ventura is one company that aims to provide loan capital is micro, small, and medium enterprises (UMKM) as a venture partner timed short or long to be able to stand on its own with loan capital that fits with the kind of effort that it takes for the customer. In providing venture capital loans, the company has some terms and conditions that apply. and the company still cultivate customer data manually so that it takes quite a long time. Then with this author makes the eligibility decision support system which will facilitate customer acceptance staff employees of PT Sarana Sulteng Ventura to pre-screen customer deserves a loan business capital to client or small medium enterprises. The researchers used a system that is web -based systems using the programming language PHP and MySQL into its data base processing and sublime text 2 as editor of programming languages. This research used the method of profile matching process to perform the calculation of assessments to help give the eligibility decision of acceptance the customer at PT. Sarana Sulteng Ventura city of Palu.


2018 ◽  
Vol 7 (3.21) ◽  
pp. 194
Author(s):  
Sarminah Samad ◽  
Dalal Alrubaishi ◽  
Rasha Alghafis

Deriving from previous literatures, the theories of Resource-based View and Dynamic Capability was used in this study to propose a model that examines the predictors of the performance of Small and Medium Enterprises (SMEs). Accordingly, it will examine the influence of corporate management strategy on the performance of SMEs. It will analyze the extent to which innovative dynamic capabilities would enhance the relationship between corporate management strategy and performance of SMEs. It will also examine the extent innovation leadership serves as the moderator factor on the link between corporate management strategy and performance of SMEs. Finally, this paper intends to recommend a model of performance management system for the performance of tourism SMEs in Saudi Arabia. The study will employ a quantitative approach among selected tourism SMEs in Saudi Arabia. SPSS and AMOS (SEM) will be used to analyse the data obtained. Findings from this study will serve as a guideline for policy and decision makers in both private and public organizations.  


2018 ◽  
Vol 15 (01) ◽  
pp. 35
Author(s):  
Lucya Erlinda Sonia ◽  
Stefanie Gianto

Financial management is a problem that is quite difficult for Small and Medium Enterprises (SMEs) in Indonesia. The lack of awareness and knowledge of SMEs owner regarding the accounting process considered as the root causes of their financial management difficulties. Based on that, researcher aims to help one of SMEs in Surabaya which is Omah Duren Surabaya, in order to know about the process of recording and reporting a SME, then find a way to improve it in a diligent way. Researcher uses interviews, observations and documents sheets to analyze and know-how Omah Duren business process. The information that gained from Omah Duren owner and transaction data, as well as direct observation in recording and reporting activities is one of researcher data sources. Researcher concluded that Omah Duren SME’s still not performing the simple accounting process in accordance with generally accepted. Therefore, researcher provide a recommendations in helping them in recording and reporting their financial effectively and efficiently. This research will also discuss the role of recording and reporting that is generally accepted for SMEs.


2020 ◽  
Vol 2 (1) ◽  
pp. 58
Author(s):  
Muhammad Noor Ardiansah ◽  
Indah Anisykurlillah

This study aims to provide the empirical facts of the maturity level of computer-based accounting systems adopted by small and medium enterprises (SMEs) in Indonesia. This study was motivated by the limited research on the antecedent of adoption of computer-based accounting systems in SMEs. A survey conducted to SMEs in Semarang using questionnaire. The data was analyzed using correlation test. The results show the maturity level of the SMEs accounting system is at the third level (defined), which means that the accounting system development activities have been determined but are not yet optimal. Key maturity activities that are related significantly are planning and organization, business process management, risk management, and problem management, as well as system standardization and measurement. The results of this study contribute to the government to create a strategy for increasing adoption by strengthening the SMEs system maturity.


2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Rizqa Amelia Zunaidi ◽  
Sinta Dewi

In Indonesia, there are three industrial sectors with the largest number of Small Medium Enterprises (SMEs) from 2010 to 2014: food, clothing, and wood. Klastik Footwear is one of the SMEs in Indonesia that focuses on the footwear industry, especially women's shoes. Klastik Footwear brings classic and ethnic themes to its products. In order to be well received by the market, Klastik Footwear wants to identify potential consumer groups formed from market segmentation and assess the preferences of each group on Klastik Footwear products. In this study, the choice based conjoint analysis method is used to determine potential consumer preferences for Klastik Footwear products. From the results of the conjoint analysis, the importance and part-worth level of each attribute will be known. Next, a cluster and market simulator analysis is performed to see the profile of the formed segments. The results showed that there are 3 groups of potential consumers. After conducting market simulation on the three groups, it is predicted that the most ordered Klastik Footwear products by consumers are Galuh, Ara, Srikandi, and Gendhis 2 (in group 1); Brastagi, Telaga, and Gendhis 2 (in group 2); and Rinjani, Galuh, and Soko (in group 3).  


