scholarly journals Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

2021 ◽  
Vol 20 (3) ◽  
pp. 185-195
Author(s):  
Djeimy Kusnaman ◽  
Sunendar Sunendar ◽  
Syahrul Ganda Sukmaya
Keyword(s):  
Business Group ◽  
Market Information ◽  
Snowball Sampling ◽  
Central Java ◽  
Additional Work ◽  
Marketing Efficiency ◽  
Women Groups ◽  
Farmer Groups ◽  
Marketing Costs ◽  
Margin Analysis

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.

scholarly journals Analysis of marketing efficiency of shallot (Allium ascalonicum L.) in Karanganyar Regency

2021 ◽  
Vol 905 (1) ◽  
pp. 012056
Author(s):  
Setyowati ◽  
E S Rahayu ◽  
H Irianto ◽  
J Sutrisno
Keyword(s):  
Sampling Method ◽  
Snowball Sampling ◽  
Farmers Market ◽  
Central Java ◽  
Marketing Efficiency ◽  
The Cost ◽  
The City ◽  
Margin Analysis ◽  
Final Consumer ◽  
Share Value

Abstract The research aimed to analyze the marketing efficiency of shallot in Karanganyar Regency, Central Java. The study used the snowball sampling method, which consisted of farmers, collectors, traders, and consumers. Samples in this research are 120 shallot farmers with questionnaires. The data analysis consists of descriptive marketing funnel analysis, marketing margin analysis using the cost, profit, and marketing margin formula calculations, marketing efficiency analysis economically using marketing margin percentage, and farmer’s share. The results indicate that there are four marketing funnels for shallot: (1) Farmers - market traders - retailers - consumers (2) Farmers - collectors - market traders - retailers - consumers (3) Farmers - collectors - market traders outside the city - consumers outside the city (4) Farmers - collectors outside the city - consumers outside the city. Based on the farmer’s share value results, the most efficient in this study was marketing funnel four. It has the highest farmer share value of 88,83% and occurs when shallot farmers sell products directly to final consumers. Farmers are better off offering shallots ready to be sold to the final consumer, so the price offered can be high.

scholarly journals KAJIAN SOSIAL EKONOMI PELELANGAN BANDENG DI KABUPATEN PANGKAJENE KEPULAUAN

2014 ◽  
Vol 8 (2) ◽  
pp. 217
Author(s):  
Riesti Triyanti ◽  
Hikmah Hikmah
Keyword(s):  
Statistical Methods ◽  
Efficiency Index ◽  
Economic Study ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Index Value ◽  
Marketing Margins ◽  
Marketing Chain ◽  
Margin Analysis ◽  
Efficiency Data

Pelelangan bandeng di Kabupaten Pangkajene Kepulauan (Pangkep) dilakukan oleh beberapa pihak diantaranya pembudidaya, pungawa, pacatto, pagandeng, dan penagih retribusi dengan aturan main yang telah disepakati. Bandeng hasil pelelangan dipasarkan ke  beberapa kabupaten di sekitar Pangkajene dan Kepulauan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pelelangan bandeng dan rantai pemasaran bandeng, serta menganalisis kinerja pemasaran bandeng. Pengumpulan data menggunakan teknik wawancara mendalam terhadap pelaku usaha perikanan. Analisis data  menggunakan metode statistik deskriptif dan cost-margin analysis. Hasil analisis menunjukkan rantai pemasaran bandeng di pelelangan terdiri dari 2 rantai diantaranya Pembudidaya-Pungawa-PacattoKonsumen (R1) dan Pembudidaya-Pungawa-Pacatto-Pagandeng-Konsumen (R2). Rantai pemasaran R1 memiliki nilai biaya pemasaran lebih kecil, keuntungan lebih besar, margin pemasaran lebih kecil, farmer’s share lebih besar dan memiliki nilai indeks efisiensi lebih kecil dibandingkan rantai pemasaran  R2. Realisasi penerimaan retribusi pelelangan bandeng di Pangkep terhadap target hampir tercapai  sedangkan terhadap Pendapatan Asli  Daerah (PAD) sangat kecil (< 1 %). Peningkatan pendapatan perkapita masyarakat di Kabupaten Pangkep khususnya pembudidaya bandeng dapat dilakukan dengan pembentukan kelembagaan pelelangan, penambahan fasilitas pelelangan, dan peningkatan koordinasi serta pengawasan data maupun jumlah retribusi pelelangan antara Dinas Kelautan dan Perikanan  dan Dinas Pendapatan Daerah. Title: Social and Economic Study of Milkfish Auction in the  Pangkajene Kepulauan DistrictThe milkfish auctions in Pangkep District have been being practicy by several parties including farmers, pungawa, pacatto, pagandeng, and levy collectors with agreed rules. Milkfish from the auction were marketed to several districts near by the Pangkep district. This study aimed to identify the characteristics of the milkfish auction, milkfish marketing chain, and analyze the performance ofmilkfish marketing efficiency. Data collected using indept interview techniques to fish farm respondents. Data were analyzed using descriptive statistical methods and cost-margin analysis. Results showed that milkfish marketing chain in auction consists of 2 chains including fish farmers-Pungawa-Pacatto Consumer (R1) and Fish farmers-Pungawa-Pacatto-Pagandeng-Consumer (R2). Marketing chain R1 has lower marketing costs, greater profits, lower marketing margins, larger farmer’s share and has a efficiency index value is smaller than R2 marketing chain. Levy revenue realization milkfish auctions in Pangkep against almost achieved the target while contributing to the auction levy revenue (PAD) is very small (<1%). Increased incomes in particular Pangkep milkfish farmers can do with the establishment of the institutional tender, the addition of auction facilities, and improved coordination and monitoring of data and the amount of levy auction between the Local Autority in Marine and Fisheries Sector and Local Autority in Revenue.