2013 ◽  
Vol 3 (2) ◽  
Author(s):  
Akie Rusaktiva ◽  
Adri Putra Nugraha

<p>Financial Accounting Standards for Entities Without Public Accountability (FAS-EWPA) is a financial accounting standards issued by The<em> </em><em>Indonesian Institute of Accountants</em> or <em>Ikatan Akuntan Indonesia</em> (IAI) and endorsed by the Financial Accounting Standards Board of Indonesian Accountants or <em>Dewan Standar Akuntansi Keuangan Ikatan Akuntan Indonesia </em>(DSAK IAI) and intended for small and medium enterprises. The underlying priciple of IAI in issuing this particular standards is the attempt to facilitate small and medium enterprises in arranging their financial reports. If this standard is not issued, they have to follow the new FAS (which is stage of adopting IFRS – full convergence 2012) to arrange their financial reports. The application of this FAS-EWPA based IFRS is relatively more complex and expensive for small and medium enterprises. FAS-EWPA adopted some parts of IFRS (International Financial Reporting Standards) for small-medium enterprises (IFRS for Small-Medium-sized Entities/SMEs). This study aims to describe the layout of the difference measurement, assessment, report and the implementation of auditing standards between FAS-IFRS and FAS-EWPA. This study employed descriptive qualitative technique of data analysis by reviewing literature and analysing the field concerning with the implementation of Financial Accounting Standards Statements (FASS) and FAS-EWPA. Specifically, the secondary data of this study are FAS-IFRS and FAS-EWPA. The findings shows that there is a difference presentation and disclosure of financial statements between entities which report using FAS-IFRS and FAS-EWPA. Therefore the perceived program and audit procedures will be different because it will be tailored to the presentation and objectives the audit, suppose that in the implementation of FASS and EWPA, there is a difference in the assertions about the disclosure/presentation. For other assertions about existence, completeness, rights and obligations as well as assessment and allocation, basically, between FASS and EWPA, they have a common concept. While in presentation assertions as has been described earlier, the FAS-EWPA has a simpler form than with FASS, therefore there is a definitely difference in terms of the presentation between the two.</p> <p><em> </em></p> <p><em> </em></p>


Author(s):  
Fadzriani Nur ◽  
Sarwititi Sarwoprasodjo ◽  
Musa Hubeis

Small-medium enterprises (SME) is a sectors who get special attention from Indonesia Government to face ASEAN Economic Community (AEC). Bandung is a city in West Java with a good growth on SME. But, SME have not awareness on their product legality. So, Bandung Government, make collaboration with State Minister for Small and Medium Enterprises and Trade  Industry and Ministry of Justice and Human Rights Bandung City, to make a new programs for protecting SME in Bandung. This purpose of this research were: (1) to know the adoption rate of trademark IPR facilitation programs in Bandung, (2) to analyze the factors can influence SME to take a decision for adopt the fasilitation programs of trademark intellectual property rights (IPR) for SME, and (3) to analyze the effect SME chararacteristic toward adoption rate of trademark IPR facilitation programs in Bandung, and Research was conducted in Bandung, since in June 2015 to April 2016. The results showed adoption rate in IPR trademark facilitating program, that most of SMEs registering IPR trademark were late majority. Around 51.50 percent of respondents registered on September and October 2014. Attribute of innovation are have influenced to take a decision, so give influenced too for adoption rate this program. But communication channel and communicator did not influence rate of adoption. SMEs characteristic did not influence significantly adoption rate  of the program


2018 ◽  
Vol 1 (4) ◽  
pp. 552-570
Author(s):  
Tulus Haryono ◽  
Siti Khoiriyah ◽  
Rum Handayani ◽  
Rara Sugiarti

This study aims to investigate the determinants of Small and Medium Enterprises (SME) can be survive in this free trade era. Using purposive sampling, 100 small medium enterprises are involved as respondent. Descriptive statistic analysis is employed to analyze the research problem. The results indicate that 7P’s have significant effect as a SME’s strategy. The 7P’s strategies represents product, price, place, promotion, people, process, and philosophy. Meanwhile, policy and partner has no significant effect. The results of this study hold important implications for both practitioners and academics. The empirical findings from this study are expected to benefit the continued development of the garment market in Klaten. Possible implications of these results for firms’ marketing strategies and directions for future research are also discussed.