ANALISIS EFISIENSI PEMASARAN BUDIDAYA RUMPUT LAUT (Eucheuma Cottonii) DI KABUPATEN SUMENEP

2017 ◽  
Vol 4 (2) ◽  
pp. 11
Author(s):  
Doni Ferdiansyah
Keyword(s):  
Marketing Channel ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Profit Margins ◽  
Channel Efficiency ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Exchange Function ◽  
Margin Analysis

This research was conducted at the Central Pakandengan District of Bluto Sumenep, with the aim of: (1) determine the marketing channels and marketing functions, (2) calculate the amount of marketing and profit margins, (3) calculate the percentage level of marketing efficiency at each institution seaweed marketing. Sampling method on farmers is done by using simple random sampling number of 30 respondents and sample marketing agencies using snowball sampling, whereas the method of analysis using the marketing margin analysis, marketing distribution, farmer's share and marketing efficiency. The results show that the first discussion, the marketing channel in the Middle Pekandengan village there are two channels, namely farmer - traders - wholesalers - enterprises and farmers - traders - companies. Marketing functions performed by each agencymarketing is exchange function which consists of sales and purchases, as well as physical function consists of drying, storage, packaging and transport. Second, marketing and profit margins every marketing agencies in each marketing channel is the first marketing channels total marketing margin is Rp. 10,500/kg and the total profit was Rp. 10,250/kg, while the marketing channel II total marketing margin is Rp. 6,000/kg and the total profit was Rp. 5,850/kg. Third, based on the percentage level of efficiency is <50% means it efficiently. I value marketing channel efficiency by 2.08% while the value of the second marketing channel efficiency of 0.83% .

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

2021 ◽  
Vol 921 (1) ◽  
pp. 012089
Author(s):  
S A Said ◽  
R Darma ◽  
A N Tenriawaru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sampling Method ◽  
Marketing Channel ◽  
Performance Measure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
Marketing Efficiency ◽  
Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

scholarly journals Analisis Pemasaran Komoditas Cabai Rawit Merah di Desa Brajan, Kecamatan Prambanan, Kabupaten Klaten

2020 ◽  
Vol 25 (4) ◽  
pp. 524-532
Author(s):  
Hastuti Hastuti ◽  
Asri Nidya Angga Sari
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Ratio Analysis ◽  
Central Java ◽  
Strategic Location ◽  
Farmer Groups ◽  
Cash Cost ◽  
And Function ◽  
Margin Analysis