2017 ◽  
Vol 11 (1) ◽  
pp. 97-122
Author(s):  
Asri Delmayuni ◽  
Musa Hubeis ◽  
Eko Ruddy Cahyadi

Usaha Mikro Kecil Menengah (UMKM) mempunyai potensi sangat besar untuk kemajuan perekonomian Indonesia, karena tersebar diseluruh wilayah Indonesia. Mensejahterahkan UMKM akan berdampak besar bagi perekonomian negara indonesia. Penelitian mengenai strategi untuk meningkatkan daya saing Usaha Mikro Kecil Menengah (UMKM) Pangan di Kota Palembang ini dilakukan dengan menggunakan analisis Strength, Weaknes, Opportunity, and Threats (SWOT) dan Analisis Hirarki Proses (AHP).Sampel usaha UMKM Pangan di Palembang diambil dengan menggunakan teknik purposive sampling. Berdasarkan SWOT dan AHP diperoleh hasil bahwa strategi prioritas yang harus dilakukan oleh UMKM pangan berdaya saing di Kota Palembang adalah penggunaan peralatan yang lebih moderndalam proses produksiagar variasi makanan dapat dibuat secara lebih efisien dan efektif; serta pemanfaatan manajemen modern agar pengolahan UMKM dapat mencakup ekonomi lokal (dalam negeri) dan juga luar negeri. Untuk itu kontribusi dan kerjasama yang baik antar pemerintah dan UMKM akan membuat UMKM bisa melakukan perannya dengan baik dan menciptakan UMKM pangan yang berdaya saing. Small and Medium Enterprises (SMEs) has a large potential for the economic progress in Indonesiasince it has been widespread throughout the country. Prospering the SMEs will bring a major impact for the economy of Indonesia.The research about strategy to improve the competitiveness of Food Micro Small Medium Enterprises (SMEs) in Palembang City was done by using the Strength, Weaknes, Opportunity, and Threats (SWOT) analysis and Hierarchy Analysis Process (AHP). The sample of SMEs food business in Palembang was taken by using purposive sampling technique.The result shows that the priority strategy that should be done by the SMEs are using the modern equipment in production process in order to make the food variation more effective and eficient;and  utilizingthe modern management for SME’s processing can cover the domestic and international economy. Therefore, good cooperation between goverment and SMEs will lead to a better function of SMEs which creates high competitiveness in SMEs.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Siti Faizah Zainal ◽  
Hafiza Aishah Hashim ◽  
Akmalia M. Ariff ◽  
Zalailah Salleh

Purpose The purpose of this paper is to present a review of literature on fraud with a specific focus on small and medium enterprises (SMEs). Specifically, it aims to provide further knowledge on recent developments in fraud research and offers suggestions for future research. Design/Methodology/Approach This paper systematically reviews the fraud literature, by organising them into five sections; definition, elements, theories, factors and prevention mechanisms. Findings The most common factors of fraud in SMEs are the low morale among employees and weak internal control within the organisations. Nonetheless, research on fraud involving SMEs is limited, albeit the importance of SMEs to the economy. Research Limitations/Implications This paper encapsulates the importance of research on fraud in SMEs by offering directions for future research. Among others, future studies might indicate the link between corruption, financing sources and innovation of SMEs, especially within the context of an emerging country and reveal the cost of the criminal justice system to identify more accurately the cost of fraud in SMEs. Originality/Value The focus on fraud in SMEs and the recent period of study offer a foundation for future research directed at the factors of fraud and the prevention mechanisms. Future research can further explore and broaden the literature on fraud involving SMEs through research that focuses on the impact of fraud and the types of control mechanisms that suit the SMEs. Greater understanding of fraud in the SMEs allows in identifying the best approach to prevent and detect fraud for small businesses with limited resources.


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