Klaten District is one of the producers of red cayenne pepper in Indonesia. Brajan Village is one of the villages in Prambanan District that produces red cayenne pepper. Brajan Village has a strategic location, which is near the border of Central Java province, so it has a very diverse marketing channel for red cayenne pepper. The number of marketing channels affects the price at the consumer level which affects the marketing margin. This research aims are: to analyze the comparison of member farms with non member farmer groups of red cayenne pepper, to analyze the channels and functions of the red cayenne pepper marketing, and to analyze the efficiency of the red cayenne pepper market in Brajan Village, Prambanan Sub-District, Klaten District. The analysis methods used are income analysis, R/C ratio analysis, analysis of channel and function marketing, marketing margin analysis, farmer's share analysis, B/C ratio analysis, and analysis of price transmission elasticity. The results showed that the income of red cayenne pepper farming at the cash cost of member farmers and non-member farmer groups are profitable. Income on total costs to member farmers is profitable, while non member farmers are losses. There are 12 marketing channels for red cayenne pepper in Brajan Village, and the marketing channels in the form of farmers to sub district collectors to retail traders to final consumers are the most efficient marketing channels. Keywords: B/C ratio, farmer's share, marketing channel, marketing margin, price transmission elasticity

Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

2018 ◽  
Vol 1 ◽  
pp. 246
Author(s):  
Bembi Akbar Serawai ◽  
Adly Adly
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

scholarly journals KAJIAN PEMASARAN IKAN LELE (Clarias Sp) DALAM MENDUKUNG INDUSTRI PERIKANAN BUDIDAYA (Studi Kasus di Kabupaten Boyolali, Jawa Tengah)

2017 ◽  
Vol 7 (2) ◽  
pp. 177
Author(s):  
Riesti Triyanti ◽  
Nensyana Shafitri
Keyword(s):  
Random Sampling ◽  
Value Added ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Survey Method ◽  
Snowball Sampling ◽  
Central Java ◽  
Marketing Analysis ◽  
Margin Analysis

Penelitian bertujuan untuk mengkaji saluran pemasaran ikan lele di Kabupaten Boyolali. Penelitian juga dilakukan untuk mengkaji besarnya biaya, keuntungan, margin pemasaran serta efisiensinya. Penelitian menggunakan metode survei. Data yang digunakan adalah data primer yang diambil pada bulan April 2012dengan teknik wawancara, pencatatan dan observasi. Teknik pengambilan sampel pembudidaya dilakukan secara random sampling; sedangkan sampel pedagang diambil secara snowball sampling. Analisis data dilakukan secara deskriptif dan cost margin analysis. Hasil penelitian menunjukkan bahwa ada empat pola rantai pemasaran ikan lele dengan rantai yang panjang di saluran I dan II dan rantai terpendek di rantai III. Biaya dan keuntungan terbesar untuk penjualan lele hidup terdapat di saluran pemasaran I, sedangkan margin pemasaran terkecil untuk penjualan lele hidup terdapat di saluran pemasaran II. Ketiga saluran pemasaran lele hidup sudah efisien dengan nilai farmer’s share terbesar pada saluran II yaitu 87,34 %; sedangkan saluran IV memiliki nilai farmer’s share terkecil sebesar 8,95%. Hasil penelitian efisiensi saluran pemasaran lele diharapkan dapat dijadikan sebagai dasar pertimbangan peningkatan nilai tambah dan daya saing produk perikanan budidaya sehingga dapat meningkatkan pendapatan pembudidaya dan industri pengolahan.Title: Marketing Analysis Catfish of to Support Aquaculture Industry (Case Study on Boyolali District, Central Java)This study aimed to assess marketing channels of catfish in Boyolali district. Research was carried out to access costs, benefits, marketing margin and their efficiencies. The research employs survey method. Data were collected in April 2012 using interview techniques, recording and observation. Farmers samples technique used random sampling, whereas traders samples were selected by snowball sampling technique. Data were analyzed using cost margin analysis. Results of this study showed that there were four patterns of catfish marketing chain with the largest chain were in the channel I and II and the shortest chain was in the chain III. The biggest costs and benefits of selling live catfish were in marketing channel I, while the smallest ones was in the marketing channels catfish II. All the three live marketing chanel were efficient with the biggest and smallest value of farmer’s share of 87,34% (marketing chanel II) and 8,95 % (marketing chanel IV), respectively. Results of the study were expected to be used as a basis for increasing value added and competitiveness of fish cultured product so that fish farmers and fish processors income can be increased.

scholarly journals ANALISIS USAHATANI BROKOLI (Brassica oleracea L) DAN PEMASARANNYA DI DESA SUMBER URIP KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG

2016 ◽  
Vol 15 (2) ◽  
pp. 237-254
Author(s):  
Bembi Akbar Sarwai ◽  
. Sriyoto ◽  
Ellys Yuliarti
Keyword(s):  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Farm Income ◽  
Snowball Sampling ◽  
Total Respondent ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Margin Analysis ◽  
Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli, Calculate its marketing margin and knowing marketing efficiency Broccoli in Sumber Urip village Sub-District Selupu Rejang District of Rejang Lebong. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total respondent marketing agencies are 25 respondents. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged  income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers à Countryside à Wholeseller à Town   Wholeseller à Retailers à Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Districts Traders 5.52, Town Wholeseller is 1,83 and Retailers 19,21. Keywords: broccoli, income, marketing channels, margin, efficiency 

scholarly journals SALURAN, MARGIN DAN EFISIENSI PEMASARAN RUMPUT LAUT DI SENTRA KAWASAN MINAPOLITAN KABUPATEN SUMBAWA

2019 ◽  
Vol 3 (2) ◽  
pp. 61
Author(s):  
Hikmah Hikmah ◽  
Agus Heri Purnomo
Keyword(s):  
Sampling Method ◽  
Marketing Channel ◽  
Snowball Sampling ◽  
Channel Pattern ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Descriptive Approach ◽  
Quantitative Descriptive ◽  
Marketing Costs ◽  
Channel Patterns

ABSTRAKKomoditas rumput laut merupakan salah satu komoditas yang mampu meningkatkan ekonomi masyarakat, menyerap tenaga kerja dan meningkatkan devisa, namun mengalami permasalahan pada aspek pemasaran terutama menyangkut lembaga, saluran, dan jaringan serta pola pemasaran. Penelitian ini bertujuan untuk mengetahui pola saluran, margin dan efisiensi pemasaran yang diperoleh masing-masing lembaga. Data dikumpulkan dengan observasi dan wawancara, di mana populasi dalam penelitian ini adalah pembudiaya rumput laut, pengumpul rumput laut, eksportir dan industri pengolahan rumput laut di daerah Kabupaten Sumbawa. Pemilihan sampel (responden) pembudidaya rumput lautdigunakan metode purposive sampling, sedangkan sampel pedagang digunakan metode snowball sampling. Analisis data menggunakan pendekatan deskriptif kuantitatif berdasarkan analisis biaya danmargin pemasaran serta perhitungan pangsa (farmer’s share). Hasil penelitian menunjukkan bahwa pola saluran pemasaran rumput laut di sentra kawasan minapolitan Kabupaten Sumbawa terbagi menjaditiga, dimana saluran pemasaran saluran 1 lebih panjang dibanding saluran pemasaran 2 dan 3. Saluran yang paling efisien terjadi pada saluran pemasaran 2 dimulai dari pembudidaya dijual ke pengumpullokal 2 diteruskan pedangang besar di Lombok kemudian ke eksportir Surabaya dan berakhir di pabrik mancanegara. Pada saluran ini merupakan saluran yang relatif lebih pendek dan margin yang kecil13,3 % atau Rp. 1000,- (per kilogram) serta nilai farmer’s share (86,67 %) yang paling besar dibanding saluran 1 dan 2. Untuk itu, perlu dukungan kebijakan untuk menguatkan saluran pemasaran 2 denganmeningkatkan keberpihakan terhadap pembudidaya rumput laut yang tercermin dari besaran farmer’s  shere.Title: SeaweedMarketing Channels, Margin and Efficiency in The Minapolitan Area of Sumbawa DistrictSeaweed is a commodity that could improve the community economic, absorb labor and increase foreign exchange. However, problems occur in marketing particularly related to institutions, channels, networks and marketing patterns. This study aims to determine the channel patterns, margins and marketing efficiency obtained by each institution. Data was collected by observations and interviews toward seaweed growers, seaweed collectors, exporters and seaweed processing industries in theSumbawa Regency. Samples (respondents) of seaweed cultivators were selected using purposive sampling method, while the merchant samples were selected using snowball sampling method. Quantitative descriptive approach was used to analyzed the data based on analysis of marketing costs and margins as well as share calculations (farmer’s share). The study suggests that the seaweed marketing channel pattern in minapolitan area of Sumbawa Regency was divided into three, wheremarketing channel 1 were longer than marketing channel 2 and 3. The most efficient channel occurred in marketing channel 2 starting from farmers to local collectors 2, forwarded to wholesellers in Lombok, then to Surabaya exporters and ended up in foreign factories. This is a relatively shorter channel with small margin of 13.3% or Rp. 1000, - (per kilogram) and has the highest value of farmer’s share (86.67%)compared to channel 1 and 2. Therefore, policy is necessary to strengthen marketing channel 2 by supporting seaweed farmers as reflected in farmer’s share percentages.

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